Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)

Session: Management

75 articles
Proceedings Article

Research on the Management Innovation of Family Business in the South of Fujian Province

Linjing Chen
In recent years, the development of market economy in southern Fujian province, represented by Quanzhou, has made remarkable achievements and taken a road of market economy development with local characteristics. Among them, family enterprises have developed rapidly. However, there are also many drawbacks....
Proceedings Article

Research on the Relationship between Gratitude, Consciousness, Adaptability and Coping Style of Contemporary College Students

Ying Bao
In order to explore the relationship between psychological status of college students' gratitude, their adaptability and coping mode, college students were investigated with College Students’ Gratitude Scale, Chinese College Students' Adaptability Scale and Coping Style Questionnaire. The results show...
Proceedings Article

Study on the Transformation from Information Services to Knowledge Services

Dake Wang, Lili Zhao, Lishu Zhang
The article elaborates the connection and difference between information services and knowledge services, the inevitability of the transformation of information services into knowledge services and the characteristics of knowledge services. It also discusses the deep impact of modern information environment...
Proceedings Article

Security Management and Operation Mechanism of Digital Libraries in Military Academies

Lili Zhao, Lishu Zhang, Dake Wang
This paper discusses the connotation of information resources security of library in military academies in view of the present situation of various forms of resources under the network environment, analyzes the problems that affect the network information security of library in military academies, the...
Proceedings Article

Analysis of Influencing Factors on College Students’ Gathering Market from the Perspective of Behavioral Economics -- A Case Study of Universities in Dalian

Xiao Yan, Hua Shang, Yujia Huang
With the improvement of living standards, daily communication activities have not only been limited to chatting or dining with friends, a variety of party activities have also entered the life of college students. However, the increasing complexity of consumer behavior and rapid changes in the external...
Proceedings Article

Multi-level Fuzzy Comprehensive Evaluation of Public Transport Satisfaction in Wuhan Area

Chunxiao Zhang, Yihong Xu
Wuhan's long-term plan is to build a great city of National center with population exceeding ten million. Public transportation plays an important role in relieving urban traffic pressure and improving the ability of collecting passengers. However, due to the low satisfaction of Wuhan middle and high...
Proceedings Article

A Community with a Shared Future for Mankind and Problems and Countermeasures of China-EU Cooperation

Yanjun Dai, Jiachi Wang
Since the 18th Communist Party of China National Congress, President Xi Jinping has delivered many speeches on a community with a shared future for mankind, expressing Chinese vision on how to promote world’s development. The Belt and Road Initiative is a project of the century to build a community with...
Proceedings Article

Research on Library Institution Reorganization of Military Academies

Lishu Zhang, Dake Wang, Lili Zhao
This paper makes clear the new development ideas and tasks of military academies library on the basis of comprehensive environmental scanning and business analyzing. It puts forward the new organization framework, hoping that through the business reform, human resources integration and optimization,...
Proceedings Article

Research on the Screening Mechanism of State-owned Enterprises Managers

Yuqiao Li
In research on China state-owned enterprise manager, the most important and core content is the selection mechanism of state-owned enterprise and incentive constraint mechanism. To study the incentive and restraint mechanism of top managers in China state-owned enterprises is inseparable from the selection...
Proceedings Article

Influence of External Environments on Outstanding Scientists and Technicians -- A Case Study for the Chinese Meritorious Scientists Group for "Two Bombs and One Satellite"

Lin Song, Tao Huang
By using the research method of collective biography for sociology of science, this paper reviews literatures and researches from the 23 meritorious scientist group for "two bombs and one satellite", trying to discuss the growth environment and the success regulation for these Scientists. The research...
Proceedings Article

Development and Validation of a Chinese Translation of Gambling Expectance Scale through Smallest Space Analysis

