Proceedings of the 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science

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300 articles
Proceedings Article

Application of Matlab in Control Theory Teaching

Jin Zhou
In order to further improve teaching quality, software Matlab is applied in control theory series courses teaching. The details of the measures are discussed in this paper, which involves computer aided instruction, course content enrichment, and experiment design. These measures have obtained good effect...
Proceedings Article

Changing Ideas and Promoting the Transformational Development of Local Undergraduate Colleges and Universities

Feng Gao, QingLing Qu
Under the current background of structural adjustment of national higher education, the transformation from local undergraduate colleges and universities to technical applied undergradu-ate universities is the key of the success of education reform. The primary task of transformation is changing ideas,...
Proceedings Article

Privacy Protection in Online Social Network in the Context of Big Data

PingShui Wang, ZeCheng Wang, Tao Chen
With the rapid development of Web 2.0 technology, online social network data has shown the classical big data characteristics. The analysis of social network big data is getting deeper and deeper. At the same time, the risk of privacy disclosure in social network is also very obvious. A series of privacy...
Proceedings Article

A Study on Constructing Internal Teaching Quality Monitoring and Security System in Colleges and Universities

Shu Liu, Qinghong Qu
The teaching quality is not only one of the most important standards to evaluate the levels of colleges and universities, but also one of the most significant factors, by which the quality of these universities is measured. In present days, teaching quality plays the most vital roles in deciding the...
Proceedings Article

The relationship between Righteousness and Disease

Jianzhong Sun, Jiaojiao Jia, Mingsan Miao
Describes the meaning of righteousness,explores and research the relationship between righteousness , disease and human body,a new viewpoint is put forward for the future health concept and the application of medical assistant means.The medical treatment, aftercare, exercise are the means assisted to...
Proceedings Article

Dynamic Pricing Strategy based on the Competitors-referenced for Fresh Goods in E-commerce

Lina Chang, FuHui Jing, Hong Wang
In recent years, it becomes a hot spot in the e-commerce industry that electricity suppliers involved in the fresh goods in China. The uniqueness of the products they sell makes the development of fresh electricity suppliers become a topic worth studying. Due to the status quo, established the pricing...
Proceedings Article

The Agglomeration Characteristics of Blue Economic Zone of Shandong Peninsula

FuHui Jing, Lina Chang, Hong Wang
This paper studies the spatial agglomeration of Shandong Peninsula Blue Economic Zone mainly through global Moran index and spatial economic ties index, then analyzes the Agglomeration and urban economic ties, finally puts forward the corresponding policy recommendations as a reference. J.T.Hu general...
Proceedings Article

The Analysis of the Effect of Job-hopping from the Angle of Ethics

YuJie Hou, Hui Zhu, LongJi Wei
Job-hopping has become a common phenomenon in today's society, it has been a lot of research on the reason and the countermeasure.This paper analyses job-hopping influence on society, enterprise and individual from the perspective of ethics. The reasonable job-hopping behavior has a positive impact on...
Proceedings Article

The Observance and Non-observance of Cooperative Principle in English Advertisements

Yanye Li
Advertising, as being the important part of the social language, has directly affected people’s daily life and work through many ways , and makes use of all kinds of techniques to attract the consumers’ attention. Based on the Cooperative Principle, this paper expands its applicable scope by connecting...
Proceedings Article

The Characteristics and Practices of West Point in Real-combat Teaching

Guansong Li
West Point is famous in the world not only as a military academy but also for its outstanding real-combat education. Firstly, the real-combat education system of West Point is introduced from the cultivation, the organizational structure, the teachers and the setting of curriculum system. Secondly, the...
Proceedings Article

The influence of electronic customer to customer interaction on customer loyalty

Jing Xue, Wei Xue
This research constructed a conceptual model in which electronic customer to customer interaction influences their loyally through customer perceived value and perceived risks. Moreover, the measurement scale of relevant variables was established. The authors used the empirical research method to validate...
Proceedings Article

Research on the Consumer Market of College Students in Hebei Province

Hang Zhang, Yanting Ren
As a group of special consumers, college students play an indispensable role in today’s life and their consumption is arousing more and more concern of the society. This paper, based on a survey we made to research the condition of students’ consumption, presents ways in which university students spend...
Proceedings Article

