Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

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183 articles

Service Innovation Capability and Innovation Performance in Distribution Store: A Conceptual Framework

Evo Sampetua Hariandja
Distribution store and clothing industry in Indonesia has demonstrated critical development and addition more noteworthy consideration in today's business surroundings especially in creative industries. The development of creative industry gives contribution for Indonesia economic. That thing happen...

Productivity Analysis on Local Government-owned Drinking Water Companies (PDAMs) in Indonesia and Its Market Challenge

Anang Mufftiadi
Potential market for Local Government-owned Drinking Water Companies (PDAMs) in Indonesia are huge, but the performances are unsatisfactory. In 2014, only 51% classified as 'healthy'. The aim of this study is to identify production characteristics using Cobb Douglas Model, which is the functional relationship...

Influence of Participation Budgeting to Performance of Local Government

Nesti Hapsari, Dian Hakip Nurdiansyah
Participation budgeting is the important issues to performance of local government. The purpose of this studies to know the influence of budget participation towards performance of local government. This research included some organizational contingency variable such as: budget emphasis, budget goal...

Lean Sigma Application for Bridge Improvement Project

Prayogi Purnapandhega, Akbar Adhiutama
PT. XYZ operates 90 fields in Sumatra with two major fields, Duri and Minas. Duri field consists of 13 areas that are linked by the bridge. Therefore, the bridge has an important infrastructure in maintaining our operational and mobilization in Duri field. There were 96 damaged bridges (66 bridges in...

Risk Management Design for Private, Small, and Medium Scale Musical Concerts

Harriman Samuel Saragih, Sukoyo Sukoyo, Evo Sampetua Hariandja
Risks are likely to become the factors that are lacking of attention in times of organizing events. According to the practical experiences and observations by the author in the field of private, small and medium musical shows and concerts, poor project planning coordination among the committee and lack...

Value Chain Analysis in Small Business Context

Mega Iskanti Putri, Budi Harsanto
Value chain analysis is a tool to understand the activities that create value to company's product. Value chain analysis help companies in identifying the position of the company and analyze the activities in the value chain as well as eliminate activities that do not create added value to the product...

Effect of Implementation Problem Posing Method and Problem Solving Methods of Creative Thinking Ability Students

Nurul Haeriyah Ridwan, Agus Rahayu
His study aims to Determine the effect of the problem posing method and problem solving method to students' ability to think creatively. issues that are the focus of this research is due to the low level of students' ability to think creatively. Both models of learning are equally focused on solving...

Material Requirements Planning Methods to Solve Inventory Problem at Start-Up Business

Widianingsih Widianingsih, Desy Anisya Farmaciawaty
Currently in Indonesia, start-up business is growing fastly due to goverment policy that promote the rise of the new entrepreneurs. KISSE (Cookies Sehat) is among many start-up business in Indonesia, which is in Bandung, that focus in culinary particularly in healthy cookies. As a start-up business,...

Purchase Decision Process of Domain .id

Mudji Sabar
This research is aimed to examine the influence of price and service quality towards brand image and its impact on the purchase decision process domain .id. The secondary data are derived from the statistical data of the users of ccTLD (country code Top Level Domain) mainly during the year 2014-2015....

The Differentiation of Unique Education Services to The Superior Customer Value

Muhamad Adi Suja'i
Education is a product in the form of educational services. The Presentation of those services includes physical aspects such as facilities and non-physical aspects such as the various forms of educational activities packaged in a single unit curriculum. Using differentiation, the product has a differentiator...

Proposed Model for Social Capital Relationship with Online Purchase Decision in Social Network

Adhi Prasetio, Vanessa Gaffar
This study aims to propose a model for online consumer behavior within social networking site. Previous studies have tried to offer models to explain social network user's behavior regarding to purchase decision and eWOM. But so far none has tried to relate what could triggered eWOM and their relationship...

Critical Success Factors of Purchasing Polished Gemstones

Elimawaty Rombe, Zakiyah Zahara
The purpose of this study is to identify the critical factors impact the consumers' decision on purchasing polished gemstones in Indonesia. Data for this study were collected from 162 respondents with varies background whitin the city of Palu in Indonesia. There were 27 indicators tested in this study....

Determinants of Customer Trust and Its Implication

Nandan Limakrisna, Deden Komar Priatna, Winna Roswina
The real conditions a Sharia Banking in Bandung, shows that there is a very loyal customer which contributes more than 50 percent of the Moslem. The conditions reinforce the notion that the profit sharing and customer relationship have an influence in determining customer trust and in turn has implications...

