Proceedings of the 2014 International Conference on Education, Management and Computing Technology

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140 articles
Proceedings Article

Strengthen the Connotation Construction of Education and Teaching for Training High Quality Vocational Talents

Kaihua Guo
The main task of higher vocational education is to train the high-skilled talent persons for the enterprise, and not only to assist the students getting jobs. But graduatea employment rate is the most important evaluation index for a higher vocational college in China. This has caused that practice courses...
Proceedings Article

Three Curriculum of Knowledge, Ability and Literacy Goals that Assist University Chinese Course out of the Woods

Yanli Wang
For the current status of marginalized university language teaching we have proposed a new course mode based on the National Education Thought Leader Shuren, integrating the three major functions of language play, and build knowledge - ability literacy three-dimensional space-style curriculum, exploring...
Proceedings Article

PDM Teaching Reform based on the Ontology Module and Data Management Platform

Yanchun Xia
The course of the Product Data Management (PDM) is an Interdisciplinary course, which has the distinctive engineering and management characteristics. In order to satisfy the demand of teaching reform and researching of the PDM, the practice and applying is analyzed based on PDM software management platform....
Proceedings Article

Entrepreneurship and the Strategic Transformation of Medium and Small Enterprises

Yuanqing Shen, Zhijiang Liu
In this article, the study on the relationship between entrepreneurship and the strategic transformation of medium and small enterprises leads to the conclusion that the former has an impact on the latter. To be more specific, since entrepreneurship helps to distinguish opportunities and threats, such...
Proceedings Article

An Exploration of the Integration of General English and ESP Teaching from the Perspective of International Cooperation— A case study of 2+2 program of international business faculty, BNUZ

Bei Ju
The current trend of educational internationalization not only demands the good command of general English but also the sophisticated application of relevant ESP to meet the requirements of specialized knowledge and career development. This paper is based on the content of College English course and...
Proceedings Article

Exploration of Teaching Method of College English Translation based on the Situated Cognition

Xiaofang Tian
The theory of Situated Cognition holds that:” Knowledge and activity are in a system in which they are concomitant and inseparable.” Based on this theory, three effective teaching strategies came into being - cognitive apprenticeship, interactive teaching and anchored instruction. The three teaching...
Proceedings Article

Analysis on Geriatric Social Work Service Absence in Civilian-run Retirement Organizations -Taking the Service Status of Civilian-run Retirement Organizations in Tianjing City as an Example

Guofeng Bian
With civilian-run retirement organizations becoming more and more important in solving the organization retirement of current urban aged population, the service quality of civilian-run retirement organizations also becomes people’s focus of attention. This paper points out that problems of geriatric...
Proceedings Article

The arrangement of the dance form “Fanshanjiaozi” on inheritance

Xiaomei Zeng
This article is to make an arrangement of the inheritance of the dance form “Fanshanjiaozi” and give a detailed introduction of its development. The intent to save, protect, inherit and spread the unique folk dance is meaningful. It is not only canenrich the local people's cultural life, but also can...
Proceedings Article

An Analysis on the Causes of the Destruction of Western Roman Empire

Zhiyong Chang
Researchers have always held various opinions towards the causes of the destruction of Western Roman Empire, each of their opinions possessing its own advantage. Thus, there isn’t an opinion which can obtain acceptance of all people. Conbining with predecessors’ research viewpoints, this eassy has an...
Proceedings Article

Application of Corpus Technology in British and American Literature Course Teaching

Ping Chen
As a specialized course of improving the humanistic quality and language basic skills of college students majoring in languages, British and American literature teaching faces problems of improving teaching methods all the way. Some researches have proved that building and using of corpus is an important...
Proceedings Article

Cultural Transformation and Chinese Contemporary Female Literature Development

Ping Chen, Yanfeng Si
Chinese feminine literature has really realized “de-sexualized writing”, and formed independent writing way and writing style from the 1980s or the 1990s. With the constantly profound reform and opening-up policy in China and deep transformation of social culture, female ideology has been constantly...
Proceedings Article

Reflections on Educational Inequality and Its Countermeasures

Yan Chen
The General Secretary Xi Jinping specially mentioned the problem of deepening educational comprehensive reform in the Third Plenum of 18th CPC Central Committee. Problems emerging in current educational field are diversified. The common people mainly pay attention to educational equality problem, and...
Proceedings Article

