Proceedings of the 3d International Conference on Applied Social Science Research
Session: Economy, Education and Sports Science
49 articles
Proceedings Article
Causes and Control of Dynamic Audit Expectation Gap
Xiu-e Yuan, Ying Liu
The current audit expectation gap growing trend has been a threat to the development of the audit profession, in-depth study of the audit expectation gap causes, and its effective control is imminent. This article from the three aspects, analyzes the audit expectation gap causes, and some suggestions...
Proceedings Article
Verifying Student Engagement and Learning Development in Higher Education by SES
Dian-fu Chang, Wen-ching Chou, Shu-ching Wu
This study aims to explore the student engagement and learning development in higher education based on social economic status. The data were collected by using the student engagement questionnaire in Taiwan. There are 2,651 valid cases were analyzed in this study. Both t-test and one-way ANOVA were...
Proceedings Article
The Exploration in Ways to Implement Ideological and Political Education in Normal School Students
Fan-lei Meng
Being the future and the hope of the nation, college students has always been valuable talents, and also because of this, the ideological and political education of the college students has become a challenge and significant task of the contemporary era. Try our best to find the problems exists in the...
Proceedings Article
Mental Training in Sports: Resume and Perspectives
Malkin Valeriy, Rogaleva Lyudmila, Kim Alla, Aidossova Zhanerke, Khon Natalya
Psychological stability of an athlete is an important factor of achievement high results in sports. To solve this problem the mental training has been used. Its weakness consists of limitation of the regulation process by mechanisms of physiological level only. The perspectives for the development of...
Proceedings Article
Exploration of the Audit Independence
Yu-ying Yu, Xiu-li Zhu, Fang-xing Fu
Different from the two kinds of audit requirements proposed by agency theory, the practical audit mode needs to guarantee the audit independence. But the stakeholders of the audit business make current protection measures for the independence of the audit from their own view. From the systems perspective,...
Proceedings Article
Study of Audit Risk under the Fair Value Measurement Mode
Yong-chen Li, Yuan-yuan Liu, Zhi-yuan Liu
Fair value measurement model is a difficult point of the academic research topic at home and abroad. The current research in China is still in the exploratory stage, so the audit under the fair value measurement model will have a lot of uncertainty. This paper is on the basis of interpretation of the...
Proceedings Article
On the Basic Optimization Ways of Ideological and Political Education Environment
Yang Lu, Yuan-yuan Dai, Fei-fei Ji
Through analysis of the challenges in current universities’ ideological and political work——the international ideological discourse power is in disadvantageous position; the informational society is in formation and the top-level design is still missing in universities’ ideological and political work,...
Proceedings Article
The Common Problem and Solution of the Enterprise Staff’s Ideological Situation Analysis
Er-yu Cai
Based on the actual situation of the ideological and political work in enterprises, this paper studies the common problems in analyzing the staff’s ideological situation, and specifically puts forward the solution from the six aspects, including the early goal setting, topics selection, investigation...
Proceedings Article
Current Situation and Reform Approaches of Mandarin Teaching in Chinese Universities
Shi-min Yang, Qiao-ling Dai
Colleges and universities are important platforms to promote Mandarin. However, due to many constraints, Mandarin teaching hasn’t yielded a good result. And some of its problems have been identified by the author through research. Therefore, it’s imperative to explore new approaches of teaching reform...
Proceedings Article
Pro-Poor Tourism as Approach to Alleviation Poverty: Experiences and Critical Issues
Rui Zhou, Lin-sheng Zhong, Sheng-rui Zhang, Xiang-yuan Ma
By analyzing 2 pro-poor tourism projects from South Africa ,the main aim of this paper is to obtain similarities and draw experiences to identify key issues which can be adopted in practices for others. Although the type of pro-poor tourism project is impossible to be restricted to a single model, key...
Proceedings Article
Study on the Evaluation of Teaching Quality of College Teachers with Undergraduate Students as Study Samples
Yang Wang, Jing Li
College teachers have making a key impact on students. In the process of evaluating college teachers’ teaching quality, we have designed a questionnaire survey to evaluate unquantifiable indexes. By the analysis of those indexes, we can provide reference for the evaluation of college teachers’ teaching...
Proceedings Article
Study on the Evaluation of Teaching Quality of College Teachers with Graduate Students as Study Samples
Yang Wang, Zhi-fa Zhu
This paper have choose the university graduate student as the main body of the 53 samples of the teaching quality and moral quality evaluation index selection, and every questionnaire is valid . The process and result have proved that graduate students paid much concern about our research, and expressed...
