Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

Session: Education and Service Sciences

35 articles
Proceedings Article

Anxiety in Foreign Language Learning

Ling Hu, Na Wang
Anxiety is one of the emotions that affect language learning. Knowing the causes of anxiety can help the teacher understand and analyze the problems caused by anxiety among students so as to take effective strategies to help students complete their assignments successfully and improve their learning...
Proceedings Article

Application of Multimedia Technology in Situational Teaching of Foreign Language

Zhenhuan Zhang, Fengyun Zhao
By using digital information, the integration of situational teaching of foreign language and modern multimedia technology enrich the contents of foreign language teaching, which provides a rich and colorful environment for English learners. It can stimulate emotional students’ experience and enhance...
Proceedings Article

Study on the Teaching Reform in Probability Theory and Mathematical Statistics

Chunguang Zhao, Haijun Chen, Yulong Zhu
According to the current situation of the local colleges and the theory of probability and mathematical statistics in teaching practice, how to design teaching content and teaching methods, etc, the paper puts forward the suggestions and measures in teaching reform for this course.
Proceedings Article

Fostering Innovative and Entrepreneurial Ability of College Students: A Prospective of Entrepreneurship

Xulei Chi
Inntoovation is the backbone of the rise of the state and the nation, while college students are the future of the state and the nation, therefore it is crucial to cultivate college students’ innovative ability; on the other hand, start-ups have become an important channel for the graduates’ employment...
Proceedings Article

The Application of the Task-Based Teaching Method in Business Japanese Teaching

Jiadong Wang
The teaching of business Japanese has gone through decades of development. The development is dramatic both in major construction and enrolment scale. In the meantime, there have been a lot of problems that need to be resolved. In order to improve the teaching of business Japanese, this article studies...
Proceedings Article

A Review of Organizational Learning: How Can We Overcome the Knowledge Inertia

Ping Wang
Organizational learning, as a continuous process of generating and applying new knowledge, has been an important topic for the field and for the business leaders. It is able to overcome individual’s inertia of using past successful experience and knowledge to handle the confronting problem without consideration...
Proceedings Article

Research and Practice of School Enterprise Cooperation Training Orders after Sale Repair Engineers

Jiangyong Xing, Kaiju Zhang
The comprehensive construction of well-off society, the living standard of urban and rural residents in China continue to improve, various household appliances, information consumption product benefit thousands of households. New product information consumption of various energy-saving appliances, promotes...
Proceedings Article

How to Improve the Quality of Student Cadres in the Management by Grades Mode

Ying Liu, Xiuzhong Hu, Qianfeng Wang, Xiaohong Yang
With the increasing expansion of higher education scale in recent years, the construction and management by grades is a hot topic. Under the new times background, the situation puts forward higher requirement for the students management staff. This article was written from the management by grades point...
Proceedings Article

Green Development Path in Exhibition Construction: Empirical Research

Xueming Liu, Xianhui Feng
Exhibition can gather a large scale of exhibits, exhibitors and visitors in a short time, and make them exchange information, conclude the transaction. It has wonderful publicity effect and it is strong in their industries promotion. When exhibition construction industry vigorous development and bring...
Proceedings Article

Opportunities and Challenges of College Tourism Undergraduate Students Employment in Tourism Industry

Xiaoyang Li
China's tourism has entered the country's strategic system, facing the unprecedented development climax. To make tourism industry become strategic pillar industry of national economy and modem service industry of the people better satisfaction, we must have a high quality professional talent team. Tourism...
Proceedings Article

Over-Investment & Regulatory Capture in China’s Transportation Industry

Junlin Chen, Qian Shan
To investigate the reason why consumers transfer from one transport network to another one is inconvenient in China while China has invested much in transportation infrastructure and suffer in conflict on its over-investment growth path, we considered the impact of infrastructure operators’ rent-seeking...
Proceedings Article

The Explanation of Differences in Regional Carbon Emissions in China

Yuting He, Tianbai Xia
This paper attempts to analyze the factors affecting the carbon emissions in China, and the central, eastern and western regions of this country respectively, by building models of carbon emission affecting factors and using inter-provincial panel data from 2005 to 2009. This research shows that the...
Proceedings Article

Study of Organizational Culture Assessment Model Based on Balanced Scorecard and Its Application

