Proceedings of the 2018 International Conference on Education Reform and Management Science (ERMS 2018)

Session: Business, Finance and Enterprise Management

15 articles
Proceedings Article

The Transformation and Updating of Service of Regional Industries Featured as “One Town-one Product-one Major”

Gen-rang Zheng, Yi Wen
In order to improve the ability of major-serving for the regional industrial development, Zhongshan Polytechnic takes the major-serving for regional economic development as its research project, and has defined the outline of major developmnent. The college has also set up the cooperative education system...
Proceedings Article

Evaluation on Development Capacity of Overseas Chinese Enterprises Based on Improved BP Neural-Networks

Ke Ma, Xian-shui Sun
An approach based on improved BP neural-networks is proposed for the evaluation on the development capacity of overseas Chinese enterprise. In order to cope with the slow learning speed and local minimal problems of BP neural-networks, an adaptive learning rate selection method based errors is presented....
Proceedings Article

Financial Performance Evaluation of Listed Commercial Banks in China

Guang-yin Tong, Zhen-yu Liu, Can Huang
A comprehensive and objective evaluation of the financial performance of Listed Companies in banking industry is great significance not only for their own profits and long-term development, but also for building a prosperous and orderly financial environment. This paper selected 20 commercial banks listed...
Proceedings Article

An Empirical Study on the Economic Development of Cultural and Creative Industries Park --" an Example of Haidian District in Beijing

Hao-lin Di, Chun-lin Tian, Ju Guo, Ze-ping Hu, Yang Yang
In this paper, it selects four cultural and creative industry parks in Haidian district as the research objects. The statistical data comes from government department and questionnaire survey including more than 1500 organizations. It calculates the index of the total labor productivity, tax rate, profit...
Proceedings Article

Function Evaluation System of Cross-border B2B E-commerce Website

Wen-zhuo Zhang, Rui Dong, Lu-lian Zou
This paper mainly studies the function system of cross-border B2B e-commerce websites, and establishes a complete cross-border B2B e-commerce website function evaluation system by selecting specific indicators. The indicators mainly include the following seven aspects: basic functions, advertising, global...
Proceedings Article

Probe in Researching Course of Functional Polymer Materials

Xiao-dong Li, Yu-chuan Li, Xiao-meng Li
This paper discuss the research teaching of functional polymer materials. Students improve their literature review and writing ability by literature search, paper writing, subject seminars, PPT display and visiting instruments and equipment. It stimulates students' interest in learning polymer materials,...
Proceedings Article

Operational Evaluation System of Cross-border B2B E-commerce Website

Man-chen Li, Rui Dong
The evaluation of the operational status of cross-border B2B E-commerce is of great significance in standardizing the construction of its operating system. The article, applying AHP, fuzzy comprehensive evaluation method, evaluates the four aspects, which are activity operation, content operation, user...
Proceedings Article

Evaluation System of Cross-border B2B E-commerce Website Service Quality

Rui Dong, Lu-lian Zou, Wen-zhuo Zhang, Man-chen Li
The article aims to explore the service quality evaluation system for cross-border B2B e-commerce websites. By using service quality related theories based on the classic service quality evaluation model SERVQUAL and combining the service characteristics of cross-border B2B e-commerce websites., the...
Proceedings Article

Performance Evaluation System of Cross-border B2B E-commerce Website

Lu-lian Zou, Wen-zhuo Zhang, Rui Dong
Under the environment of globalization and the increasingly vigorous development of e-commerce, B2B cross-border e-commerce websites has increasingly occupied a prominent position in the industry, and the study of evaluation system of B2B cross-border e-commerce websites has triggered a discussion.This...
Proceedings Article

The "Four Principles" and Its Practice of Talent Cultivating in Cross-Border E-commerce

Mei-yu Fang
There is a serious gap in cross-border e-commerce personnel. In fact, there are many related international trade and e-commerce major in Chinese universities, but the college students who have been recruited can't finish the tasks from their enterprise as required. The training of university cannot be...
Proceedings Article

The Effect of the Zero-Difference Policy on the Financial Situation of Public Hospitals in Different Grades

Chun-li Liu
Based on the different levels of public hospitals in zero price difference before and after the visits, both times cost data were analyzed, such as study drug zero price difference influence on hospital financial situation, and improve the hospital reform of financial advice is put forward.
Proceedings Article

Technical Innovation Path and Performance of Self-owned Brand Automobiles

Shu-zhu Jiang
Taking the profit of automotive enterprises in 2016 for example to analyze the importance of technology innovation. It is thought that the ability of technology innovation played an important role in profit improvement for automotive enterprises; independent innovation may only bring some leading edge...
Proceedings Article

Cultural Inheritance and Industrial Development of Liuqin Opera

Feng Zhao, Xiao Wang, Xiao-fei Han
Under the background of contemporary cultural ecology, Liuqin Opera, like many local dramas, also faces the crisis of inheritance. Therefore, how to use the method of industrialization to inherit and develop Liuqin Opera, a characteristic local folk music cultural resources, has become an important and...
Proceedings Article

Technology Innovation and the Possible Path for Expanding Consumer Demand in China

Tian-li He
“ In China, inadequate consumer demand is an outcome of traditional economic growth mode, which used to depending on exports and investment. Since 2008, western states adopted trade protectionism. which hinder China’s export, exacerbate inadequate consumer demand, even hamper economic growth in China....
Proceedings Article

A New Breakthrough of Traditional Handicraft Culture in “Internet + ” Background

Chang-long Liu, Xiao-fei Han
Traditional handicrafts have undergone a thousand years of changes in the long history of development in our country, closely related to our lives. It represents the cultural heritage of generations of craftsmen. Meanwhile, it has a very high economic value in contemporary society. This article is based...