Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management

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148 articles

Study on Mode of Brand Communication Based on Micro-message Public Platform

Zhang Julan
Micro-message marketing propagation has been widely recognized and accepted by most people, however, only a few domestic enterprises can successfully use micro-message as a means of marketing communication to conduct effective promotion of the brand, and most of the enterprises still can't find brand...

Detailed analysis on the new usage of Lei

Pu Qing-hong
With the advance of society and increasing versatility of social life, everyday language will inevitably be influenced. As a consequence, new words and new phrases are frequently created; existing words (phrases) are often twisted to express new meaning. While this language tendency brings up interest...

Exploration on Training Mode for Entrepreneurial Talents in Financial Management Major of Local Regular Colleges

Wei Guo
With the faster pace of the comprehensive in-depth reform in China, the society has higher requirements for the entrepreneurial talents of financial management major. The teaching for the financial management major in the local regular colleges in China should adapt to the new development trends and...

The study on the relationship between network economy and e-commerce under the background of information technology

Yang Yongliang
The network economy has changed the diminishing law of marginal returns in economics, improved economies of scale from. This article described the impact on the economy of the network from an economic point, discussed the problem of e-commerce taxation and the solution of solving electronic payment problem...

Empirical research on relationship among personal traits, job stress as well as job satisfaction of post 90s employees ——Set WASU Group as an example

Liu Ying-Ru
“Post 90s” employees have attracted much attention since they entered into job market. This thesis discusses the relationship among personal traits, job stress as well as job satisfaction of “post 90s” employees through measurement and analysis of 229 “post 90s” employees in WASU Group. The result shows...

A Comparative Study of Chinese and Western cultures under the Background of Internationalization and Diversification

Wang Jinjun
There are scores of definitions of "culture", which shows the complexity of the concept of culture. To explain its connotation, there is a certain degree of difficulty. From literature recorded, the word "culture" had already appeared in two thousand years ago, the original meaning refers to the ancient...

Analysis of Public leisure space rest seat design elements

Yan Zong
This paper mainly seven aspects of public leisure space to rest seat design elements were analyzed by discussing public leisure space to rest seat culture, layout, climate, materials, accessibility, natural environment, and other factors discussed form.

A Brief Analysis of the Resurrection Theme in Ming Bao Ji

Pu Huajun
Ming Bao Ji which mainly promotes the Buddhist doctrine is a supernatural tales with lots of resurrection theme. The novel narrates the stories which people can be alive after death. It contains the meaning of transmutation and newborn. This resurrection theme novels reflect the Tang people’s pondering...

A Study on Computation Model and Em-pirical Examination for the Matching Degree of Cooperative Innovation Subject Motives

Fan Xia, Sun Jie
The motives matching relationship between cooperative innovation subject is analyzed, and the evaluating index sys-tem and measurement method for the enterprise and university engaged in UI motives are developed. Using concepts from geometry, the model for computing the matching degree of cooperative...

Sustainability of green product design teaching and research

Ren Chengyuan, Cai Chen
To set up the Economy-Type Society, advocate a Green Life, from economic to personal lifestyles or consumption habits change, promotion of sustainable devel-opment. By studying the relationship be-tween people, products, environments, these green living product design concept and method, to create a...

Development Status Quo and Trend of Modern Educational Psychology

Xu Huayao
When Examining the dominant ideology of educational reform movement during different time, and analyzing the interaction of Educational Psychology Development and Education Reform movement, we can see to some extent education reform enriches the theory and the content system of educational psychology,...

Study of Network Public Opinion Structure Based on Social Network Analysis -- Scientific Research Funds in Chinese as an Example

Cao ZhiPeng, Lin Yubi
This paper is a case study on scientific research funds in colleges and universities in China and it introduces social network analysis to explore the structure of scientific research funds network. It analyses network’s degree, core-periphery structure and cohesive subgroups, based on the data from...

Adolescent Psychological Health and Quality Education under the New Situation

Yu Kai
This paper, aiming at the psychological health and quality of contemporary adolescents, discusses the specific integration method from three aspects based on the structural composition and evaluation mode of adolescent’s psychological quality, and then carries on a simple research on the integration...

Research on the Coordination Nature between Community Culture Construction and Universities Music Education

Zhang Junping
Community culture is an important part of our traditional culture, and it is the culture atmosphere of existence, development and practice for college music education activities. On the basis of years of study and practice, this paper analyzes the docking role of community cultural development and music...

Problems and Prospect Research of the Digital Medical Development

Cao Zhi, Wang Guanglei
By building a unified standard residents Electronic Health Records (EHR), Electronic Medical Record (EMR), health information platform of interactive, two-way referral for hospitals and rural communities, remote diagnosis, remote education and health counseling and other systems, digital health improves...

Technical Characteristics and Strength Training of Sports Dancing

Zhang Qin
The thesis analyzed the internal mechanism of technique formation of all kinds of dance action in sports dance, and its movement technical features mainly presented in five aspects: First, the control technology to maintain the correct posture; Second, fast and rhythmic bouncing technique of the body...

