Proceedings of the 3d International Conference on Applied Social Science Research

Session: Industrial Engineering, Education and Management Science

39 articles
Proceedings Article

K-means Clustering Relational Analysis of The Relations Among Vehicle Models, Sizes and Regions

Jian Chen, Wen-rong Jiang
With the enhancement of living standards, Car has become the most out of essential transport tools for us all. But in big cities, one to the rush, the road will be crowded; you can see all kinds of different brands, models, colors and sizes of vehicles. This is not just the status quo in China; most...
Proceedings Article

Application and Research of E-commerce Recommendation System Based on Web Mining

Xu Yan, Bo Sun
As a new branch of data mining,web mining emerge as social requires, it belongs to a new research direction. Web mining is to find potential useful model and hidden information from web documents. It combines the use of web and traditional data mining. The use of web mining in the e-commerce recommendation...
Proceedings Article

A Comparative Study on the Factors that Affect Exports of Chinese Agricultural Products to Japan and South Korea

Zhui-qiao Jin, Feng-min Yang
This paper applies the CMS model to analyze the influencing factors of Chinese agricultural products exported to Japan and South Korea. Our empirical study shows that growth factor is the leading factor that facilitates Chinese agricultural exports. Specifically, product structure effect promotes Chinese...
Proceedings Article

The Evaluation Index System of Technology Maturity: Taking Hybrid Electric Vehicle as an Example

Jian-hua Liu, Jun-chang Ji, Shu-qi Wang, Zhao-hua Jiang, Lei Huang
Technology maturity, as an important indicator to measure development state and future trends of technology, can effectively control the risk of technology research and application. It is widely used in technology prediction of national defence, high-tech and strategic emerging industries. Based on a...
Proceedings Article

“Who is the Best Player of Table Tennis Champions” is the Innovation of National Fitness

Zhi-ping Li
“Who is the best player” is an important innovation to promote the national fitness. The successful development of this activity has played a positive role in the increase of sports population, the kindness degree of show, the expansion of hosting right and the increase of economic benefit as well as...
Proceedings Article

The Study on Narrowing Rural Income Gap in China

Zhen-ji Jin, Jian Xu
Rural resident's income gap is a key factor measuring the level of rural economy and national economy. This paper analyzes the status quo of rural income in different regions, and we conclude that there are inequalities in rural income distribution. The reasons of rural income inequality in China have...
Proceedings Article

Research on Electricity Trading Evaluation System Based on the Improved Entropy-TOPSIS

Lin Guo, Chao Ma, Jun-mei Wang, Lei Wang, Chun-cheng Gao, Shu-hong Shi
The assessment of electricity trading business is an effective tool for electric market analysis and power regulation, which has an important guiding significance to the development and optimization of business. This paper constructs an evaluation index system which consists of three indices, each indicating...
Proceedings Article

Main Factors and Countermeasure Analysis on Teachers' Burnout in Vocational Colleges

Yong-hong Yue, Wen-zhuo Zhang, Ling-ling Sun, Sha Xu
150 teachers and 60 students in six vocational colleges of the south College District, Shijiazhuang City, Hebei Province are extracted and the professional burnout questionnaires and interviews are carried out. According to statistical analysis, it is found that more than 60% of vocational teachers have...
Proceedings Article

It is Imperative to Innovate the Phenomenon of Valuing Scientific Research above Teaching Work in Teaching and Research University of China

Hai-bo Zhao
Aiming at the abnormal phenomenon of valuing scientific research above teaching work in teaching and research university in China, the main causes of the abnormal phenomenon were analyzed from income return aspect in this paper by surveying some universities. This paper penetrated the abnormal phenomenon...
Proceedings Article

The Development of High-Quality Course Construction in Chinese University Based on MOOC

Haiyan Wang, Yan-ming Zhao
Massive Open Online Course (MOOC) is changing learners’ learning means and learning environment with a new knowledge acquisition method and learning pattern. Aiming at improving sharing of superior educational resources and relieving education unfairness, high-quality course construction in universities...
Proceedings Article

Study on the Optimization of Multi-interval Relay Transportation Line

Zhong-jun Ma
The transportation route optimization problem is the important content of the military transportation guarantee decision-making, has the important influence to the transportation safeguard benefit. This paper first proposes the relay transportation problem based on the mode of multi interval transportation...
Proceedings Article

A Study on Merging Life Education into College Physical Education

Chen-liang Deng, Qiao-yan Yu
With the continuous development of education, life education, which concerns the life development and value improvement, has become a heated issue that receives world-wide attention. Physical education and life education share a common consistence with each other, be it from their nature, functions,...
Proceedings Article

A Critical Appraisal of Human Resource Planning, recruitment and selection processes at Hotel Kong