Study on optimizing the environment of college students’ self employment

CHunyan Jiang
To encourage innovation and entrepreneurship is the fundamental way to cultivate talents and solve the problem of employment. Based on the data from market survey, This paper analyzes the main problems of the current environment of college students’ self employment, such as lack of campus culture, financial...
Proceedings Article

Analysis of Influence Factors of Large-scale Wind Power Consumption Benefit during Market Transition Period

Qingshan Zhao, Xiaojun Li, Zhong Fang, Wenjun Gong, Zhongming Zhang, Qiannan Fan, Zhuhan Long
With the new round of power system reform, China has increased the support for new energy. In recent years, the scale of wind power generation is increasing, and the development of wind power is significant rapid. This paper has systematically reviewed the key factors that affect the wind power consumption...
Proceedings Article

Study on the Direct Trading Mechanism of Large User Promoting Renewable Energy Consumption in Xinjiang

Qingshan Zhao, Xiaojun Li, Zhong Fang, Wenjun Gong, Zhongming Zhang, Ming Zeng, LiHua Wang, Shicheng Wang
With the constant deepening of electric power system reform and the problems about the renewable energy consumption becoming increasingly serious, the research on the large user promoting renewable energy consume locally and the pilot work has been carried out in order and achieved initial results. For...
Proceedings Article

Study of English teachers in vocational colleges’ professional development innovation

Xiuning Yang
Higher vocational English faculty are facing the challenge of the change from basic English teacher to vocational English teacher. The faculty professional development is the key point in the reform and development of the higher vocational English education. By analyzing the present status of the faculty...
Proceedings Article

Empirical research about effect of economic growth on employment based on Hangzhou city

Rong Li
It is of great forward-looking significance for rational allocation of human resources to understand the impact of economic growth on employment. From two different angles, empirical research about effect of economic growth on employment based on Hangzhou city in recent years is conducted, and results...
Proceedings Article

Technical Risk Evaluation on Equipment Development Based on Risk Conduction

Bo Yuan, Ying Wang, Xue Yang, Yong Si
After overall consideration of both the static and dynamic influence factors of technical risk, establish technical risk evaluation metric system for equipment development, then perform quantitative evaluation on various technical risk factors by using combination weighing approach and TOPSIS method,...
Proceedings Article

Problems and Suggestions of Food Safety Law

Shuhan Qi
The interactions between food production and environment protection afford us many instances, for example, the food event caused by pollution, or the environment disruption caused illegal food production. This essay catch sight of the connection of the food production or consumption and the environment,...
Proceedings Article

Sustainability evaluation models for specific countries

Kaite Li
In order to measure the level of sustainability of a country, we have adopted two different kinds of methods to measure it. In basic model , a indicator of the level of sustainable development is defined. There we use the ratio of a country's social economic benefits and environmental pressure to reflect...
Proceedings Article

Application of People-oriented thought in Ideological and Political Education Work for College Students

Liyan Tu
Along with the speeding up of China's education system reform and social transformation, the goal and content of College Students' Ideological and political education have undergone major changes, traditional methods of Ideological and political education is becoming increasingly unable to meet the actual...
Proceedings Article

Influence and Countermeasure of micro blog on College Students' Ideological and Political Education

Liyan Tu
As the platform of new information dissemination, the micro blog has the characteristics of instant and interactive, which is favored by the young people, especially the students, and has influenced the outlook on life and values of college students. The full use of micro blog to carry out ideological...
Proceedings Article

Online Customer View: Positive Effect of Consumer Complaint in Domestic Appliance Purchase

Jiacan Wu, Ying Tao, Wei Zhang, MingFeng Wang
Consumer complaint behavior (CCB) attracts increasing attention from most marketing scholars recently, but there are still few research focus on its positive effect from customer view. This study concentrates on online customer purchase behavior in domestic appliance, attempted to analyze the positive...
Proceedings Article

Discussion on the Modeling Language in Decorative Painting Teaching

QunYing Li
The modeling language training in decorative painting teaching is manifested as concrete form and abstract form. The concrete modeling language puts extra emphasis on showing generalization exaggeration, displacement reconstruction, shape modeling, planarization of shapes and other contents. The abstract...
Proceedings Article

Innovation and development:The application of big data to the work of university Moral and political education

