Proceedings of the 2013 International Conference on Applied Social Science Research (ICASSR-2013)

+ Advanced search
82 articles
Proceedings Article

An Empirical Research on the Relationship between the Number of Varieties in Distribution Terminals of the Manufacturer and Consumer Buying Behavior

Wenchao Liu, Jiexia Li
The majority of consumers purchase decision is made in the retail terminal, so manufacturers pay more and more attention to the point of sale influence consumer buying behaviours. This paper selects specific types of retailers as the experimental environment, selects the specific products as the research...
Proceedings Article

An Empirical Study on the Relationship between Different Motivations of Stock Investors and the Investment Decision Behavior

Wenchao Liu, Xin Xin, Wei Wang
From the China's stock market formal establishment, the investors’ number is increasing exponentially. It need to be further studied what is the motivation for these ordinary investors. We know the motivation would impact people's behaviour significantly. But the relationship between stock investors’...
Proceedings Article

The Framework and Standards of Chinese Intangible Cultural Heritage Metadata

Peng Ye, Yao-lin Zhou
The paper analyzes the requirement of digital protection practices of Chinese intangible cultural heritages. It compares the mainstream metadata standards system and the demands of Chinese intangible cultural heritage protection. It put forward metadata standards of Chinese intangible cultural heritages...
Proceedings Article

An Investigation on Current Work Situation of Psychological Teachers in Primary and Secondary School

Naiyi Wang, Fulin Fan, Ping Li
Understanding psychological teachers’ current work situation is a prerequisite of improving the level of mental health education in primary and secondary school. Using questionnaires developed by Institute of Educational Psychology and School Counseling of Beijing Normal University, the study surveyed...
Proceedings Article

An Empirical Test of SCP Hypothesis in World Telecom Manufacturing

Yaozhong Chang
In order to verify different SCP hypothesizes of industrial organization, relations among market structure, R&D conduct and performance in world telecom manufacturing are empirically tested. As found in research, in middle-low oligopoly market of telecom manufacturing, there are significant influence...
Proceedings Article

Research on Nexus among Urbanization, Economic Growth and Energy Consumption in Shanghai

Pinjie Xie, Quansheng Shi, Jianchao Hou
Using the time serial data of Shanghai from 1978-2010, this paper studies the long-term equilibrium relationship, short-term dynamic relationship and Granger causality among Shanghai’s urbanization, economic growth and the energy consumption. The results indicate that urbanization, economic growth and...
Proceedings Article

Study on the Base Data’s Application in the People’s Bank of China’s Performance Auditing

Wen Qin
This paper classifies the People’s Bank of China’s performance auditing indexes into 3E objective indexes and internal control management indexes. objective indexes are used to measure the economy, efficiency, and effect of audited unit’s performance, and we discuss specific internal control indexes...
Proceedings Article

Text Mining on Chinese Herbal Medicine Rule Exploration for Ovarian Cyst

Dan He, Aiping Lu, Miao Jiang, Guang Zheng, Ning Zhao, Minzhi Wang
Ovarian cyst (OC) is one of the biggest concerns of women around the world. With the increase in the number of cases of OC, it seems like no woman is safe from this dreaded disease. Traditional Chinese Medicine (TCM) has its advantage in OC management, while due to the complexity and opacity; it is hard...
Proceedings Article

Context Adaptation and Marine Engineering English Translation

Ranran Wang
On the basis of Verschueren’s theory of contextual adaptation, the paper discusses the influences of context adaptation to marine engineering English translation, especially to the restriction of word meaning. Translators should choose the word meaning complying with the scientific context of marine...
Proceedings Article

Rate of Returns to Education of Persons with Disabilities in Rural China

Juan Liao, Jinbo Zhao
The aim of this paper is to estimate the returns to education in the disable people in rural China in the past 20 years. The regression of Mincerian wage equation as the method is used, and the data is based on CHNS data in 1991-2009 survey. The results show that the education level has significant positive...
Proceedings Article

How do the Contexts impact the Habit Formation of Information System Users?