Wen Bai, Ya-jun Zhao
Hotel Kong Frederik is a four-star luxury hotel situated by the Town Hall Square in central Copenhagen. This paper introduced how the hotel manager made human resource planning and how recruited and selected staff . Then the paper evaluates whether the human resource planning and the methods of training...
Proceedings Article

Discuss “It Can Be Argued That Management Is Largely Concerned With Leadership, Because Managers Need To Establish A Sense of Direction and To Motive People in That Direction.” (Hannagan)

Wen Bai, Ya-jun Zhao
Hanngan(2002) states that ”it can be argued that management is largely concerned with leadership, because managers need to establish a sense of direction and to motivate people in that direction.” To discuss this statement, it seems valuable to clarify the relationship between management and leadership...
Proceedings Article

Research on Consumer’s Facets of Perceived Risk in Sale Website Platform Buying

Yao Cai, Yi Yang
For the study of consumer’s perceived risk in sale website platform buying, the perceived risks of consumers in general e-commerce environment were summarized by literature analysis. And special risks of consumers in sale website platform buying was discovered by interviews with e-commerce experts and...
Proceedings Article

A Tragedy of Devil and Angel----An analysis of the alienation of the character The Aunt in Moyan’s novel The Frog

Li-rong An, Shu-hui Shi
This thesis analyses the image of The Aunt in two periods of time, that is before and after the enforcement of China’s birth control policy. In both periods the character is alienated, first as an angel and then as a devil. The reason why the very same person can be seen so differently is that she is...
Proceedings Article

The Study of Advantages Communist Youth Leagues of universities and colleges in supporting students for their employment and enterpreneurship

Hong-xia Cui
It’s the fundamental policy of our party and country that promote our college students' employment.To provide service to students' employment and entrepreneurship is an important function of the Communist Youth League in Colleges and Universities.In order to play the function role of the Communist Youth...
Proceedings Article

A New Challenge to College English Teachers--Transformation from Basic English Teaching to EAP and EOP Teaching

Xiang-feng Guan, Chun-bo Yuan
According to College English Teaching Guidance, college English will transform from basic English to EAP and EOP. First, as for each university and college, they should arrange these courses, select proper textbooks and organize the examinations from their unique characteristics .Second, as college English...
Proceedings Article

Enterprise business model innovation in e-commerce environment

Zhen-jie Long, Fan Pan
In the face of increasingly serious resource constraints and the growing prosperity of e-commerce environment, the business model has become the focus of market competition.The study of the business model can lay the foundation for innovation. Therefore, the article analyzes the structural relationship...
Proceedings Article

The Operating Patterns of Learner Emotions in Second Language Learning

Huan-huan Ren, Chi Ma
Learner emotions play a decisive role in promoting second language learning and have increasingly attracted the attention of scholars both at home and abroad. The emotional education in China is still stuck in the “emotion as a tool” stage, and has not yet become a “substantial presence”. Based on discussions...
Proceedings Article

Ecological Green Animal Building Existence Overview

Sheng Tan
Nowadays, in a world undergoing advanced technology, and growing wealth among people and the place they’re living, animals begin to live into various zoos of all cities, which has become a means to protect animals and to maintain ecological balance. Building zoos, is not only for landscaping, but needs...
Proceedings Article

Error Bound of the Stochastic Linear Complementarity

Sheng-hua Jiao, Qing-jun Ren
In this paper, the error bound estimation for linear complementarity problem are extended to the stochastic linear complement problem (SLCP). Some of its new reformulations are given firstly, and then we establish its error bound estimation and its solution structure.
Proceedings Article

A Study on the Ideology of the Cultural and Creative Talents in Response to the Global Development

Hui-shu Zhang
Globalization has had a tremendous impact on the national economy, politics and culture, and it also brought about many problems, such as beliefs, cultural security, and adverse effects etc.. This paper analyses factors of creative talents in the national development in response to the global development....
Proceedings Article

A Study on Present Situation of Jiujiang County’s Commercial Network

Sheng-hui Yao, Li-fen Xie
The paper does the correlevant analysis on the partial macroeconomic indicators and the commercial network index of the county-level cities, based on the survey data of the county-level cities’ commercial network in Jiujiang. The data analysis shows that there are some correlations between the commercial...
Proceedings Article

Metropolis"ant tribe"physical health status investigation——Taking Beijing city as an example

Qi Liu
"Ant tribe" also known as the university graduates in low-income groups, is unable to find work or very low income and live in the metropolis fringe of college students after graduation from the university. Research is to understand the "population health change ant" situation, grasp their group characteristics...
Proceedings Article

Study on Landscape Reconstruction of Traditional Rural Bazaar in the Process of Urbanization in China