Wen Xue, Zhonglu Zeng, Zuyun Liu
A sample of 312 individuals (residents and tourists) in Macao was investigated by completing a survey assessing their gambling expectancy and the gambling intention. The Smallest Space Analysis (SSA) was adopted as the confirmatory factor analysis (CFA) to validate the Chinese version of gambling expectancy...
Proceedings Article

Study on Tourism Cooperation between Zhuhai Island and Macao in the Times of Greater Bay Area of Guangdong, Hong Kong and Macao

Xinglong Kan, Hui Li
In the context of national proposal of the construction of the Greater Bay Area of Guangdong, Hong Kong and Macao, tourism cooperation between Zhuhai and Macao will be further highly integrated. The development of Zhuhai Island, water tourism projects would have new historical opportunity. According...
Proceedings Article

The Influence of "Internet Plus" and Regional Culture: Basic Concept and Judgment Indicators

Weiling Jiang
Regional culture is a reflection of regional economic and political levels. It carries the profound heritage inherited from various historical periods. It has integrated various cultural features from ancient to modern times and from the inside out, forming a comprehensive cultural body. Now under the...
Proceedings Article

Empirical Analysis on Influencing Factors of Online Job Seeking

Xinwen Cao, Fu He, Wanqing Ma
The objective is to study the influence of online information on online job search, in particular, the influence of the number of times the job was viewed and the resume feedback rate of the job on the number of online applications for the job. [Methods] Based on the data of 8292 Shanghai cities and...
Proceedings Article

Analysis on Artificial Intelligence Security and Its Countermeasures

Man Qi, Wenzhang Tang
The rapid development of artificial intelligence technology has aroused widespread concern about its security. The artificial intelligence may surpass human intelligence, and it is very necessary to study the security of artificial intelligence. Viewing from the internal approach to solve the security...
Proceedings Article

The Analysis on Research Status of "Internet Plus" at the Present in China Based on Literature Quantitative

Jia Li
This paper introduced a research status of "Internet plus" at the present stage in China and revealed a regularity from the existing literates. In addition, the paper analyzed the hot spots and the characteristics of "internet plus" literates. Then got some thought about the future of "internet plus"...
Proceedings Article

Political Attitudes, Means of Safeguarding Rights, and National Identity of Residents in the Border Areas of China Based on the Investigation of Yunnan Province

Mingyang Ruan
In the vision of resistance politics in China, the measures of rights protection are divided into two forms: First, to protect human rights in accordance with the law, that is, when endangering their rights, people safeguard their rights by taking measures within the system; second, fighting for rights,...
Proceedings Article

The Influence and Application of Confucian Management Philosophy on Brand Inheritance

Yuening Li
Confucian philosophy of management is a treasure in Chinese traditional culture. It constructs the core value of Confucianism and establishes its historical status. In the historical records Confucian management philosophy can be traced back to the pre-Qin period, which is based on the essential features...
Proceedings Article

Study on the Way to Cultivate the Eco-citizen, Facing Difficulties and How to Break through

Jian Gao, Weiyue Xu
In the process of national ecological civilization development, as the main body of the construction of ecological civilization, ecological citizens are the precondition for the establishment and normal operation of the institutional system. The cultivation of ecological citizens is the driving force...
Proceedings Article

Research on Problems and Countermeasures of Implementing ERP in SMEs

Shaoqin Lu
With the advent of the information age, SMEs urgently need to use information technology to improve their management level. ERP system is through the information technology management platform to standardize the company's business processes, achieve enterprise’s information integration and sharing, improve...
Proceedings Article

Study on Environmental Tax Burden and Development Countermeasures of Livestock Breeding Industry

Xiuling Wu
Since January 1, 2008, environmental tax has been formally implemented in China. Livestock and poultry farming is a small profit industry. Some enterprises are even at a loss. The levy of environmental taxes increases the cost of farming enterprises. The aquaculture industry is facing difficulties in...
Proceedings Article

