People use language to express ideas and communicate. When people express their ideas indirectly, the meaning of the language is beyond the literal meaning, and there will be the phenomenon of incomplete ideogram or even the phenomenon of the literal meaning being completely different from the actual...

Language anxiety refers to the nervousness or low feeling language learners experienced in the course of second or foreign language learning process. In the second or foreign language learning, most learners have experienced the language anxiety. They feel embarrassed when they have to speak in English...

From the perspective of core words, this paper discusses the core word of “man” in “Qutadğu Bilig” for the first time. This paper makes a detailed search of the relevant ancient documents and inscriptions, uses the theory of semantic field to make a detailed synchronic description of the member words...

Conceptual blending theory plays a fundamental role in the meaning construction of natural language. It also has great cognitive effects on metaphor translation. This thesis applies the theory to analyze the translation of metaphors in poems of Mao Zedong, and aims at investigating the metaphor translation...

The euphemism was created since ancient times and has been widely existed in various languages. It is branded with distinct cultural imprint since produced, which is often regarded as an effective tool to coordinate interpersonal relationship. Euphemism is not only a common language and culture phenomenon,...

There is an asymmetry between Chinese and Western discourse interactions. From the perspective of the differences between Chinese and Western rhetoric, this paper explores the communication barriers brought by the increasingly frequent intercultural communication, thus improving the rhetorical awareness...

Translation of ancient artifacts plays an important part in cultural communication. The accuracy of translation influences the effects of communication greatly. The translation of ancient works of art has its unique national attribute and cultural connotation. Therefore, the translation of this practical...

Folk legend is an art narrative that shows the spiritual world of the people in an oral form. There are a lot of legends with characteristics about Yang Shen in Yunnan, Sichuan and other places. They include interesting episodes of his early youth, extraordinary talent as the “Number One Scholar”, the...

The implementation of the strategy of “the Belt and Road Initiative” has provided an effective regional cooperation platform for the political, economic and cultural exchanges between China and the West. The tourism industry in China has been developing vigorously. Many foreign friends want to know about...

Uyghur “çiq” is a kind of auxiliary verb, which attaches to the coverb and loses its lexical meaning completely or partly, expressing the aspect or modal meaning. Uyghur auxiliaries are a kind of auxiliary verbs, which completely or partially lose their lexical meaning and attach to the coverb to express...

Chinese characters are the most important cultural form in Chinese traditional history and culture. It is a tool for daily communication and a bridge for understanding the past; it has extraordinary cultural significance and value. Chinese character construction and product design have the same effect...

Prosodic syntax is a new subject based on prosody and established on the basis of Chinese, which has played a very positive role in the study of Chinese grammar. In modern Chinese, the use cases of “yòu... yòu...” combination in language communication are very extensive, and the elements that can be...

Ecosemiotics is a theory aimed to study sign relations between nature and culture, which gives special analysis of the influence of natural environment on humans and how to communicate with and change the nature. However, the ecosemiotics is defined under a changing condition. The article sums up mainstream...

Analytical grammar adopts the axiomatic strategy similar to mathematical analytic geometry, and places the phono-semantic types of Chinese vocabulary into the phonosemantic system of cognate words, which is characterized by four elements: pivotal meaning, meaning-class, phonetic nucleus and Phonetic...

A series of new words and phrases, such as “Da Di”, “Mian Di”, “Mo Di”, “Di Ge”, “Di Jie”, etc., are constructed by “Di” in the “taxi (Di Shi)”. They are the result of syntactic word formation, mainly by analogy and influence of the abbreviative mechanism. In the process of continuous generation...

The internet language, as a variety of language in the information age, has aroused great interests and attention from the language researchers. The internet language is much different from that in people’s daily use whether in Chinese or English. Through the analysis of the internet language coupled...

Prose, as a literary genre, has been scantly studied. This paper attempts to survey the relevant studies of it. It firstly examines the concept of prose so that a clarification can be made. Then it surveys some perspectives of prose study namely, aesthetic, linguistic and semantic. It is expected that...

Nowadays, network buzzwords have reached varying degrees of abnormality, but it remains unexplored how systematically deviation and visualization, as two rhetoric devices, are embodied in network buzzwords. Therefore, taking “the 100 network buzzwords” collected by Yaowen Jiaozi as the data and the categorization...

Evidentiality is a linguistic category which is about the speaker’s expression of source of information. The linguistic forms of evidentiality are termed as evidential or evidential markers. The present study is based on a total of 60 MA thesis abstracts written by Chinese and US MA students in the...