Yan-hui Sui
Due to the quick urbanization in China, the modern commercial streets have gradually replaced the traditional business forms. Chinese traditional culture of rural bazaar is in danger and continues to disappear, which has resulted in immeasurable loss for the diversity of Chinese traditional culture....
Proceedings Article

The importance of leadership art in management

Yan-zhe Zheng
the leadership of the art is the comprehensive reflection of the individual quality of the leader, it is individual from person to person. Leadership art is the creative and the validity of the method which is demonstrated in the way of leadership.. On the one hand, it is the creative and free creativity...
Proceedings Article

A Survey and Error Analysis of the B -Sentence Based On HSK Dynamic Composition Corpus

Yan Liu, Shan Wu
This paper analyzes erroneous B -Sentences which are collected from the HSK dynamic composition corpus. Two hundred erroneous B -sentences are divided into five categories according to their error types. After examining the cause of the biased errors,the paper has put forward some suggestions on the...
Proceedings Article

The relationship between College Students' typical psychological problems and physical education

Hong-mei Wang
Today, mental illness is a higher incidence of disease of a kind of spirit, especially to life groups of college students psychological question has its unique features, for the sports teaching can be of some mental illness to positive therapeutic effect.
Proceedings Article

Comparative Study on Classification of Spun Silk Fabrics for Shirt

Cai-yuan Kuang
In this paper, mechanical properties of tensile, shear and bending of 28 different kinds of spun silk fabrics for shirt were tested by using KES. Classification of those fabrics was carried out by using methods of three-group discriminance and system cluster analysis. And the differences on mechanical...
Proceedings Article

The application of management psychology in enterprise management now

Yan-zhe Zheng
Research on management psychology behavior most is on the scope of individual psychology and modern management, is concerned with the problem of "human", psychological factors has become more important; sociology study both at the micro level of social interaction, to study the macro level social structure...
Proceedings Article

Research on Multiple-Objectives Stochastic Dominance for Multiple Attribute Decision Making

Lei Wang
In view of multiple attribute decision making with random variables, in order to highlight research of multiple-objectives decision making, a method of decision making of stochastic dominance for the ranking of alternatives with multiple purpose based on Attribute Hierarchical Model is presented in this...
Proceedings Article

A Study on the Coupling Effect of School-Enterprise Cooperation in Vocational Education from Perspective of Economics

Kun Wang
This article from the perspective of economics around the personnel training process costs and supply and demand sides of the difference, an analysis of the game between the vocational education and the industry enterprise, by defining the university-enterprise cooperation connotation of the coupling...
Proceedings Article

The Reform and Discussion of Teaching Course System of University-enterprise Cooperation Training Mode for Electronic Information Professional

Zhong-xun Wang, Kang-kang Du
The reform of teaching course system of university-enterprise cooperation training mode is to allow enterprises to participate in the entire process of training students. It can formulate the scheme of teaching course system according to the actual situation of the development of the industry, and enhance...
Proceedings Article

On the Motivation of Language and Expression in the Chinese language

Shou-Yan Miao
The language symbols can be proved and has the very strong motivation that is both direct or indirect . Iconicity is the most important form of Motivation, it is the simulation relation of the language structure and cognitive structure, or is the relationship between language forms and features of the...
Proceedings Article

The nominal price analysis of trading financial assets at fair value

Bayi Guan, Xuejie Wang, Zhanli Shang, Zhongquan Chen
Recognizing trading financial assets at their fair value facilitates quick transaction and convenient accounting, however, it causes uncertainty in terms of reasonable price, validity of market and involvement of investors. On some levels, the determination of fair value is subjective and artificial...
Proceedings Article

Countermeasure Analysis for Taobao Newbie's Developing Logistics Financial Business

Xiuli Tan, Mingyue Ai
Carry out analysis on risk issue about Taobao Newbie’s developing logistics financial business using literature method and survey method. It is indicated by research that there’re internal operation, policy environment and industry environment risks during Taobao Newbie’s developing logistics finance....
Proceedings Article

The analysis of operating leverage effects based on EBIT changes

Bayi Guan, Jing Zhang, Zhanli Shang
The profit change rate is the core of performance evaluation in enterprise management, but the key point of the profit changes should be the use of operating leverage. Enterprise operators use operating leverage to increase the EBIT of their enterprise frequently, so operating leverage become the main...
Proceedings Article

Game Analysis on Anti-leak Contract Signing

Xiuli Tan, Zhongquan Chen, Jihong Cheng
This dissertation carries out analysis on strategic actions taken by signing parties to prevent business secrete leakage, using basic principle of game theory. Expansion definition on protecting scope of business secret is given; convention on high breach penalty; appropriate enlargement on compensation...