Creating Students Loyalty Model in Private Higher Education

Muji Gunarto, Lili Adi Wibowo, Ratih Hurriyati
Choosing a college is not as easy as choosing a product because the decision must consider the value of the future. However, there are some similarities in selecting universities, especially private universities. The purposes of this study to observe the factors that create student loyalty models and...

Analysis of Perception and Public Preference on Reputation of Higher-Education Ranking Agencies

Muji Gunarto, Dimas Yudistira Nugraha, Vanessa Gaffar
The Minister of Research, Technology and Higher Education of the Republic of Indonesia has classified and ranked national universities. Previously, some rating agencies have classified and ranked college and universities both nationally and globally. The objectives of this study are to analyze public...

Instagram Content Towards Customers' Purchase Intention for Start-up Culinary Company

Oktaviani Br Sagala, Evy Rachmawati CH
Instagram is one of most popular social media platform used around the world. As one of marketing communication channel, Instagram becomes important to company because its existence to communicate company's product to customers. Kisse Cookies Sehat as a start-up culinary company focused in healthy cookies...

Effect of Brand Orientation on Entrepreneurship Creativity in Small Medium Enterprises Brand

Dadan Abdul Aziz Mubarok
Brand orientation and entrepreneurship creativity are factors that must be considered by SMEs in implementing the brand. Integration both of these factors can increase the ability SMEs to manage the resources to create and pursue opportunities that are not recognized by competitors. Brand orientation...

Brand Attitude of Smartphone User: The Role of Brand Knowledge and Self-Congruence

Ali Mohamad Rezza
this study examines the brand attitudes of smartphone user. In particular, it examines how users brand knowledge and their self-image congruence can affect their brand attitudes towards smartphone products. Previous research indicates that brand knowledge and self-congruence can facilitate positive behavior...

Measuring The Hablumminallah in Muslim Consumers' Religious Behavior Model

Muniaty Aisyah
This research is intended to measure the hablumminallah behavior within the third-order confirmatory factor analysis (CFA) of Muslim Consumers' Religious Behavior (MCRB) model. The concept of hablumminallah behavior is precisely about Muslim religious behavior which formed from cognition, affection and...

Lifestyle Influences on Purchase Decisions and Membership

Aggi Panigoro, Andry Fernandus W, Muhamad Mustofa
Seeing from the consumer's decisions to choose one membership becoming members of a particular fitness center is based on facility, level of comfort and functionality in the fitness center. As an effort to improve purchasing decisions members, Gold's Gym Braga City Walk Bandung continuously makes efforts...

The Influence of Television Advertisement on Purchase Decision of Men's Product of Facial Wash

Ira Valentina Silalahi, Harini Fajar Ningrum, Rasna Ulfah
Consumer interest of facial wash for men product is so high, it is because almost every toiletries company produce segmented product, especially product for men. So, it makes many toiletries company work harder, persist with more powerful, and keep continuing to do the innovation. Therefore, it takes...

Young Consumer's Perception on E-Service Quality of Online Shop: an Evidence from Bandung

Nina Septina
Nowadays business runs not only by offline platform but also online. The online business growth facilitates by the rapid development of technology, especially internet. To enhance online consumer satisfaction, online businesses need to know the perceptions of consumers about the quality of its services...

The Interaction Between Dynamic Marketing Capability and Service Innovation Capability on Performance

Evo Sampetua Hariandja
This study examines the interaction between dynamic marketing capability, service innovation capability on performance in the context of hotel industry. The conceptual framework used in this research has been drawn from marketing and innovation theory. Specifically, relationships related to dynamic marketing...

What Can be done by Value Creation in SMEs

Reminta Lumban Batu, Eeng Ahman, Lili Adi Wibowo
sustainability of SMEs is essential for supporting business growth and can contribute to the growth of the economy. Value creation in accordance with the cultural values applied in Purwakarta SMEs to improve marketing performance. More and more SMEs have value creation in its operational activities will...

Analysis of Competitor Intelligence as Product Strategy Business Development

Syukri Yusuf Nasution
Competitor Intelligence is a form of intelligence business where collection of the data and information is Analysed and transformed for use in strategic planning and problem solving. Competitor Intelligence is one of the strategies that used as business development products. In this research Competitor...