The Analysis of the Beauty and Characteristics of Tibetan Folk Songs in Nanping Sichuan

Juanjuan Cheng
In the vast western Sichuan with rich Tibetan culture, there is Kangba cultural centre, the heaven of folk songs and dance, with splendid culture with long history. This essay sets Tibetan folk songs in Nanping as example to explore the beauty and characteristics and analyze the culture, characteristics,...
Proceedings Article

Study on Chinese Communication Strategies Use Of Primary and Secondary Oversea Students

Xiaoling Han
The communication strategies study of second language learners is based on the strategies that would affect learners’ learning and using of target languages so as to help language learners fully understand and effectively regulate their own behavior and activities on the learning and using of target...
Proceedings Article

Regrettable Pursuits: Dual Narrative Voice in the Joy Luck Club

Yanan He
In the past few decades, identity was the popular topic in the literary criticism when researches went for The Joy Luck Club, including the author’s cultural identity, gender identity, and ethnic identity. There is no denying that culture must be the important topic with the globalization of the world....
Proceedings Article

Effect of Nano-TiN Particles on Ni-TiN Composite Coatings

Zunke Huai, Huan Nan, Feng Wang
Through the research on the performance of the Ni-TiN composite coatings prepared by ultrasound-electrodeposition technology and several experiments exploring the effect of nano TiN particles on the hardness, wear resistance, corrosion resistance and components of the composite coating. The result shows:...
Proceedings Article

Analysis about English Audiovisual and Speaking Teaching of Students Majoring in Flight Technology Based on ICAO Standards

Juan Huang
Nowadays, civil aviation cause is developing rapidly and aviators’ English level is playing an increasingly prominent role in civil aviation work. Besides, English audiovisual and speaking teaching is a basic course that students majoring in Flight Technology must master. This thesis mainly analyzes...
Proceedings Article

Plights and Solutions of English Listening Teaching in Higher Vocational Colleges

Anying Jian
English listening teaching level in higher vocational colleges is one of important contents deciding whether students can correctly apply English language skills. Currently, English listening teaching in Chinese higher vocational colleges is not optimistic and some problems cannot be ignored. English...
Proceedings Article

Research on Relevant Points in Building Indoor and Outdoor Environmental Art Design Teaching

Chuangang Li
The environmental art design major is a major related to architectural design; it is an interdisciplinary comprehensive major and includes garden planning and design, garden engineering construction, space design, garden plant configuration and landscaping design, and indoor and outdoor decorative design,...
Proceedings Article

Discussion on Equipment Virtual Archives of Art Colleges

Yali Li
This paper starts from development status of equipment archive management of art colleges and reason analysis and takes theoretical knowledge of equipment virtual archive management as basis to discuss the feasibility and necessity of establishing equipment virtual archive of art colleges, and then proposes...
Proceedings Article

Exploration of Network Marketing Channel for SMEs under E-commerce Background

Juanjuan Liang
As the proportion of internet in China’s marketing market shares continuously extends and develops, e-commerce gradually covers various industries and becomes the supporting point of rapid development of enterprises. As e-commerce increasingly expands, small and medium enterprises (SMEs) also start to...
Proceedings Article

Plights and Solutions of Enterprise Human Resource Management

Feipeng Liu
Human resource management is a very significant content in modern enterprise management and has key strategic significance for enterprise survival and development. This paper discusses the implication of human resource management, analyzes the plights of enterprise human resource management and proposes...
Proceedings Article

Position and Role of School-enterprise Cooperation in Construction of Higher Vocational Schools’ Practical Teaching System

Shujing Liu, Chungang Niu
Indeed, competition among enterprises in modern society lies on competition about talent quality. Improving core competitiveness of enterprise talent not only acts as one of the important ways to realize school-enterprise cooperation in high vocational schools’ practical teaching but also is a basic...
Proceedings Article

Study on Construction of Practical Teaching System for Logistics Transportation Major in Higher Vocational Colleges

Shujing Liu, Chungang Niu
With development of economic globalization since 1990s, modern logistics industry rapidly rises globally. Rapid development of logistics industry leads to large-scale demand for logistics personnel. Many higher vocational colleges set up logistics transportation major. It's worth noting that the courses...
Proceedings Article

