Proceedings of the 3d International Conference on Applied Social Science Research

The “outstanding engineers training plan" has been launched officially by the Ministry of Education of PRC on 10, Jun, 2010. University of Science and Technology Beijing (USTB) was been selected as the first listed colleges and universities in the plan among 61 fellows. The Department of Advanced Engineers...

This paper establishes the evaluation index system of the quality of internal control of commercial banks. Then the paper combined with the improved adding calculated by entropy method within the accrual cash flow model of quality control index, the presence of internal control and the level of accounting...

Accurate requirements are essential to the success of any information system development project. Over the years, numerous studies have investigated factors such as attitude, behavior, and performance that affect the information systems development (ISD) process. Our research focused on how developers’...

Non-compete is an important obligation of directors, and also is an important manifestation of directors’ loyalty obligations. Directors are generally involved in the company’s management, so they are familiar with company’s trade secrets, major business decisions, investment and other insider information....

The paper is devoted to Tibetan grammatical terminology. For this purpose Tibetan grammatical works corpus was created. At the same time Russian translations of the works were added to the corpus, so it is factually a parallel Tibetan-Russian corpus. The corpus represents the collection of grammar treatises...

Despite that the difficulty of executing the fine penalty becomes universal, this issue still has not gained its due attention either in the criminal substantive laws or in the procedural law-studying field. This article tries to develop systematic research covering from the executing way of fine penalty,...

The importance of graphics thinking to the reform and development of engineering graphics education is pointed out. Using information theory, from the point of the relationship between thinking and information, the paper systematically discusses the implementing principle of graphics thinking in engineering...

Creativeness is the necessary quality of the modem talent person. Creative construction design should be one of the core contents of the graphics courses The elements suitable to fostering creativity contained in the graphics course should be developed. The basic theory and method of the creative construction...

This paper presents a pedagogical experience to initiate the boys and girls in the technology world in childhood education. The pedagogical experience is based on participatory research, in which, preschool teachers and researchers proposed a didactic method to build robots in a kindergarten. Thus, boys...

The purpose of this paper attempts to use the gradient theory and comparative advantage theory to analyze the AIIB and “the Belt and Road” strategy, to prove that these are the best strategic choice under the background of Chinese economic “new normal”. The paper performs a comparative analysis based...

Ant Financial Services, by taking cloud computing and big data as underlying facilities and credit system as basis, opens up low-end small and micro and individual customer market which is not satisfied in traditional financial market by disruptive service modes and concepts. “Sesame Credit” with unique...

This paper attempts to make an analysis of the advantages and disadvantages of micro-lecture when being employed in the process of College English Teaching and Learning. Furthermore, some suggestions are put forward for the sake that English teaching and learning can be improved efficiently in China...

The paper tests the performance of the superior analysts of the new fortune using the event study. The results show that the superior analysts perform better than the ordinary analysts generally and the difference between them is significant. But it is not that all of the superior analysts perform better...

Non-computer major students in the future are required to master new computer methods to support different subjects’ research. In order to make the computational thinking fuses with the thinking of other subjects, and promote the formation of all students’ creative thinking, this paper comes up with...

The report discusses the acquisition of epistemic semantics and the basic means of its expression in the early stages of speech ontogenesis in L1. The mechanism of epistemic marking is also considered. The target-system and communicative factors, which contribute to this process are identified and corpus...

The current audit expectation gap growing trend has been a threat to the development of the audit profession, in-depth study of the audit expectation gap causes, and its effective control is imminent. This article from the three aspects, analyzes the audit expectation gap causes, and some suggestions...

This study aims to explore the student engagement and learning development in higher education based on social economic status. The data were collected by using the student engagement questionnaire in Taiwan. There are 2,651 valid cases were analyzed in this study. Both t-test and one-way ANOVA were...

Being the future and the hope of the nation, college students has always been valuable talents, and also because of this, the ideological and political education of the college students has become a challenge and significant task of the contemporary era. Try our best to find the problems exists in the...

Psychological stability of an athlete is an important factor of achievement high results in sports. To solve this problem the mental training has been used. Its weakness consists of limitation of the regulation process by mechanisms of physiological level only. The perspectives for the development of...

Different from the two kinds of audit requirements proposed by agency theory, the practical audit mode needs to guarantee the audit independence. But the stakeholders of the audit business make current protection measures for the independence of the audit from their own view. From the systems perspective,...