The Impact of Store Image on Purchasing Decisions

Tjahjono Djatmiko, Bimo Bimo
The competition in the retail market becomes increase. There are several differences for the consumer in taking decision for purchasing in supermarket and in mini market and it can be very important for the management of the market. The aim of this study is to investigate how the impact of the attributes...

The Influence of Celebgram on Online Purchasing Decision

Heny Hendrayati, Vanessa Gaffar, Dea Sintia Dwiyanty
Social media Instagram having a growth increasing and very high in Indonesia. The function of social media Instagram has expanded, which is for transaction online too. This makes phenomenon online purchasing decision so familiar and so many online shop utilize this phenomenon. Because so much new online...

Rebranding and Purchase Intention on King Thai Tea

Heny Hendrayati, Ratih Hurriyati, Cipto Putra Daud
The rapid development of the food and beverage industry MSMEs sector creates great opportunities for entrepreneurs. One of them Thai Tea is emerging discussed being targeted businesses to get involved that led to keen competition. The purpose of the research is to describe the rebranding conducted by...

Service Excellence through Dynamic Marketing Capability

Evo Sampetua Hariandja
This study aims at creating a framework describing how the dynamic marketing can influence service excellence. The method in this study using qualitative method through case studies in five hotels and exploration through interview with general manager and director level. In this study market sensing,...

Behavioral Intention of Instagram as Part of Technology Acceptance

Mokh Adib Sultan, Mochamad Risman Purwanto Ramdhan
This study aimed to test the effect of performance expectancy, effort expectancy and social influence towards Instagram's behavioral intention. The study used descriptive and verifiable approach by online survey and causal design methods. The data were collected based on a 100 Instagram followers of...

Retail Mix Strategies of Minimarket

Ria Arifianti
There have been many significant developments in modern retail, particularly in Bandung, which have led to increased competition among retailers. The competition not only occurs between retailers but also with large companies. One of the retail companies are minimarkets. With these conditions, the minimarket...

Comparative Analysis of Facebook and Instagram as Web Promotion Tools

Vanessa Gaffar, Heny Hendrayati, M Harish Ferdiansyah Ifandha
Online industry is increasingly promising in line with the rapid development of technology in Indonesia. Brodo is one of the footwear brands in Indonesia using online media Facebook and Instagram as its web promotion tools. Both of the social media used have a high number of followers. The purpose of...

Service Quality and Reputation Toward Customer Trust in Life Insurance Corporation

L. Lisnawati, Girang Razati, Henny Mulyani
The low of customer trust is discussed on insurance sector. Companies should pay attention to this aspect because trust plays an important role in the engagement of long-term relationship between company and consumers in insurance services. Zurich Gold Lion is one of the insurance company which has a...

Customer Experience Management in the Hotel Industry: Principles, Theory and Practice

Bachruddin Saleh Luturlean, Grisna Anggadwita
Hospitality is a service industry that is engaged in providing of accommodation and lodging. The management approach focused on customer experience management can enhance the positive image of the hotel and the customer intensity. Customer experience management based on the strategic perspective is how...

The Effect of Brand Experience on Customer Satisfaction and The Impact toward Repurchase Intention

Ashri Hasian Ekaputri, Agus Rahayu, Lili Adi Wibowo
The growth of beauty industry makes business competition become dynamic and competitive. Clinic Skin Care existing have to attempt to maintain customer repurchase intention. Repurchase intention is very important for the business continuance in each company. The aspect that can create repurchase intention...

The Effect Social Environment of the Switching Intention on Social Media Facebook

Safira Rahmalia, Bambang Widjajanta, Girang Razati
The younger generation experiencing exhaustion using social media and tend to reduces frequency login them to social media. Even often move from one social media other social to the media. The decline in users who quite high caused, market share facebook continues to decrease from year to year.Previous...

Analysis of Website Quality, Brand Awareness on Trust and its Impact on Customer Loyalty

W. Sastika, B. Suryawardani, F. H. Hanifa
Website is one of the media campaigns that play an important role in the business world. Many large and small businesses have been using the website as a promotional media in marketing their products or service. The rise of online sales have an impact on the growing importance of the company's website...

Influence of Image And Trust Of Intention To Choosing A University By Word Of Mouth As Moderating Variables

Nugraha Saefudin
Public demand on formal education has increased, especially on universities. This has caused universities as strategic sectors that are expected to create a quality human resource. The completion amongst universities tends to increase year to year. This condition demands universities to improve the quality...

