Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)

Session: Management

111 articles
Proceedings Article

Research on Safety Management of Tall Template Support System Based on BIM

Dongsheng Yu, Jintuan Zhang
In order to improve the security and stability of tall template support system during the construction, the paper apply BIM to the safety management of tall template support system. Put forward to design method, arrange construction scheme, constructionÿtechnologyÿdisclosure,dynamicÿprogressÿcontrol,...
Proceedings Article

Effect of Asset - Liability Structure on Bank Performance

Keqi Zhang
The banking sector is the core of modern financial system, and it plays an important role in national economy. The general performance of banking sector is low, therefore it is important for us to research asset-liability structure and bank performance. This paper examines the relationship between asset-liability...
Proceedings Article

Inorganic Particles Emulsion Stabilizer and Its Application in Lubricants of Water-Based Drilling Fluids

Tao Zhang, Jie Li, Tingting Wang, Fengbao Liu, Baolin Cui, Lin Zhou, Fengshan Zhou
Emulsion type lubricants made from mineral oil, animal oil, plant oil and surfactant with its good comprehensive lubrication performances commonly used in water-based drilling fluids. However, the stable preparation techniques and the stability improvement techniques of the emulsions have been the two...
Proceedings Article

Research into Differential Threshold of Packaging Design

Xingguo Xu, Zongye Lu
There are four prerequisites to successfully sell a product. The first is that that product packaging should successfully attract customers. After customers are attracted by the product package, they can have a good impression of the product. Customers become interested in the product are a necessary...
Proceedings Article

Research on Forecasting of Traffic Volume of Heilongjiang Bridge

Rui Hua
The construction of the Heilongjiang Bridge is an important international channel connecting the Heihe River and the Russia Brisbane. The construction of the Heilongjiang Bridge is of great significance to strengthening the trade between China and Russia and promoting the economic and social development...
Proceedings Article

The Theoretical Analysis of Underground Economy

Chen Song
The size of underground economy has been expending quickly during past decades due to its nature. There has been increasing theoretical and empirical research in this area, trying not only to determine the size but also the main reasons for it. This paper summarizes the main opinions in this research...
Proceedings Article

The Rural Electric Power Market Development Research

Wei Wei
Since 1998, China has implemented a large-scale rural power grid construction and transformation. In 2006, the transformation project of the first stage and the second stage have been basically completed. With the rapid development of power industry, rural power grid construction and transformation has...
Proceedings Article

Exploration to Improve the Service Quality and Reduce the Power Customer Complaints

Jie Lu, Liyun Liu, Yun Nie, Hao Huang
With the reform of the national Power Grid Corp system, China's power supply enterprises are facing new opportunities and challenges. However, for a long time, it has been influenced by traditional ideas, management system, personnel quality and other factors. The power supply enterprise should not only...
Proceedings Article

Anti-tumor Effects Elicited by Heat Shock Protein 72 Functional Peptide and Alpha-fetoprotein Epitope Peptide Vaccine

Xiaoping Wang, Qiaoxia Wang, Bing Xu, Na Chang
Objective: Alpha-fetoprotein (AFP) is an oncofetal antigen during hepatocellular carcinoma (HCC) development which could lead to weak reproducible antitumor immunity, and may act as a target for cancer therapy. Therefore, it is imperative to enhance its immunogenicity and develop therapeutic vaccines...
Proceedings Article

Reflections on the Necessity of Constructing a New Energy Vehicles Major

Shanshan Guo, Yun Liu, Gang Wang, Jinpeng Tian
The Government attaches great importance to the new energy automotive industry, so the new energy automotive industry develops rapidly. Meanwhile, the demands of the new energy vehicles professionals become more and more urgent. However, as the new energy vehicles industry is a new subject emerging relatively...
Proceedings Article

Study on the Preparation of Sm Doped TiO2 Catalyst by Microwave Hydrothermal Method and its Photocatalytic Activity

Yuejie Lu, Xin Wang, Xianjun Bi
Samarium doped TiO2 photocatalyst TiO2-Sm was prepared by microwave hydrothermal method using Samarium nitrate and tetrabutyl titanate as raw materials. Degradation of methyl orange was used to photocatalytic reaction of TiO2-Sm respectively under the conditions of visible light, microwave (MW), ultraviolet...
Proceedings Article

Power Relations Revealed by the Kinship Terms Based on the Tones of Other Relatives

Lijing Wang
The kinship terms based on the tones of other relatives are the unique cultural characteristics of China. From ancient times, China has attached great importance to ethnic relations, so the appellation of relatives is very diverse. As a special part of kinship terms, kinship terms based on the tones...
Proceedings Article

Design and Implementation of Yak Growth Information System Based on B/S Architecture

Junqiang Li, Xiaowei Bai, Cai Wen, Wei Xiang
PHP is an open source general-purpose computer scripting language and especially suitable for network development, and can be embedded in the use of HTML[1]. In this paper, the author used PHP script language and MySQL database to design and implement the yak growth information system based on B/S architecture....
Proceedings Article

