Proceedings of the International Conference on Education, Management, Commerce and Society

Session: Sociology

43 articles
Proceedings Article

Research on Geography of Crime and Social Change-in Transitional China Since the Economic Reform

Yijing Li
It is believed from Western studies that, social changes during the transition have significant impacts on crime change. However, whether the western well developed theories can fit into our Chinese society How to identify the real criminogenic and crime-mediating conditions in China Moreover, from a...
Proceedings Article

Different Response of Phosphoenolpyruvate Carboxylase in two Assimilating Organs of Hedysarum Scoparium on Increasing Soil Water Stress

Jiajia Wang, Congxia Hu, Chunmei Gong
A typical desert shrub species, Hedysarum scoparium (C3 plant) with green rachis, was analyzed on phosphoenolpyruvate carboxylase (PEPC) for considering increasing soil water stress as a probable driving factor to affect assimilation of plant in arid areas. The samples were planted in cultivation plots...
Proceedings Article

The Empirical Analysis of the Evaluation System and Promotion Ways for City Soft Power—An Example of Jiaxing City, Zhejiang Province

Weidong Wang, Kaidi Zhang
The city soft power evaluation system includes 8 elements which are the cultural appeal, education development, government ability, urban cohesion, social harmony force, image transmission force, regional influence and comfortable environment force. This paper analyzes the way to promote the city soft...
Proceedings Article

Preparation and Visible-light Photocatalytic Activity of Pt/TiO2-xNy

Rui Liu, Weinduo Yang, Huiyi Tsai
Pt/TiO2-xNy film has been synthesized successfully through the sol-gel method and spin coating method. The roughness and absorption wavelength were analyzed by atomic force microscopy (AFM) and ultraviolet and visible spectrophotometer(UV-vis). X-ray photoelectron spectroscopy(XPS) showed that the elements...
Proceedings Article

Study on Bactericidal Effect Fresh Zanthoxylum Bungeanum Juice

Guo Hu, Shangqin Hu
in order to make clear the pepper bactericidal effect of Zanthoxylum bungeanum, this study used different concentration of Zanthoxylum bungeanum sauce for sterilization test on the tested strains in different treatment time. Ten fold dilution of the tested fungi and Zanthoxylum bungeanum Juice by gradual...
Proceedings Article

Application of Clustering Analysis Algorithm in Digital Library

Yan Ge
Clustering analysis embarks from the data itself to dig out the internal feature relations of the data and present the category information the data contains. Of the clustering methods, hierarchical clustering method, K-Means method, etc. are frequently used. Taking the example of classifying 22 categories...
Proceedings Article

Corporate Social Responsibility in New Media Times -A Case Analysis of Master Kong

Wanwan Wang
The CSR is designed to meet the ethical,legal, and public expectations that society has of business,which has a direct impact on branding image and corporation reputation.Especially in the new media times, social network has be seen as the essential part of everybody’s life,almost every actions the corporate...
Proceedings Article

A Research on Compliant Digital Cinema Playback System

Fang Lu
Digital Cinema outperforms traditional films and attracts the movie industry. This paper has developed a Digital Cinema Playback system compliant with the DCI Specification. It can extract and play the 2K resolution component from the 2K/4K DCP (Digital Cinema Package) files at 24 fps, and support an...
Proceedings Article

A Study on Art Design Using Vague Set Theory

Fang Lu
Art design is an innovation action in modern society; so many people pay more attention on this action. While, with the rapid growth in the number of art works, how to assess the quality of work is an important issue to decision makers. Meanwhile, lots of the theory of vague set can be used in this case...
Proceedings Article

A Study on Key Delivery Message System of Digital Cinema Design

Fang Lu
Digital Cinema Initiatives released a set of technical specifications and requirements for Digital Cinema. The KDM (Key Delivery Message) has been designed to deliver security parameters and usage rights between D-Cinema content processing centers. We propose a KDM system that covers the end-to-end process...
Proceedings Article

A Study on Paintings Art Style Using Multi-Cues

Fang Lu
Visual characteristics of paintings display high-level semantic concept: art style to the viewers. Classification of art style depends mainly on human knowledge and experience, which remains a big challenge for computer vision. In this paper, based on careful studies on art literature, we propose a simple...
Proceedings Article