Fair value measurement model is a difficult point of the academic research topic at home and abroad. The current research in China is still in the exploratory stage, so the audit under the fair value measurement model will have a lot of uncertainty. This paper is on the basis of interpretation of the...

Through analysis of the challenges in current universities’ ideological and political work——the international ideological discourse power is in disadvantageous position; the informational society is in formation and the top-level design is still missing in universities’ ideological and political work,...

Based on the actual situation of the ideological and political work in enterprises, this paper studies the common problems in analyzing the staff’s ideological situation, and specifically puts forward the solution from the six aspects, including the early goal setting, topics selection, investigation...

Colleges and universities are important platforms to promote Mandarin. However, due to many constraints, Mandarin teaching hasn’t yielded a good result. And some of its problems have been identified by the author through research. Therefore, it’s imperative to explore new approaches of teaching reform...

By analyzing 2 pro-poor tourism projects from South Africa ,the main aim of this paper is to obtain similarities and draw experiences to identify key issues which can be adopted in practices for others. Although the type of pro-poor tourism project is impossible to be restricted to a single model, key...

College teachers have making a key impact on students. In the process of evaluating college teachers’ teaching quality, we have designed a questionnaire survey to evaluate unquantifiable indexes. By the analysis of those indexes, we can provide reference for the evaluation of college teachers’ teaching...

This paper have choose the university graduate student as the main body of the 53 samples of the teaching quality and moral quality evaluation index selection, and every questionnaire is valid . The process and result have proved that graduate students paid much concern about our research, and expressed...

Used to reflect the concept of computer-based teaching, the teaching body to explore a conversion, that is possible to provide students with active development of space, students have continued the development of student ability, problem-solving teaching practical skills.

Punctuation, as an essential component in language, should be attached great attention in Chinese teaching. However, due to the utilitarianism in Chinese teaching, the lack of punctuation knowledge, the deviation of teaching content position, etc, resulting in the absence of punctuation during the Chinese...

First it analyses whether the Mundell- Fleming model is adapted to China and considers that the slope of balance line of international payment of China should be negative. Then it analyses and compares the advantage and disadvantage between the fixed exchange rate system and the floating one by using...

In this paper, the brand ecosystems at three levels and their brand synergies from the perspective of globalization was studied. Also, this paper roughly introduces the planning of brand strategy ecosystem and conducts an illuminative thought on the construction of brand strategy ecosystem.

The paper systematically analyzes potential factors influencing learning interest of university students. The sample is recruited from a survey on learning interest on students of the Grade 2013 of Institute of Tourism, Convention and Exhibition Economics and Management at Inner Mongolia University of...

As there are many differences between Chinese culture and the Western cultures, such as history, religion, tradition, philosophy and geography, there are significant factors in the aspects of language and words. As for this, people start to learn about the languages of each other and understand the meanings...

Based on domestic and overseas nurses core difference in scale for each dimension can be compared through their national conditions and cultural factors to identify suitable, can be indicators of nursing core competencies for the future development and use for reference.

Massive Open Online Course (MOOC) has a huge impact on the traditional mode of education. This paper analyzes the teaching characteristics of MOOC, combines with the current situation, discusses the inspiration of MOOC to the cultural industry management teaching reform, and puts forward ideas and suggestions...

Entrepreneurship is the intrinsic quality of the entrepreneurs and the important requirement for college students to develop entrepreneurship education. To understand and grasp the entrepreneurship has important theoretical and practical significance on cultivating the entrepreneurial spirit and entrepreneurial...

Kafka is one of the most outstanding writers in the 20th century modern literary world. Castle was not only Kafka's life experience and the summary of his philosophy thought, but also the mature symbol of Kafka's works. In order to help readers understand the work better, the three main types of female...

Environmental issues have become a hot topic of social concern, and the social responsibility of enterprise is also increasing people's attention. This paper selected annual report of 43 domestic power industry listed companies from 2012 - 2014 as sample data, and used earning per share (EPS) to measure...

In the current accounting standards which was implemented in 2007, with respect to traditional accounting standards, there are some major breakthroughs in the income statement, but there are still some defects such as imperfect statement indicators, arrangement problems and so on. Based on the current...

The goal of financial management is one of the basic theoretical issues of financial management. It is also an issue of great concern among finance circles home and abroad. The purpose of this paper is to study stakeholder wealth maximization and the choice of financial management target in China. This...