Survey on Specialty Identity of Business English in Vocational Colleges

Jun Mo, Datong He
In view of the current learning situation and obstacles of Business English majors at vocational colleges, interview is used in this study to conduct specialty identity surveys and in-depth inquiry of students in this major, focusing on specialty selection, campus life, specialty identity, and employment...
Proceedings Article

Game and Balance between IT Governance Capability and Corporate Governance Capability in Big Data Context

Ying Qu, Mengqi Hou, Xiaoke Liu
In the era of big data, the study of IT governance has new trends and new developments. IT governance capability and corporate governance ability constitute the most important two player game in the enterprise, and the game between the two plays a significant role in the risk management of the enterprise....
Proceedings Article

Research on the Occupational Well-being of Student Affairs Administrators in Colleges and Universities

Yan Lou
Student affairs administrators play an important role in the growth of students, so it needs to pay attention to their occupational well-being in order to better help their career development. Based on the understanding of the concept of well-being and the overview on its present situation, this paper...
Proceedings Article

Research on the Problems of Tourism Industry Development in Northwest Minority Regions and the Countermeasures

Juanjuan Chen
The tourism industry in northwest minority regions develops slowly due to the remote location and adverse natural condition of this region, the weak self-development ability, and this region has always been influencing by the national developmental strategy. However, northwest minority regions are of...
Proceedings Article

A Study on Problems in Cooperation, Resource Sharing and Service of University Libraries and Countermeasures

Hui Wang
The cooperation between college libraries constantly deepens with the development of librarianship. In the era featuring the rapid growth of sharing economy, how to solve the prominent problems existing in cooperation, resource sharing and service of university libraries is the key and important sally...
Proceedings Article

An Applied Research on Enterprise Internal Performance Appraisal of Knowledge Sharing Using Quantum Neural Networks

Yan Qu
The paper analyzes factors affecting enterprise internal technical knowledge sharing and their relative influence. The research argues that willingness to share knowledge, absorption ability, trust between employees, corporate culture, and recessive features of knowledge have direct impact upon knowledge...
Proceedings Article

A Research on the Relationship between the Development of Renewable Energy and Low-carbon Economy in China

Yaning Zhang, Ruiting Fan, Changlin Ji
Based on the connotation of renewable energy, low-carbon economy and its vision of future development, this study analyzes the relationship between renewable energy and low-carbon economy, social complementarity and coordinated development. It is proposed that renewable energy is an important foundation...
Proceedings Article

Research on Innovative Path of United Front in Dealing with Political-business Relation

Ye Zhao
The united front, as a political union, can play an important role in building a new political-business relation through the action mechanism of organizational embeddedness and political absorption. Chinese united front needs to be further improved in terms of embedding effect, integrity of elite co-optation...
Proceedings Article

Analysis on Competitive Strategy of Hotel Enterprises in the Context of Industrial Transformation -- A Case Study of Jinling Hotel

Xinwei Su, Yanxin Kang
Under the dual pressure of multiplicative downward pressure of current global economy and the transformation of domestic macro policies, the transformation and upgrading of the hotel industry will be an inevitable choice. Jinling Hotel is the first listed hotel enterprise in China. This paper teases...
Proceedings Article

Study on the Mechanism for Practice of "Qualified Party Member" in Colleges and Universities

Lei Wu, Yang Yu
In the new era, the Party and the state propose higher requirements on party building and being "qualified Party members" of college. It will have significant value and meaning to objectively analyze the challenges currently faced by being "qualified Party members" in colleges and discuss as well as...
Proceedings Article

Analysis of Employee's Job Involvement Difference Based on Individual Character An Example of Hospitality Industry

Xiaobing Feng
As a positive work condition, it causes an increasingly concern among organizational behavior and human resource management scholars. The hotel product has its special identity that producing and consuming simultaneously. The specificity needs employees to maintain a high degree of job involvement when...
Proceedings Article