Translation is a compulsory course for four year undergraduate students, since it is related with reading, writing and organizing the language in the target language, and concerns many Abstract theories in different academic research, and learners can’t understand the instance of it at the beginning...

As the society continues to develop, contemporary Chinese vocabularies become increasingly abundant, and many Chinese new words describing a new life and new things and reflecting new ideas and new cognition have emerged. What followed is the study of new words in the field of modern Chinese. Chinese...

Metaphor and metonymy serve as a cognitive means in polyseme acquisition. This paper aims at expounding their nature and mechanism in lexical sense extension, and exploring the effective way of polysemy interpretation from a cognitive perspective. A criterion of “knowing” a word is put forward.

As an important theory in pragmatics, presupposition is characterized by mutual knowledge, defeasibility, and appropriateness, etc. Based on these properties, this article conducts a deep analysis of humorous dialogues in the sitcom Friends, with the aim to provide a deeper understanding of the nature...

As a special form of conversation, the institutional talk has been described as characteristically asymmetrical in contrast to the ordinary conversational interaction between participants of equal status. On the basis of Fairclough’s three-dimensional CDA analytical model, the present study concentrates...

The article analyzes the process of constructing myth within the context of mass communication and the role played herein by traditional mass media. The semiological paradigm was chosen as the unified base of analysis. Myth is considered to be a universal element of social communication, reproduced at...

The article discusses the cultural philosophical paradigm of Thanatos - Eros, which manifested itself in the old Russian “Tale of Peter and Fevronia of Murom”. The question is raised about the transformation of the folk tradition, about the emergence of ritual reality in the text of the story. The Christian...

The article examines in a typological aspect the work of M.I. Tsvetaeva and E.T.A. Hoffmann. The lyrics of the Russian poetess and the fairy tale “The Golden Pot” of the German classic are analyzed in a wide cultural space, since both authors were well aware of the world mythological and folk tradition....

In the works by Andrey Golov the playing with cultural strata does not lead to destruction, but to resuscitation of cultural strata that have faded in our minds; we find poetry, like the ancient glossolalia, fullness of semantic only in the context of detailed comments, the text is inseparable from the...

This paper is written partially based on the selected translation of the Chinese folklore monograph Grand View of Dong Customs. The body of the paper presents the four procedures of a traditional formal Dong marriage in Tongdao Dong Autonomous County of Hunan Province: “fetching the bride and bridesmaids...

At present, there have already been some researches on the understanding and application of bricks. But with the continuous progress of the times, the use of bricks gradually transformed from load-bearing and building maintenance to decorative art, which is the embodiment of brick building art. By studying...

Since October 1998, when the United Nations Educational, Scientific and Cultural Organization (UNESCO) adopted the resolution on “Oral and Intangible Heritage of Humanity”, the dissemination of intangible cultural heritage has become an important cultural work, which is carried out all over the world....

Monsters are bound up with Chinese traditional culture, and have been presented via various cultural forms, such as literature, drama, New Year print and costume. At the turn of the twentieth-century, visual traditions have been re-examined through the social and political transitions, whereas the traditional...

The American writer Henry James (1843–1916), is generally considered the master of the psychological realistic novels during the late 19th and early 20th centuries. The Portrait of a Lady is universally acknowledged as his masterpiece during his early writing career. It has aroused much attention and...

In logo design, morphological expression is the core. Based on analysis of the morphological characteristics of Chinese knot, this paper analyzes relevant design cases and reveals the common features of morphological expression of Chinese knot graphic elements in logo design in combination with logo...

This article presents some preliminary observations on the origin and word-formative modeling of the Russian architectural term system. The phenomenon of borrowing as a way to replenish the composition of this term system is considered. The description of the structural design of technical terms is given.

Piano performance is a common form of art in which players need to integrate personal emotions and techniques to fully interpret the emotions contained in the piano works, and make the audience immersed in the moving music. The technique of expressing emotion is important for performers to improve their...

With the development of information technology, information technology has been effectively applied in the development of various industries, which has greatly improved the development effect of various industries. The application of digital technology in modern manual bag design can enhance the level...

Network literature and art has become the main cultural form of the Internet age. The quality of the works directly affects the aesthetic concept and value judgment of the massive netizens. In the highest standard of literary criticism — “aesthetic and historical perspectives”, the development of network...

As one of the special spaces most frequently used in people’s daily life, catering space provides people with functions such as catering activities, social activities, leisure and entertainment. As the main body of the space environment and the bearer of the space function, the application of furnishing...

The specific survival of a new generation of youth affects their growth and their artistic landscape. Their art almost obscures all the clues of the temperament compared to the previous generation. In essence, they all construct their own works of art based on the psychological reality of the individual....