Liang Xu, JunQi Wang
Entering the era of big data is the inevitable trend of the future development of human society. Its emergence and rapid development are having and will have profound effects on all aspects of social life. In the aspect of ideological and political education, the era of big data will present the brand-new...
Proceedings Article

Survey of big data management and analysis in anti-terrorist moral education

Ling Lu, Liang Xu
With the development of social and economy, many countries are faced up with threaten in terrorist. The big data is the inevitable trend of the future development of human society. Its emergence and rapid development are having and will have profound effects on all aspects of social life. In the aspect...
Proceedings Article

Implementation of English-Chinese Translation Based on Android OCR

Hao Rao, Yuman Lin, XiaoFeng Chen, TianYu Liu
Realization of English-Chinese Translation on Smart phone platform has been discussed. Recognition processing mainly uses Google OCR technology. Image binarization is used to increase recognition accuracy. Realization of English-Chinese translation depends on local lexicon realized through SQLite database,...
Proceedings Article

Research on human resource outsourcing decision model of small and medium sized enterprises

Xiaobo Huang, Xiao Gao, Jie Min, Ying Wang, Yuguang Zheng
In the increasingly fierce market competition, enterprises are increasingly focused on their own areas of expertise, play their own advantages, and focus on cooperation with other enterprises, especially for small and medium enterprises. Outsourcing as an important strategy to make full use of limited...
Proceedings Article

Study on Participation Service of Cost Consulting Enterprises Based on Principal Agent Theory

Yanran Wang, Cheng Yi, CHunLin Sun
The implementation results of the construction cost consultation project are influenced by effort and customers' participation, but the inputs under the course of the service are hard to verify, which often cause a bilateral moral hazard. In view of the problem that the high quality of the cost consulting...
Proceedings Article

The Investigation And Analysis On The Life-span Of Residential Buildings

Haoran Ran
from the “Gan Da Lei” house building strategy which is aimed to meet the basic need during that material-lacking period in 1960s, for the booming development of concrete jungles of commercial residential buildings that comes with the reform and opening-up policy, the form of China’s residential buildings...
Proceedings Article

Carbon Emissions and Economic Development in Transport Industry——An Empirical Research Based on Decoupling Theory and Structure Decomposition Model

ShiQing Zhang, Wenlong Zheng, JianWei Wang
In order to study the relationship between transportation carbon emissions and economic growth, driving factors of carbon emissions, we established elastic decoupling model and LMDI decomposition analysis model of transport sector. Taking Beijing Tianjin Hebei region as an example, the empirical study...
Proceedings Article

Introducing 3D Model Search into Case Study Library Management for Engineering Education

Jiale Wang, Yang Liu, Yin Jun
This paper discusses using 3D model search techniques to build and access case study libraries that act as an interdisciplinary tool for engineering education. After introducing the concept and benefits of managing case study libraries by 3D model search techniques, we present a prototype system of a...
Proceedings Article

An empirical study on the function of e-commerce to China’s restructuring of foreign trade

XinYing Liu, Wenwen Liu
Information technology and network technology have been applied extensively in the field of Commerce, which made electronic commerce become the main mode of business operation. In this circumstance, the international trade transaction structure has been affected extremely. By carrying out empirical analysis...
Proceedings Article

Research on the Application of New Media in the Design of English Writing Program

Tian’e Huang, Sumin Ma
It’s widely acknowledged that the application of new media on the design of English writing program in EFL Teaching turns out to be a great progress. Research on new media application in this area mainly focuses on aspects: automatic evaluative system, automatically-generated writing corpus, interactive...
Proceedings Article

Study of the Knowledge-internalized Mechanism In College English Flipped Teaching

ShaoYu Hu, LingYu Liu
By making a data-orienting and objective analysis of comprehensive prospects of the flipped teaching model applied in college English teaching course, the thesis aims to figure out how to give full play to information technology and hence ameliorating the knowledge internalization, while most of the...
Proceedings Article

A preliminary study on the course system of flight principle numerical experiment

GuangXu Ren, Xiujuan Liu, TieYu Hu
In this paper, a preliminary study on the knowledge system and teaching model of numerical experiment is made for the flight principle course. In this paper, the flight principle professional numerical experiment course is divided into four levels: flight theory, numerical calculation knowledge, numerical...
Proceedings Article