In recent years, equity incentive have appeared some problems such as that earnings fail to offset incentive costs in its process of rapid development. Panel data from 2010 to 2014 of 48 listing enterprises in Chinese energy industry was chosen in this paper, and used to research the influence of equity...

Research status of orienteering at home and abroad, including teaching, training, sport injury and map composition, is discussed through literature review. According to literature review, China is in its initial stage in studying orienteering, but foreign countries have reported deep researches, especially...

The income statement is an important part of the financial statements, playing an important role in guiding people to make investment decisions, but the inherent limitations of the income statement has misled people a lot. This paper studies the current situation and puts forward improved methods in...

Virginia Woolf (1882-1941) was born in London . She is one of the greatest modernist writer, essayist and critic. Woolf is a productive writer.Women are always at the center of Viginia’s works. She is in favor of women’s independence, and she is one of the forerunners of female literature. Her well-known...

As a synthetic art, movie integrates our multifarious real life into a short but essential section. People will see a certain subject of narrative art in film, which can be said that film is a window for looking at the world. We can see that the differences in culture and views are in every aspect of...

Project stakeholders are individuals or organizations that are closely related to the project. In agricultural development projects, there are multiple stakeholders that have complex interests. It is necessary to recognition the key stakeholders correctly and understand the role and power of the key...

Mathematical Modeling can be widely used in the graph displaying and solve many mathematical problems in an easy, visual and even dynamic way. Using Matlab software in the teaching of mathematics and other subjects makes teaching and learning interesting and easier. This paper presents the concept, method...

With the enhancement of living standards, Car has become the most out of essential transport tools for us all. But in big cities, one to the rush, the road will be crowded; you can see all kinds of different brands, models, colors and sizes of vehicles. This is not just the status quo in China; most...

As a new branch of data mining,web mining emerge as social requires, it belongs to a new research direction. Web mining is to find potential useful model and hidden information from web documents. It combines the use of web and traditional data mining. The use of web mining in the e-commerce recommendation...

This paper applies the CMS model to analyze the influencing factors of Chinese agricultural products exported to Japan and South Korea. Our empirical study shows that growth factor is the leading factor that facilitates Chinese agricultural exports. Specifically, product structure effect promotes Chinese...

Technology maturity, as an important indicator to measure development state and future trends of technology, can effectively control the risk of technology research and application. It is widely used in technology prediction of national defence, high-tech and strategic emerging industries. Based on a...

“Who is the best player” is an important innovation to promote the national fitness. The successful development of this activity has played a positive role in the increase of sports population, the kindness degree of show, the expansion of hosting right and the increase of economic benefit as well as...

Rural resident's income gap is a key factor measuring the level of rural economy and national economy. This paper analyzes the status quo of rural income in different regions, and we conclude that there are inequalities in rural income distribution. The reasons of rural income inequality in China have...

The assessment of electricity trading business is an effective tool for electric market analysis and power regulation, which has an important guiding significance to the development and optimization of business. This paper constructs an evaluation index system which consists of three indices, each indicating...

150 teachers and 60 students in six vocational colleges of the south College District, Shijiazhuang City, Hebei Province are extracted and the professional burnout questionnaires and interviews are carried out. According to statistical analysis, it is found that more than 60% of vocational teachers have...

Aiming at the abnormal phenomenon of valuing scientific research above teaching work in teaching and research university in China, the main causes of the abnormal phenomenon were analyzed from income return aspect in this paper by surveying some universities. This paper penetrated the abnormal phenomenon...

Massive Open Online Course (MOOC) is changing learners’ learning means and learning environment with a new knowledge acquisition method and learning pattern. Aiming at improving sharing of superior educational resources and relieving education unfairness, high-quality course construction in universities...

The transportation route optimization problem is the important content of the military transportation guarantee decision-making, has the important influence to the transportation safeguard benefit. This paper first proposes the relay transportation problem based on the mode of multi interval transportation...

With the continuous development of education, life education, which concerns the life development and value improvement, has become a heated issue that receives world-wide attention. Physical education and life education share a common consistence with each other, be it from their nature, functions,...

Hotel Kong Frederik is a four-star luxury hotel situated by the Town Hall Square in central Copenhagen. This paper introduced how the hotel manager made human resource planning and how recruited and selected staff . Then the paper evaluates whether the human resource planning and the methods of training...