Artistic Aesthetics Significance of Piano Improvising Accompaniment

Jing Lv
The piano improvising accompaniment is of high theoretical property and practical operability; it is a kind of piano improvisation which mainly depends on analysis on dynamic form of song, rhythm and musical sound and consideration on artistic conception so as to fully exert the infection of music to...
Proceedings Article

Innovative Thinking Plays Important Role in Graphic Design

Yingying Ma
At present, we live in the information age which requires graphic design having innovative thinking that plays important role in improvement of capacity of graphic design. Hence, we should explore innovative thinking of graphic design, which has great significance for enhancing innovation capability...
Proceedings Article

Self-access Learning and Assessment of Foreign Language Vocabulary by Corpus-based Data-driven

Zhiyan Ma
The application of corpus-based data-driven in teaching is more and more common, which not only builds a platform for foreign language learning, but also provides self-access learning for students. The corpus-based data-driven and self-access learning concept requires students to learn language in relatively...
Proceedings Article

Analyze the Relationship between English Language Thinking and English Thinking Ability

Xing Qiao
Language is major means of communication and expression for people, which could be difference due to country or region. Even in different places in the same area, the language expression is not the same. And yet the language thinking is interlinked as of it is performance of modern civilization and reflection...
Proceedings Article

Brief talk on the Guiding Significance of Mao Zedong’s Anti-corruption Thought to Current Anti-corruption Struggle

Yiwen Shi
Mao Zedong Thought is derived from a series of original experience of China's long-term revolution and construction practice, which is a kind of scientific guiding ideology suitable for Chinese national condition and is a performance of Marxism-Leninism with Chinese characteristics and provides an important...
Proceedings Article

Reflection and Countermeasures of Marxist Ideology and Scientization

Liya Su
Marxist ideology is component and important way for building socialism with Chinese characteristics by CPC. Under the background of economic globalization, diversity of ideas and interests differentiation of people, this paper briefly discusses formation of Marxist ideology and analyzes problems and...
Proceedings Article

Clinical Feature and Initial Treatment Strategy of Laryngeal Obstruction in the Neck

Shujun Sun, Limin Zhao
Objective To explore the clinical feature and initial treatment strategyof laryngeal obstruction in the neck trauma. And analysis clinical incidence rate and etiological factors for effective remedy and prevention and cure of the disease. Method A total number of 85 cases were seen All were patients...
Proceedings Article

Research of Localization of Foreign-invested Hotels in China

Furong Tian
Since the reform and opening up, foreign-invested hotels gradually entered China with a rapid development. This thanks to its strong financial support and excellent hotel culture as well as localization transformation according to China's specific national conditions. This paper briefly describes connotation...
Proceedings Article

English Classroom Anxiety Status Quo and Countermeasure Analysis of Students in Higher Vocational and Technical Colleges

Xiaofang Tian
Classroom Anxiety, as a critical variable in learning English, has always affected learners. Due to weakness of basic knowledge of students in Higher Vocational and Technical Colleges (hereinafter referred to as students), they have a psychological fear of learning English. This paper conducts an empirical...
Proceedings Article

Image Aesthetics Characteristics of Chinese Piano Music

Tong Wang
The image aesthetics is an important aspect of China’s contemporary aesthetics, and the word “image” also widely appears in art textbooks. At the very beginning, the image comes from people’s demand of expressing something which can’t be explained, and it is mainly reflected at aesthetic activities on...
Proceedings Article

Exploration and Analysis of Problems and Countermeasures of Cross-cultural Education in College English Teaching

Haiyan Wang
College English teaching aims to cultivate students’ English application ability and communication ability. The final purpose of introducing cross-cultural education in English teaching is to cultivate cross-cultural communication competence of college students. Thus, we must analyze some realistic problems...
Proceedings Article

Economic Analysis on Problems Derived from Rural Tourism “Enclave Operation”

Hui Wang
As a new field of tourism development, the rural tourism is an effective means to develop rural tourism resources, adjust agricultural production structure, expand rural labor employment, increase peasants’ income, break China’s urban-rural dual structure, and realize overall urban-rural development....
Proceedings Article