Student wear plays a vital role as part of campus culture and school education. While implementing its unified standardization role, student wear is also an important carrier to carry out the changes in physical and mental development during the growth of students. As a way for young people to express...

Tin process in China has a long history of development, in the long development process, this technique has been from the traditional tin as craftsmen in traditional family heritage, teacher and pupil inheritance and continuation. It has the spontaneity characteristics. With the impact of the market...

Based on the current research status of graphic creative methods, this paper puts forward the necessity of induction and refining of graphic creative methods, and explores and discusses the fundamental thinking path of researching graphic creative methods from three aspects: the origin of creativity,...

It is a key to open the text reading to use the spirit of “removing blindness” to guide the method of text reading. First of all, combining with the spirit of “ removing blindness “ put forward by Sun Shaozhen in “Min faction Chinese”, this paper expounds the theoretical source of the text reading method...

In the context of contemporary China, Palace Temple is a symbol that conveys Minnan culture. When the palace temple is used as a transit point for Minnan culture, how to create an environmental gene that conforms to the current context, thus reshaping the community culture after re-editing the people,...

In the past 40 years, the main body of village development and transformation has changed from the farmers in the first perspective to the professional planners in the third perspective from the removal of the countryside in the 1980s to the reconstruction of the country today. The practice subject of...

In the context of western culture, the fantasy film has long been an enduring theme, and the value of this visual form and its content has been further demonstrated especially with the current wave of digital advancement. In contrast, Chinese fairy tales also have massive “fantasy” material, but the...

Design is a creative activity, but also the manifestation of material. Packaging design reshapes the appearance of products and endows the same products various tastes. Modern packaging design has been increasingly emphasized, and has gradually become an important means to convey information and build...

In recent years, the building complex of China’s economically developed cities has formed a certain scale of development. Due to the larger scale of development of the current building complex and the complexity of the internal functional space composition and space requirements, it is extremely important...

The author investigated the architectural space, architectural decoration and architectural components of Huacheng Changle Academy Palace in Wuhua County, Guangdong Province. The author made an observation and research on the main body of the building, such as Palace Wall Wanren, Ling Star Gate, Panchi,...

On the basis of traditional aesthetics, contemporary western aesthetic circles add environmental aesthetics with ecological ethical thinking are trying to solve the increasingly serious ecological environment problems and subvert people’s inherent values through its theory and practice. Landscape aesthetics,...

This essay intends to focus on pure and mere familial father-son relationship to trace traditional Chinese family patterns and discuss the new trend of father-son relationship. In accordance with the three themes “fu ci zi xiao”, “patricide” and “re-identification”, this essay explores three stages of...

Since the founding of the People’s Republic of China 70 years ago, the research on film directors and the pulse of the times and the development of the film industry have developed together, not only the number of research perspectives increased, but also the horizons has been broaden. This article goes...

In contemporary society, the level of installation art is uneven, and more and more installation arts produce commoditized products with aesthetic fatigue that cater to the market and commercial aesthetics. At the same time, there are some installation art that look abstruse and hard to understand, but...

Japanese aesthetic novelist Junichiro Tanizaki’s novel The Makioka Sisters, takes the protagonist — Yukiko ‘s blind dates as the main clue to describe the story of the famous Osaka family called Makioka in the period of the Second World War. The novel portrays four distinct female characters-Tsuruko,...

The human world is a world of symbols, which originates from the natural physiological response of human body and forms the public behavior through common cognition. The use of symbols contributes to the communication mode of consciousness information expression. Decoration is a symbol in the world of...

At the end of the 19th century, the “ambulant school” period was the heyday of the development and innovation of Russian ice and snow oil painting artistic color techniques. Looking at the works of masters of ice and snow oil paintings in all periods of Russian art, people can feel the exquisite color...

Aesthetics is an autonomous garden, which has become a trustworthy force in opening a new world for mankind due to its non-utilitarian nature. However, aesthetic autonomy is not the same as artistic autonomy. By distinguishing the similarities and differences between aesthetic games and aesthetics, as...

The development of science and technology affects not only the material life of mankind, but also the spiritual world of mankind. The development of science and technology has brought unprecedented changes to the current visual arts, and the intervention of digital technology has brought great changes...

In the past two years, the development of China’s documentary industry has been booming, especially the main theme documentary has opened up a new world. A large number of new theme documentaries with good communication and social benefits have begun to enter the audience’s field of vision, and their...

