The main purpose of this study is to examine the theoretical and empirical evidence on the causal relationship between the implementation of customer relationship management (CRM) and corporate performance. A research conceptual model was developed to depict the impact of three - organizational, strategic,...

This study analyzes the relationship between perception and preferences on satisfaction and the usage rate of the digital payment system and the comparison of test differences between gender and age groups. To conclude the research, the relationship between usage rate and habit of using the digital payment...

Nowadays, many companies attempt to combine a unique theme into their advertisement through social media platforms such as Facebook, YouTube, and Instagram. One of their purposes to attempt this strategy is to expecting become viral and increasing the purchase intention of their products from their targeted...

Indonesia has a large population and the growth of smartphone users in recent years defines a potential market for digital products. Establishment of the internet and technology advances creates innovations in various industry that allow consumers to access product and services easily and seamlessly....

There is a growth potential for beauty products in Indonesia. Jakarta as a capital city and the surrounding areas, which have many malls opening with beauty stores inside, comes with various store formats. This study aims to investigate the influence of store attributes toward patronage intention on...

In 2018, Indonesia Digital Education and E-Learning Market Outlook issued a report entitled “Rising Trend of Blended to Drive The Future Growth”, the shown result was quite surprising because Indonesia was predicted to be the Top 5 Buyers of mobile learning products and services, competing with superpower...

Today’s era of globalization must change marketing management from traditional marketing to relationship marketing by maintaining good relationships with customers so that customers will be loyal to the products/services that have been made. Many studies discuss relationship marketing in Business to...

This research is shown to test the influence of marketing strategy, service quality, and customer satisfaction on customer loyalty for his desire to add more savings in tandamata. The data used in this study comes from the questionnaire that has been distributed to customers who have made the product...

This research aims to obtain the influence of product placement on interest in using services. The type of the study is using descriptive and verification. The method used is an explanatory survey with a quota sampling technique of 146 respondents. The data analysis technique is using a simple linear...

Marketing strategy is a necessary business process to generate value and gain profitable relationships for customers. Some of the tools that guide the marketing strategy are the marketing mix and AI-DA model. The marketing mix helps the business to engage customers; satisfy customer needs, and build...

This study aims to analyze the implementation of Customer Relationship Management (CRM) by Small Medium-sized Enterprises (SMEs) in West Java Province, Indonesia. This research is qualitative research using in-depth interviews for the data collection. Five small enterprises participated in this study....

The development of private label products for products sold by retailers is increasing. This condition is an opportunity to increase sales. Retailers can reduce fixed costs with private label sales and require a strategy to encourage consumers to repurchase the product. Word of Mouth Marketing (WOMM)...

Omnichannel customer experience is the experience felt by customers when interacting in each of the integrated communication channels (channels) provided by the company. Customer experience in Omnichannel holds a different perspective from conventional customer experience, two aspects online and offline...

Due to the increase in market competition, companies in various industries are expected to be responsive to their dynamic environment. This paper aims to identify a cross-functional team’s effective internal factors in a technological-based service company: NSIAPay to keep the value among employees while...

This study is in the form of business coaching carried out in the SMEs JEE Ballroom Group & Exhibitor. There are some disadvantages to the management of human resources that currently exist. The objective of implementing this business coaching is to develop the process of human resources, which causes...

New form of learning that combines technology, called an e-learning revolution, has increased in recent years and is projected to increase more in the coming years. However, some research proved that most e-learning programs showed a higher failure rate than traditional learning methods. Technology addiction...

Studies have suggested that the most common factor forming an employee’s innovative behavior is leadership style. However, studies examining leadership styles’ influence on employee’s innovative behavior in diverse cultural contexts are rarely discussed. Paternalistic leadership is believed to be the...

Indonesia has begun to apply the concept of employee engagement in every organization, including State-Owned Enterprises (BUMN). Research shows that the higher employee engagement drives organizational performance. The company’s growth depends on how the ability of human assets are able to adapt the...

The research aimed to find out the influence of workload through job stress and the influence of job stress through employee performance. The object of the research used was an analysis unit employee at Clinic X. The research method used was verificative method which used explanatory survey with 63 respondents...

This study aimed to evaluate the Hydro-Oceanographic Officer Specialization in Education Program at the Indonesian Navy’s Hydro-Oceanographic Education Center. The method used was the evaluation study method with Kirkpatrick’s model. The results of the study showed; (1) Reaction, DikspespaHidros program...

The problem of the research is that there is a low employees performance in the finance work. It was found in the implementation of activities and use of the budget which still face the obstacles such as the employee performance in submitting the SPJ / SPTB to the directorate of finance. The purposes...

The number of corruption cases in Indonesia that have been revealed from every year has given to the workload of employees to take action on the cases to completion in restoring financial state losses that is caused from corruption. The job characteristic that requires employees to be available at all...

Since the advancement of higher education is inextricably linked to the passing of time, each college should focus on adapting to the evolving times of the modern age while continuing to improve their results. This study measures the effect of the value-driven strategy model in improving tertiary institution...

