Proceedings of the 2016 International Conference on Advances in Management, Arts and Humanities Science

Session: Arts and Humanities Science

45 articles
Proceedings Article

Innovative Design Thinking and ItsModel Construction Analysis

Feifei Chen
People who work in the arts should use their imagination vividly and expanding innovative thinking, because thinking is the most unfettered and the most active existence in human's life. Innovation and design thinking are very important for artists, this paper proceed from these two areas, analyzed mode...
Proceedings Article

Establishment of a balance between the development of modern medical technology and social ethics

Jinguo Wang, Na Wang
The study analyzes the relationship between the modern medical technology and the social ethics, displays the important influence of the social ethics on modern medical technology. The development of modern medical technologies requires adjusting and reforming of the traditional culture, religion and...
Proceedings Article

A Research on the Historical Origin of the Formation of "Pu Shou" Graphic Art of China

Yan Chang
Pu shou graphic art is a comprehensive embodiment of ancient animal-face decoration and sculpture art. From animal mask prototypes in the primitive society, to artifacts with animal face holding ring and unearthed rhino skulls in Yin Ruins, Anyang, Henan province, among Shang and Zhou Dynasties, to a...
Proceedings Article

The Effect of Collective Forest Tenure Reform on Farmers' Forestry Income: Evidence from Investigation Data

Li Huang, Mi Zhou
After the collective forest tenure reform, the change of farmers' forestry income has drawn much attention. Based on-the-spot investigation data, this paper analyzed the change of farmers' woodland area, woodland blocks and income before and after the reform, and then conducted a probit model to analyze...
Proceedings Article

Schema Theory, Construction-integration reading model and Reading Pedagogy

Wenqi Xiao
Reading comprehension involving complicated cognitive process deservesintensive research focus. The development of schema theory gives many insights into understanding the process in that it explains how background knowledge is activated to facilitate comprehension. With the major contributions, schema...
Proceedings Article

External Integration Network and Competitive Advantage of China Creative Firms:Comicfans's Case Study

Shenglei Pi, Danyi Qiu, Li Cao
Integration strategy is an important strategic behavior of firms.The study took Guangzhou Comicfans as an example, which mainly focused on the analysis of the competitive behavior, network integration features and firm network performance, etc..With information collected, we found that: Comicfans culture...
Proceedings Article

A Method to Evaluate Quality of Life of Elderly People Based on Intelligent Wearable Devices

Gang Yang, Huilin Mo, Feifei Yang, Dongyue Li
Aging is a common feature of population structure both at home and abroad. Improving the intelligent level of aging service is meaningful for the development of aging service in the following aspects: 1)enhance the utilization of aging service resources; 2)ensure proper care to be given to elderly people...
Proceedings Article

How to improve the doctors' humanistic quality

Jinguo Wang, Na Wang
This paper applies the method of comparative analysis, combining with different theories in our country and at abroad, to discuss the connotation and characteristics of the doctors attentive duties. We adopt the method of economic analysis, apply the han DE formula to the attentive obligation standard...
Proceedings Article

The historical experience of Confucianism and the construction of the socialist core values

Tian Liu, Hongbin Wang
Confucianism is the main content of China traditional culture, enjoy the special status of "Confucianism" in the two thousand years of feudal society. The socialist core values is the spiritual core of Marx's China, cultivation process should also be internalized in the heart, outside of the line; need...
Proceedings Article

A Study on the Classification and Protection of Yugur Traditional Folk Songs Based on Experimental Phonetics

Shiliang Lyu
Yugur traditional folk song is the main form and carrier of folk culture of the Yugur culture. Because there is no existing Yugur character, and fewer and fewer people use the Yugur language.Yugur traditional folk heritage is facing great difficulties. In this paper,mainly on the classification of Yugur...
Proceedings Article

Research on multi-sources knowledge fusion model for industrial innovative design