Liqun Zhang, Hui Liu
What elements impact the usage continuance and the habit formation of information system users? How to utilize these elements in the field of user experience design? It is worth noting that both goals and contexts play key roles in helping information system users forming habits. Before the habit is...
Proceedings Article

Research on the education idea of people-oriented and the application in the sergeant training

Wujun Zhang
People-oriented is the need of social development, is a sign of progress of human civilization. Education is the "human spirit" project, is the cradle of all kinds of excellent talents. Keep up with the development of The Times, people-oriented has been introduced into education field in the 1960 s,...
Proceedings Article

A General Theory of Market Competition - M Theory

Chih-Hung Yeh, Tsung-Huai Chang
We elaborate the firm theory on market structures (with consideration of behavioural doctrine, industry- and firm-specific features) into a General Theory of Market Competition (or M Theory for easy referring) to explore and construct a clearer and more complete theory on essence of the market competition,...
Proceedings Article

Work careers of Chinese Republic Peers women

Jing Bian, Chao Lu
From the perspective of life course, We focused on Chinese Republic Peers women’s work careers, exploiting 16 interviews on women born in Beijing between 1945 and 1959 and discussed the factors which impact on the formations of their work careers. Job shifts across different workplaces were found from...
Proceedings Article

The Matriarchal Societies’ Case - How Chinese Data about the Dong Nuguo Could Entice Western Scholars to Re-Open It.

Frederique (Martine) Darragon
My 15 year research of the star-shaped towers of the Tibetan-Qiang-Yi Corridor has lead me to study and research, in ancient Chinese texts, the clues about an ancient matriarchal society, the “Dong Nuguo”, documented until the Tang Dynasty. Surprisingly the matriarchal quality of this ancient society...
Proceedings Article

Breast Milk: a Publik Health Priority

M. Giovannini, S. Barberi, E. Salvatici, A. Lops, E. Poli P.C. Riva, G. Banderali
Substantial evidence documents the superiority of breastfeeding for mothers and breast milk for babies. Breast milk, with nutritional but also functional components, is a real biological system. According to present knowledge, it is associated not only with improved parameters of growth, but also to...
Proceedings Article

The Basic Principles of Instructional Design of TEFL Based on Knowledge Management

Xianzhi Hu
This paper focuses on the basic principles of instructional design of TEFL based on knowledge management. It can integrate discipline-specific learning resources to efficiently proceed with actual instructional design based on knowledge management, thus, enhancing personal knowledge accumulation for...
Proceedings Article

Analyzing Jump Risk and its Contagious Effect of Stock Asset in Jump-GARCH Model with Threshold and Variable Intensity

Ran Huang, Qiao Ke, Qiming Tang
we build the threshold-based state-dependent autoregressive jump intensity-GARCH model to study smooth fluctuations and jump changes of individual stocks listed in China. It makes the jump intensity not only driven by idiosyncratic factors, but impacted by external state variables. Comparing with the...
Proceedings Article

The Rural Market Cannot Be Separated from the Food Safety

Dongmei Hou, Yan Zhu
In the vast rural market, food safety plays a vital role. Why the food safety problems emerge in an endless stream is that producers, customers and supervisors can not perform a good cooperation. They all make choices out of their own interests. Thus, they formed a tripartite confrontation among each...
Proceedings Article

A Further Study of Financing Support Ways of Small and Medium-sized Enterprises

Dongmei Hou, Qian Huang
Small and medium-sized enterprises plays a very important role in the process of China’s economic development, which are emphasis of China’s strategy for developing economy. But their financing difficulty has been the most prominent problem which hinders the healthy development of China’s small and medium-sized...
Proceedings Article

Research on Chinese Language Learning Strategies for University Students

Yonghong Sun, Xiangdong Xu
This paper aims at investigating the Chinese language learning strategies employed by university students. Quantitative research methods are used. The paper presents our findings on the learning strategies of university students who study Chinese as a foreign language. 48 valid questionnaires have been...
Proceedings Article

