title: |
A Customer Retention System Based on the Customer Intelligence for A Telecom Company |
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publication: |
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part of series: |
Advances in Intelligent Systems Research | |
ISBN: |
978-90-78677-01-7 | |
ISSN: |
1951-6851 | |
DOI: |
doi:10.2991/jcis.2006.181 (how to use a DOI) | |
author(s): |
Tong Li, Peng Lu, Zhilong He, Qiang Wang |
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corresponding author: |
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publication date: |
October 2006 |
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keywords: |
Customer Retention, Customer churn, Customer Intelligence, Machine Learning\ Data Mining. |
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abstract: |
Global competition is fierce. Especially, it is in the telecom market. It is a more and more difficult task for retaining profitable customers for a telecom company. In this paper, a retention system based on the customer intelligence is introduced. The system was successfully used for one telecom company in China to get 'how to' for effective retention. |
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copyright: |
©
Atlantis Press. This article is distributed under the
terms of the Creative Commons Attribution License, which permits
non-commercial use, distribution and reproduction in any medium,
provided the original work is properly cited. |
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full text: |