title: |
Recognition of profitable customers for dental services marketing--a case of dental clinics in Taiwan |
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publication: |
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part of series: |
Advances in Intelligent Systems Research | |
ISBN: |
978-90-78677-01-7 | |
ISSN: |
1951-6851 | |
DOI: |
doi:10.2991/jcis.2006.151 (how to use a DOI) | |
author(s): |
Bih-Yaw Shih, Wan-I Lee, Yi-Shun Chung, Ai-Wei Chen, Yichaio Sui |
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corresponding author: |
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publication date: |
October 2006 |
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keywords: |
Neural networks, profitable customer, recognition, marketing strategy, discriminant analysis |
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abstract: |
The medical care industry has been dramatically developed in the last two decades in Taiwan and it has resulted in an extremely risky position. The purpose of the research was the development of a neural network model to recognize profitable customers for dental services marketing. Data set was built up from proprietary customer databases and survey of seven dental clinics in Taiwan. The result reveals that the prediction accuracy of the model is greater than the discriminant analysis model. The evidence suggests that the model is useful in recognizing existing patterns of customers’ data. |
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copyright: |
©
Atlantis Press. This article is distributed under the
terms of the Creative Commons Attribution License, which permits
non-commercial use, distribution and reproduction in any medium,
provided the original work is properly cited. |
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full text: |