The purpose of this paper is redefining constructs Brand Personality by analyzing the concept and measurement of Brand Personality. Brand personality study be undertaken by identifying and measuring the dimensions of Brand Personality. The problem raised in this paper is composed of brand personality...

The main objective of this study is to make an analysis of the two (2) tools that can be used in order to increase the competitiveness of industry in West Java batik is batik industry examples taken from Tasikmalaya District. This study analysis the tourism industry through the TOWS matrix analysis and...

The awareness of environmental preservation is the duty of every human being. In the current business world, all speaks about the concept of green. This paper is aimed at describing the concept of green banking as a positioning strategy to improve the brand image of the company (bank) itself. The method...

This study aims to determine the implementation of Customer Management Relationship Management (CRM) and its effect on the image bank at Bank Jabar Branch Bandung Surapati. The research was conducted on 100 clients of savings services at Bank Jabar Branch of Suci Bandung as a sample of study. Primary...

The best value creation for customers is a key to be able to achieve the survival and best performance of business in the long run. It can only be achieved if a business organization has a market orientation. Export market orientation according to some authors also referred to as advanced of market orientation...

The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC, laptop, mobile phones, tablets and other media. The increase in Internet users this makes the internet into a proper promotion...

Energy crisis and environmental phenomena such as climate change, natural disasters and global warming affect many countries. These are caused by the excessive exploitation of natural resources resulting in environmental damage. Economic growth and industrial activities are blamed for contributing to...

Small industry is an important factor in sustain the national economic of Indonesia, as it capable in significant contribution for. In general, micro industrial development progress had classical impediment occurred including unqualified human resource, feeble management, low access to the market and...

This study examines the effect of locus on control customer to customer perceived justice in recovery service and its implications on satidfaction with recovery service. Respondents in this study is a customer of PD BPR Region of Cirebon totaling 250 respondents. Quantitative research is being done using...

This study aimed to examine the effect of contestant image, advertising, program, and the party to local elections in the city of Pekanbaru. Data were collected using a questionnaire. After being tested for validity and reliability, the data were analyzed using multiple linear regression. This research...

Small Business Borondong snack been there long enough in the District Ibun Bandung Regency has no 1960 late, but has not shown a good development. One problem has been that these products do not have a well-known brand, while strengthening the brand has significance for the development of marketing strategies,...

The research is aimed at finding out: the implementation of green marketing and innovation of organic vegetables at Yogya Riau Junction Department Store in Bandung, and the amount of their influences, whether directly or not, towards purchasing intention at Yogya Riau Junction Department Store in Bandung....