The Impact of Health Education or Health of the Victims of the Earthquake in Disaster Area

Liu Wei, Shi Benhui, Jiang Lanping, Tangs Xiaolin
Earthquakes, floods, mudslides, wars and other major traumatic events can have on people's physical and mental health caused serious damage, leading to muscle tension, loss of appetite, mental panic, mood disorders, behavioral disorders and other stress reactions, and young people are in the physical...

Study on Application-oriented Talent Training Model of Public Security Colleges in Transition Period

Gao Na
The ministry of education vice-minister Lu Xin said in the end of March 2014, how to solve the structural contradiction of employment in China is the core of education reform. The breach of the education reform is the modern vocational education system, and training of talents is technical skilled talents....

Research on the Necessity and Approaches of College Counselors Professional Development

Lin Huang
The college counselors are the backbone of student work and the organizers, perpetrators and mentors of ideological and political education and management, therefore, their professional development is important for the comprehensive development of the school. According to the author many years of study...

To Build Career Education without borders: from the perspective of the convergence of high school and university

Wang Ning
Career Education should be a systematic education process around a person's life career development. Secondary education is called "the crossroads of life and career," the university level is a critical moment for most people change from school to professional people, career education in these two important...

Improve "national training plan" quality of primary and secondary school English teacher training Approaches

Wang Lijun
Improving the quality of teachers directly affects the quality of teaching, namely the quality of talents. The basic purpose of education is to nurture talent, so the teacher quality will have a very important role. National training program is a national key project to upgrade the quality of teachers,...

On the scientific concept of development and social development of Marxism inheritance

Zhang Yi, Luo Lizhang
Marxist theory of social development is a doctrine that is about the objective world, comprehensive and profound development. It combines the characteristics of the scientific development concept and practice requirements of the new era, and further reveals the core of our economic and social development,...

Threshold Effect of the Environmental Regulation on the Regional Technology Innovation

Kang Dahua
Promoting technology innovation of enterprises through the environmental regulation is the key factor to deal the relationship between economic growth and environmental regulation. All previous literatures considered the intensity of environmental regulation and technology innovation is linear relationship....

Cultural Barriers in the International Business Negotiation

Sun Xiuli
With the rapid development of economic globalization, business activities and information exchanges between people from different cultural backgrounds have been increasing rapidly. And cross-cultural business negotiations are playing an important role in the business activities. However, cultural barriers...

Translation of Public Signs in Cities

Liu Wei
Under the current cultural context of world economic globalization and social informationization, it is of profound and extensive realistic significance to explore the intertextuality of public signs translation in cities that facilitates the exchange and cooperation between Chinese and western cultures....

The Association of Work-to-family Enrichment, Psychological Contract Ful-fillment, and Organizational identifica-tion

Qiu Lin
To contribute to a better understanding of the relationships between work–family integration and employee–organization relationship, this study developed and found support for a mediation model to elucidate the impact of work-to-family enrichment (WFE) on psychological con-tract fulfillment and organizational...

Santiago’s Spiritual Wealth

Peng Yuan-zhen
The old man named Santiago in He-mingway’s novel The Old Man and the Sea was materially poor but spiritually wealthy. Hemingway presented us a strong-minded figure by putting him in contrast with the ordinary people, in fight with the shark, in connection with the lit-tle boy, and in harmony with the...

Research on Attribute-enforcement Association Model of Illocutionary Metonymy

Zou Chunling, Yu Fang
This paper aims at constructing the micro-level attribute enforcement association model, which a highly-specific and constrained attribute inferential model based on the amended version of the original IM and blending theory to improve the original macro-level metonymy operation. Specifically, this paper...

Research on Strengthening College Eng-lish Cooperative Learning under Network Environment

Xu Jinli
With the rapid development of information technology, network has been applied pervasively to teaching. However, in college English teaching, researches that put cooperative learning in the network environment are only a few to count. Based on the analysis of the implementation and current situations...

Inquiry of conflict of recognition of the value on trend of economic integration

Li Dali
Economic globalization has greatly expanded the living space of human civilization; it provides values coexistence and broad basement of identity. Currently, this identity mainly refers to identity "the sense of dominant values”, its features are non-performance, dynamic and relative. While Economic...

Constructing the Regulatory Mechanism and Guiding the Orderly Flow of Migrant workers

Mei Jian, Gu Shenghua
Large-scale of migrant workers’ movement to the city has had a positive social impact, and in the meantime, it has also caused new problems for the society which has already affected the sustainable and scientific development of the country. It is urgent for China to construct the regulatory mechanism...

Analysis on the Standards of Indirect Expropriation in International Investment

Li Ying, Yu Di
Being the core issue of international investment, the standards are confirmed to distinguish indirect expropriation from general regulatory measures implemented by the host country. However, the standards have not been regulated definitely by International Investment Treaties. In the name of general...