Hanngan(2002) states that ”it can be argued that management is largely concerned with leadership, because managers need to establish a sense of direction and to motivate people in that direction.” To discuss this statement, it seems valuable to clarify the relationship between management and leadership...

For the study of consumer’s perceived risk in sale website platform buying, the perceived risks of consumers in general e-commerce environment were summarized by literature analysis. And special risks of consumers in sale website platform buying was discovered by interviews with e-commerce experts and...

This thesis analyses the image of The Aunt in two periods of time, that is before and after the enforcement of China’s birth control policy. In both periods the character is alienated, first as an angel and then as a devil. The reason why the very same person can be seen so differently is that she is...

It’s the fundamental policy of our party and country that promote our college students' employment.To provide service to students' employment and entrepreneurship is an important function of the Communist Youth League in Colleges and Universities.In order to play the function role of the Communist Youth...

According to College English Teaching Guidance, college English will transform from basic English to EAP and EOP. First, as for each university and college, they should arrange these courses, select proper textbooks and organize the examinations from their unique characteristics .Second, as college English...

In the face of increasingly serious resource constraints and the growing prosperity of e-commerce environment, the business model has become the focus of market competition.The study of the business model can lay the foundation for innovation. Therefore, the article analyzes the structural relationship...

Learner emotions play a decisive role in promoting second language learning and have increasingly attracted the attention of scholars both at home and abroad. The emotional education in China is still stuck in the “emotion as a tool” stage, and has not yet become a “substantial presence”. Based on discussions...

Nowadays, in a world undergoing advanced technology, and growing wealth among people and the place they’re living, animals begin to live into various zoos of all cities, which has become a means to protect animals and to maintain ecological balance. Building zoos, is not only for landscaping, but needs...

In this paper, the error bound estimation for linear complementarity problem are extended to the stochastic linear complement problem (SLCP). Some of its new reformulations are given firstly, and then we establish its error bound estimation and its solution structure.

Globalization has had a tremendous impact on the national economy, politics and culture, and it also brought about many problems, such as beliefs, cultural security, and adverse effects etc.. This paper analyses factors of creative talents in the national development in response to the global development....

This paper bases on the demand of automobile industrial heritage protection of China. It analyze the present situation and existing problems of automobile industrial heritage protection in Shiyan. Through to combine with the advanced protection concepts and existing urban basic environment it puts forward...

As a common linguistic phenomenon in both English and Chinese conversations, discourse markers are parts of information organization in discourse analysis. In conversational communication, the pragmatic function of discourse markers was analyzed under the framework of Relevance Theory for its procedural...

The limited liability system transfers risk from shareholders to the company creditors. Due to that shareholders participate in company internal governance, the shareholders are often in a dominant position in the company's internal information, while in many cases, creditors are in the environment of...

Non-profit research facility construction on the one hand is to provide researchers a good research environment and hardware facilities, to enhance research and innovation capacity with providing tool support, on the other hand it should be used as means of public access, awareness, master of science...

On the basis of SODIA and VDB systems, this paper presents a new data integration system called Service Oriented Data Integration Architecture based on Hadoop (SODIH), which is constructed according to SOA principles. SODIH adopts Web Service technique in communication, and runs on Hadoop cloud platform....

Mythology is the unconscious artistic processing outcome in human brains. Its producing, developing and changing are close related to the social life of that time. Nu Wa and Fu Hsi appear in mythology, which is the inevitable result that society development reflects in human inner world. When we put...

Popular entertainment culture accompanies the mature of the market economy and the prosperity of cultural industries. It uses modern media, faces the public and aims to produce and consumes in mass the contemporary culture with extensive aesthetic and extensive entertainment features. In the development...

According to a lot of irregularities in the management of scientific research funds in China, this paper presents the core in the management of scientific research funds is to focus on design of the funds management operation mechanism. It is possible to improve the use of funds efficiency and reduce...

This paper analyzes the domestic hotel management group’s strong association resources, puts forward a view that as a main body, hotel management group can carry out the resources integration with other departments, and use the integrated marketing communications model to carry on marketing synergy and...

Demonstrates the importance of university physics laboratory teaching for the training of college students. Lists some existing issues that affect the development of physics laboratory courses. Reports on efforts to reform research and practical lab-based classes and achievements made from building a...

