Proceedings of the 2016 International Conference on Contemporary Education, Social Sciences and Humanities

Session: Art and Design

33 articles
Proceedings Article

Study on Nanshan Scenic Spot Tourism Crafts Development Idea

Qing Li
Tourism crafts industry is one of the signs of rapid development in tourism economy. Its prosperous development can not only promote development of economy in tourist attraction, but also bring prosperity to art and culture market and invisibly boost publicity of tourist attraction, having inestimable...
Proceedings Article

The Exploration of the Cultural Artistic Features of Folk Embroidery in Lingbao, Henan

Zhang Chuncai
Folk embroidery pattern is the visual element of emotion expression and folk art perception accumulation in people's daily life, folk embroidery in Lingbao, Henan patterns can not only express the art of living and practicability, but also reflects strongly decorative arts features of local embroidery....
Proceedings Article

Analysis on the Creative and Artistic Features of Ancient Poetry Art Songs in the First Half of 20th Century

Yu Xiang
Ancient poetry art song is an important category of Chinese art songs. Referring to the Western compositional concepts in techniques and selecting lyrics from Chinese ancient poems, ancient poetry art song is a mixing result of Chinese and Western culture. The first half of 20th century is a period when...
Proceedings Article

Analysis on the Creative Features of French Art Song in Impressionist Period

Yu Xiang
The French art song in impressionist period is a vital part of European culture, which has distinctive features in its creation. Lyrics are selected from the contemporary famous poets' poetry; music style is pure French impressionist features. The representatives of its creation are Debussy, Duparc,...
Proceedings Article

Design and Realization of Manchu Intangible Cultural Heritage Digital Exhibition Center Based on VR Technology

Junbo Dai, Lishu Zhang
Virtual reality technology provides a new technology for the protection of Manchu intangible cultural heritage. Through material collection, scenario modeling, interactive design, data connectivity, package release to build the three-dimensional digital exhibition center with real user experience and...
Proceedings Article

An Exploration on Promoting Collaboration of Cultural Creative Industry between Fujian and Taiwan

Guoli Xu
The purpose of this paper is to explore how to positive culture creative industry between Fujian and Taiwan. The paper is consisted of four sections. Firstly, the approach is to review of the literature at domestic and abroad, in order to understand culture creative industrial policy and the definition...
Proceedings Article

The Function of Piano Accompaniment in Chorus Teaching

Zhihua Zhang
Chorus is an omnibus artistic form, containing pure natural human voice, exquisite harmony, consummate conducting and appropriate instruments. It is different from solo that chorus is a vivid and graceful musical works performance that is performed by a group of people who has similar sound ray and timbre,...
Proceedings Article

Analytical Research on Basic Skills of Piano Playing

Zhihua Zhang
It is not to excessively enrich tone, increase the volume, nor accelerate pace to play piano successfully. A good piano performance is to express emotion naturally, perform nimbly and control it steadily. It can conquer audiences. Looking back, a good piano performance is performed with skillful application...
Proceedings Article

How to Relieve Nervous Emotions in Piano Performance

Rui Gao
Art can be divided into different kinds. Piano art plays a very important role in it. Different art forms have unique characteristics of their own. Compared with art forms such as painting and literature, piano art has more requirements for performance. Besides, different from art of painting, literature...
Proceedings Article

On Technical Representation Research Suitable for Fast Design

Haijiao Sun
Fast design generally refers to intensification of design creativity and representation training with high density in a short period of time. It makes for implementation of design creativity and formation of excellent product concept. What's more, it is an important means for modern products to get rid...
Proceedings Article

Research on the Music Performance of the Sheep Horn-bell

Zhian Bie
The Sheep Horn-bell is an old musical instrument full of local characteristics in Lingnan culture, also a typical sacrificial vessel in Bronze culture. According to current sound detection and known data report, and features that the cavity is level and there is no sound beam or grinding crack of toning...
Proceedings Article

Research on Creative Entry Point of Modern Graphic Design

Huijuan Chang
With reform and development of new material, new thought and new media, the pattern of manifestation and type of modern graphic design become more and more complicated and diversified. But it cannot be denied that in numerous works or cases of graphic design, the phenomenon of plagiarism among them,...
Proceedings Article

Study on Communication Advantage and Creation Strategy of Suspense Advertisement

Mi Yang
In the information explosion time, modern people's life is filled with all kinds of advertising information all the time. As a result, modern people have generated disgust and aversion toward advertisement gradually. Enterprises must find a new advertising creative path to smoothly transfer business...
Proceedings Article

Discussion on Opera Dance's Function in Opera Performance

Xuemei Chen
Nowadays Chinese economy is developing rapidly, and people's love and attention to traditional culture become increasingly prominent, which is shown in various artistic creation. Taking opera performance as an example, as a kind of comprehensive artistic performance form, its main content is to show...
Proceedings Article

Great Waves in Ukiyo-e Analyzing the Artistic Spirits in Katsushika Hokusai's Landscape Paintings

Dongying Dou
This paper has made a systematic research and analysis of Katsushika Hokusai's works, such as Great Waves off Kanagawa and Red Fuji, from the aspects of the origin of Ukiyo-e, its artistic characteristics and cultural connotation. The paper has make an in-depth comparison with the important works of...
Proceedings Article

The Evaluation of the Acceptance and Intention of Using the Healthy Travel Mobile Guide System

Meichiao Lai, Dan Liu, Yang Lee
This paper aims to evaluate the acceptance and intention of college students to use the mobile guide system by the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Questionnaires were administered to understand the context of use, the factors contributing to the user's willingness to...
Proceedings Article