Environmental Art Professional Teaching Reform of Landscape Design

Chunyan Shi
This paper analyzes the teaching situation present about the landscape design course at home and abroad, discussed on the problems specialty existing in the landscape design of environmental art courses, put forward a series of teaching reform measures in allusion to the problem of the existence. Thinking...
Proceedings Article

The Diversification of Teaching Pattern for the Landscape Design Research

Huiping Zhang
After exploration research in domestic institutions ,landscape design course has development, and it has gradually become one of the important basic course of environmental art major. In order to better meet the social demand for landscape design talent, and better enrich landscape professional was perfected...
Proceedings Article

Research on Teaching Reform and Exquisite Course Construction of Landscape Ecology

Lin Li
Based on the course characteristics and the development of landscape ecology pattern, this paper analyses the problems in current development of landscape ecology such like discipline characteristic is not obvious, teaching material is not standard, practice is weak, lack of teaching resources and so...
Proceedings Article

New Viewpoints of Indoor Display Oriented Environment Art Teaching

Jianwei Ban
According to the interior design we get the deepening course which named interior furnishings design .In the process of environment art of teaching practice, based on the traditional teaching mode, put indoor display design for the new direction, making the students transform learning of knowledge in...
Proceedings Article

Adjustment and Optimization for College Discipline Structure and Analysis on Issues of Discipline Management System Innovation

HaiFeng Tan, Guang Yang, Tianwen Luo, Dejun Li
The rapid development of the world's new science and technology revolution, new educational reform and regional economic and social development require to optimize college discipline structure adjustment. Some issues of college discipline structure adjustment optimization and discipline management system...
Proceedings Article

Research on Current Status of LBS Industry Development in Beijing

Qiong Wu, Nanxin Li, Ru Liu
The current status, development course, policy environment and business patterns of LBS industry are summarized and analyzed in the present essay. Some current questions are pointed out and several important suggestions are made for promoting the development of LBS industry.
Proceedings Article

Interactive Reading Model and College English Reading

Bo Fu
The present thesis attempts to find the solution to problems in college non-English majors’ reading teaching and learning. Most students are eager to learn how to read effectively although their teachers can not meet such demand perfectly, which results from the lack of training and systematic planning...
Proceedings Article

Principal Component Analysis and Cluster Analysis Application in Provincial Capital City of China Economic Research

Zhuoshi Li, Min Fu, Yu Zhang, Shang Gao
In this paper, we use the principal component analysis and cluster analysis on the development of the provincial capital city of China economic research. We select seven economic indicators to related economic data of 2014 provincial capital cities around the country as the basis. The GDP, the public...
Proceedings Article

Revolution of the new environment of the teachers’ professional development under the background of the intelligent learning

Li Shan, Weixin Hou, Zhizhong Zhang
Since the intelligent learning is the realistic demand of the educational development, it can only be effectively satisfied through the revolution of the teachers’ professional development environment in order to create the ecological environment that facilitates the teachers to work more smartly. In...
Proceedings Article

The construction of the teaching system of progressive practice based on the concept of Engineering

Yan Bai, Wengang Zheng, Liang Wei
Higher education is an important pillar of the national construction, undertaking the three functions of personnel training, scientific research and social services.Aiming at the problems existing in the practical teaching of colleges and universities.This paper puts forward the new mode of the gradual...
Proceedings Article

Investigation research on the new rural cooperative medical care security system

Jinting Wu, Jiapeng Liu, Jianpeng Xie, QiangHui Ying, HuanHuan Shao, Hao Zhou
Through the three city in Zhejiang Province a total of six rural villagers investigation, through various indicators objectively reflected at this stage of the rural residents participation intention and the impact of the new cooperative medical villagers decide whether participation factors. From many...
Proceedings Article

Review on middle managers’ performance appraisal

JunYing Jia, Jianxin Shi
Literatures on middle managers’ performance appraisal are reviewed in this paper. To summarize methods and limitations on evaluating middle managers’ performance appraisal, a conceptual framework is developed. Based on the review, improvement of the methods for future research and the scientific appraisal...
Proceedings Article

Analysis on Problems of Textile and Garment Trade between China and ASEAN

Jinqiu Wu, Tao Ma
With the current annual increase and rapid growth rate of trade scale, the mutual development of textile and garment trade between China and ASEAN has shown optimistic perspective. Since the establishment of CAFTA in 2010, bilateral trade between two sides has gained integrated development, towards institutionalization...
Proceedings Article

