Research on the Profit Model of Shared Bicycle-Take Mobike as an Example

DOI

10.2991/icmess-17.2017.79How to use a DOI?

Keywords

shared bicycle, profit model, McKinsey 5Cs Profit Model, Michael Porter five forces model

Abstract

At present, China's bicycle sharing industry is booming and it has become a hot spot in capital investment. At the same time, the profitability of bicycle sharing companies has increasingly become the focus of public attention. In this paper, the McKinsey 5Cs Profit Model is used to study the profitability model of the bicycle sharing company from five aspects: "Compete, Concentrate, Capture, Create, and Cooperate".

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Liu
AU  - Xingwen Zhang
PY  - 2017/06
DA  - 2017/06
TI  - Research on the Profit Model of Shared Bicycle-Take Mobike as an Example
BT  - Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)
PB  - Atlantis Press
SP  - 337
EP  - 340
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-17.2017.79
DO  - 10.2991/icmess-17.2017.79
ID  - Liu2017/06
ER  -