Wei Liu, Shuai Liu, Limeng Liu, Runhua Tan
This paper proposes a new model to describe the multi-sources knowledge fusion, which works as an effective method to generate the innovative results for industrial design. Firstly, we analyze the structure of knowledge fusion in industrial design. Then we find that the process of industrial design is...
Proceedings Article

The packaging design of white liquor-- grafted with ceramic cultural elements

Na Hu, Qingyun Zou, Xing Xu
Up to now, the packaging design of white liquor not only lies in the visual beauty of appearance, but also weighs a lot on the exploration of its cultural connotation. As a distinguished traditional culture, the components of ceramic culture are constantly grated on to the packaging design of white liquor.From...
Proceedings Article

Effects of Demographic Variables and Academic Performance on Student Retention

Fumei Weng
A model of the retention of first-year higher education students in Taiwan was created using logistic regression. The data used for creating the model consisted of the records of 955 first-year students who were enrolled in the academic year 2013 at a private institution in Taiwan. Six variables were...
Proceedings Article

Analysis Of Apple Equipment In The Product Design Thinking

Jun Yan
As Apple products dominate the market nowadays, we can easily find the truth that we still do not give enough deep analysis on the cultural connotation of product design its own, and that our thinking on the company's design is needed to be improved, after reviewing the current products design of domestic...
Proceedings Article

A Study on the Production Characteristics of Media Contents from the Perspective of Relational Dissemination- A Case Study of Social Media

Juan Yao
In the age of social media, the mode of communication is changed from content communication to relationship communication. Content communication is a one-way, one-to-many communication activity around the communication content, which belongs to the mass communication era. Relational communication emphasizes...
Proceedings Article

The current status of new health care reform

Jinguo Wang, Na Wang
In the new health care plan pay more attention to improving the security of medical and health undertakings, first of all, establish a strict and effective medicine and health care regulation system, speed up the construction of the medical and health personnel, focus on strengthening the public health,...
Proceedings Article

Vigilance of Power Abuse in Colleges and Universities

Yanxu Zhao
Any power, if unlimited, will be abused. Because the provisions are not clear and the procedural justice is difficult to protect, the statutory autonomy of the university self-management has gradually become the trend of abuse in recent years. Through the analysis of the abuse of the autonomy of the...
Proceedings Article

Chongqing High-tech Industry Performance Evaluation

Lihua Yang, Wenbin Ma
The technology innovation performance of high tech industry in Chongqing 1997-2013 is studied by using the super efficiency DEA and ARDL model. Firstly,the relative effective and invalid years of DEA are analyzed from the technology and scale of input output,and the projection value of the invalid years...
Proceedings Article

Probe into the leading work of young people's thought in the era of network new media

Tian Liu
the current society has entered the information age, the new media represented by the Internet, as a strong thirst for knowledge, the majority of young people easy to accept new things are pursued, is gradually changing their way of learning, life, entertainment and even the way of thinking, modern youth...
Proceedings Article

Re-design of decorative pattern of Kirgiz nationality

Fang Liu, Wei Peng
This paper extracts patterns and colors which the locals like most, and integrates recycling, with Kirgiz pattern in culture as the core, through field research and data analysis, what's more, it seeks the design methods that can combine perfectly Kirgiz patterns with design to guide the practice of...
Proceedings Article

The Construction of Innovation Oriented Talents Training Model for the Automation Specialty in the Civilian Run Colleges and Universities

JingFeng He
Cultivating innovative talents is the core goal of higher education, and it is also the key point of the research on the education reform in Colleges and universities. This paper analyzes the restricting factors of automation specialty education in Colleges and universities for cultivating innovative...
Proceedings Article

How to reduce clinical expenses

Jinguo Wang, Na Wang
Unnecessary medical examinations increase health care costs, waste resources, as well as cause the patient's physical and mental injury, which may result in medical disputes. Unreasonable medical examinations has become a limiting factor of the sustainable development of modern hospital. Rationality...
Proceedings Article