Research on Intellectual Property Protection in Colleges and Universities

Jipeng Wei, Weijiang Wang
Colleges and universities, as the source of achievements, innovation and dissemination of knowledge and the cradle of personnel training, have contributed a lot of knowledge and scientific and technological achievements to the whole country and society. To integrate with the intellectual property system...
Proceedings Article

The Management of Student Cadres in Colleges and Universities Based on Human Resources Theory

Jun Yang
The human resources management of student cadres is a systematic project. The management tasks are arduous and complicated, of which the most important ones are training and motivation. College counselors should establish a sound incentive mechanism based on student cadres and develop appropriate training,...
Proceedings Article

The Innovation of Enterprise Management Mode under the Background of Big Data

Kebo Wang
The advent of the era of big data has brought severe challenges to traditional business management models, and corporate management will undergo tremendous changes. What are the characteristics of enterprise management in the big data environment compared to the traditional enterprise management model?...
Proceedings Article

Research on Construction of Ecological Civilization System of Counties in China

Qian Li
Industrial civilization has broken the balance between man and nature, and to improve the relationship between economic development and ecological environment, China is now vigorously promoting the construction of ecological civilization. Construction of ecological civilization in counties is the micro...
Proceedings Article

Study on the Spatial Distribution of Cities Income and Poverty in Inner Mongolia

Xiangping Bao
Poverty has always been an important problem that persecutes sustainable regional development, especially for the less developed areas. Adopting methods of mathematical statistics and ArcGIS spatial analysis, regarding city as research unit, the paper does research on spatial distribution characteristics...
Proceedings Article

A Study on the Ecological Environment Management in Prairie Pastoral Areas under the Supply-side Structural Reform -- Based on a Survey in Anqu Town, Hongyuan County, Sichuan Province

Gefen Zhou
Located in the Tibetan Plateau of Northwest Sichuan Province, the Hongyuan Pastoral Area is a national contiguous poverty alleviation area and also a typical ecologically sensitive area. Herdsmen are the most important economic activity subject and the most basic decision-making unit, whose production...
Proceedings Article

The Social Responsibilities of Contemporary Universities -- Community of Common Destiny

Zhenyu Wang
The world is undergoing a period of great changes and adjustments. The rapid development of the productive forces and the increasingly close interaction of the society have promoted the development of human civilization, and it has brought many challenges to the survival of mankind. Contemporary university...
Proceedings Article

Volunteer Activity: The Way to Cultivate College Students’ Public Spirit

Dongfeng Tong
Volunteer activities for college students as the most common project for colleges and universities in our country carrying out cultural cultivation and playing a role of social support for college students, has been developed to a more mature volunteer service mechanism. As the core connotation of volunteer...
Proceedings Article

Analysis on China’s Ecological Compensation Mechanism and Its Policy Choice

Zhigang Wang
In recent years, ecological pollution problems in China are becoming more and more prominent, and it is imperative to build an efficient ecological compensation mechanism. At present, China has internalized the external cost of environment pollution through taxation, ecological charge and some other...
Proceedings Article

Research on the Mechanism of Promoting Public Participation in the People's Livelihood Reform Policy Process

Bing Li, Juan Du
With the improvement of democratization degree of the society and the increase of citizens’ awareness of democracy, more and more people want to participate in the process of policy implementation and influence the formulation and implementation of policies by expressing their own interest claims. However,...
Proceedings Article

Status of Decision-making Advisory Committee in the Innovation of Social Governance and Its Significance, Based on an Investigation of Zhuhai "Advisory Committee"

Linsheng Xiao, Chih Huang, Qi Zhu, Jianfeng Chen
Under the background of increasingly complex social transformation and public management, public decision-making activities must change government’s unitary leading mode in the past, actively absorb social forces and public participation, and reach consensus through "rational analysis" and "interest...
Proceedings Article

Space Transmission: Overseas Forces for Sports Industry Development in Fujian and Guangdong Province, the Hometown of Overseas Chinese