Yongbo Ding, Xiangxi Ji, Chao Ma
Building corporate culture assessment model based on balanced scorecard provides a new approach to corporate culture assessment. 12 measures for the three perspectives of Customer, Internal Process and Learning and Innovation are selected in this thesis, which are customer orientation, social responsibility,...
Proceedings Article

Study on Information Collection Efficiency of Network Public Opinion in Unexpected Social Event

Qingguo Wang, Zhixia Liu, Qing Yan
Under the background of increasing unexpected social emergency events, this paper studied the research status of network public opinion information collection, analyzed its characteristics, container present form in unexpected social emergency, and gathering way, existing problems and causes of network...
Proceedings Article

The Role of Moral Identity in Consumers’ Purchase Intention with Corporate Social Responsibility

Guisheng Jin, Di Chen
Based on the domestic and international researches about consumer response to corporate social responsibility (CSR), this research builds a theoretical model about the effects of CSR on consumers' purchase intention, which introduces the consumer corporate identity and the self-importance of moral identity....
Proceedings Article

Study on the Development Path of Intermediary Based on the Consumers’ Shopping Channel Selection

Qingguo Wang, Shaowei Xia, Haile Hui
The development of intermediary on one hand depends on the external environment changes, on the other hand depends on the transaction patterns between buyers and sellers. On the basis of rational agent assumption and from the perspective of what shopping channel the consumer select when they buy different...
Proceedings Article

Problems of Chinese Environmental Criminal Law and Its Developing Trend

Cong Ma
There are some existing problems of Chinese environmental criminal law in the fields of legislative idea, justification, accuracy of specific crime and efficacy of deterrent effect of punishment, and the key reason that leads to these problems is the old-fashioned legislative idea and purpose. Lawmaker...
Proceedings Article

The Research of the Development of Tourism Industry Based on the Concept of Low Carbon

Dan Yang, Xinde Chen
As environmental problem has drawn the focus of people’s attention; low carbonization has become the trend of world’s economic development. In this background, low carbon tourism is becoming a new traveling fashion and tourism attitude. So, low carbon tourism will become the new development direction...
Proceedings Article

The Affects of College Students’ Attitude Change on the Using of Credit Card

Wenning Li, Ruiqi Wang, Xiaoli Xu
The purpose of this study is to analyze the attitude variables of the college students to use a credit card and their behaviors, so as to demonstrate the feasibility and its positive or negative influence of the college students' credit card consumption, and finally, put forward the proposal on college...
Proceedings Article

Research on the Network Public Opinion Pre-warning Based on Analytic Hierarchy Process

Qingguo Wang, Shuxia Xie, Yaohua Wang
The article constructed a scientific, complete and practical index system about online public opinion after reading a large number of books and articles. Then it obtained the data through questionnaires, using the analytic hierarchy process to analyze the data and calculate weight of the indexes; finally,...
Proceedings Article

Study of Current Situation of Chinese Maternity Insurance System and Presentation of Some Countermeasures to Its Development

Haobang Wu, Li Wang, Ju He, Feng Yin
Maternity insurance is a social security system that the state provides the necessary material assistance, maternity allowance and maternity leave through legislation to women workers who temporarily lose their income sources because of pregnancy or childbirth. The maternity insurance system with the...
Proceedings Article

The Forming Mechanism of the China’s Environmental Movement from the Perspective of Risk Society -------A Comparative Study between These Two Cases

Hubiao Zhang
Environmental crisis is a problem of modernity in certain phase (stage) of modernization. Risk society theory becomes a new dimensionality for modern society to survey social development on the perspective of modernity. The thesis opens out the practical logic of environment movement through the comparison...
Proceedings Article

The Strategies Research on the Development Problems of Guangxi Liuzhou’s Service Industry

Kerong Jian, Zhigao Liao
This paper researches the development strategies of Guangxi Liuzhou’s service industry. First, we try to find the insufficient problems with the current situation analysis, and through reason analysis, the reasons defeat the fast development of Liuzhou’s service industry may be the orientation of industry...
Proceedings Article

Empirical Analysis on Development Efficiency and Influencing Factors of China's Provincial Real Estate

Zhigao Liao, Yan Liao
Taking the real estate development enterprises in China's 31 provinces and cities as research object, we have applied the Super Efficiency DEA model to measure their technical, pure technical efficiency, scale efficiency and inter-annual change trend between 2007 and 2011 in this dissertation. Using...
Proceedings Article