Analysis of Tibetan-language Speech Technology

Xiaowei Bai, Xingyu Tao, Yiwen Wu, Wei Xiang
This paper studies the speech technology (Speech Recognition and Text To Speech) for Tibetan. Recognition of Tibetan characters is a significant module of multi-language information processing system in China. Speech is the most convenient and natural way of communication. Owing to the special structure...
Proceedings Article

One Type of Bio-Phase Microscopy Imaging Method Based on a Con Beam with Double Dove Prisms

Jingrong Liao, Jingye Liu, Yuanyuan Xu
Optical interference is an important technique in precision measurement and microscopy imaging. Especially, phase imaging technology of the biological cell has attracted increasing attention. In this paper, considering the high stability characteristics of the coaxial interference technique, one interference...
Proceedings Article

The Industry Development Mode Innovation of Wenzhou Foreign Trade E-Commerce

Lizhen Liu
The electronic commerce industry has characteristics of both information elements and modern commerce. It is an important point of strength while modern industry is transforming. "The Twelfth Five Year Plan" has made the electronic commerce industry as the national strategy. This paper introduced the...
Proceedings Article

Analysis on NetEase Games Marketing Mode in New Competitive Environment

Xiaowei Zhu, Haoting Song
products have an increasingly shorter lifetime, so traditional cost model can not be adapted to new environment any more. In order to adapt to such a highly competitive and changeable market, developers are looking for more preferable marketing modes to stimulate customers' consumption desires. Therefore,...
Proceedings Article

Optimization of Inspection Schedule for Hidden-Function Systems

Xiaoli Zou
An optimal model for determining minimum-cost inspection schedules for hidden-function systems is presented. The probabilities of the hidden-function system failure as well as the failure of the object the system intends to protect are taken into account to develop this model. Through balancing the cost...
Proceedings Article

Discussion on "Selective Investigation" and "Rule of Law Soft Constraints"

Zhukang Xu
In the rule of law, the law would have been a clear, openness, institutional rules that everyone should follow. However, , in our country, "rule of man" is still overwhelming "rule of law" in some places at present. From the nature, source, time, objects, and methods of supervision investigate five cases...
Proceedings Article

Analysis of Baidu Mobile Search Promotion in Wenzhou

Zhijie Xia
With the coming tide of mobile Internet, many companies in the PC side of the promotion are increasingly concerned about the promotion of mobile sites, along with the arrival of the mobile era, more attention are essential to be paid to mobile business opportunities, for enterprises, it is an opportunity...
Proceedings Article

Study on the Application of BIM and VE in Construction Scheme Optimization

Dongsheng Yu, Jintuan Zhang
Construction scheme is established according to the construction project, it's a technical pdfument which has an important influence on the quality and safety of engineering construction. The paper researches how to obtain a better construction scheme by using BIM and VE. In order to provide a solution...
Proceedings Article

Analysis of Soybean Supply Fluctuations and Its Influencing Factors------A case study in Jilin Province

Chenxi Li, Shuai Liu, Wenming Liu
Jilin is an important commodity grain base in China, meanwhile, it is also one of the 13 main grain producing provinces; and, the soybean planting area in Jilin has been always ranked in the forefront of China. Soybean is one of the most important food crops in China, as well as an important industrial...
Proceedings Article

Management Life Prediction Based on Gray Theory

Su Dai, Gengbao Huang
Most researches focus on the relationship between managers' background characteristics and enterprise performance, technological innovation, etc., and more focused on the direct link between the management background characteristics and corporate performance, technology innovation, to leave a certain...
Proceedings Article

Research on Fuzzy Comprehensive Evaluation of Transmission and Transformation Project Based on Analytic Hierarchy Process

Shuliang Liu, Yijing Liang
The establishment of a power transmission project needs to take into account the technical, economic and social benefits and so on, these factors affect each other, which is difficult to accurately distinguish and define. In this context, a method of combining AHP and fuzzy comprehensive evaluation is...
Proceedings Article

Inventory and Routing Problem of Supply Chain Under Carbon Emission Constraint

Jianhua Wang, Xianfeng Huang, Yingying Shang, Ting Cao
Sustainable development requires supply chains to operate in a low carbon way, and the inventory and transportation decision in a supply chain has an important influence on its overall carbon emissions. Based on the cooperative concept of jointly managed inventory among the members, this paper takes...
Proceedings Article

Analysis of the Operation of Maternity-Baby-Children E-commerce Platforms - A Case Study of Haiziwang APP

Zhijie Xia
In recent years China's economy always maintain rapid development, people's living standards and quality are also rising. The gradual increase in labor income has led to a dramatic change in the concept of consumption, while stimulating the changes of demand diversification of consumers. In this economic...
Proceedings Article

Analysis on the Predicament and Way out of the Current Financing of Chinese Small and Medium Enterprises in the "New Normal" economy

Hongzhen Liu
The economic development has entered a new normal, and the development of SMEs in China has emerged new features. Financing problems are more complex. In order to solve the financing problems of SMEs, this paper makes deep analysis on the current major financing difficulties faced by the Chinese small...
Proceedings Article