Analysis of Village Banks’ Operating Efficiency in Heilongjiang Province

Jiheng Wang, Fangyi Li, Yanxi Yu
On the field trip of the development of village banks in Heilongjiang province, compared with other rural financial institutions, In order to further understand the development of village banks in Heilongjiang province, the paper used the DEA model to analyze the operation performance of four village...
Proceedings Article

Discussion on Construction of Aesthetics Course System at Colleges and Problems in Its Teaching

Jin Wang
Aesthetics course of colleges is an important educational method in college students’ growth, where all aspects like morality, intelligence, physique and aesthetics supplement one another. Colleges should apply different art education forms to develop aesthetic education for students to make them learn...
Proceedings Article

Preliminary Discussion on the Cultural Communication of Shui Nationality in Yunnan under the Perspective of New Media

Jingjing Wang
Shui Nationality is a small branch in the large system of fifty-six nationalities in China, and in the national development and growth process, it gradually forms the cultural traditions with its own national characteristics and geographical characteristics, which injects vigor and vitality for the development...
Proceedings Article

Thinking on Indigenous Psychology of China Based on Western Psychology Culture

Qi Wang
Currently, psychology of China is developing and being improved constantly. However, compared with western psychology, it still has many disadvantages and relies on western psychology to some extent but does not establish independent theoretical system. This thesis mainly starts with western psychology...
Proceedings Article

Rural Problems during the Education Modernization Process in the Late Qing Dynasty and the Early Republic of China

Jing Xu
The development of education modernization in the late Qing Dynasty and the early Republic of China is the beginning of education modernization process in China as well as an important component for its further development. Through a study of problems in rural education in early Republic of China, we...
Proceedings Article

Thoughts on Moral Education of College Students in Network Era

Juan Xue
Network era is an era of information explosion. Living styles, learning modes and recreation ways of college students change profoundly. Meanwhile, various bad ideological trends and potential risks also deeply influence college students’ ideas. Analysis of challenges of moral education work in network...
Proceedings Article

Human Resource Management under Enterprise Strategic Perspective

Yan Yue
Human resource management is an important constituent part of enterprise management. Scientific and reasonable management of human resources concerns implementation of enterprise development strategy, enterprise survival and long-term development. This paper states the connotation of human resource management,...
Proceedings Article

Exploration about Afro-American Literature

Zhenzhen Zhang, Hong Yang
The developmental history of Afro-American literature is a piece of history for Afro-American to seek for acceptance and recognition towards the world of white people and to acquire respect. By recognizing and exploring Afro-American literature, it is able to discover the essence and soul included in...
Proceedings Article

A Retrospect on the Attitudes to the City of the Early Americans

Changyun Yang
In American early history, the great men such as Thomas Jefferson had attitudes of “fear of the city”, that is the bias of “anti-city”. Since 1860s which was a period of “Rapid Urbanization”, the attitudes of “fear of the city” began to increasingly transfer. In the late of the 19th century, American...
Proceedings Article

Thoughts on Customer Relation Management of Small and Medium Commercial Banks

Kui Yu
With comprehensive interest rate liberalization in China in 2014, market competitions of banking industry become increasingly fierce. The survival pressure of small and medium commercial banks becomes heavier and heavier. Customers have become strategic resources of small and medium commercial banks....
Proceedings Article

Analysis of mechanical automation control forging and visualization

Caifang Zhang
The mechanical production process, the production process requirements are very strict, and the production technology has a high demand. Automated production machinery, largely simplifies the original mode of production, and the production efficiency is greatly improved. The forging process of the machinery,...
Proceedings Article

Analysis for the Drama Image and Musical Image of Musetta in the Aria Stroll in the Street

Tiandan Zhang, Binghong Wang
Puccini is the greatest opera composer in Italy after Verdi, who is the representative of “verism” opera school. In this paper, the drama image and musical image of Musetta is discussed in details through analyzing the aria Stroll in the Street in Puccini’s opera Artist's Life.
Proceedings Article

Strategies on Improving English Course Information Teaching Level in Higher Vocational College

Ying Zhang
With information age coming, information teaching will be an important future teaching model in higher vocational college English course. There are many problems in current information teaching application of higher vocational college English course. Several suggestive strategies are proposed to promote...
Proceedings Article

Views on Gothic Tradition from British and American Literature

You Zhang
Since the producing of gothic novels in the mid 18th century, the gothic technique is applied to literature creation continually, and has gradually become one of the far-reaching creation traditions in the field of English and American literature. Gothic traditions focus on exploring the mysterious and...
Proceedings Article