Proceedings Article
University computer-based teaching model of reflection and exploration
Ying Wu
Used to reflect the concept of computer-based teaching, the teaching body to explore a conversion, that is possible to provide students with active development of space, students have continued the development of student ability, problem-solving teaching practical skills.
Proceedings Article
punctuation in language art——referring to the absence of punctuation in Chinese teaching
Jiu-gen Xiao, Yan-min Li
Punctuation, as an essential component in language, should be attached great attention in Chinese teaching. However, due to the utilitarianism in Chinese teaching, the lack of punctuation knowledge, the deviation of teaching content position, etc, resulting in the absence of punctuation during the Chinese...
Proceedings Article
Research on the choice of RMB exchange rate system——Analysis based on the modified Mundell Fleming model
Qing-qing Yang, Jun Wu
First it analyses whether the Mundell- Fleming model is adapted to China and considers that the slope of balance line of international payment of China should be negative. Then it analyses and compares the advantage and disadvantage between the fixed exchange rate system and the floating one by using...
Proceedings Article
On the Construction of Enterprise’s Brand Strategy Ecosystem in the Perspective of Globalization
Zong-wei Hu, Jing-yu Chen
In this paper, the brand ecosystems at three levels and their brand synergies from the perspective of globalization was studied. Also, this paper roughly introduces the planning of brand strategy ecosystem and conducts an illuminative thought on the construction of brand strategy ecosystem.
Proceedings Article
Analysis on Factors Influencing Undergraduate's Learning Interest
Zhi-min Huang
The paper systematically analyzes potential factors influencing learning interest of university students. The sample is recruited from a survey on learning interest on students of the Grade 2013 of Institute of Tourism, Convention and Exhibition Economics and Management at Inner Mongolia University of...
Proceedings Article
Cultural Fusion From the Perspective of Translation
Bao-chun Li, Jin-ling Liu
As there are many differences between Chinese culture and the Western cultures, such as history, religion, tradition, philosophy and geography, there are significant factors in the aspects of language and words. As for this, people start to learn about the languages of each other and understand the meanings...
Proceedings Article
Comparative study of global indicators core competence of nurses
Si Chen, Ji-hong Wang
Based on domestic and overseas nurses core difference in scale for each dimension can be compared through their national conditions and cultural factors to identify suitable, can be indicators of nursing core competencies for the future development and use for reference.
Proceedings Article
Research on Cultural Industry Management Teaching Reform in the MOOC Era
Na Sai
Massive Open Online Course (MOOC) has a huge impact on the traditional mode of education. This paper analyzes the teaching characteristics of MOOC, combines with the current situation, discusses the inspiration of MOOC to the cultural industry management teaching reform, and puts forward ideas and suggestions...
Proceedings Article
Study of contemporary college students' entrepreneurship training
Lian-xiang Liu
Entrepreneurship is the intrinsic quality of the entrepreneurs and the important requirement for college students to develop entrepreneurship education. To understand and grasp the entrepreneurship has important theoretical and practical significance on cultivating the entrepreneurial spirit and entrepreneurial...
Proceedings Article
Three Main Types of Female Images in Castle
Yuan-xiu Guo, Hong-qin Yu
Kafka is one of the most outstanding writers in the 20th century modern literary world. Castle was not only Kafka's life experience and the summary of his philosophy thought, but also the mature symbol of Kafka's works. In order to help readers understand the work better, the three main types of female...
Proceedings Article
Research on Relationship between the Social Responsibility and Profitability in Power Enterprise
Jin-yu Tian, Yuan Jiang
Environmental issues have become a hot topic of social concern, and the social responsibility of enterprise is also increasing people's attention. This paper selected annual report of 43 domestic power industry listed companies from 2012 - 2014 as sample data, and used earning per share (EPS) to measure...
Proceedings Article
Improvement and enhancement of the income statement
Jin-yu Tian, Zi-yuan Zhang
In the current accounting standards which was implemented in 2007, with respect to traditional accounting standards, there are some major breakthroughs in the income statement, but there are still some defects such as imperfect statement indicators, arrangement problems and so on. Based on the current...
Proceedings Article
Stakeholder Wealth Maximization and the Goal of Financial Management in China
Jin-yu Tian, Zi-yuan Zhang
The goal of financial management is one of the basic theoretical issues of financial management. It is also an issue of great concern among finance circles home and abroad. The purpose of this paper is to study stakeholder wealth maximization and the choice of financial management target in China. This...