With a richer lifestyle, the consumers' attention are gradually paid into interactive and innovative, and traditional form of a single medium is already difficult to meet the psychological needs of consumers. However, most of domestic bus stop advertising is static, missing the interactive with audience,...

Supply chain collaborative demand forecast has gained more and more attention. In particular, for tourism supply chain (TSC), due to the high market volatility and uncertainty, travel agencies, scenic spots, hotels and other tourism enterprises in the tourism supply chain need a tight collaboration to...

The guiding ideology of the key course Credit Management of Enterprises is for the purpose of credit management in corporate credit transactions, while the basic requirements of which is to promote the coordinated development of students’ knowledge, ability and quality. As to the construction of teaching...

With the social progress, development of children adoption, and improvement of views on the disabled, adoption of disabled children has gradually attracted social attention. This paper analyzed the practice and research of regulations and policies, preparation, support systems in developed countries,...

In order to attract, retain and reward outstanding teachers, improve the quality of education, and show the new vision for current teaching and leadership in America, the U.S. Department of Education started to invested 5 billion in the RESPECT Project in February 2012, and formally announced the Blueprint...

This paper focus on enhancing the mathematical curriculum test scores of college students. According to the teaching experience in college mathematics teaching for many years, the writer research on how to improve the mathematical curriculum test scores of college students, give some solutions and suggestions,...

Credit Activities and Behavior of credit is the carrier of a market economy. Actors in the realization of economic activities on the value chain to identify create and add value through credit activities. There is a value chain of credit in economic activity. We can maintain the credit value chain relationships...

The United States is one of the countries with the highest quality of education in the world, and there are a lot of world-renowned universities in this country. The similarities do exist in university education of China and the United States, but there are much more differences between the two countries....

Revenue management is an effective strategy for the economy hotels to increase profit. However, implementing revenue management may also bring misunderstanding and negative feelings to the customers. This study investigates the customers’ attitude to the revenue strategies of economy hotels. Based on...

With the accelerated process of China into an innovation-oriented economy, training innovative talent is essential. Cultivation of postgraduates ' innovation capability is a good foundation for the development of various aspects of a country. This paper, taking the competency model as the theoretical...

Through the investigation on the part of employers and graduates, this paper analyzes the standards and requirements of employers and the actual situation of graduates employment, and points out that the information asymmetry situation still exists between graduates and employers. The self-orientation...

This article analyses five river basins' water qualities: the Song Hai Liao river basin, the Huaihe river basin, the Yellow river basin, the Yangtze river basin, and the pearl river basin. We consider four water pollution indicators: PH, DO, CODMn, and NH3-N. First, the result of single factor analysis...

Space as a Service has become the consensus of modern library, how to plan the library reading space to make it fit the spatial form of reader psychology desired, become the key point to build the campus "The Third Space". The article investigated the psychological needs of the reader to reading space...

To reveal the current status of scientific cooperation among Science and Engineering Universities, the cooperation frequency matrix is found basing on the datum of co-authored papers of Science and Engineering Universities in 2013 from the SCIE (Science Citation Index Expanded) database. The investigated...

The competitiveness of China’s service trade has long been focused. Researchers often use different indices to estimate it. However the characteristics of trade changed a lot due to the production segmentation. Intermediate goods become the main part of trade and lead to double counting problems of trade...

Study on the protective problems and countermeasures on the traditional sports intangible cultural heritage of the Yi ethic minority by using the research methods of literature, questionnaire etc. The research purpose is to better protect it. The results of the study think that the Yi people's sports...

In order to reveal the present situation of teachers and students relationship, this paper conducted a survey on 266 university students. The results showed that: students who get an score in obstacles type dimension is equal or greater than 3 take a big proportion; for student whose score of two positive...

Chinese characters teaching have been the weak link of Teaching Chinese as a Foreign Language for a long time. As Chinese visual symbol system, Chinese characters manifest the immense rationality and logicality, which means form of the written character, is fixed and that specific character is used for...

This paper mainly discusses the combinition of we-media and the work peer psychological health education in universities. use convenient, since the media quickly anddiffusion characteristics, We established the college students peer psychological field using the characteristics of we-medai with convenient...

From the non-profit organization's financial governance theory, this article analyzes related issues to the financial governance theory in the application of non-profit organizations puts forward to the corresponding solution, aiming to make faster and better development toward the direction of health...