Proceedings of the 2014 International Conference on Economic Management and Social Science

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65 articles

Practice and Reflection to the Quality Improving of Adult Higher Education

Kang Chun-yan
Great efforts have been made to cultivate higher education, and the Adult Higher Education, an important part of the field, makes its own steady progress. But there are restrictions existed. Based on the current teaching situation, this essay offers proposals such as establishing sophisticated teaching...

A Review of Stock Return Synchronicity

Pan Ningning, Zhu Hongquan
Stock return synchronicity, or comovement, measures to what extent the individual stock returns would comove with market returns. In empirical analyses, stock return synchronicity is typically measured by the R-square derived from the market model. According to the market efficiency theory, an individual...

Application of Case-Teaching to College Auditing Teaching

Hu Xiao Qing
With its unique innovation method, Case-teaching is now gradually applied to College Auditing Teaching. However, problems do exits in the practical process. Based on the application status, this essay aims at putting forward main countermeasures to perfect College Auditing Teaching from four aspects:...

Reestablish the Concept of “Family”—On Perfection of Family Law System

Gao Yunpeng
Broad family concept is a small set of groups with very close relations including marriage and kinship in social life, and its main function is to distinguish between social life and private life of family members. Member relationships of a complete family include blood relationship, marriage relationship,...

Research on mechanism about response of social governance theory to ethnic minorities’ sports culture demands and national identity

Hu Yingqing, Wu Yunong, Jiang Xinping
Ethnic minorities’ demands for sports culture also grow with each passing day in China currently as Chinese society advances continuously and economic level improves constantly. As a result, existing mechanism about response to cultural needs has failed to satisfy increasingly growing demands of ethnic...

Study on influence factors of repeated purchase behavior of e-commerce consumers

Qu Yan
e-commerce based on internet and information technology has become an important force of modern commerce. Due to virtual network marketing and many uncertain factors, repeated purchase rate of e-commerce consumers is much lower than traditional commercial purchase rate. So, it is vital to break through...

Small Courtyard Level and Vertical Landscape Design Research

Kang Xiao
New era’s change and development make more and higher requirements for small courtyard. Everyone's aesthetic view is different. Small courtyard style can reflect the subjectivity and aesthetic temperament interest of owner, and the design of small courtyard is the tool and premier to put the idea into...

Marketing Strategies of Enterprise News Planning

Zhang Yong
With the improvement of economic development and scientific level in China, competition among enterprises becomes increasingly fierce. Under the influence of this market economy environment, enterprises have to be more concerned about brand image and publicity planning means than before. Therefore, marketing...

Discussion on " " culture and its market

Zhao Ping
In the last few years, the phrase “ ”is widely used to describe people, objects and other things. On the contract, Chinese phrase " ”doesn't contain so many meanings as that in Japanese. Under the influence of " ”culture, “ ” items, have won great popularity in Japan and even over the world. Why does...

Exploration on current college students’ ideological characteristics and ideological and political coaching approaches

Li Hao
Chinese colleges are an educational base where socialist constructors and successors are cultivated. Facing with diversified global pattern and diverse development trend of social economy at present, schools should improve level of ideological and political education to enhance construction of students’...

Research on construction of evaluation index system about enterprises’ financial management ability

Shen Jing
We should evaluate improvement in enterprises’ financial management ability appropriately and let enterprises know their advantages and disadvantages in the aspect of financial management ability clearly and improve their weak management aspects with pertinence so that enterprises can enhance their financial...

On action research and professional development of college English teachers

Hao Jingjing
action research theory and professional development of college English teachers have inseparable relevance. Action research theory is an important and effective approach to promote professional development of college English teachers and can smoothly achieve educational objective of college English teachers....

Relations between Marxism Human Science and Ideological and Political Education

Song Yuan
The problems about human beings can be said as an important clue running through Marxist theory, while ideological and political education is aimed at human beings. In essence, ideological and political education is based on the problems about human beings. Therefore, closer correlation between Marxism...

Application Exploration for Modern Teaching with Digitized Technology Introduced by Basic Physics Teaching

Fang Zhicong
It is an objective need for introduction of digitalized technology to basic physics teaching to realize modernization of physics teaching. In this paper, a brief description is given to the importance of changing teaching thought and conception for the realization of teaching modernization. Besides,...

Reflections on the Long-term Development of the Open University of China

Wang Zhen
In recent years, The Open University of China was recognized by the community with its strict and flexible teaching management mode and has become an indispensible part of China’s higher education system. This essay elaborates the positives of the university’s establishment from the national macro level,...