Huijie Guo
By means of literature, interview and logical analysis, this paper analyses the spatial transmission and internal mechanism of the interaction between overseas Chinese and overseas Chinese sports industry in the early period of the reform and opening up. Space transmission is mainly embodied in: overseas...
Proceedings Article

Study on the Intention of College Teachers’ S&T Transformation

Liyan Lai, Wu Chen
This paper focus on the issue which is the intention of college teachers’ S&T transformation under the background of mass innovation and entrepreneurship. Based on innovation diffusion theory, using the anthropology and statistical methods, it explores the mechanisms of government support, organizational...
Proceedings Article

Research on Strategies for Tourism Development of Changbai Mountain North Scenic Spot

Liguang Zhao, Mingju Liu, Xin Zhao
With development of economy, travelling has become a part of people’s life. As a result, tourism also becomes one of the most powerful industries with largest scale in global economy. Changbai Mountain North Scenic Spot is one of the eight scenic areas and the important scenic spot in Jilin Province,...
Proceedings Article

Study on Ice and Snow Tourism Development Strategies in Changbai Mountain Nature Reserve

Mingju Liu, Liguang Zhao, Kang Liu
In recent years, the country has been vigorously advocating the ice-snow campaign and attaching importance to the ice-snow tourism industry. In response, the tourism has also become more and more popular with tourists. This paper expounds the development status of ice and snow tourism in Changbai Mountain...
Proceedings Article

Promotion of Internet Technology to Cross-border Cultural Communication Analysis

Tingting Xiao
The intervening of network media for international cultural transmission has changed the current structure of cultural transmission and brought the transnational cultural communication into the digital age. In view of the long history of cultural communication between China and South Korea, network media...
Proceedings Article

Study on Spatiotemporal Characteristics of Tourism Demand for the Belt and Road Countries Based on Network Attention

Bo Gong
Network attention rate is an intuitive measurement of demand of tourists on the Internet. Based on the methods of Baidu index, this paper uses some statistical analysis indicators, which are Coefficient of Variation and Gini Coefficient, to analyze spatiotemporal characteristics of network attention...
Proceedings Article

An Evaluation Study on Urban and Rural Residents' Sense of Gain in Southwest China, Based on Surveys in Chengdu, Kunming and Guiyang

Mingyang Ruan
In the vision of social governance in China, cultivating and enhancing people's sense of gain is a governance path in the ascendant. The sense of gain is understood as a kind of subjective psychological experience of human beings based on the objective material basis in the study. It evaluates the situation...
Proceedings Article

Analysis on the Import Strategy of the Whole Vehicle in Fuzhou Port of Fujian Free Trade Area

Dan Liu, Xiulian Hu, Chong Ye
With the establishment of Fujian Free Trade Area and the advantage of its development policy, the development of whole vehicle imports is facing unprecedented development opportunities. In this paper, Grey prediction is applied to predict the import volume of foreign trade whole vehicle in Fuzhou port...
Proceedings Article

GM(1,1) Based Analysis of National Research Tendency on Hotspot of Library’s Data Service in Last Decade

Yue Chen
With the amount of papers from 2008-2017 year in China, which retrieved by terms of "data service" and "library", this paper applies metabolic GM (1, 1) prediction model to explore variation trend of the hot-spot in the big data era. The result indicates that the proportion of paper’s amount based on...
Proceedings Article

Research on Destination Image Perception Based on Digital Footprint of Tourism -- Taking Xi’an as an Example

Wen Pang, Shu Wang, Danqing Chen, Renfeng Wang
The research on the image perception of tourism destinations is a hot topic in the study of tourism at home and abroad. However, it still needs to be supplemented and perfected in research methods and research on destination emotional images. This article takes Xi'an as the research object, selects the...
Proceedings Article

A Research on Green Technology Innovation and Energy Development in China

Yaning Zhang, Ruiting Fan, Changlin Ji
The paper talked the global pattern of green and low-carbon energy in China. China's economy has entered a stage of high quality development. It should determine the status and function of electric power in building clean and low-carbon, safe and efficient energy system. Based on the long-term research...
Proceedings Article