Emotional Connotation Research on College Campus Landscape Sculpture

Xiaoyan Weng
The college campus is the most concentrated area of the urban culture and the elite. As the important material carrier of campus space culture, the sculpture landscape is particularly important. However, some of the current campus sculptures only pay attention to the superficial effect, but lack of the...
Proceedings Article

Analysis of Health Care Products' Packaging Design under the Influence of Consumer Psychology

Xiaoli Fan
With the improvement of consumption level, people pay more attention to health with increasing demand for health care products, not only having higher requirements toward the quality of health care products, but also have new requirements for the packaging of health care products, namely the consumers'...
Proceedings Article

Art Appreciation of Yuan Blue and White Porcelain Figure Prunus Vase

Chunji Zhang
Fresh and elegant with long implication blue and white porcelain is a bright pearl in China's porcelain history, due to the small number of masterpieces, it has become the collection which many collectors competing to have. This article through the Art Appreciation of the National Heritage Yuan blue...
Proceedings Article

Analysis on the Art Style Formation about Huang Binhong's Landscape Painting

Wenxiu Li
Landscape painting master Huang Binhong through intensive study of traditional Chinese landscape painting, first learn from the predecessors, then learn from the nature, and combined the traditional pen and ink techniques with specific artistic themes to create a landscape painting art style with "black"...
Proceedings Article

Digital Interpretation of the Zhuxian Town Woodcut New Year Paintings Under the Background of Industrialization

Hui Li
The Zhuxian Town woodcut new year paintings as the originator of Chinese woodblock new year pictures, not only have a long history, but also have a distinctive artistic style which can be described as a treasure of Chinese traditional culture. In the contemporary era, to carry out industry development...
Proceedings Article

Study on the Virtual Image Design of "Post-apocalyptic" Style Science Fiction

Yu Guo, Yanzheng Xie
This article focuses on the analysis of "post-apocalyptic" style in science fiction, outlining the evolution of this style and its features which has certain reference for the creation of this type of work.
Proceedings Article

Discussion on Conceptual Design in Fantasy Film

Yu Guo
Film is called "dream machine". Fantasy films show magical worlds for us. With development of science and technology, these films attract people's attention through depending on bold imagination and magnificent picture effect. The "conceptual design" at earlier stage of films plays an important role...
Proceedings Article

The Implicit Beauty and Open Beauty of Tang Dynasty's Aesthetic Taste from Tang Dynasty Noble Women's Clothing Features

Li Wan
The Tang Dynasty was a period when feudal society prosperous developed. At that time people's material life were very plentiful, thus brought their love for better life into the pursuit and praise of beauty. The women, especially the noble women because their particularity of gender and identity, at...
Proceedings Article

Study on Urban Color Perception and Planning Design

Fuyan Yu
After sort through the relevant information and reference documentations, we conduct a market research to analyze the constituent elements of urban color, design principles, and provide the world's leading color design case for reference in order to discuss the urban color planning. Urban color design...
Proceedings Article

The Vision of Research on the New Art History Words and Images

Jing Wang, Shuyan Yi
Since the end of last century, the traditional art history research is turning to the multi discipline research angle, We call it the "new art history". One of the representatives of the "new art history" - Norman Bryson is a pioneer in the study of Western art semiotics. He look art as the symbol, look...
Proceedings Article

Research on the Protection and Restoration of Historical Blocks Based on Landscape Cultural Ecology

Li Yan
When facing the same fact or event, because of the differences on the standpoint and background of "seeing" and "thinking", there may be conflicts and divergences in "doing". There is no exception for the protection of historical blocks. Because of this, many problems emerge in the protection and restoration...
Proceedings Article

Discussion on Development of Lu Zhe Chengni Inkstone

Yongmei Wu
As one of the four famous inkstones of China, Chengni inkstone's popularity is nowhere near Duan inkstone, She inkstone and Tao inkstone. Besides, Chengni inkstone suffers many mishaps, from making a noise to declining, stopping firing, lose of technology and archaeology and after-burning. During the...
Proceedings Article

Whom Your Brand Is More Like? Analysis of Brand Image and Brand Personality

Yufei Dong
In the process of brand building, in addition to advance complete, objective, targeted market research, and on this basis to make accurate and effective product brand positioning, the most important thing is build brand image and brand personality based on brand positioning. Brand image is external and...
Proceedings Article

Analysis on Development of Folk Culture Industry

Bianling Zhang
Henan has a long history and rich folk culture resources and diversified folk culture forms. At present, Henan does not make enough efforts to produce and develop folk culture resources. The development of folk culture industry is at initial stage. Problems such as not obvious brand advantage of folklore...
Proceedings Article

The Intervention and Application of Inquiry Learning in the Design History Teaching of Art Design Specialty

Dapeng Zhou
The teaching of art design history course has confronted with a host of problems and difficulties. Through analyzing problems in teaching process, it is put forward that from upgrading teaching methods, reforming teaching materials, improving examination method and other aspects, use the teaching methods...
Proceedings Article

Studies On the Relation between Human Performance and Fashion Show from the Perspective of Commercial Fashion Show

Zhaoqing Li
Through studying the relation between human performance and commercial fashion show as well as their disparities in terms of the development, presentation and function, we can figure out that commercial fashion show belongs to and is covered by human performance. From the perspective of development,...
Proceedings Article

Application of Ceramic Sculpture in Public Environment

Lijuan Zhang
With the rapid economic development, people's living standard is also improved gradually. Art gradually takes the important mission to beautify our lives. As an ancient yet new material, ceramics are re-recognized and used by artists, granting it brand new meaning. Its own meaning has been extended infinitely,...