Application of one kind of training equipment in maintenance teaching

Kan Liu, Xinxin Tian, Yuan Lin
In order to carry out Vocational Education, strengthen the students' post office ability, improve the teaching effect, we develop a maintenance training device. The device used in the form of semi physical simulation, can set up the simulation of the fault, for maintenance training, is a set of teaching,...
Proceedings Article

Research-driven Practice teaching Reform of Automation Professional of Engineering Colleges

YiHua Liu, GuangZhou Zhao
As an important part of the process of application-oriented personnel training, practical teaching plays a special role in cultivating students' practical ability and innovative spiritual training, while theoretical teaching cannot. Based on many years of practice teaching mode reform, the research-driven...
Proceedings Article

Innovation research of internet financial model

KaiLiang Wang, Hui Qin
With the development of big data, cloud computing, search engines and other technological advances, Internet financial continues to accelerate innovation. Its features of high efficiency, low cost and personalization bring new financial services to customers. Firstly, this paper analyzes the current...
Proceedings Article

Research on the Coordination Development of Money Market and Capital Market in China

Nanxi He, Ruoyi Zhao
Financial market is the link between the micro economy and macro economy. The government can control the country's economy through financial market. Money market and capital market are the important parts of the financial market, and the relationship of the two market influences the function of financial...
Proceedings Article

Discussion on Customer Experience Model of B2C E-commerce Logistics Enterprises Based on TAM Model

Yilei Pei, Wanxin Xue, Dandan Li, Yong Su
The service of E-Commerce logistics enterprises in our country is unable to meet the needs of consumers. The good customer experience can promote consumer s ' perception of the service level of E-Commerce logistics enterprises. The paper elaborates the factors affecting customer experience from website...
Proceedings Article

Extreme Value Scenario Tree Generation Approaches

Li Yang, Weize Wang
In actual investment decision activity, investors are usually risk averse and always pay more attention to the tail characteristic of the loss distribution. However, the tail matching effect is not considered in existing scenario tree generation approaches. In light of this phenomenon, a new extreme...
Proceedings Article

Study on Cultural Difference and Integration in the Process of Localization of Translational Enterprise

Xiao Wu, Haiming Li
Based on facts and relevant articles, this paper collected and systemized the cultural difference between Chinese and Swedish employees at work as well as the enterprise culture statements understood by them respectively. Then, from the perspective of joint venture enterprise culture comprehended by...
Proceedings Article

Exploration and Practice on Creative Teaching Model about Environmental Protection of Pulp and Papermaking Course

XiaoFeng Xie, Ronggang Li
The course of environmental protection of pulp and papermaking is a elective course of pulping and papermaking engineering major, and it is a teaching material with rich content, much knowledge and strong practicality. In addition, the teaching content is dull and tedious. Based on the network-assisted...
Proceedings Article

Research on Evaluation of Customer Experience of B2C E-commerce Logistics Enterprises

Yilei Pei, Wanxin Xue, Dandan Li, Yong Su
With the rapid development of E-commerce, more and more enterprises attach great importance to customer experience, and B2C E-commerce logistics enterprises make no exception. The good customer experience can promote consumer s’ perception of the service level of E-Commerce logistics enterprises. This...
Proceedings Article

Analysis of Carbon Emission Efficiency for the Provinces of China

Dun-yong Yu, Xue-Hua Zhang
Using the method of Stochastic Frontier Analysis (SFA), this paper chooses the rate of urbanization, the per capita Road area, the per capita green area, the green coverage rate, the third industrial proportion, the proportion of eight energy consuming industries, the intensity of the input into R&D,...
Proceedings Article

Research on the Issue of Education of ideality and Faith for Contemporary College Students

Lidong Sun, Si Wu
Ideality and faith education is one of the important issues for the college students' ideological and moral cultivation. College students in current generation are in the multi-cultural era while in the special growing period. Therefore, several problems of ideality and faith for current generation students...
Proceedings Article

Empirical Exploration of the time interval distribution of terrorism events in several Asia countries

JunFang Zhu, Beilei Tong, Peijie Ma
In recent years, people have found the power law distribution appears in natural and human activities, even in the event of terrorism. However, In this paper we analyze the time interval distribution of terrorism events in several Asia countries, and find that not all of the time interval distributions...
Proceedings Article