Proceedings Article
Research on the Influence of Equity Incentive to the Reliability of Accounting Information in Energy Industry—— Based on Panel Data of Fifty-one Listing Companies
Yong-chen Li, Fang Li, Xiang-bao Ding
In recent years, equity incentive have appeared some problems such as that earnings fail to offset incentive costs in its process of rapid development. Panel data from 2010 to 2014 of 48 listing enterprises in Chinese energy industry was chosen in this paper, and used to research the influence of equity...
Proceedings Article
Research Status and Prospect of Orienteering At Home and Abroad
Xiao-jun Li
Research status of orienteering at home and abroad, including teaching, training, sport injury and map composition, is discussed through literature review. According to literature review, China is in its initial stage in studying orienteering, but foreign countries have reported deep researches, especially...
Proceedings Article
Thinking About the Improvement of China’s Income Statement
Zhi-hong Lin, Xiang-yuan Chu
The income statement is an important part of the financial statements, playing an important role in guiding people to make investment decisions, but the inherent limitations of the income statement has misled people a lot. This paper studies the current situation and puts forward improved methods in...
Proceedings Article
Virginia Woolf and a Room of One’s Own
BO Liu
Virginia Woolf (1882-1941) was born in London . She is one of the greatest modernist writer, essayist and critic. Woolf is a productive writer.Women are always at the center of Viginia’s works. She is in favor of women’s independence, and she is one of the forerunners of female literature. Her well-known...
Proceedings Article
Different Concepts of Values in Chinese and Western Movies
Xiao-xi Wang
As a synthetic art, movie integrates our multifarious real life into a short but essential section. People will see a certain subject of narrative art in film, which can be said that film is a window for looking at the world. We can see that the differences in culture and views are in every aspect of...
Proceedings Article
Research on key stakeholder identification of agricultural development project based on fuzzy inference system
Qian Zhu, Zhig-ao Liao, Jun-li Wang
Project stakeholders are individuals or organizations that are closely related to the project. In agricultural development projects, there are multiple stakeholders that have complex interests. It is necessary to recognition the key stakeholders correctly and understand the role and power of the key...
Proceedings Article
The Applications of Mathematical Modeling Based on MATLAB
Ming-e Sha, Yong-gang Xie
Mathematical Modeling can be widely used in the graph displaying and solve many mathematical problems in an easy, visual and even dynamic way. Using Matlab software in the teaching of mathematics and other subjects makes teaching and learning interesting and easier. This paper presents the concept, method...
Proceedings Article
Analysis on the Integration of In-and-out of Physical Education Class in Private Universities in the New Era
Yan-fen Xiao
The paper discusses the new physical education teaching pattern, that is the integration of in-and-out of physical education class. This new teaching pattern integrates the physical education excellent course, elite class, physical education quality and sports ability tests with the sports competition...
Proceedings Article
The Inspiration of American University’s Strategic Planning on Chinese University’s Comprehensive Reformation Planning ——Case Study of Strategic Planning in University of Minnesota and Comprehensive Reformation Planning in Hohai University
Zhen Xu
strategic planning exerts great importance upon the development of Chinese universities. Through detailed analysis of strategic planning procedures in University of Minnesota, this paper concludes basic methods, experiences and inspirations from American universities’ strategic planning. By utilizing...
Proceedings Article
Research on MOOC Educational Platform Model based on Satellite Communication Technology
Yi Shang, Bao-ming Li, Guang-qiang Yang
Currently MOOC models of distance education based on internet are widely used in the international education fields, but MOOC education model mainly cover fields with developed internet environment. In the poor internet environment, MOOC education model can not effectively be carried out. So a MOOC education...
Proceedings Article
The Practice Teaching Reform and Exploration of Accounting Profession in Colleges and Universities
Jiang-hong Ye
As everyone knows, accounting is a very practical subject. It’s important to cultivating the practice ability of students in higher education . The paper discussed the problems existed in the current accounting practice . Combined with the practical course system in author's college, suggested a few solutions...
Proceedings Article
The design and implementation of a web-based teaching platform for folk sport courses in regular universities
Qin Wang, Pei-jun Gao
with the rapid development of economy, the past decades have witnessed the booming of information technology, communication technology and multimedia technology, which have contributed to a plenty of new teaching modes in China’s higher education, such as distant education and web-based education. It...
