Preface

The past decade has witnessed an unprecedented growth of e-business and business intelligence, characterized by mobility, virtualization, personalization, extreme-data, and sociality (e.g., Web 2.0, Enterprise 2.0, Cloud Computing, Semantic Web, Mobile Computing, Internet of Things, etc). The ever growing demand and the need for rapidly changing and adaptable e-business platforms, and supporting intelligence and technologies for rapidly evolving, complex and risk environments raise unique and evolving opportunities for research in business intelligence.

The ICEBI2010 conference is a premier international meeting in the fields of e-business and business intelligence, designed to showcase cutting edge research and accomplishments, and to enrich the educational and industrial experience in these fields. It represents a unique opportunity for meeting colleagues and friends, exchanging ideas, and learning about each new developments and best practice, while working to advance the understanding of the knowledge base that we will collectively draw upon in the years ahead to meet future challenges. Participants will attend presentations by scholars representing both industry and academia. The ever growing demand and the need for rapidly changing and adaptable business intelligence and supporting technologies will be viewed from many perspectives.

The ICEBI2010 proceedings a include over 70 papers selected via a peer review process. The conference program features keynote speeches by world-leading scholars and parallel sessions for regular paper presentations, as well as special sessions on related subjects of particular interest. In making this conference possible, we want to acknowledge our deep appreciation for the support of CNAIS (China Association for Information Systems) and also express our sincere thanks to the many individuals who contributed their time and diligence to making this conference possible. Our special thanks go to Tsinghua University for contributing time and effort to organizing the conference, and to Yunnan University of Finance and Economics for hosting the conference. We also wish to express our thanks to our students for helping with the registration process, the conference desk and the diverse and sundry
details that are the part of any large event.

We would like also to thank all of this year’s invited speakers and the members of the Program Committee, and want to express our gratitude to the National Natural Science Foundation of China (NSFC grants 70890080/70972029) and SAP (SAP Labs, LLC, U.S.A.) for their sponsorship. We highly appreciate Hsinchun Chen, Paul Hofmann, Vipin Kumar, Alex Tuzhilin, J. Christopher Westland and others for delivering keynote talks at the conference. And we would like to extend an enthusiastic round of thanks to all of our conference authors for their excellent contributions; to all the session chairs for their effort and enthusiasm; and to all the International Program Committee members and referees for their time and expertise in the paper review and program-related processes. Many thanks to Atlantis Press for their help in publishing the proceedings. Particular thanks go to Yue Zhou, Yanfeng Li, Wei Li, Baojun Ma, Rongling Sun, Yanhong Yang, Zunqiang Zhang and other members of the ICEBI2010 Secretariat and organizing team for their time and outstanding work.