N-gram and similarity – based discovery of research methodologies, focuses and trends in supply chain management

SHesen Guo, GanZhou Zhang, Yufei Guo
This work presents an analysis of research methodologies, focuses and trends in supply chain management on the basis of large amounts of data from the Web of Knowledge. Using n-gram and similarity measures, we perform large scale of computing the paper abstracts and author keywords in supply chain management....
Proceedings Article

Application of Risk Factor Analysis Method in Bid Quotation

Ji-Feng Zuo, Xue-Chang Wang, Xue-fei Li
In this paper, a new method of weight determination and fuzzy mathematics is introduced, and the characteristics of risk factors of project bidding quotation are introduced, and a quantitative method for the risk analysis of bidding quotation is put forward.
Proceedings Article

Researching on real-time transmission multimedia image in Network teaching

Hua Ju
In the research process of real-time transmission multimedia image in Network teaching, there is a problem of poor visual effects in network teaching, due to the current algorithm for image teaching transmission has not fully consider the human visual system. A method of real-time multimedia image transmission...
Proceedings Article

A Method for Evaluating the Ability of the Players

Zonghan Li
this paper uses principal component analysis method to analyze the available data and personal ability information of players, establish evaluation model of player ability based on statistics data at the end of season, it adopts entropy method of objective weight method to confirm weight of each index,...
Proceedings Article

Research on Higher Mathematics Teaching Based on Computer

ZhongHua Liu
this paper constructs information technology and teaching model of higher mathematics based on computer, it uses model of problem start-problem discussion-problem solution-reconsideration innovation to promote students to do automatic learning, enough course attraction, lively teaching all presents relatively...
Proceedings Article

The Reconstruction of Economic Law System Based on the Network Game Theory

Yipin Lv
An important manifestation of the modernity of economic law is that the legal subject is endowed with more initiatives. The implementation of economic law is no longer the traditional process where policies are made by policy makers on their own intention, or passively accepted by policy recepients....
Proceedings Article

The Strategy and Practice on Promoting the Application of Higher Vocational Teaching Resources Database under Big Data Environment

Liangtian Li
After five years development, national teaching resources database has formed certain scale. However, the massive application of teaching resources database is still facing problems, for example, small range application and low utilization, weak practical effect about sharing by college and enterprise,...
Proceedings Article

The application of readability formulas for the Tibetan teaching textbooks

Ruosong Zho, Zhijuan Wang
The aim of this article is to utilize different readability formulas proposed by some authoritative sources to determine the readability levels of the Tibetan teaching textbooks from 2th to 12th grade. The research about readability of textbooks can not only indicate the specific readability level of...
Proceedings Article

Influence of social exposure on eating-related heart rate changes

Jian Zeng, WanHui Wen, Mingui Sun, Wenyan Jia
Eating influences the sympathetic nerve control of the heart. However, few work has been done to reveal the influence of social exposure on eating-related sympathetic nerve activity. This work analyzes 14 subjects' eating RR interval series acquired before, during and after their eating alone and eating...
Proceedings Article

Cloud Education Survey

Kefei Cheng, Dan Xiao
As a new computing model and service model, currently, cloud computing has been attracting attention from around the global. As an important means of education reform, cloud education, which means offering a variety of educational services by using advantages of cloud computing, also has drawing concerned...
Proceedings Article

Non-Linear Analysis: Music and Human Emotions

Juan He, GuangYuan Liu, WanHui Wen, Min Peng
The relationship between music and human emotions is a very interesting area. But how exactly music affects human emotions and what the valid parameters needed to classify the pattern is also an open question. In this paper, we consider the effect of four different types of music on human emotions through...
Proceedings Article

Research on the Teaching Website of TCM English

Yan-xia Wu, Qi-jun Hu
Currently the textbooks for TCM (Traditional Chinese Medicine) English are limited and updated slowly, and the information resources are relatively scarce. TCM English urgently needs a platform for resources and communication which will provide TCM English with superior service for the information communication,...
Proceedings Article

Chinese Micro-blog Sentiment Analysis Based on SVM and Complex Phrasing

Fuping Yang, Zhiyong Huang
Text sentiment analysis technology is a hot topic recently. As a short text, there is a feature of using complex sentences to express the author's true views and complex emotional tendencies in micro-blogs. In current researches on sentiment classification based on machine learning, few of them focus...
Proceedings Article