Vertical greening is a relatively new form of greening in today’s cities, and it is an inevitable trend in urban development. With the rapid development of Xi’an in recent years, compared with ground greening, vertical greening is also an indispensable part of the entire urban landscape. This paper takes...

The film “Knife in the Clear Water” highlights the image of “water” and “bull”, and then reflects the binary opposition of “life and death”. Through the display of the ritualized cleansing activities such as Ma Zishan’s Ghusl and others, it conveyed the concept of cleanliness in Islam. In the screen...

The development of network and multimedia environment has promoted the spread of literature, and the application of data analysis has also become an important scientific statistical method. The present study of world literature has surpassed the traditional research content and research method, and pays...

Based on the investigation of the distribution of “evil spirit” and “ghost” in the book, the paper is aimed to investigate “evil spirit” in The Tale of Genji. For this reason, first of all, it is necessary to find out all the use cases of “evil spirit” and “ghosts”. Through the analysis, it can be found...

Modern lettering is developed on the basis of traditional lettering. Although its development history is short, it has become an independent art with its own system. From the tools of modern engraving and cutting, engraving, wood engraving content selection, selection and refining, color and decoration,...

Chinese style illustration is a unique form of visual expression, it has historical, aesthetic, practical, national, and creative characteristics. In today’s world where digital technology is widely used, ancient style illustrations draw the charm of artistic beauty from traditional Chinese culture and...

As one of the representatives of Chinese traditional culture, Nezha is very familiar to Chinese people of many generations. Nezha’s image is varied during this process of cultural transportation or heritage, and his image variation reflects the contemporary social and cultural modes. This image in the...

Whether Song Yu was a disciple or student of Qu Yuan has become a mystery since the Han Dynasty. According to Sima Qian’s “Records of the Historian · Biography of Qu Yuan and Jia Yi”, “after the death of Qu Yuan, there were Song Yu, Tang Le and Jing Chai in Chu. All of them were good at literature, by...

The in-depth interview of 10 Chinese college students found out four themes related to Chinese students’ self-concept formation in the world emerging economic power. These themes are: First, college students are viewing themselves more Western-self than Eastern-self. Second, half of the interviewees...

The article reveals the activities of the Slovak followers of Tolstoy such as A. Škarvan and D.P. Makovický. A. Škarvan and D.P. Makovický communicated with L.N. Tolstoy, accepted his religious-philosophical ideas and tried to put them into practice in the Slovak lands. D.P. Makovický spoke about his...

The present article deals with subcultures and amateur cultural activities of the Soviet youth. It attempts to substantiate the important role those socio-cultural youth innovations played in the USSR. Subcultural entities provided the patterns of cultural behavior, further developed into models of conduct...

The authors of the article consider the culture of Islam in the context of the two contradictory tendencies of contemporaneity: globalization and localization. Rather, globalization may be perceived as an ideal construction with the optimistic myth of progress embedded in it. At the same time, it represents...

San Guo Yan Yi is widely acknowledged as the first full-length romance novel of history that ever appeared in China and one of the “Four Great Chinese Classics”. It also has a lot of military terms which carry unique Chinese cultural connotations. However, deeply rooted in traditional Chinese culture,...

Taking the Chinese media communicated in Central Asia as the research object, this paper explores the development pattern and communication situation of Chinese media in Central Asia by combing the development of Chinese media in Central Asian countries under the Belt and Road Initiative. The purpose...

New vitality will be injected into the heritage to achieve “living inheritance” of cultural heritage in the way of taking the birch bark art of the Oroqen nationality from the perspective of intangible cultural heritage, using the professional advantages of arts to develop and utilize cultural heritage,...

The May 4th Movement is the beginning of Chinese culture. Summarizing the development of Chinese culture since the May 4th Movement has important practical significance for enhancing the cultural confidence of the Chinese people and the Chinese nation. Before the May 4th Movement, the changes in Chinese...

Suzhou Opera is the first batch of national intangible cultural heritage of China. This paper attempts to explore the protection and inheritance of its heritage from three aspects: the consensus on the concept of “innovation”, the role of inheritor as “human” and digital protection.

The Confucian ecological thought contains a rich ecological culture, but due to the constraints of the development of the times, it has historical limitations. Inheriting and developing Confucian traditional ecological thought is the wisdom support to dissolve the current global ecological environment...

Wen Fu is one of Lu Ji’s representative works and embodies Lu Ji’s views on literature. Wen Fu, which inherits the theory of A Discourse on Literature and opens Wen Xin Diao Long, shows that in the transitional period between the Jin Dynasty and the Southern and Northern Dynasties, literary theory changed...