Research on the Cultivation of Tianjin MICE Tourism Industry Cluster

Xiaoyan Qiao
MICE industry and tourism industry play an important role of "promoting growth and adjusting structure" in the economic development of China relying on its strong economic driving role. MICE industry and tourism gradually show a convergence trend, which can effectively make up for the shortcomings of...
Proceedings Article

Study on the Main Problems of the Development of Folk Sports and Its Countermeasures

Jun Wang, Song Gu, Zhongbo Wen, Yu Gan, Jianke Yang
In the social transition period, there are many difficulties that the folk sports are faced with to be solved urgently in its existence and development. This paper analyzes and studies the current developing situation of folk sports by means of literature review, interview and comparison. And the result...
Proceedings Article

Research on the Innovation and Development of "Time-honored Brand" Enterprises of Traditional Soybean Products in Changsha

Shijun Yuan, Jianhua Chen
In recent years, the soybean products’ industry in China has developed rapidly. The traditional soybean products’ industry has a profound influence in the industry in Changsha, China. This article starts with the development status of soybean products’ industry, problem analysis, and development prospects,...
Proceedings Article

Research on Logistics Development Strategy of an Light Industry and Salt Industry Group under the Background of System Reform of Salt Industry

Shijun Yuan, Jianhua Chen
The seventh system reform of salt industry of the country casts a large impact on salt industry enterprises in China. How to integrate social resources and give full play to their original advantages in a new market-oriented competitive environment is an important field in which many salt companies are...
Proceedings Article

Research on the Impact of E-commerce Platform Group Buying Situational Characteristics on Consumer Purchase

Jinjing Li, Yixi Li, Chunmei Chen
Objective: To explore the influence of the scene-characteristics (group purchase duration, discount rate, desire to buy) on the purchase of e-commerce platforms, and provide corresponding guidance for group-merchandising marketing on the e-commerce platform. Methods: Based on the 35402 pieces of data...
Proceedings Article

Research on the Problems and Countermeasures in the Process of College Students' Physical Fitness Test

Hao Xiong
In September, 2007, the Ministry of Education and the General Administration of Physical Education jointly promulgated the Student Physical Health Standard, which quantifies the standard of students' physical health, reflecting the degree of emphasis of the Ministry of Education and the General Administration...
Proceedings Article

The Comparison between the Eastern and Western Management Ideas

Yaling Li
East and western management ideas have their own characteristics and advantages, which are closely related to the different philosophical backgrounds and social and cultural backgrounds. The main differences between Eastern and western management ideas lie in the different management tools using in the...
Proceedings Article

Study on the National Security Education of College Student in Ethic Areas Incorporated into the National Education System

Qing Cai, Qianwei Jin
The development of college students' national security education in colleges and universities in ethnic areas is conducive to the training of all-round development of outstanding talents. And it also can vigorously safeguard the country's security, unity and national harmony. Through field research and...
Proceedings Article

Analysis on Countermeasures of the Talent Cultivation Work in Colleges and Universities for the Change in HR Requirement of Taiwan-funded Enterprises under the Background of Industrial Upgrade

Jianping Huang
Many successful companies view human resources management from a strategic perspective, regard human resources as a social resource. And human resources (HR) would be a potential capital for them. In the process of talent cultivation, some foreign universities and colleges fully integrate the industrial...
Proceedings Article

Research on the Present Development Situation and Countermeasures of Equestrian Tourism in China

Donghua Zhou, Yakun Huang
By using the methods of literature searching, expert consultation, market investigation and logical analysis, the concept of equestrian tourism has been defined , according to the developing status of equestrian tourism, equestrian tourism problems have been analyzed, and some countermeasures for the...
Proceedings Article

A Comparitive Study of Rural Land Property System Reform in Chengdu and Chongqing