The Present Situation and Strategy Analysis of WeChat Marketing

Xingyue Yeweng, Ming Yan
With the rapid development of China's economy, due to changes in the market competition and consumption mode, the enterprise marketing demand more and more prominent, WeChat marketing as a new type of network marketing, it has also become a hot topic for current research. WeChat marketing is a new marketing...
Proceedings Article

The BS Theoretical Price Of Shanghai 50 ETF Options

Caicai Xu
The purpose of this paper is to study option pricing problems in the Chinese market based on the Black-Scholes Option Pricing Model, compare the theoretical prices and the actual price and analyze the reason of the difference.It calculated the BS theoretical price of Shanghai 50 ETF call options with...
Proceedings Article

Research on Ownership Structure and Stock Price Fluctuation

Weice Ni
Based on the sample of A-share listed companies in 2015, we take an empirical research of the stock volatility of Listed Public Utility units from the perspective of ownership structure. The empirical results show that the institutional shareholders of listed companies in public utilities in China have...
Proceedings Article

Comparison of Statistical Classification of Financial Instruments and the Relevant Contents of Accounting Standards

Xia Ouyang, Yuan Xiao, Jiaming Zhong
From the two perspectives of "statistical classification of financial instruments" and "accounting standards", this article provides a brief description of definition and classification standards of financial instruments, carry out comparative and analysis of five items one of which is special drawing...
Proceedings Article

Prediction of Container Haulage Demand using GM(1,1) Model

Fengyun He, Pengjun Zheng, Zhengfeng Huang
The reasonable estimation of container haulage demand is significant for the container transportation in port cities. Based on the number of container trucks and container throughput from year 2009 to 2015 in Ningbo Port, container haulage demand is predicted using GM(1,1) model, the result is compared...
Proceedings Article

Analysis of Electricity Market Forecast

Kaixuan Chang, Shaohui Zhan, Ying Feng, Tie Guo, Jie Xu
The power industry has owned the monopoly mode for a hundred years in widely using power generation, transmission, distribution, sales in one. In the past, it was generally believed that the power industry was an economy of scale. However, with the continuous development of power industry and continuous...
Proceedings Article

Analysis of RMB's Real Effective Exchange Rate after the "Exchange Rate Reform"

Yusong Xing, Aihua Wang
Based on behavioral equilibrium exchange rate model, this paper analyzes the relationship between RMB real effective exchange rate and the underlying economic variables in July 2005-December 2011. The results show that (1) co-integration relationship exists between the real effective exchange rate of...
Proceedings Article

Research on Equity Incentives of Listed Companies in China

Yuling Tan
More than 30 years have passed since the reform and opening-up policy. More and more listed companies have been founded. Experts in both theoretic and practical fields are exploring the ways to solve the conflict of interests between senior executives and the shareholders of the listed companies. Equity...
Proceedings Article

Collaborative Services: A Four-Level Model for Supply Chain Management with Big Data Technology

Yanxia Lu, Tingbin Chen, Jiacong Zhao, Jingshu Wang
The accelerating development of information technology boosts the progress of Big Data, Cloud Computing and Internet of Things. Companies that involved in supply chains store vast amounts of structured and unstructured data which are inherently difficult to maintain, expand and collaborate. This hampers...
Proceedings Article

Does Earnings Management Affect the Cost Stickiness of Corporate?

Yusi Jin
In recent years, many scholars have found that there is a sticky phenomenon in the cost of enterprises. However, due to the special securities access and supervision system in China, it is necessary to adjust the cost of the enterprise to achieve a certain level of profitability through real earnings...
Proceedings Article

The Empirical Research of Transportation Infrastructure Investment and Economic Growth: based on the panel data of "new silk road"

Chaoji Yang, Haiying Ma
In the Eurasian countries decided to create a new silk road. The Chinese government paid great importance to the development of the new silk road, and the academia pay attention to study on the relationship between the traffic infrastructure investment and economic growth in the macro level data.We apply...
Proceedings Article

Analysis of the Effects of Applying PDCA to Keeping Detailed Medical Records during Standardized Resident Training

HongWei Wang, Wei Fu, Wenyan Yuan, Kaijian Xia
Objective: To discuss PDCA application in the management of keeping detailed medical records during standardized resident training. Method: By obtaining the truth rate of medical record registration through their retrospective data collection during standardized training of residents enrolled in 2015....
Proceedings Article

Research on Levying Carbon Tax in China

Fangwen Yang, Ye He
Global warming is one of the most important problems around the word which every country has to confront. Carbon tax is one of the common economic means used to solve environmental problems in recent years. Against this background, low carbon economy treat realizing low energy, low emission, low pollution...
Proceedings Article

The Evaluation Analysis of Design Code About the Road Design of longitudinal gradient in the Mountain Road

Yuanxun Zheng, Huiji Guo, Xiaobin Wei
In recent years the highway develops rapidly in China, by the end of 2014, the total mileage of China's highway has reached 4.3 million kilometers. Among those, the total mileages of the speedway broke through the bottleneck of 110 thousand kilometers - which ranks the first in the world. With the fast...
Proceedings Article

