title: |
An Experimental Study of User-Customized Products Online |
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publication: |
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part of series: |
Advances in Intelligent Systems Research | |
ISBN: |
978-90-78677-40-6 | |
ISSN: |
1951-6851 | |
DOI: |
doi:10.2991/icebi.2010.48 (how to use a DOI) | |
author(s): |
Xiaolin Yang, Kanliang Wang |
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publication date: |
December 2010 |
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keywords: |
alternative-based decision
support tool, attribute-based decision
support tool, attribute importance, perceived usefulness, perceived ease of use,
perceived enjoyment, perceived control |
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abstract: |
With the rapid development of online
shopping, the simple form of online
shopping can not meet the personalized
needs of consumers. The paper studies
the decision support system for usercustomized products online.
This paper concentrates on the differences in consumer behavior through an
experimental study of an alternativebased DSS and an attribute-based DSS
for product customization by online consumers. In addition, we examine the
moderating effect of attribute importance
in the use of an online customer decision
support tool. Using the independent assessment, joint assessment and cognitive
fit theories, we develop a model with four
mediate variables (perceived usefulness,
perceived ease of use, perceived enjoyment, and perceived control) and two dependent variables (intention to purchase
and intention to return). |
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copyright: |
©
Atlantis Press. This article is distributed under the
terms of the Creative Commons Attribution License, which permits
non-commercial use, distribution and reproduction in any medium,
provided the original work is properly cited. |
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full text: |