Study on Pricing Decisions of Cold-chain Logistics under Imperfectly Competitive Market

DOI

10.2991/icmess-17.2017.31How to use a DOI?

Keywords

cold-chain logistics; the fourth party logistics; pricing decisions; stackelberg

Abstract

Cold-chain logistics exists throughout people's daily life. Numerous cold-chain logistics enterprises continuously look for methods of cost reduction and profit increase costs in business process. Pricing is the most important part involving each enterprise which participates in the whole process of distribution supply chain. Based on Stackelberg Game Theory, this paper introduced the fourth party logistics as the service provider of cold-chain logistics and studied retailer and the fourth party logistics' pricing strategies. Results show that cold-chain supply chain with centralized decision-making earns more profits than non-cooperative game decentralized decision-making. Example results have proved the effectiveness of the conclusion.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shusheng Sun
AU  - Kui Wang
PY  - 2017/06
DA  - 2017/06
TI  - Study on Pricing Decisions of Cold-chain Logistics under Imperfectly Competitive Market
BT  - Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)
PB  - Atlantis Press
SP  - 133
EP  - 136
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-17.2017.31
DO  - 10.2991/icmess-17.2017.31
ID  - Sun2017/06
ER  -