Research on Transforming 3D Cinema to 3DTV Method

Fang Lu
3D cinema and 3DTV are at two different levels in the screen size spectrum. When the same stereoscopic-3D content is viewed on a cinema screen and 3DTV screen, it will produce a different 3D impression. As a result, it is difficult to fulfill the requirements of 3DTV with content captured for 3D cinema....
Proceedings Article

The Construction of Digital Campus with Virtual Reality Technology--Taking Xinhua College of Sun Yat-sen University As an Example

Zhu Chen, Han Qin, Hongling Huang, Shaojiang Liu, Weichuan Ni, Weijian Mo
The project is based on Sun Yat-sen University, Xinhua College, using 3Ds Max as the main modeling software, and by the method of combination of the modeling of the campus static scene model, rendering and baking a mapping scenario model with a high degree of simulation. And then we use the Max-for-VRP plugin...
Proceedings Article

Design of UAV Airborne Reconnaissance and Rescue Based on ATMEGA2560

Wenyao Liu, Chengzhan Peng, Feng Wang, Weijian Mo, Zhiping Wan
To solve the problem of accident rescue field, the paper designed an aerial rescue investigation drones based on ATMEGA2560.Using GPS global positioning system, PID control algorithm and ATEMGA2560 chip as the core controller. Hardware system includes: core control module based on ATMEGA2560, video surveillance...
Proceedings Article

Mobile Energy Monitoring System Based on ZigBee Communication

Qiaoyin Deng, Zhi ping Wan
Objective: In order to achieve real-time to process and collect soil moisture, temperature and light data. Methods: To propose an Mobile energy monitoring system based on ZigBee communication. The system consists of a number of functional modules, each functional module the collected data sink base station,...
Proceedings Article

Iris Pseudoacorus Biology Habit, Cultivation Technology and its Application in Environmental Protection

Luojun Gong, Honghui Wong, Xing Kong, Guilin Li, Enzhao Liu, Cong Xu, Ying Xu
This article elaborate introduce iris pseudoacorus biology habit, cultivation technology, and its application in environmental protection. Beyond that it provides theoretical basis and technical support in the application of environmental protection in the plant as well as its facilities operation. Meanwhile,...
Proceedings Article

Analysis on Windows Illegal operations

Yingyu Chen, Haidong Jin
Graphical interface for Windows is a multitasking operating system, very easy to use and very broad, but Windows always appear "illegal operation" dialog box. "Illegal operation" operation dialog box has two options: "off" and "details". But the "details" which didn't really point out where problems,...
Proceedings Article

Influence of Different Teenagers on Attitudes and Behaviors of Their Parents in Physical Education

Guojiao Wang
Objective: To explore influence of different teenagers on attitudes and behaviors of their parents in Physical Education. Methods: To investigate attitudes and behaviors of 99 youths’ parents in Physical Education using self-design questionnaires and to analyze valid datas using SPSS for Windows 16.0....
Proceedings Article

Note on Clustering Criterion

Shang Gao, Hongmei Li
The principle of the sum of square errors criterion is introduced. The most common criterion is the sum of squared errors criterion, the weighted sum of square of the distance criterion and the sum of distance between-class distance criterion. The shortage of the sum of square errors criterion is point...
Proceedings Article

The Rhetoric Art of Register Variation in Comedy—Taking Comedy Lines as an Example

Jiugen Xiao, Xijuan Chen, Jingwen Cui
Register variation is composed by there elements, the language field, tenor and mode of discourse, which is in a close relation with the context in the language. No matter how the language context changes, it will bring the change of the semantic meaning, while the semantic change can cause different...
Proceedings Article

Research on the Evaluation of user’s Influence in Micro-blog Platform

Zhinuo Li, Keliang Jia
The paper elaborates and analyzes several methods of the evaluation of user’s influence in micro-blog platform basing on extant researches, and generalizes three kinds of methods: the methods based on user’s characteristics, the methods based on social networks topology and the methods based on topics....
Proceedings Article