Flat design aesthetics under the Internet

Jing Hu
This article aimed at the current popularization of mobile Internet application, the flat design tendency caused by visual aesthetics which was guided by the interface design of intelligent mobile phone. After drawing support from simple design style and analyzing the visual transformation of various...
Proceedings Article

Study on the Price Types of Construction Contracts for Construction Works

Hao Zhang, Chengbin Liu, Xiuqing Gao
When the project is built, the units undertaking projects and the unit in charge of construction will sign the construction contract. In this paper, the dialectical relationship between "fixed" and "adjustable"of contract prices, the differences between lump sum contracts and unit price contracts, as...
Proceedings Article

New College English Translation Skills of English and Chinese Comparative Perspective

Yi Liu
In college English teaching, translation teaching has always been a weak link lies, many students do not have a solid foundation in English translation, was very difficult during the course of the study. This had a negative impact on their overall level of English improve. In this paper, English Contrast...
Proceedings Article

On the Aesthetic Characteristics and Cultural Analysis of Chinese IP film

Jing Li
Domestic IP film has a strong influence in the domestic box office market. Reliance on fan base, resulting in domestic IP film cater for the mass consumer and the greatest degree of expansion, extrusion great aesthetic quality of art like Profit doctrine as its salient features, it's cultural quality...
Proceedings Article

Research on Material Design of Decoration Art Glass

Yuanyuan He
Glass material enjoys light transmission, plasticity and polychroism which can not be found in other materials. By virtue of such distinctive characters, artworks and practical daily necessities made up of glass materials are emerging in an endless stream. In addition, it constantly beautifies the living...
Proceedings Article

The Course Module Division Based on MOOCs

Xueguang Li, Ying Xu, Weihong Zhao, Junpeng Yu, Shuren Zhang, Weina Liu, Yi Gao
With the development of online courses, open courses, MOOCs(Massive Open Online Courses) develops also and becomes more popular now, in this paper, the background of MOOCs was analyzed, questionnaire survey was accomplished aimed at "Mechanical manufacturing technology" course, according to the survey...
Proceedings Article

Study on Reading Strategies of Business English based on Training Experiment

Liyuan Liu
In the process of Business English teaching, there exists ambiguity of purpose of the reading with much importance attached, whereas the process of reading is neglected. Actually, the purpose of Business English reading should be inseparable with the content, discourse and skills of businesses. In this...
Proceedings Article

Research on the Management Mechanism of the Colleges and Universities Students' Hostel

Anbo Zheng
with the deepening of China's reform of higher education and improve of material culture in universities reveals many deficiencies gradually and affect students' hostel educational management to work vigorously to promote. The theoretic mode and the practical frame for the Colleges and Universities Students'...
Proceedings Article

The content and present situation of experimental medical studies

Jinguo Wang, Na Wang
Experimental medical practice is essential to the human medical research, which brings to the human progress. But without limitation of comprehensive and standardized legal regulation, the rights and interests of patients will be greatly violated and invaded. In this study, suggestions are provided about...
Proceedings Article

Study on the Teaching of Chinese Language and Literature in the Context of New Curriculum

Meihan Ji
With the new course teaching of Chinese has already been launched in domestic college and university, the implementation of new teaching material are a fortune for Chinese teachers as well as for Chinese teaching which needs they turn their ideas of Chinese classic poem teaching to new model. Chinese...
Proceedings Article

Multimedia Design and Application in Teaching Chinese Language and Literature

Shuwen Wang
With rapid development of teaching Chinese language and literature, more and more foreign students are focusing on how to improve the literary training levels. Meanwhile, rapid growth of the wide application of the computer, has made Multimedia Computer-Assisted Instruction (MCAI) a hotspot in applications...
Proceedings Article

Study on Model of Marxist Theory Education In Universities in Internet Background

Weiyu Zhang
With the Internet is rapid spread, the Internet thinking have quickly affected the Marxist theory education in universities. Therefore, how to use the Internet model of the basic principles of Marxism education in colleges and universities is the key problem. In this paper, the new model Marxist theory...
Proceedings Article