Assessment System of Community Road based on the Spatial Dimension

Yuchen Huang
The "certain opinions on further strengthening the construction of urban planning management work" published by the State Council was proposed "The residential Community has been built and the unit compound is being open", it caused widespread concern of public opinion. Today, under the plight of urban...
Proceedings Article

Analysis of the Evolution of Low carbon Independent Innovation

Tingfa Zhang
Under the ecological crisis, climate change threatens the survival and development of human beings, the total amount of industrial carbon emissions continues to increase, a serious threat to the harmonious development of man and nature, promote low-carbon economy and ecological civilization is imminent....
Proceedings Article

Study on Toll Plaza Design Based on M/M/1 Queue Theory

Cheng Wang
In this paper, an improved model base on M/M/1 queue theory is presented to design the toll plaza by considering different ways of charging in the actual toll service system (human-staffed, automated and electronic toll collection), and the Non-dominated Sorting Genetic Algorithm II (NSGA-II) is used...
Proceedings Article

The Param Auto Rearview Mirror a Level Surface Designs Based on Alias

Xiaohui Wu
This article introduced the Alias of automotive rearview mirror A level surface design content. Also explains the concept of A level surface characteristics, analyzed the meet class A surface design method of modeling steps and auto rearview mirror. Modeling scheme decision, according to three view drawing...
Proceedings Article

Study on a Novel Pendulum Wave Energy Converter Combined of the Wind and Solar Energy

Qi Gao
There are much inexhaustible clean energy in the ocean. Toÿgenerate electricity by using ocean energy can improve energy structure and be good for the environment. Existing wave energy converters have many disadvantages. So we designed a novel pendulum wave energy converter Combined of the Wind and Solar...
Proceedings Article

Design of Reorganization Scheme for Business Process of Electric Power Marketing

Lixia Lou, Tie Guo, Yongchao Lou, Hao Huang
Commercialization of electricity market is a new trend in the development of China's electric power industry. Power supply marketing management is the core work of the power supply enterprises to deepen the reform and integrate into the socialist market economy. It is the key process and key route in...
Proceedings Article

Evaluation Index System of E-commerce Talents Based on AHP

Xiaowei Zhu, Qi Lu
this is an information technology era, in which e-commerce industry will have a rapid development. So the requirements of relevant talents will be more strict, which requires a perfect e-commerce skills evaluation system to select excellent e-commerce talents for society. In order to adapt to the development...
Proceedings Article

Research on the Influencing Factors and Promotion Measures of Knowledge Transfer in Industry-University-Research Alliance

Yimin Yin
With the development of economy, the innovation of enterprises can not meet the needs of enterprises. Knowledge transfer in industry-university-research alliance is the process of knowledge creation from universities and scientific research institutes, transfer to the enterprise and use the knowledge...
Proceedings Article

Application of Intelligent Power Service System in Power Marketing

Chao Shang, Yuan Tian, Jiwen Yu, Yongchao Luo
With the development of intelligent technology, the demand of diversified, personalized and interactive services increases sharply. Intelligent power service has been the inexorable trend of the development of power service. The traditional power service mode will be gradually replaced by new intelligent...
Proceedings Article

A Review of the Research on the Competitiveness of China's Beverage Industry

Yusong Xing, Yue Guo
At present, there are many researches on the competitiveness of China's manufacturing industry, but there are few researches on the competitiveness of China's beverage industry, especially the inter-provincial competitiveness. Based on researches into domestic and foreign competitiveness theories, this...
Proceedings Article

Research on Marketing Strategy of H1D

Yali Luo
In recent years, living standards has gradually improved, the demand of dairy products has continually increased, and then dairy market competition is fiercer than ever. How to optimize the product structure, how to broaden and deepen business sales channels and how to increase the propaganda has become...
Proceedings Article

Research on Information Fusion Method of Mobile Commerce based on Monte Carlo Algorithm under Big Data Environment

Tingbin Chen, Qisong Zhang, Jingshu Wang
In the large data environment, the amount of mobile e-commerce information increases sharply and highlights the characteristics of users' location. How to utilize the user's location quickly and effectively to find the valuable information of the users and supply them with the decision-making service...
Proceedings Article

An Empirical Study on the Quality of Internal Control and the Financing Cost of Enterprises

Aolin Liu
The internal control can transfer assets to the outside world security situation of the efficiency of corporate management and other signals, its essence is a guarantee for the normal operation and the control mechanism of enterprises development, it can help enterprises to achieve lower transaction...
Proceedings Article

On Time-series Empirical Analysis of Tourism income and Economic Growth in Gansu China

Chaoji Yang, Haiying Ma
This paper conducts the causal analysis between TI (TI) and economic growth of Gansu province in China using time-series data from 1986-2010, and it is directed by the means of time-series estimations through ADF unit root test, co-integration tests, error-correction analysis and Granger causality test....
Proceedings Article