The Library Crisis Management Research

Wu Xiao Jun
The modern library in the face of a lot of reality and potential crisis, constructing scientific and effective crisis management model is the key of library crisis management, this article on the basis of the library crisis management system has carried on the detailed planning and design, build a suitable...

Transformation model and innovation research on technological achievements of silk industry

Yi Honggen
On Base of analysis about the present situation of scientific and technological achievements transformation in silk in-dustry, the paper aimed to innovate the transformation modes of scientific and technological achievements in our silk industry, and increase the achievements transformation efficiency,...

The Design of New Media Art: Combination of Art and Digital Technologies

Liu Liping
Modern society has entered the digital age, and human civilization has made unprecedented progress. As a kind of new art form, the design of new media art development with it. Art and design are influenced by digital technology deeply. There are many disadvantages but already occupies a very important...

Lawrence novel "Rainbow" Interpretation of the thinking and behavior of the characters

Qin Yan
This paper tries through emotional life novel "Rainbow" to describe exploration Lawrence thought of self-transcendence. Marriage does not become an obstacle towards the other side of the world: the couple should accept each other's strange boldly factor, and maintain their relatively independence, and...

Ideological pluralism of Eugene O'Neill examined by LAVINIA

Yang Qingyu
This article from "Mourning Becomes Electra" heroine LAVINIA analysis, clarifies Nietzsche, Freud thought in this image reflected the body, to state thought of O'Neill is particular, complex, broad and profound. Nietzsche's main rebel influence is from Christianity, and the pursuit of capitalist civilization...

A bibliometric analysis of science and technology publication output of University of Electronic and Technology of China in Science Citation Index Expanded (SCI-E), 2003-2012

Wen Yang
The main focal point of this paper lies on the appraisal of rising science and technology (S&T) output in University of Electric science and Technology of China (UESTC) with the help of bibliometric indicators. The present study is a bibliometric assessment of S&T output of UESTC, Which describes the...

Study of the Relationship between Tutors and Master Graduates Based on Analytic Hierarchy Process

Han Shanling, Li Zhiyong, Tang Xiaodong
In order to understand the changing rela-tionship between tutors and master gra-duates, the changing relationship and the causes of conflict is studied through ques-tionnaires and interviews and other analysis means. The feedback informa-tion of the questionnaire is analyzed by using the analytic hierarchy...

The role of sports games in young children integrated training

Dong Li-feng
Children sensory integration training needs for training through a variety of ways the senses of children, there are flexible in the training mode, and sports games in its category and set also has the same advantages. The two of organic integration easier implementation of sensory integration training....

Study on Social Collaborative Governance Mechanism

Liu Haitian
The so-called social collaborative governance mode, means in the context of high governance capacity and low social development degree, the government plays a leading role in social governance. In this paper, based on China’s social governance status, we study the collaborative relationship between government...

Construction of Green Information Retrieval System Based on Cloud Computing

Zhang Yan
The development of information technology has greatly improved people’s working efficiency, but also brings about environment pollution and resource consumption. The information retrieval functions also work in this way. Cloud computing technology can effectively reduce energy consumption, decrease environmental...

The Study of Accounting Measurement Mode Based on Fair Value Perspective

Wang SiYao
When it occurs financial crisis, most of the global financial assets may lose an active market, and the financial assets or liabilities fair value estimation will lose the foundation, a main body can not use fair value to measure its financial assets or financial liabilities. According to the experience...

Attention to the inheritance of traditional cultural spirit in ancient literature education

Shen Huizhen
Chinese traditional culture is the crystallization of Chinese wisdom and spirit. Educating young students about traditional culture is an essential way of carrying forward and cultivate national spirits, as well as improving the quality of people of the nation. Ancient literature works not only indicates...

The Impact of Computers Design on the Traditional Art Design

Jing Yonghua
Due to advances in computer technology, interactive computer graphics applications are evolving, and art computer technology is integrated into the design, making science and art in many fields fused. Art is a computer up to date to explore the area and become industry's hottest hotspot art and design,...

The stitched textile technology and its emotional consideration property in fashion design

Zou Yushan, Zhang Desheng
In the modern world, fashion designers have kept exploring more skills on fabric in the field of product development. The stitched textile technology attracted increasing attention due to its characteristics of emotion expressing, easy-sculpting and color-matching. The present paper introduced this textile...

Analysis of Business English Professional with the Combination of Training Mode

Li Xuejing, Liu Yunman
The Business English majors are starting to exist as an independent discipline, it develops business English training model to meet the requirements of social development that is very important. Based on the needs, the analysis of business English talent Xingtai research and training objectives for the...

The Integration of Funding Aid, wisdom aid and Ability Aid: Poor Funding of College Students in Transition

Wang Ning
The problem of poor students in universities is an important problem facing the development process of popularization of higher education; the poor management of Health-funded universities has been an important part of university student work. Currently, the University of Poor Students has the new features...