The frequent occurrence of reverse news is a significant feature of the era of network communication. In this paper, the connotation and extension of the reverse news are further clarified, and the root cause of the frequent reverse news is analyzed in the framework of the news sociology. In this paper,...

Communication is a summary of communication phenomena and the law of communication practice; news production is not only the communication practice of news, but also the social transformation of the effectiveness of news information. News can only maximize its value in communication. This paper discusses...

During the Anti-Japanese War, Yan’an was once called “the city of singing”. The singing voice not only relieved the highly sensitive political nerves, but also subtly shaped an “imaginary community” in a “hearing” way. The way of “singing in a collective voice” and “singing loudly” has brought Yan’an...

Ili, Xinjiang, is a large opening and core pivot of “the Silk Road Economic Belt and the 21st-Century Maritime Silk Road” (“the Belt and Road”) opening to the West of China. Yining, the capital city, is the most western border city and state-level excellent tourist city and opens to the countries along...

Catch-22 is the war-themed novels representative work of Heller, and is also a realistic black humorous novel created by Heller under the influence of American civilian life in the 1950s. The novel takes the war as the background to describe the scene of war through the perspective of a small potato,...

In the context of the vigorous development of the cultural industry and the constant renewal of the demand, the dissemination and development of regional culture put forward higher requirements for the quantity and quality of applied fonts with cultural connotation and aesthetic value. The aesthetic...

With the development of commodity economy and the increase of economic and trade exchanges between different countries, the translation of commercial advertisement has become one of the important factors that directly affects the economic benefits of commodities. Therefore, in the process of promoting...

In the study of Chinese and Western culture and literary theory, after touching many sages’ theory, the author tries to consider a question: will each individual in its deep thoughts not imply a certain “identity” consciousness, and then pose influence based on this? This paper attempts to explore the...

Nobel Prize winner Toni Morrison is not only an African American woman writer, but also one of the world’s most outstanding novelists. Her work portrays the traumatic history of African Americans that they have been suffered for more than a century. Morrison has published 11 novels since the 20th century,...

With the enhancement of the strategic significance of culture in global communication, improving the national cultural soft power, mastering culture utterance right, and achieving the global allocation of cultural resources have become important concerns of the country’s overall strategy. In the “Communist...

Alienation means that people and their target world are in an opposite state. There is an inseparable internal relationship between mass culture and human alienation. The alienation of human beings has created conditions for the prosperity of mass culture, and in turn the mass culture has deepened the...

After completing the media adaptation of speech communication, character and press communication, and electronic communication, intellectuals have found a new “grammar” in the media adaption process of digital communication represented by the network. This grammar breaks the iron law of the positive...

Let’s Talk, a network self-produced debate program launched by iQIYI, is a typical representative of network self-produced variety show in China. With accurate positioning and novel form, this program has broken the records of network self-produced variety show in financing, audience rating, advertising...

Based on the characteristics and advantages of modern information environment, this paper analyzes the relationship between the “contextualization” of display atmosphere and the speed and efficiency of information transmission. This paper proposes that exhibition planning and design should be based on...

With the popularity of the Internet, the channels of content dissemination are increasingly diverse. With its convenience, rapidity and high efficiency, mobile audio has gradually become an important way of content transmission, from which a large number of knowledge web celebrity has been born. In this...

Chinese culture, as an important part of Eastern culture, affects world civilization. Han-totem culture, as an important source of omniscience culture and national culture, affects people and things in each culture. This article uses the analytic hierarchy process and empirical analysis to analyze totem...

With the advent of globalization, transnational writing has become an important feature of authors’ creation. The investigation of the foreign country image in the writer’s works is helpful for finding many significant deep-seated factors. Hongying is a well-known overseas Chinese writer. Many elements...

This paper focuses on the relationship between the communication media and the convergence of community consciousness. First, it collated how the media constructed the imagination and emotion of the community from the oral communication to the electronic communication; secondly, in combination with the...

Thai society has a strict hierarchy, which reflects in the absolute obedience especially to the king and the royal family, ranging from the civil and military officials to the civilians. In front of the king and the royal family, the kneeling ceremony must also be carried out, which is the highest etiquette...

He Huang Hua’er is a kind of folk song with regional style and cultural characteristics in northwestern China, and it is a world intangible cultural heritage. As the original living environment of the Hua’er singers change with the times and social development, Hua’er and its singers’ lifestyle, market...

Due to the “dispersion” of migration and the lack of writing, Yugur folk songs carry more cultural functions and connotations. This paper reveals its cultural value and connotation from different perspectives, such as the memories it carries on ethnic history and culture, the continuity of mother tongue...