The Impact of Cultivating Undergraduate Computing Thinking Ability on Computer Course Teaching and Learning

Qian Feng
With the advent of computer age, people gradually form effective digital information calculation tutorial classes in the process of curriculum teaching, depending on information technology. For modern computer courses’ teaching form, we should establish a more effective curriculum reform system to improve...
Proceedings Article

The Guiding Role of Mao Zedong's Humanistic Thoughts in College Education Management

XianWei Yan, ZhongYue Hu
In the current university education management, we should give play to the guidance role of Mao Zedong's humanistic thought, pay attention to the application of humanistic thought in student management, respect students, serve students, rely on students, cultivate students, students-orient in practical...
Proceedings Article

College Students’ Ideological and Political Education Problem Analysis based on Micro Culture Background

XianWei Yan, ZhongYue Hu
With the development of current network information technology in our country, based on the impact of the media culture background like "Micro-blog" and "We-chat", in Micro cultural background, the ideological and political education for college students have more challenges. In college students' education,...
Proceedings Article

Obstetrics and Gynecology Patients Postoperative Pain Effect Assessment by Comprehensive Nursing Intervention

Yan Zhou
This paper evaluates and analyzes the effect of comprehensive nursing intervention on obstetrics and gynecology patients’ postoperative pain. Methods: choose 214 obstetrics and gynecology patients with postoperative pain, and divide them into control group and observation group by hospital order, with...
Proceedings Article

The Optimized Analysis on the Process of Project Management

Anrong Yang
The paper is about the construction of engineering process management mechanism and framework based on work-flow, and of the overall framework model including: project management process, organization, and information integration. Besides, PSO algorithm is improved, and the model on it is also analyzed....
Proceedings Article

The Application of "News Teaching Mode" in Ideological and Political Theory Course Teaching in College

Xiaofei Wang
"News teaching mode" in Ideological and Theoretical Course teaching in college is mainly based on the characteristics of students learning to create the goal of "efficient", "useful", "interesting". Under the premise of theory union of Marxism theory and information effective communication, this pattern...
Proceedings Article

Heritage and Development of National Culture in Music Teaching

Jihong Han
Chinese nation has a long history and profound traditional culture. After thousands of years of inheritance and development, it forms distinctive ethnic characteristics of traditional culture. Music culture is an important part of national traditional culture. In recent years, music teaching has caused...
Proceedings Article

Moist Life: Artistic Teaching Approach of Music Culture

Chao Liu
With the deepening of music reform in modern society, specific music teaching methods have made big progress and innovation, but in teaching process, there are some prominent problems, which play an important role in effectively solving the problem of how to promote the art development of music teaching....
Proceedings Article

Some Advice on Tourism Management System Reform

Ying Zhao, Xiaodong Zhong
Tourism system reform in large level is helpful to promote the development of tourism industry and the market economy in our country. At present, our country’s tourism administration has some prominent problems, and it is necessary to formulate the corresponding reform measures. The paper mainly discusses...
Proceedings Article

Education as Foundation, Moral Education First---- Several Trials in Moral Education in Ideological and Political Education Teaching

Fuchao Tong
As the backbone of China's future development, the students' quality level directly affects the construction of a harmonious society, so in recent years how to improve students' moral accomplishment has become a social focus. Ideological and political education, as an important course for students contact...
Proceedings Article

Second Language Acquisition Feature Exploration based on Affordance Theory

Yan Sun
Affordance theory initially reveals the interaction between biology and environment. With the development of second language acquisition, it is constantly applied to second language acquisition. In language learning, learners acquire knowledge and language according to their own needs. From the perspective...
Proceedings Article

The Evaluation Analysis of Online Hotel Booking

Chen Guo
This paper gives out questionnaires to the industry by using Delphi Method, ultimately confirms a target system of evaluating online booking based on economy hotels, including enterprise strength, enterprise value, site quality, and cooperation costs, etc., four primary indicators and fourteen secondary...
Proceedings Article

The construction of Pre-service Teacher Education System based on the Concept of Gender Equality Analysis

Liping Zhang
At present, gender differences lead to a serious imbalance in choosing employees for some positions. Pre-service education is a kind of important education, which plays a very decisive role in the future development of teachers. At present, disorder phenomenon of gender equality education appears, and...
Proceedings Article