Research on Intelligent Control of Electric Drive System

Ming Hu
With the development of modern control theory, the general techniques of controller design is gradually replaced by artificial intelligence software technique be widely used. The common feature of the traditional general techniques and the artificial intelligence techniques is that different number and...
Proceedings Article

Elementary Analysis of Strategic Management Accounting

Shuliang Liu, Ruofan Wen
For almost three decades, some have seen Strategic Management Accounting (SMA) as the appropriate response to the problems emanating from a changed competitive and technological environment. Some accounting researchers have seen SMA as implying a greater contribution by accountants to strategy formulation...
Proceedings Article

The Research of Optimal Length of Left Turn with U-turn at Intersection Based on Statistical and Simulation Analysis

Lu Gan, Yuanxun Zheng, Lihua Xue
Distant lead is one of the ways to eliminate the left turn of the intersection, and the determination of the length of the U-turn is the key to determining the success of the method. For the determination of the optimal length of the far-lead turn-around, the main traffic parameters are determined on...
Proceedings Article

Discussion on Innovation of Marketing Management of Electric Power Enterprises

Yuan Tian, Chao Shang
With the reform and development of China's power market, power enterprises have been developing rapidly and the ever increasingly basic foundation has proposed higher requirements for the innovation of power marketing management while scientific and reasonable power marketing management should be based...
Proceedings Article

Empirical Analysis of Low-Carbon Innovation System Construction from low-carbon Listed Companies

Tingfa Zhang
The low-carbon innovation factor system is a collection of many elements that affect the organization's low-carbon independent innovation activities, which form the organization's low-carbon innovation capacity through interaction, which is also a constituent element of organizational low-carbon innovation....
Proceedings Article

Study on Brand Construction of Livestock Products of Leading Enterprises

Shidi Shao, Yidan Shao, Xiwu Shao
Agricultural industrialization leading enterprises make use of capital, technology and talent advantages, driving the development of farmers, specialization, standardization, scale, intensive production. It is not only the important subject of modern agricultural system, but also the key to realize agricultural...
Proceedings Article

Economic Analysis of Central Bank Interest Rate Expectations and Impacts on the Real Estate Market Forecast

Hongen Li, Shuxian Deng
This paper analyzes the February 3rd People's Bank of Chinese raised the reverse repo rate and standing loan facilities (SLF) interest rate move, combined with the previous soon has raised the medium-term lending facility (MLF) rate measures, pointed out that the interest rate increase after another,...
Proceedings Article

Research on E- Commerce Development and countermeasure in the Rural Areas in Hubei under the Background of the Internet +

Qiuju Xu, Yang Yu, Minghui Long
Internet+ is a formation of a new economic development model through contact with the traditional industries, after applying to agricultural fields it can create a new agricultural marketing model for products, thus have a very active role to the development of society. Under the guidance of action plan...
Proceedings Article

Discussion about Advantages of Tropical Coastal Tourism Cities in Development of Marine Economy

Sicong Shen, Xuebin Huang, Kun Zhang
Its unique resources of climate and geography add Sanya much more charm and tourism income. However, these external resources can not completely meet the requirement of rapid development in Sanya especially at the present time when it has not only been a slowdown in world economy growth and tourism,...
Proceedings Article

Innovation of 5A Talent Development System's Efficient Business Strategy

Yanfei Gao, Dayong Wang
In the 21st century, the role of intellectual capital in economic growth is increasing, the depreciation rate of knowledge is getting higher and higher, and human capital is accelerating. The competitive advantage of traditional enterprises is such as capital advantage, scale economy and so on. Have...
Proceedings Article

Research on the Cost and Benefit of Human Capital Investment

Ningning Yan
According to current situation of high number of education investment in human resources, analyzes the cost and income of education investment in human capital, best critical point and from two angles of the marginal revenue and marginal cost of education found in human capital investment, to make a...
Proceedings Article

Research on the Marketing Mode of Electric Power Information System

Yongchao Luo, Chao Shang, Fan Liu, Lixia Lou
With the continuous development of China's socialist market economy, the reform of electric power system is also deepening, and the main task in the construction of electric power marketing is to establish and perfect the power marketing management system. According to the national planning, power companies...
Proceedings Article

Impact Of Agricultural Electricity For Hubei Province Economy Development of County Territory -------An Empirical Study of Hubei county

Xiaohong Fang, Chengwei Zhang, Ge Guo
in recent years, the tide of the Internet in the rapidly changing people's lives, so more convenient, efficient and rich life, China is an agricultural country, the combination of the Internet + agriculture will bring profound changes to agriculture, rural areas and farmers, is beneficial to the development...
Proceedings Article

Research on the Construction of Performance Evaluation System of Enterprise Process Reengineering

Bingfeng Liu, Ningning Yan
Business process reengineering was first formed in the United States, it combines a variety of advanced management experience and ideas, including total quality management theory, lean production theory, etc.The theory of BPR has been improved with the help of advanced experience, and the core competence...
Proceedings Article