The research aims to foster the entrepreneurial spirit of the students majoring in social science education at Institut Pendidikan Indonesia Garut using the Lecture Program Unit (SAP) developed for a sociopreneurship course. A classroom action research was carried out in two cycles consisting of the...

Business intelligence is the most developed subject in strategic management research; however the connection to startup performance has not been much conducted in research. This research examines the model for startups in Indonesia, considering that investment for startups in Indonesia is one of the...

This study aims to figure out the model of Market Intermediary for Indonesia social entrepreneurs Covid-19 as an effort to re-build the economic situation after pandemic. This explorative qualitative study includes 5 social enterprise SMEs in West Java focusing on agriculture and handicraft as the sample....

The resilience of Small and Medium Enterprises (SMEs) is a growing socio-economic issue associated with a weakening economy. The research method used was descriptive. It aimed to see the extent to which SMEs in Garut in surviving the Covid-19 pandemic that hit Indonesia. The results of data analysis...

The presence of reliable SMEs (small and medium-sized enterprises) is a great necessity, especially in the ef-fort to absorb labour and its contribution to the growth of the gross domestic product. Through micro and small enterprises (MSME) that continue to develop, the country’s economy will be strengthened...

This research was conducted to determine the comparison of Debt to Equity Ratio (DER) and Price to Book Value (PBV) between State-Owned Enterprises (SOEs) and private companies that have been listed on the Indonesia Stock Exchange in the category of Building Construction Sub Sector. The problem that...

This paper aims to analyze to what extend the Xiaomi smartphone manufacture has implemented the blue ocean shift in product marketing. It used a comparative approach by comparing Xiaomi smartphone to the other six different smartphones. The manufacturers of mobile phones that have the high sales in Indonesia...

Commencing a new business network is a challenging task because it may have an effect on the company’s long-term viability. This is a significant financial investment because, in addition to the market share and growing a company, establishing a business network carries the risk of failure. It also depends...

This study measures attitudes, subjective norms, and behavioral control influence the intention to buy halal-labelled by non-Muslims. The method used in this research is causality with a quantitive approach. The population in this field were non-Muslim students at Parahyangan Catholic University, and...

Entrepreneurial leadership have four characteristics are lead the vision, encourage, arrange, and direction. The whole set of characteristics should be observed in relation to company success and creativity. This paper presents the results of study in entrepreneurship issue in uncertainty business of...

The competitiveness factor is one of the economic indicators that is rapidly gaining attention in the global economy. Consequently, some improvement efforts are required to be the primary government’s focus in managing the economy. This research aims to find out the description of entrepreneurial behavior,...

The smooth running of bank business activities is closely related to the process of procuring goods / services. Good and quality service will improve the image of the goods / services procurement department in carrying out its duties and responsibilities. Therefore, it is need the Measurement of the...

The majority of Micro, Small, and Medium Enterprises (MSMEs) do not have a brand to get customers as a means of marketing. A good product without the power of an effective brand and marketing strategy will end and be unsustainable. MSMEs will run stagnant and may experience setbacks if the Customer-Based...

Nowadays, the development of information and communication technology (ICT) for business purposes is very encouraging, and it has received tremendous responses in the business setting. This is not only due to the influence of ICT in the development of the business world in general, but also the influence...

The purpose of this study is to describe the resilience of MSME businesses in Indonesia during the COVID-19 pandemic. MSMEs are one of the affected industries by the COVID-19 pandemic. The existence of lockdown policies in several countries has suddenly stopped economic activity which resulted in a drop...

This study aims to determine the dimension of personal value towards a student at Kiansantang Vocational High School towards their intention in entrepreneurship. A cross-sectional through an explanatory survey method was used as the research design of this study. A questionnaire was used to collect data...

The contribution of MSMEs to economic growth is undeniable. One of the most sought-after services is hall rental service for various events and activities both for personal and corporate purposes. This kind of service is starting to be widely used as an important additional need for the community. The...

This study probes the factors that potentially influence the entrepreneur’s decision to address the global Halal market. It explores the direct effects of Halal perceived usefulness (HPU) towards firm’s practice in Halal business as well as its prerequisite factors (i.e. internal and external drivers)....

Family business plays an essential role in the world economy, which exists widely both in developed countries and developing countries. For the family business, the successor means the future development direction and growth trend of the business. The inter-generational succession of the family business...

SMASH.ID is one of the digital startups that provides applications to connect garbage banks, customers and the government. SMASH.ID in 2018 was not maximal in achieving its targets. This is because the strategy used is considered to be less effective. The purpose of this study is to find out how the...

This study aims to examine the effect of entrepreneurship competence and motivation to improve business performance.

This research aims to measure the level of involvement of the industrial world in improving the Link and Match program of vocational high school with the industrial world promoted by the Indonesian government as a strategy to reduce the movement of vocational graduates. The variables of the research...