Study on Environment Effect of Construction in Huairou District

Xing Kuang
Huairou city is an important node in the northern Beijing City Development Zone, is an important base for the capital, conference, leisure tourism, a construction project in the "ecological conservation development areas" of Huairou, human construction, construction period prone to Forestland grassland...
Proceedings Article

Carbon Fiber Reinforced Polymers (CFRP) Technique and Its Application in Bridge Engineering in The Future

HuaYin Sun, YaLi Liu, Weili Zhou
Based on the overview of traditional bridge reinforcement method, this article derives the shortage of the traditional strengthening methods and reinforcement of the common problem, in which educes the characteristics, properties and advantages of carbon fiber reinforced polymers(CFRP) and strengthening...
Proceedings Article

A Comparative Study on Pragmatic Rules for Chinese and English Social Appellation

Yong Fang
Based on the concepts of Chinese culture, e.g. ‘if names not being rectified, what is said will sound unreasonable’ and ‘emphasizing on status and clarifying human relations’, Chinese social appellation is affected by pragmatic factors including but not limited to gender, occupation, age, identity, occasion,...
Proceedings Article

Cockpit/cabin Crew Communication: Problems and Countermeasures

Shouxi Zhu, Wenlai Ma
Communication and collaboration between the cockpit and cabin is one of the important human factors affect flight safety and it is an important part of crew resource management. In the paper, in order to better facilitate communication and collaboration between cockpit and cabin, we analyzed the communication...
Proceedings Article

A new Loading Method for Nanopaper and Nanoparticles Composite

Jinhua Yan, Renmei Xu
A new in site reduction method was introduced for nanopaper, typically for silver nanoparticles loading. Ag ions were spread into nanopaper, followed by immersion in NaBH4 solution. Ag-NPS were obtained successfully in the matrices without adding any other binders. The nanopaper micromorphology was characterized...
Proceedings Article

Multi-characteristics Image Retrieval

Yinan Zhang, Wenming Cao
In this paper, according to different images of shifting, rotation and scale invariance properties, we propose a multiple features method for image retrieval. Firstly, we get the main area of the image to avoid the affections by some nonsignificant scenes. Secondly, we split the image into five parts,...
Proceedings Article

Conversation Analysis in Courtroom Discourse

Dan Zhang
From the perspective of qualitative study, the author analyzes the implicature in the courtroom discourse. During the courtroom interaction, different participants will employ conversational implicature to achieve his/her purposes, violating cooperative principle is the important tool of generating conversational...
Proceedings Article

An Effective Schema Mapping Model for Decentralized Network

Zhenhua Wang, Derong Shen, Ge Yu
Schema heterogeneity among individual peers is an important issue in PDMS (Peer Data Management System). Schema mapping is a key technology to find the semantic matching relationship between schemas, and it plays an important role in PDMS. In this paper, we address the problem of schema mapping in PDMS,...
Proceedings Article

Research of Mine-shaft Wireless Sensor Network Based on Agent

Wuli Song, Jing Qiao
In order to ensure the safety in production,it is necessary to build a wireless communication system that does not rely on a wire backbone.With the development of wireless sensor network,this kind of monitoring system has been true.With the emergence and development of agent,the idea distributed sensor...
Proceedings Article

Design and Spectral Properties of a New Displacement Senor based on an FBG Sensor and SMA Actuators

Jiyun Lu, Kan Bian, Dakai Liang
As an important factor in-service Structure health monitoring (SHM), predictions of displacement become the basis for determining the decrease of modern aircraft and aerospace structural performance. Optical fiber Bragg grating (FBG) sensors are considered an important tool for SHM , however FBG sensors...
Proceedings Article

Presupposition in Courtroom Discourse

Dan Zhang
From the analysis of the authentic data of the criminal cases, this paper is to investigate the function of the presupposition in qualitative way. The paper shows that presuppositions were used in courtroom inquiry by different participants for the purposes of investigation, confirmation and trapping....
Proceedings Article