A Study on the Job Satisfaction of Tour Guides and its Influencing Factors

Chunyan Wang
Tour guide is the soul of the tourism that plays a pivotal role in the tourism industry. The job satisfaction of tour guide will directly affect the service quality of the tour guide. It has become an important issue to explore the factors that affect the job satisfaction the tour guide. This research...
Proceedings Article

The Functional Design and Application of Computerized Accounting System in the University Financial Management

Yan Wang
Computer management accounting data processing speed and accuracy, data processing program and standardization, automation, improve accounting information timeliness, reliability and relevance. In university financial management, the computer is used to manage finance, and help the financial staff to...
Proceedings Article

Application and Prospect of AR Technology in E-commerce

Sheng Cao, Qian Wang
With the progress of science and development of information, E-commerce plays more and more important role in people's life. Affect people's basic necessities of life. However, consumers in the online shopping is just get some virtual information like pictures or some words and so on, there is no real...
Proceedings Article

The Solution to China's Current Excessive Interior Design

Zhu Zhongcui
With the development of society and the prosperity of science and technology, crazy exploiting by human beings, paying no attention to the complementarity and protection of resources, these result in strict overall consequences. Only the green design with the establishment of "sustainable development"...
Proceedings Article

Dynamic Study on Landuse Based on RS Images in the Wohushan Region of Jinan

Dong Fang, Xu Jianqiang
With the continuous urbanization, Land-use patterns are changing fast in the Wohushan region of Jinan. Four-phase RS images, including the TM data of 1987, 1996, 2006 and 2015 were selected to classify this area by using supervised classification of the maximum likelihood method. Detailed land-use types...
Proceedings Article

Atmospheric Temperature Variation and its Causes in Summer of Jinan for 2015

Zhou Baohua, Liu Zhanhong, Yuan Dong
This paper analyzed spatiotemporal inhomogeneity characteristics and its causes of air temperature based on the observation data of air temperature on June, July, and August in 2015, combined with the geographic information data of Jinan. Research results show the highest average temperature is on July,...
Proceedings Article

Urban Iron and Steel Waste Landscape

Yijie Liu, Yunshi Zhou
Creating a good urban environment is an important mark of urban modernization during a new century: comfortable Eco-environmental system, cultural-advanced spirits, ypically wonderful city landscape. However, in our current era with rapid development, urbanization is also bound to bring about environmental...
Proceedings Article

Statistical Analysis on Diameter Error of Bearing Cylindrical Roller with Different Precision and Levels

Jianbo Wei, Yujun Xue, Yongjian Yu, Jishun Li, Bitao Pang
Selected cylindrical roller bearings of type NU204 as the research object, measured diameter of 10 sets of bearing rollers with P0 and P6 precision and level, and accounted respectively statistical data of diameter error of bearing roller of two precision and levels. Made normality test and descriptive...
Proceedings Article

An Empirical Study on the Effect of Stocks Rename of Listed Companies in China

Qingzhou Wang
The rename of stocks have been sprung up since 1999 in China's stock market. As an atypical financial event, the rename of stocks can bring excess earnings to the market like other typical financial events. The article used samples which renamed the stocks on their own in a stock market during 2009 and...
Proceedings Article

Summary of the Development of Chinese Think Tank

Chanti Wu
This paper explores the construction and development of the think tank system from the perspectives of research focus and important research conclusions from reading through the relevant literature between 2004 and 2015, and they are as follows: the factors that influence decision-making of think tank...
Proceedings Article

Degradation Process of the Purple Sweet Potato Amylase

Dongfeng Zhao, Shulan Yu, Xuezhen Li, Yunguo Qi
Using fresh purple sweet potato as research material, the different factors affecting the enzymatic liquefied and saccharified of the purple sweet potato starch were studied. After single factor tests, the orthogonal design were performed to determine the optimum conditions through enzymolysis process....
Proceedings Article

Research on VNIR Spectra of Petroleum Hydrocarbon in Contaminated Soil

Wenqi Yin, Zhili Chen, Hongtao Liu, Qiang Liu, Yi Yang
Leakage of oil and petroleum products can cause serious soil pollution. Traditional monitoring method for soil petroleum hydrocarbon pollution finds it difficult to diagnose a large area of soil contaminated area, while visible and near infrared (VNIR) spectroscopy technology boasts advantages like fast...
Proceedings Article

Bearing Capacity Analysis of Spherical Hybrid Gas Bearings with Tangential Gas Supply

Chenhui Jia, Jing Gao, Ming Qiu, Wensuo Ma
In order to research the static performances of the spherical spiral groove hybrid gas bearings, the lubrication analysis mathematical model of spherical hybrid gas bearings is established with variable tangential angels of gas supply. Subsequently, the mathematical model is transformed by derivatives...
Proceedings Article

Game Analysis of Anti-Corruption of Government from the Perspective of Interest Group

Yu Zhang
purpose: in recent years, anti-corruption has been continuously strengthened, and various corruptions appear gradually. The purpose of this paper is to find out solutions of reducing anti-corruption costs and enhancing corruption costs so as to reduce corruption phenomena. Methods: the research in this...
Proceedings Article

