Proceedings of the 6th International Conference on Educational, Management, Administration and Leadership
Session: Educational Marketing
3 articles
Proceedings Article
Marketing Management in Higher Education
Imanuddin Hasbi, Djam'an Satori, Agus Rahayu, Mohammad Fakry Gaffar
Marketing management problems faced by marketing higher education is getting tighter. This study is focused to examine in more detail the market, product, price, resources, competition, marketing strategies, satisfaction, loyalty, and growth of the higher
Proceedings Article
The Effects of Marketing Mix to Buying Interest and Their Implication toward the Decision of Choosing Private Higher Education
Oyon Saryono, Nana Darna, Mujaddid Faruk
the upcoming implementation of ASEAN Economic Community is predicted to generate new trend of competition among educational institutions in Indonesia. The growth of private higher education has significantly increased since the issuance of UU No. 22 of 19
Proceedings Article
Early Childhoods Cost of Education in Indonesia: An Ethical Consideration in Educational Marketing
Taufani C. Kurniatun, Peri Akbar Manaf
In discussing the cost of early childhood education/kindergarten, it is also pertinent to examine the financial ethics and the related financial aspects. It is important based on the fact that the achievements of ECE GER in Indonesia are still low and the