Potential-position Method for Human Organization Relationships

Weiliang Cheng
It is not the direction and ultimate goal of today society that monopole effect of personal heroism are pursued unilaterally and partially, and the realization of human-maximum-effect strategy are the unchangeable truth consciously or unconsciously. Therefore, it has the urgency sense and guideline that...
Proceedings Article

The study on experts’ evaluation index system of city appearance and environmental sanitation

Xuwen Gao, Chao Xu, Jiancheng Chen
Recently, the quality of the work of the city appearance and environmental sanitation has been constantly improved, however, the assessment of the work has not been standardized and institutionalized and the existing professional assessment and social evaluation are certain one-sided. In that case, it...
Proceedings Article

Relationships among the Oil Consumptions in China, Japan and India

Gao Lu Zou
Previous studies have focused on the analysis of energy consumption within a given country or a region. The paper aims to examine the short-run and/or long-run cross-regional relationships among the oil consumptions in China, Japan and India. These three countries are geographically close. I introduce...
Proceedings Article

A Contrastive Study on Three English Versions of Han Hong’s Poem Hanshi (Cold Food Day) ----From the Aesthetic Perspective

Junjie Zhang
Three English versions of Han Hong’s poem Hanshi(The Cold Food Day) are compared and studied from the aesthetic perspective. The merits and demerits of each version are appraised based on Xu Yuagzhong’s Three-beautification theories. It is found that each version has its advantages and disadvantages,...
Proceedings Article

The Study of the Digital Clothing Virtual Showcase and Network Customize Business System

Shouzhong Hu, Changkuan Gao, Hongyan Hu
With the development of digital and information technology, the position of E-commerce in the retail formats is increasingly important. This article studies the core technology of public E-commerce platform in clothing industry chain, including personalized virtual display system for three-dimensional...
Proceedings Article

Research on Improvement of GEM Listed Companies’ Performance

Ying Xia
This paper makes an empirical analysis on the two important factors -- ownership concentration and sustainable growth rate --that influence company performance based on the samples of 2010-2011 GEM ( Growth Enterprise Market ) listed companies. The results show that, in terms of the GEM, there is positive...
Proceedings Article

A Research on the Science and Engineering students’ College English Learning Behavior from the Perspective of Constructivism Learning Theory -- Based on the “Outstanding Program”

Jiajia Liu
This paper analyzes the curricular and extracurricular English learning behaviors of 243 science and engineering students, and then makes ??a description of their learning behavior patterns: the students’ curricular learning behavior is static, extracurricular learning behavior is passive, and extracurricular...
Proceedings Article

Analysis of Chinese M-commerce development strategy

Xinmin Zhang, Shengjun LI
M-commerce is an e-business system which is the organic combination of various mobile communications equipment and wireless network technology. At present, the awareness and trading habits of M-commerce need to be further developed and improved in China, and the technology, content, cost and safety issues...
Proceedings Article

The Analyze of Curriculum Reform in Public Computer Course in Universities based on Foster Ability

Hua Xiang, Bin Yan
By analyzinge the problems in public computer course in universities, it is aim to increase the students’ comprehensive abilitiey, innovation ability and autonomous learning ability. It is proposed that the public computer course is divided into six modules, different computer courses is set in each...
Proceedings Article

Research on Rural Credit Capital Allocation Efficiency in Heilongjiang Province of China ----Based on the analysis of the DEA model

Lin Guo, Chen Guo
To accelerate the development of the agriculture, we can not only increase the financial support but also pay attention to the allocation efficiency of the rural financial resources, so as to change the development of financial support from extensive to intensive. Therefore, it is necessary to make a...
Proceedings Article

Constructing a Diversified Teaching Evaluation System for Computer’s Public Course

Ying Tu
Teaching evaluation could enhance students’ motivation and inspire students’ interest while helping teachers to adjust and improve their way to teach and finally achieve the goal to improve teaching quality. In the teaching reform of Computer’s Public Courses, how to build a diverse and open teaching...