Analysis on Calculation of Transverse Swing Amount of Mine Hoisting Container under Flexible Constrains

Kai Feng, Yujun Xue, Fang Yang, Jishun Li, Wei Ma
Increasing transverse swing of container has a direct impact on safety of multi-rope friction mine hoist. Under the strain of flexible guide, increasing transverse swing is related with parameters of mine hoisting system. Take hoist container under strain of steel rope guide as the research object, considers...
Proceedings Article

Correlation Coefficient Analysis of Small and Micro Businesses Database Marketing Inputand Performance

Xuan Wang, Zhong Wu
When Small and Micro Businesses expand the market and make a strategic decision, do research on an internal connection between database marketing input and company's performance.When Small and Micro Businessescarry out these, the whole performance is the fundamental starting point,Small and Micro Businesses...
Proceedings Article

Changes of Soil Water and Heat during Plant Dormancy in the Semi-arid Loess Hilly Region under Film Mulching

Xianzhong Wu, Youke Wang, Zhitong Wang, Zhihua Gao
purpose: to study changes of soil moisture and temperature during plant dormancy under different film covering conditions. Method: observe the soil water content and temperature under the condition of bare land (CK), transparent film covering (TF) and black film covering (BF) in the wild. Result: during...
Proceedings Article

Interval Combination Forecast Model Based on Arithmetic Average Approach Degree

Fengxiao Wang
Using the arithmetic average minimum approach degree as a weighted approach degree, the new indicator of the relevance of the optimal interval combination forecast model is established. Some new concepts such as superior interval combination forecast model and non-inferior interval combination forecast...
Proceedings Article

Research on Contract Management for the Urban Rail Transport BOT Project

Weifang Li
BOT is abbreviated from Build- Operate-Transfer model, as a new kind of investment and financial measure, which is applied to urban rail transport construction. It can reduce difficulty in capital and workload of coordination and management as well as increase the performance efficiency of urban rail...
Proceedings Article

Performance: A New Perspective of Tourism Research

Changgan Fang
Performance, including art performance and social performance, is a way of expression and behavior, is the external expression of performance subject and inner thought, is a process. Performance has become a keyword in the field of tourism research. Articles on the performance theory, puts forward the...
Proceedings Article

Strengthening the Construction of Students' Archives to Serve for the Innovative Employment

Shuiying Wang, Chaohua Deng
Colleges and universities is talent training base, Students' employment is the lifeline of the Colleges and universities. How to improve the quality of student records management, to Provide students' Comprehensive archives information during the period of school which about morality, intelligence, physical...
Proceedings Article

Personal Credit Scoring Based on Decision Tree C5.0 Algorithm

Shang Gao, Changbao Wang
There are some problems still exist in traditional individual credit assessment system. To solve the problems, an decision tree individual credit assessment model is proposed. Using SPSS Clementine data mining tool, the personal credit data is clustering analysis by decision tree C5.0 method. It is worse...
Proceedings Article

Empirical Research on the Impact of Replacing Business Tax with VAT for Profitability of Listed Company

Zhenjie Zhang
As an important policy in the tax reform, replacing Business Tax with VAT began from 2012, full realization in 2016, and has been a hot topic of concern. With the consideration of main content, time and background, this paper suggest a hypothesis on how the profitability changed before and after replacing...
Proceedings Article

Human Errors Study Based on the Professionalization of Social Division

Erke Tong, Ripin Feng, Jinwang Tang
The professionalization of social division causes individual repetitive professional behavior, which is not neglect when we analyze reliable factors of human errors. Based on "S-O-R" model of behavioral psychology, this article analyzes the effects that professional behavior has on individual pattern...
Proceedings Article

Analysis on the Utility Function of Consumers' Choice of Internet Financial Products

En Deng, Ming Zhao
The Internet economy era is an ear with "surplus information but scarce attention". When transmitters of brands in the Internet finance industry seek a technical method to match customers' scarce attention with massive information, they can know what product elements are of customers' concern and what...
Proceedings Article

A Review of Midi Festival Context: Representation and Significance

Shaofeng Wu
Midi Festival was a rock music festival held in China since 2000, which was also the first approved "Festival" that organized by the non-governmental organization by the official. So far, Midi Festival had held for 14th anniversary, expected as China's "Woodstock". This paper considering the impression...
Proceedings Article

The Analysis on Discount Phenomenon of Convertible Bonds

Huahong Yan, Yezi Fang
With the continuous development of China's capital market, there are more and more new financing tools coming out in the market. This paper aims at discover the convertible bonds theory value of China's market by analyzing the terms of the convertible bonds and factors which can influence value and combing...
Proceedings Article

Research on the Relationship between Organizational Justice and Organizational Citizenship Behaviors

Peiying Wu, Lifen Chen
Organizational citizenship behaviors have been widely referred in the field of management, and there are many researches about OCB, among which, one of the most significant issue is the relationship between organizational justice and OCB. Organizational justice can affect individual's role cognition...
Proceedings Article