Analysis of the power of the old fisherman Santiago in the old man and the sea

Hong Yang, Zhenzhen Zhang
"The old man and the sea" is a famous American Hemingway's representative work.The protagonist old fisherman Santiago is strongly shaped as the "tough guy" bythe writer. He believes that "people" can only be eliminated and can't be defeated.In the fight with the bad luck, Santiago showed great persistent...
Proceedings Article

Study on Causes and Strategies of Efficacy Sense of college English teachers

Yun Zhou
Efficacy sense refers to teachers’ confidence in their work tasks and concerns teachers’ teaching quality. Efficacy sense of English teachers is influenced by many factors, such as students’ cooperation, schools’ support and their own quality. Improvement of efficacy sense of English teachers can not...
Proceedings Article

On Chinese Folk Dance Teaching Innovation

Yan Xu
The folk dance is originated in the body language in people`s daily life, the dance is performed by the abstraction of the daily activity, it can also be called Hula or country dance. What is different from the ballet or sport dancing is the folk dance match the special music,customs. The performance...
Proceedings Article

The Study of Human Resource Support Force under the Background of Regional Industry Structure Upgrading

Ping Dong
As China`s industry structure adjustment upgrading enter into a critical stage,the talent demand problem is yet to handle. The high-tech talent is has great influence in the industry development optimizing and upgrading, meanwhile, the adjustment and upgrading of the industry structure has put forward...
Proceedings Article

The Study of Regional Economic Development and Talent Ecosystem

Aihong Li
Under the background which China`s economy enjoys fast and sound development, it also face the uneven regional economy development, the gap between all the region is also getting larger and larger. While in order to control this trend, we must be talent-oriented, the most important resource is the talent,...
Proceedings Article

Enlightenment of Efficient America Agricultural Products Logistics on China’s Agricultural Products Logistics Efficiency

Peijing Li
Agricultural products logistics is of great significance on the development of national economy. European and American agricultural products logistics industry has been headed globally with a kind of advanced agricultural product logistics operation mechanism. In this paper, the mode of America efficient...
Proceedings Article

Study on Problems and Solutions of Current Rural Old-age Security System in China

Limin Wang
With continuously the speeding up of process of Chinese aging population, small-scale coverage and lower management level and other problems in Chinese current rural old-age security system bring a big challenge for perfect of such system. For this reason, we shall perfect Chinese rural old-age security...
Proceedings Article

Research on the School-Enterprise Cooperation in Running Schools in Higher Vocational Education

Lin Wang
School-enterprise cooperation occupies an increasingly important position in development of higher vocational education. From the perspective of the basic features, the most significant of the basic characteristics of higher vocational education is High-level that fully embodied by school-enterprise...
Proceedings Article

The Application of Steel Structure in Civil Engineering

Xiaodan Wei, Xiangrong He
Concrete and steel are two indispensable important construction materials. As the rapidly economic development and urbanization proceeding, the construction industry is towards to high-end direction development. In high-rise buildings, the advantage of steel structure is obvious, and owns considerable...
Proceedings Article

Value Realization of University Libraries in Social Dynamic System of Scientific and Technological Innovation

Hongwei Zhou
Social system of scientific and technological innovation is a dynamically changing system constituted by multiple main bodies. The survey shows that the functions and value of university libraries in it have not yet been fully recognized. University libraries should conduct self-innovation, create brand...
Proceedings Article

Analysis on Demand for International Business Talents in Provinces in the Central China

Yiqun Wu
To know the demand for international business talents in provinces in central China, 150 foreign trade enterprises in provinces in central China are investigated and analyzed, and the results show that the international business skilled talents with document clerk and salesman as the core are badly needed...
Proceedings Article

Study on Institutional Guarantee and Government Responsibility for the Development of Preschool Education Cause

Geping Han
Preschool education legal system is a powerful guarantee for promoting the development of preschool education cause. With the continuous development of social economy, preschool education has many new situations and problems. To solve these problems effectively, we shall establish a sound preschool education...
Proceedings Article

Analysis of Physical Education for Special College Students

Jun Huang
With the development of China’s college education, lots of injured, disabled, weak, sick and old etc students study in colleges and thus become special students. With a variety of objective factors, these special students cannot adapt to normal college physical education. Thus, with respect to actual...
Proceedings Article

