title: |
Models of Pricing and Coordination in Dual-channel Supply Chain with Business Reputation |
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publication: |
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part of series: |
Advances in Intelligent Systems Research | |
ISBN: |
978-90-78677-40-6 | |
ISSN: |
1951-6851 | |
DOI: |
doi:10.2991/icebi.2010.3 (how to use a DOI) | |
author(s): |
Hui Ma, De-Li Yang, Jian-Jun Wang |
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publication date: |
December 2010 |
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keywords: |
supply chain management,
dual-channel distribution, Stackelberg
game |
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abstract: |
In order to meet the needs of different
customer, manufacturer opened online
direct channel based on retail channel. In
the case of co-existence of dual-channel
distribution, a model is built to analyze
pricing competitions between one manufacturer and one retailer under the manufacturer providing business reputation to
the retailer in a dual-channel supply chain.
By designing business reputation, we
make retailer participate in the competition more actively in dual-channel supply
chain, improved the system order quantity. Furthermore the equilibrium pricing
strategies were given by the Stackelberg
game theory. The final illustrated the validity of the model by a numerical example. |
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copyright: |
©
Atlantis Press. This article is distributed under the
terms of the Creative Commons Attribution License, which permits
non-commercial use, distribution and reproduction in any medium,
provided the original work is properly cited. |
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full text: |