Lei Fu, Kunzhou Zhai
As the pilot areas of the national comprehensive urban and rural reform, Chengdu and Chongqing first carried out their reform of the rural land property right system and explored its practicality. Both Chengdu and Chongqing initiated the core values of "empowering the peasants" and "land capitalization."...
Proceedings Article

Research on Countermeasures of Agricultural Insurance Promoting Accurate Poverty Alleviation

Sisi Wang
Under the background of rural financial reform, the use of financial and insurance tools to achieve accurate poverty alleviation has become a popular way. The Central Document No. 1 has put forward relevant contents on accelerating the development of policy-oriented agricultural insurance for many years....
Proceedings Article

Study on the Development and Driving Factors of Inbound and Outbound Tourism between China and Russia in the Last 15 Years

Wen Pang, Yu Zhang
This paper selects the statistical data of the last 15 years to conduct a comparatively comprehensive analysis of the relationship between the size of the outbound tourism market in China and Russia, the interrelationship between the inbound and outbound passenger flow and import and export trade, and...
Proceedings Article

A Study on the Outbound Tourism Preferences of China, Japan and South Korea for ASEAN Countries and Its Causes

Wen Pang, Siyi Zhu
This article analyzes the number of tourists from China, Japan and South Korea to ASEAN countries from 1997 to 2016 and the import and export volume of tourism service trade of ASEAN countries from 2005 to 2016 from three perspectives: tourist flow, tourism preferences and tourism competitiveness. It’s...
Proceedings Article

Evolutionary Game of Technology Innovation Investment in Supply Chain Enterprises with Government Subsidy Mechanism

Chenjun Zhang, Junwei Tu
Under the background of the government strongly supports the enterprise’s technology innovation, in view of the "free rider" problem of the supplier and the manufacturer in the supply chain enterprises in the technical innovation investment behavior. Frist, the payoff matrices is build when the supplier...
Proceedings Article

The Study on the Index System of Classification Assessment and Evaluation of the State-owned Enterprises

Baifang Liu, Li Jiang, Xuewei Zhan
China's historical development and basic national conditions determine that the state-owned enterprises will play a leading role in our national economy in the long run. Different types of the state-owned enterprises have different functions. Therefore, classified assessment of the state-owned enterprises...
Proceedings Article

Consumers’ Cultural Identity and Marketing of Derivatives of Intangible Cultural Heritage

Yijun Huang, Qinghua Lyu
Cultural identity refers to an affirmative and positive evaluation in attitude towards cultural elements. In the age of emotional consumption, whether derivatives of intangible cultural heritage can obtain consumers’ cultural identity will be crucial for the better integration of it in the daily life...
Proceedings Article

The Path and Strategy of Linkage Development of Vocational Education Group and Regional Economy

Jie Liu
In the process of deepening education reform comprehensively, China’s related departments have conducted a proper exploration on the collectivization school-running model of vocational education group, and have achieved phase results. However, compared with the developed countries, we still stay at a...
Proceedings Article

Cultural Problems of Shandong-Russia Trade

Qi Zhong, Wei Si, L. Leontieva
This paper has researched the cultural factors in Sino-Russian trade and proposed the problem why the trade with Russia conducted by Shandong Province cannot achieve the improvement of quality for a long time by way of comparing China’s foreign trade data with the trade data of Shandong Province, an...
Proceedings Article

The Dissemination Strategy of the British National Image in China from the Public Account of "UK Now"

Xinrui Li
The continuous development of new media technologies has resulted in a diversity of communication methods and a wider range of communication. When communicating with new media, the multi-angle dissemination of national image should first consider the multiple dimensions that influence the national image....
Proceedings Article

Innovative Reflections on Music Students' Social Practice and Professional Education Integration Activities in Universities

Xiaorui Guo
The paper takes the perspective of college counselors from the frontline and the professional support of students majoring in music as the background, while the actual conditions of contemporary Chinese college students are the premise, emphasizing the necessity of integrating professional education...