A Study on Equalization of Basic Medical Services in Shanghai Based on Factor Analysis

Yadan Zhang, Chunfang Cai, Xinde Chen
Purpose: This paper comprehensively evaluates whether the districts in Shanghai realize the equalization of basic medical services and aims at providing the reference for the health planning. Approaches: The author adopts SPSS software to conduct factor analysis on each index. Results: The districts...
Proceedings Article

The Study on the Effect of Waiting Time for Medical Treatment and Medical Convenience on Patient Perceived Value Based on an Empirical Research in China

Hui Qian, Yiwei Wu
In China, the long waiting time and inconvenience in taking medical treatment are common problems that patients complaint about usually. A number of hospitals have allocated a lot of money for solving the problems and improving the medical service. Although plenty of resources are allocated into it,...
Proceedings Article

Integrating Corporate Social Responsibility (CSR)Governance into SustainableDevelopment

Daojiu Hu
Over the last few years, corporate entities around the world have identified the value creation ability of CSR governance and have started to weave the so called triple bottom line idea -economic, social and environmental (ESE) considerations into their sustainable strategy.This article firstly examines...
Proceedings Article

Visualization Enables Accomplishment A Systems Response to Global Calls for Reduction of Harm to Patients in Healthcare

Ranjit Singh
The author and his team’s mission is to reduce the burden of harm to patients all over the world. The economic impact of harm to patients in US alone is more than $1 trillion/year, out of a total annual healthcare cost of $3.2 trillion. The World Health Organization regards patient safety a Basic Human...
Proceedings Article

Comparison of Bone Mineral Density between Professional Cyclists of Union Europe International and Non-athletes

Shabani Mohammad, Mazani Ali Asghar, Balaghi Zivar, Toktam Niyazi, Talebi Maryam, Shirazi Nassim
The purpose of this study was to compare the Bone Mineral Density (BMD) of lower and upper limbs between professional cyclists of Union Europe International and non-athletes. In this research 73 professional cyclists of Union Europe International (UEI) and 32 non-athletes were participated. The BMD of...
Proceedings Article

The E-Government in Sudan: Challenges, Barriers and Prospects

Quanxi Li, Elhadi Osman Abdalla
The purpose of this study is to illustrate the challenges and barriers encountered in E-Government development and implementation in Sudan. The study described the E-Government initiatives and pointed out the benefits of E-Government which could be realized throughout the adoption of E-Government. The...
Proceedings Article

A Kind of Adverse Selection Problem and Its Improvement

Yuanhao Zhang, Jun Ren, Zhigong Hao, Guangna Yin
A kind of adverse selection problem when integrating AHP and integer 0/1 programming to aid decision-making is discussed. The causes of the problem are analyzed. A new model based on AHP range estimation and parametric programming is created to improve the old one and solve the adverse selection problem....
Proceedings Article

Analysis of Formation Mechanism of Revisit Intention: Data from East China

Huamin Li
The paper discusses the factors of revisit intention, and constructs an Extended Model of TPB which contains the variables of attitude, customer’s value etc. Based upon the literature review, the paper constructs the measurement of these factors. The structured survey is adapted to encompass four different...
Proceedings Article

Research and Analysis on Non-medical Approaches to Alleviate Fatigue

Xinjun Zhao, Ying Zhong, Ying Zhao
With the fast development of society, it is a normal case for human to suffer fatigue, while the traditional approaches to alleviate fatigue cannot satisfy the requirements. The contemporarily commonly-used non-medical approaches to alleviate fatigue are summarized, which are related to human senses...
Proceedings Article

Perceptions of Accounting and Accountants In the Eyes of the People from Mainland China and Macau

Kwok Shu Hung
This study examined the perceptions of the accounting and the accountancy profession. A survey of university students was performed. The results indicated that both the Mainland Chinese and Macau students perceive accounting and accountants with a negative image of dull and boring. The results also indicated...
Proceedings Article

Pilocarpine on the Clinical Research in Treating Glaucoma

Yun Pan
Glaucoma is one of the most common blinding eye disease, a serious threat to visual nerve function. Incidence may have from the freshmen do old people, and not easily noticed. However, the pathogenesis of glaucoma is not very clear. If not taking timely and effective treatment of glaucoma, vision will...