Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019)

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115 articles

Risk Assessment and Management System of Financial Product Portfolio based on VaR

Xiaoli Zhang
Previous studies based on VaR and CVAR under the condition of stable distribution are based on the premise that securities returns are independent of each other, but the calculation methods of VaR and CVAR for portfolio investment under the condition that securities returns are not independent of each...

Research on Public Relations Strategy of Small and Medium-sized Enterprises in Network Communication Environment

Yazi Li
With the development of the Internet era, the competition in the market at home and abroad is becoming more and more fierce, and the use of public relations strategy is more and more valued and applied by modern enterprises. As a management science, public relations are also a management art. It plays...

Analysis on the Employment of College Graduates under the New Economic Normal

Chunmei Mo
Under the new economic normal, China's economic structure and employment structure have undergone profound changes. With the increasing number of college graduates, college students are facing severe employment pressure. Under the new employment situation, young college students are confronted with new...

Capacity Building of Community-based Ecotourism in Developing Nations: A Case of Mei Zhou, China

Shuyi Tang
Tourism has become the most rapidly growing industry worldwide and ecotourism is considered as the fastest growing tourism segment. Ecotourism is a method to conserve the environment while stimulating local economy. However, it ignores one key element of sustainable development, the local community....

Analysis on the Lack of Vocational Sense of Well-being of College Teachers and Research on Interest Appeal Mechanism

Anbo Ma
College teachers are executives and practitioners who develop education, train talents and promote social progress. The lack of sense of well-being and strong interest appeal not only affects teachers' work and life, but also influences educational development of and social progress. This paper takes...

Analysis on Strategic Management in Higher Vocational College

Dong Li
The characteristics of strategic management theory are very enlightening, management can broaden decision-making management in the strategic vision, lead decision-maker to reach perfection in strategic thinking, and strengthen the hierarchy of decision-makers in strategic logic. Strategic management...

Teaching Reform of Pathophysiology Experiment based on Clinical Practice

Rui Meng, Rui Yang
In order to improve the teaching quality of pathophysiology and do a good job in linking basic medicine with clinical medicine, we have carried out the exploration of pathophysiology experimental teaching reform based on clinical practice, including the implementation of "double-qualified" talents teaching...

The Research of the Each Other Support between Online Sales and Offline Store based on the Marketing Mix

Yarong Hu, Binfeng Xu
Online and Offline are essentially put the goods into the hands of the user. In the Internet environment, all enterprises have the motive to establish of the online channel. Physical channels and online channel how to achieve harmonious coexistence and mutual promoting is the focus. Marketing mix is...

Research of User Innovation Diffusion based on System Dynamics

Xinrui Ren
From a system dynamics perspective, the basic analysis frame of user innovation diffusion has been proposed, causality of diffusion is analyzed from three aspects of external environment, innovation user community and the influence of lead user, a flow chart and system dynamics model are established....

The Influence of Advertising on the Consumers’ Purchasing Decision

Ruixin Zhang
The willingness of consumer to purchase is the premise of marketing and the basis for business survival. With the increase of the number of similar products and consumers’ choices, companies must differentiate their own product in order for consumers to buy. Advertising is the only channel that makes...

Analysis on Key Problems of Operation Management of Navigation Buildings in China

Xiaolei Liu, Qilong Huang, Jing Xu, Xuehang Bian
The Waterway Law clearly stipulates that the navigable building is an important part of the navigation channel. It plays an important role in the operation of the channel. In this paper, the status quo of operational management of navigation buildings in China is analyzed. Its development characteristics...

Credit Risk Assessment of P2P Lending Borrowers based on SVM

Wenjing Tao, Dan Chang
With the development of Internet finance, peer to peer online (P2P) lending, which makes a win-win situation between lenders and borrowers, has become one of the most popular means of Internet finance in China. However, problem platforms and borrower default events have also occurred frequently with...

Analysis on the Feasibility of Collecting Estate Tax in China

Yangyang Li
Since the reform and opening up, China's economic development has continuously made new breakthroughs and new progress, and has created a huge dividend for economic development, and the people's living standards have continuously improved. However, we should also note that while the economic development...

Dynamic Pricing of Obsolete Mobile Phones for Online Recycling Platforms based on Optimal Control Theory

Xuemin Wang, Kai Liu
Currently, the number of obsolete mobile phones are being generated in China. However, the obsolete mobile phones are not effectively recycled through online recycling platforms. According to consumers’ recycling willingness, this paper shows how the dynamic optimal control model was established. On...

Real-time Pricing Mechanism in Smart Grid based on System of Incentive and Penalty

Mengzhen Li, Yeming Dai, Yan Gao
In the smart grid, users, power suppliers and Power Market Scheduling Center are the main participants. In view of the increasing demand response ability of users, an identification mechanism of punishing malicious users and unstable power providers while incenting non-malicious users is proposed, and...