Influencing Factors of the Development of Adolescent Tennis Club

Yilong Chen, Yingjun Nie, Qian Liu
In order to build tennis cultures and improve tennis competition level in Guangzhou city, and also to enhance teenagers' physical health, this paper studies the influencing factors of the development of adolescent tennis club in Guangzhou city by using the methods of literature consultation, questionnaire,...
Proceedings Article

Oxidative Degradation of Wheat Stalk in Sodium Hypochlorite Solution

Nannan Xia, Guizhen Gong
The oxidative degradation of the wheat straw was carried out with NaOCl aqueous solution. The resulting oxidative degradation solution was fractionated and the extract was analyzed by FTIR. The results show that a large amount of oxygen - containing degradation products can be extracted by ether and...
Proceedings Article

Simulation of Urban Spatial Expansion in Lianyungang

Lei Cao
By simulating the distribution situation of urban landuse, practical reference can be provided for the future social and economic development of Lianyungang city and effective ecological environment protection. The city expansion simulation of Lianyungang region is done by using GeoSOS. By using the...
Proceedings Article

Preparation and Applications of an Advanced Lubricant for Brine Water Based Drilling Fluids

Tao Zhang, Baolin Cui, Wei Xue, Guanghuan Li, Jun Su, Zhengqiang Xiong, Fengbao Liu, Fengshan Zhou
Brine water based drilling fluids have advantages on protecting reservoir and stabilizing well hole, meanwhile, it also have some defects such as low lubricity and strong corrosivity, especially the low lubricity have already become an important problem demanding prompt solution. Focusing on the problem,...
Proceedings Article

Study on SunYat-sen's Thoughts of Human Resource Management

Ziwei Peng, Shuang Peng
This paper analyzes the human resource management thought of Mr. SunYat-sen from the aspects of selection, education, employment and encouragement. In the selection, Sun Yat-sen advocates using examination and election methods to select talent, adhering to taking both ability and political integrity...
Proceedings Article

Decisions of green product development and pricing for a dual channel supply chain

Jianhua Wang, Xianfeng Huang, Ting Cao, Yue Liu
This paper focuses on the decisions of the green product development and sell pricing in a supply chain which has an offline channel and an online channel simultaneously. Considering some important customer's attributes, such as channel loyalty, price sensitivity and green preference, the optimal green...
Proceedings Article

Brief Analysis on the Current Situation and Problems of Brand Advertisement in China 's Internet Financial Industry

En Deng, Yuanji Huang
In recent years, Internet thinking is like a Renaissance of contemporary Chinese financial industry. It is profoundly changing the pattern and development of traditional financial industry. In the traditional industry, the formation and dissemination of a brand sometimes need dozens or even hundreds...
Proceedings Article

How to Reshape the Role of Finance Professional of Big Data

Huahong Yan, Yingying Zhang
As big data and analysis technology have been deepening the impact on enterprises, the role of finance professional in the enterprise needs to adapt to the new environment. The impact of big data means that accountants and finance professionals are at a crossroads, whether finance professional choose...
Proceedings Article

Review on Relationship between Psychological Contract and Organizational Citizenship Behavior

Li Chu, Bixiang Zhu
With the increasing competition among enterprises, the study of psychological contract and organizational citizenship behavior between enterprises and employees has always been the concern of management scholars. On the basis of a brief review of the research on psychological contract and organizational...
Proceedings Article

The Preventive Strategy of TV News in the New Media Age

Feifei Jing
With the continuous development of network technology and information transmission, the new media age with mobile phone and Internet as the main part has come, which make the way that people receive information has changed a lot. Competition between we media platform is becoming increasingly fierce....
Proceedings Article

Research on the Current Situation and Development Approaches of Human Resources Service Industry in Jilin Province

Yue Hao
The development of human resources service industry will not only benefit job opportunities employment rate and the management of the industry in a region, but also help to improve the scale and the structure of modern service industry. It has to be pointed out that Jilin Province, as an underdeveloped...
Proceedings Article

Research on the Development of Tourism and Old-age Destination Products in Jilin Province--Taking Changbai Mountain as an Example

Yue Wang
Through the social reality of social aging in our country and the characteristics of the development potential of the old tourism market, this paper makes a comprehensive study on the development of the tourism and tourism destination products in Changbai Mountain area by synthesizing and drawing lessons...
Proceedings Article

On the Green Development Road of Ecological Agriculture

Weiwei Liu, Leifeng Wang
Ecological agriculture is generated from the perspective of green development theory and in the circumstance that China is facing the destruction of the environment. It requires coordinated development with the environment to meet the requirements of green development theory, and it also promotes the...
Proceedings Article

Comment on the Concept of Labor under the Green Development Concept

Leifeng Wang, Weiwei Liu
General Secretary Xi Jinping mentioned the green development concept in the important speech delivered at the 18th session of the fifth plenary session of the CPC Congress, and he also mentioned the labor concept on many occasions. Then, how do people work? A clear answer is given in Marxism: people...