Study on Basic Theory and Accounting of Off-balance Sheet Activities in Commercial Bank

Xin Cheng, Yinxing Li
the development of OBSA(the Off-balance Sheet Activities) of the commercial banks of china is still at a low level. with the market pressure and exchange rate challenge how to bring up by deepening of financial restructuring, interest rate, securitization, and introduction of foreign banks after china's...
Proceedings Article

Study on APP for the Construction of Campus Art Culture based on Mobile Client

Zi Wang
with the rapid development of network technology and the need widely of campus art culture propaganda, the APP combination of Internet and mobile client is the expression of following the trend of the times. The mobile client was used to transmission media is an innovation; a new level and a new develop...
Proceedings Article

Research on the Image Understanding of Internet Multimedia Technology in Modern Art Theory Teaching

Zi Wang
with the progress of science and technology, the audio tools were applied to art theory teaching in art theory teaching modernization. Internet multimedia technology has been applied in modern art theory teaching is very necessary. Application results show that the application of internet multimedia...
Proceedings Article

The unique national minority traditional patterns,texture and relevant cultural information research strategy of digital protection in Gansu

Gang Zheng, Xiangwei Li, Jundi Wang
Unique ethnic minorities traditional patterns and texture in Gansu province and the related cultural relics item is with strong ethnic characteristics of national art, It is the crystallization of minority diligence and wisdom under the regional environment in Gansu. Study how digital media technology...
Proceedings Article

Reflection on Improving Personnel Development of Applied Psychology Specialty

Xingjuan Liu
The personnel development of applied psychology specialty in university is a difficult task. We paid much attention with the professional development as following aspects: goal orientation, faculty capacity building, graduation project design. According to goal of personnel of multiple skills, the construction...
Proceedings Article

Major Planning and Exploration in the Transformation and Development of Local Newly-built Comprehensive Universities--Taking Xi'an University as an Example

Dongsheng Xu, Wei Wei
According to the objective requirements of the state to guide the transformation and development of a batch of ordinary undergraduate universities to applied technical universities, this paper expounds the current state of the school, through the analysis and research, to further explore the school's...
Proceedings Article

A Research on the Planning and Design of RV Camp Based on Self - driving Tourism Experience

Hui Zang, Xiaohui Li, Dan Huo
With the rapid growth of private car ownership in recent years, the reform of our holiday system and the comprehensive construction of infrastructure such as road traffic provide the necessary conditions for the development of self-driving tourism. Self-Driving this behavior-oriented experience of the...
Proceedings Article

A Study on the teaching method of interior design major

Cong Pang, Hui Zang
With the rapid development of the national economy, people's living standards continue to improve, and people's requirements to indoor environmental quality are also getting higher and higher. Environmental art education in our country is divided into two directions: landscape design and interior design,...
Proceedings Article

Study on Seat Capacity Allocation in Airline Alliance

Yingjing Gu, Jinfu Zhu
In order to optimize seat capacity allocation in airline alliance, improve airline alliance revenue, we developed a stochastic programming model with the revenue of operating airlines as objective function, and used the EMSR method to solve it with MATLAB. The optimal allocations of seat capacity under...
Proceedings Article

Research on the Training Mode of Spatial Thinking about Landscape Design

Ying Gao, Jian Tang, Mo Li, Shenjian Hu
With the ascendant of Landscape design in China, more and more people pay attention to the pattern of cultivating landscape professionals. In the paper, on account of Landscape major students are lack of "space design" creative ability, we try to reform our teaching methods experimentally in space design...
Proceedings Article

Paris, Tokyo, Shanghai: Interaction and Communication of Chinese Modern Art

Ruili Qin, Zhuo Lin
This paper analyzes the interaction and communication of modern art in Paris, Tokyo and Shanghai in the early 20th century. Paris was the birthplace of modernist art, Tokyo was the first city to receive a western painting in modern Asia and played an important role in nurturing the art of Asian modern...