The Promotion of News Editing Quality based on the Combination of Traditional Media and New Media

Wenzhi Huang, Junpo Li
The current society has left Internet technology, and gradually improves our production and way of life. New media, based on Internet technology, is medium for today's rapid development, which had a larger impact on traditional media, and also put forward the new requirements of our News Editing Quality.
Proceedings Article

Sand play Therapy Application Effect based on Examples in College Students' Psychological Health Education

Tao Feng
Sand play therapy is also called family therapy, which is a kind of psychological treatment technology originated in Europe. This article mainly expounds the theoretical foundation of sand play therapy, with concrete examples, discusses the application of sand play therapy in college students' psychological...
Proceedings Article

Realization Approach of English Informationization Teaching in Higher Vocational Education

CHunyi Li
Informationization teaching is a new teaching mode. Closely integrate it with higher vocational English teaching will achieve more diversity in higher vocational English teaching, and improve students' English learning efficiency. At present, higher vocational English informationization teaching is not...
Proceedings Article

The Impressionistic Expression Technique in Shakespeare's Comedy "Much Ado About Nothing"

Hao Yan
"Much Ado About Nothing" is a mature comedy of Shakespeare, which has a unique style and strong artistic appeal. Shakespeare has a bright present as "the great psychologist" in the play, and he understands and deals with the contradiction of love from psychological point of view, which makes the impossible...
Proceedings Article

On the Implementation of Rural Ecological Tourism Community Participation Mode in Our Country

Dan Yang
Community participation is the key point of rural Eco-tourism’s connotative development, and the community is key stakeholder of rural Eco-tourism. This paper explores and researches the selection and application of rural ecological tourism community and participation mode, draws on the successful cases...
Proceedings Article

Complex Cultural Heritage Tourism Product Development

Ruomu Peng
With the constant development of socialist modernization construction in our country, our country's tourism industry rises gradually, and becomes a new growth point of economic development in China. Tourism industry involves wide range. In the protection of their own development, at the same time, also...
Proceedings Article

Positive Psychology in Tourism

Dan Cao
Positive psychology is a new trend recently. The main focus of this trend is human positive qualities, and then explores human virtue. It uses open appreciation view on problems, and understands human motivation, ability and potential. Positive psychology not only conforms to the current development...
Proceedings Article

Study on the Daily Exchange Rate Movement Based on the Model of Brownian Motion

Jianguo Zhou, Wei Liu
Theory of Brownian motion is often used to describe the random phenomena of chaos and disorder. This paper tries to make an empirical study on the price of foreign exchange by using theory of Brownian motion. First of all, we use the theory to establish a model to describe the behavior of foreign currency...
Proceedings Article

Higher Vocational College Students' Public Spirit Cultivation Countermeasure Research in "Internet +" Era

HongYing Wu
The main feature of modern society is publicity, and public spirit is the response to modern characteristics. Our country citizen's public spirit quality has greatly ascended. Citizen's public spirits such as main body consciousness, rights and obligations consciousness, public responsibility consciousness...
Proceedings Article

The Construction of Female College Students Developmental Moral Education System

Liping Zhang
With the progress of modern civilization, the view of emotion is also changing in our country, including colleges and universities female college students’ marriage problems, which also gradually allows rational emotional communication, at the same time on the symbiotic development of material and spiritual...
Proceedings Article

Influence of Brand Equity Relevance Based on Marketing

Wei Du
Through the model of customer value’s effect on brand equity, the thesis constructs marketing strategy, and adopts structural equation model to conduct empirical research. In this model, marketing strategy is the influential factor of brand equity, and value is the intermediary between their effects,...
Proceedings Article

The application of role experience teaching model in the training of preschool education

Hong Lin
In 1950s, psychologists in western countries started studying the role experience, which was later introduced to the class by American educators to make a teaching research in practice. After the exploration and perfection for several decades, role experience teaching model has been widely applied to...
Proceedings Article

Study on the Adjustments of Birth Control Policy on Population

Shan Lu, Cheng Wang
In this paper, we study the adjustments of birth control policy on population. By using the national census data during 1985 to 1995, we establish a grey prediction model to forecast the total population in the future 15 year and compared it with the actual data. The conclusion is drawn that the birth...