Proceedings Article
An Inquiry into the integration of web-based information and dragon boat sport
Gang Ji, Pei-jun Gao
The dragon boat sport, a folk sport item, is an emerging game with strong ethnic characteristics featuring body building, entertainment and competition. In teaching practice, folk sports courses embrace highly practical and participatory teaching activities. The athletic actions are easy to be demonstrated...
Proceedings Article
The Analysis about Public Sports Infrastructures Development and Financing Methods in Gansu Province
Fan Jiang, Ying Luo, Xiao-tang Li, Zhi-liang Zeng
This paper takes the method of historical documents and mathematical statistics as main research methods. After analyzed the current situation about the public sports infrastructures development and financing methods, main reasons hinder the development of public sports infrastructures in Gansu province...
Proceedings Article
The Necessity of Public Sports Infrastructure Development In Gansu Province Taking ABS Financing Mode
Ying Luo, Xiao-tang Li, Zhi-liang Zeng
Basic sports infrastructures are important material basis to support the sports developments. Due to the lack of construction funds, the current basic sports infrastructures in China cannot meet the growing fitness needs from citizens. The ABS financing mode is not only attract investments from overseas,...
Proceedings Article
Research on the Preference of Thinking Mode and Its Teaching Strategy: A Case Study on Chinese Teaching
Pei Pan
As a result of specific cultural and historical environment,preference of thinking mode may vary from nation to nation and individual to individual.It is reflected by the preference of divergent thinking or convergent thinking, image thinking or abstract thinking, intuitive thinking or logical thinking,...
Proceedings Article
Research on Korean Hanja and Teaching Chinese vocabulary in CFL
Yan Liu, Meng-xi Jia
The Korean Hanja comes from Chinese and many of them preserve their original Chinese word meaning. Because of the historical development and different culture background, a lot of differences are produced between the Korean Hanja and their corresponding Chinese. Based on an investigation of the new HSK...
Proceedings Article
The Research on the Development of Wellness Tourism of Traditional Chinese Medicine in Bozhou
Ling Zhang, Chao-ping Sun
The Wellness Tourism of Traditional Chinese Medicine has a good prospects for it goes in accordance with people's life concept of “nature respecting and green consumption”. Bozhou , a city of cultural and historical interest, as one of the four famous cities of Traditional Chinese Medicine, has Chinese...
Proceedings Article
Decision to Integration Performance:A Study Based on Integration Patterns of Cross-border M&A
Jian-guo Xing
In accordance with types of cross-border M&A,integration patterns can be classified as follows:“dot integration”, “chainintegration”,“unit integration”.Based on the differences of integration patterns,integration performance measure function is constructed.The results show that integration performance...
Proceedings Article
Research on the Curriculum and Practice System of Computer System Oriented
Feng-jun Shang
The computer talents cultivate program was designed based on the basic knowledge- application ability - synthesis quality main line. According to the focus-practice, non-stop, the new professional course system was designed. Design main line and a specific curriculum system were given at the same time....
Proceedings Article
Exploration and Study of Applied Undergraduate Math Teaching based on Mathematical Modeling Ideas
Zhi-yang Liu, Shi-jian Li
Based on the problems existing on teaching materials, students, teachers and teaching methods of applied undergraduate math teaching, the study proposed to integrate the mathematical modeling ideas into the applied undergraduate teaching, so as to solve the problems existing on teaching materials, students,...
Proceedings Article
A Study of Hotel Notices and Signs Translation from the Perspective of Text Typology
Fei Fang, Xiao-xiao Shen
With the further advancement of economic globalization, there have been increasingly constant contacts between nations in the field of business, travel, culture, politics, etc. As a temporary home of foreign travelers in China, hotels and the bilingual services provided by them are increasingly important....
Proceedings Article
Opportunity and Challenge of MOOC on Computer Course Teaching
Wei-yu Zhang
In recent years, the Massive Open Online Courses (MOOC) increasingly raised people’s wide concern. MOOC provides students a new approach to acquire knowledge and a new model to learn It becomes important learning method in Internet times and brings great impact to college education especially to computer...
Proceedings Article
Perfecting the Grain Reserve System
Xiao-Dong Guo
Grain reserve system is an important material basis of national control of grain. Grain reserve system is still a lot of problems in the system, mechanism, structure and layout. We should solve the way of making clear the starting point of the operating reserve grain, optimizing the size of the National...