Effective Promotion Tool in New State-Owned University

Ina Ratnasari, Edi Suswardji N
Revolutions of business and educations nowadays have forced university in the whole world think critically. Universitas Singaperbangsa Karawang (Unsika) as new state-owned university is being faced highly competition which will be seen by quality. Good university therefore is that the place which has...

Social Media Marketing: Visitors Decision to Green Destination

Arief Budiman, H. Mokh. Adib Sultan, Ayu Krishna Yuliawati
In Indonesia, activities to preserve the environment have been a common practice in the tourism industry. With its potential, West Java has initiated the development of tourism as a core business of development. Attractions and cultural art in Bandung, West Java, are rich in diversity, as reflected in...

Analysis of Service Quality to Customer Satisfaction in Music Recording Studio

Harriman Samuel Saragih, Muhril Ardiansyah, Evo Sampetua Hariandja
Music recording studios are the primary backbone of the music industry, which has been evolving rapidly by technology through times. Most professional artists have highly customized standards in producing their artworks in the studio such as the quality of the sound engineer to prepare equipment, acoustic...

The Influence of Perceived Value Against Behavioral Intentions

Lili Adi Wibowo, Fuji Nur Fitriani, Oce Ridwanudin
Behavioral intentions become a major problem in tourism industry. A Museum will be more difficult to maintain the tourist behavioral intentions. Museum Konferensi Asia Afrika and Museum Geologi is the museum that faces this condition. Museum Konferensi Asia Afrika and Museum Geologi always trying to...

Increase Brand Value of Higher Education Institution

Puspo Dewi Dirgantari, Agus Rahayu, Disman Disman, Ratih Hurriyati
Universities in Indonesia are dominantly located in the province of West Java and Banten. However, the number of students in West Java has decreased. Moreover, as competition among universities is getting tighter, ranking universities in West Java have decreased in the world and/or Asia. These show that...

User Behaviour Analysis of Information Technology in Higher Education

Ratih Hurriyati, Sulastri Sulastri, Titik Respati
Information Technology Systems as part of the components of the organization together with human resources, interact with one another. Where in these interactions, there are two potential impacts, the first system to be optimal and the performance become effective as well as an efficient or optimal system...

Job Satisfaction and Organizational Commitment as Determinants of Teacher Performance

Rini Anggraeni, Rasto Rasto
the purpose of this study was to analyze influence job satisfaction and organizational commitment on teacher performance. This research used survey method. Data collection techniques used question form with rating scale model on scale of 1-5. Respondents are teachers of vocational high schools in Bandung....

Entrepreneurial Intention of Entrepreneurial Student

Febrian Ulfa, Ayu Romadhani
It said that a country need at least 5% of entrepreneur from total population. Currently Indonesia has less than 2% entrepreneurs. Previous research states that entrepreneurial education in Universities is one of the influencing factors to nurture entrepreneur. As argued, the intention to behave entrepreneurially...

The Influence of Organizational Climate and Job Satisfaction towards the OCB using Employees' Status Variable Control

Suci Fika Widyana
In order to adapt and stay in facing the changes, an organization needs a struggle and multi-task employee. It means that the employees are the one who gives performance more than a prospect in an organization. This kind of behavior doesn't show in one Islamic Foundation in Bandung. It can be seen from...

The Influence of Situational Leadership and Work Environment towards Employees' Performance

B. Lena Nuryanti S, Rani Rahmawati
The background of this research is the employees' low performance, it marked by the revelation assessment result of employees' performance, especially in human resources sector. This phenomenon should soon be dealt with, because employees are one of the factors thatÿcan determine the success of a company....

Principal Leadership, School Climate, and School Productivity at Vocational School in Bandung

A. Sobandi, Udin S. Saud
This article analyzes the lack of productivity of Vocational High School (VHS) of Business and Management Expertise in Bandung. This shortage is due to the lack of involvement of VHS graduates in the world of business and industry, that impact on the rate of unemployment in Indonesia, which is a major...

Human Resource Planning and Use of Technology to Company Efficiency and Employment Creation. Case Study: PT. Go-Jek Indonesia

Muhammad Calvin Capnary
Times certainly followed by the development of technology. The economic and business sectors too, did not escape the influence of technology. In a business, the role of technology was already entered in the various sectors, including human resource. The role of technology is used not only to meet the...