The Comparison of Chinese and English Idioms —from the Perspective of Ethics

You Wang
There are huge differences between Chinese and English people's understanding of Ethics, which is reflected in languages, especially in idioms. Chinese ethics is based on the thoughts of "Nature-Human Integration" and "Collectivism", while the English ethics is obedient to the thoughts of "Nature-Human...
Proceedings Article

Visual Cortex Local Field Potential (LFP) in the Mouse are Linked to Respiration and Visual Stimulation

Ran Zhai, Junhui Cui, Hongwei Ding, Long Wang
Current evidence suggests that local field potential activity in the whisker barrel cortex of awake mice is phase locked to respiration . In our study,we discuss the relevance among local field potential signals,respiration and visual stimulation.First,we obtain data from EEGs including two aspects:(1)the...
Proceedings Article

Efficacy Comparison of Ureteroscopic Holmium Laser Lithotripsy and Pneumatic Lithotripsy on Ureteral Calculi of the Elderly

Lihe Wang
75 elderly patients with ureteral calculi, treated by Department of Urology in Zunyi County People's Hospital from 2008 to September 2010, were comparatively analyzed. calculi breaking success rate, calculi clearance rate, operation time, hospital stay and other aspect of the two treatment methods were...
Proceedings Article

Shaanxi Somewhere Dangerous House Static Pressure Pile in Reinforcement Engineering Design and Support

Xiaoqiang Wu
by means of static pressure pile reinforcement technique of shanbei somewhere masonry structure reinforcement strip foundation, can improve the bearing capacity of foundation, the foundation settlement stabilized, meet the bearing capacity of normal use and use requirement. At the same time introduces...
Proceedings Article

Shaanxi Somewhere Mountain Geological Hazard Assessment for Construction Projects

Xiaoqiang Wu
the site engineering geological conditions of mountainous area construction play a crucial role of project planning and site selection, construction projects in the engineering survey in the mountains, to pay attention to the engineering geological survey and evaluation of geological disasters. Somewhere...
Proceedings Article

Somewhere in Northern Shaanxi Tourism Scenic Spot Design Scheme Comparison

Xiaoqiang Wu
in view of the northern shaanxi somewhere scenic spots surrounding environment situation, through comparing two kinds of design of slope protection, which focuses on a more affordable slope protection project, planning and decision-making for similar areas to provide the related technical indicators,...
Proceedings Article

Analysis and Measures for Current Development of Popular Taekwondo in China

Tianjin He, Li Ma
With the fast development of Chinese society, sports have already become the necessary part in people’s daily life. As a new sport item and fitness way, Taekwondo is widely loved by the numerous Chinese teenagers. Especially after winning the Olympic gold medals for several times after its short –term...
Proceedings Article

Influence of Peritoneal Dialysis and Hemodialysis on Blood Lipids of Uremic Patients

Ying Shi
Objective: To investigate the influence of peritoneal dialysis and hemodialysis on blood lipids of uremic patients; Methods: 100 uremic patients admitted to the hospital were selected as observation objects, clinical data of patients were collected and analyzed retrospectively. 50 patients received peritoneal...
Proceedings Article

Application of CNN in the Prediction of Hail Cloudy

Jinlei Cui, Guodong Li, Wenxia Xu
This paper studies on the prediction of the hail. First, Cellular Neural Network method acts on the cloud radar images to extract their edge, The cloud’s contour feature would be more clear; and then, the edge detection would be processed by wavelet transform. Five different coefficients would be found;...
Proceedings Article

Ethical Analysis on Application of Massive Open Online Courses (MOOC): Concept, Necessity and Methodology

Jie Xiong, Longcan Wu
The massive open online courses(MOOC) has been introduced into China recent years. It has the advantages of convience and free. However, it is seldom analyzed on the perspctive of ethics. The history of MOOC is introduced briefly first. Then the concept, necessity, and methodology is discussed in this...
Proceedings Article

The Origins of Reservoir Overpressure in Kelasu Tectonic Zone

Songbao Feng
There exists controversy about the origins of reservoir overpressure in kelasu tectonic zone of kuqa depression . Based on it, the distribution and the evolution characteristics of reservoir pressure were analysed, the contribution of the tectonic compression stress to residual pressure was evaluated,...