Analysis of Teaching Model of College Sports Clubs

Jun Huang
Physical education course is one of required courses in colleges. A lot of researches and exploration have studied on teaching model of physical education, and there are many advanced teaching models. This paper mainly introduces teaching model of sports clubs, analyzes the significance, and puts forward...
Proceedings Article

Study on Innovation Paths of Ideological and Political Education for Contemporary College Students

Ru Lan
College graduates are the future and hope of China. Today, with the continuous development of Chinese economy and continuous advancement of reform, the model of ideological and political education for current college students in China faces great challenge. Innovation of ideological and political education...
Proceedings Article

Exploration of Psychological Perspective in Building of Happy and Livable Langfang

Juanwei Li, Jingang Yang
In recent years, there are increasingly more researches on happiness at home and abroad, and building happy and livable cities has become an important standard of urban construction. As a city with a long history and culture in China, Langfang has obtained considerable achievements in happy and livable...
Proceedings Article

Thoughts on College Sports Theory Teaching Based on the Perspective of Leisure Sports

Zhangcheng Liu
This paper describes understanding of leisure sports, analyzes reasons of introducing leisure sports to college sports teaching, points out the important role of college sports teaching, and then based on the perspective of leisure sports, and conducts discussion from aspects of strengthening talent...
Proceedings Article

Research on Implementation Situation of Accounting Standards for Small-sized Enterprises in Shandong Province

Jingmei Wang
In the process of enterprise development, the continuous rectification shall be made to add enterprise’s vigor; as for small-sized enterprises, to implement corresponding accounting standard can realize specific effect. This author mainly carries out consideration and research on corresponding problems...
Proceedings Article

Comparative Study on Competitiveness between Port of Fuzhou and Port of Taipei

Minru Yan
With continuous development of economic globalization, the global trade link becomes closer and closer; some new changes happen in international shipping industry, which causes great influence on function layout of port. In order to fight for the position of shipping center, the competition between important...
Proceedings Article

Application of Virtual Simulation Technology in Electronic Technology Industry

Qing Zhao
As the upgrading speed of product design and production is very fast and the market demands are increasingly growing with the economic development, the use of virtual simulation technology can improve the upgrading of electronic products, to promote the technical innovation of electronic industry. This...
Proceedings Article

On How to Arouse the Students’ Learning Interest in Foreign Language Teaching

Yu Zhao
The students generally lack learning interest in the foreign language teaching, so it is very important to arouse their interest. This paper gives a simple introduction to the basic connotation of interest, discusses the correct understanding to interest mechanism in foreign language teaching, and focuses...
Proceedings Article

Feminist Utopia: A New Viewpoint of Interpreting British and American Literature

Shaobin Zhou
The literary history of feminist utopian novels has always not been concerned by the literature circles and even excluded from the research field of serious feminist literature. By the latter half of the 18th century, the feminist utopian novels was listed as an important literary phenomenon and recognized...
Proceedings Article

Dynamic CGE Study of Development Process and Change of P.E. Teachers since the Foundation of P.R.C.

Xinguang Wang, Chunyang Chen
Since the foundation of China, with the development of the sports teaching career, sports teachers has grown up especially after the Beijing Olympics, our nation pays more and more attention to physical education. After the implementation of new educational reform, sports teaching resources and teachers...
Proceedings Article

Exploration of Full-time Professional Degree Graduate Training Mode Relying on Enterprise Workstation of Graduate Student

Jiyang Qi, Lingyun Wang, Feifei Liu
In order to meet the demands of economic and social development, China will develop postgraduate education for professional degree on a large scale. By virtue of successful experience in the construction of post-doctoral workstation, the Education Department of Jiangsu Province has established some graduate...
Proceedings Article

Integrated Risk Assessment of Ship Engine Room Fire Based on Fuzzy Vector Similarity

Yu Liu, Yufeng Yang
Ship engine room fire is more common and more dangerous kind of accident due to fire, explosion caused shipwreck proportion rising year by year. First of all, to determine the evaluation index system, and then carry out random checks on the targets, calculation of the vector correlation of the indicators...
Proceedings Article

Study on the Construction of the Teaching Resources Platform based on Cloud Computing

He Pan, Taihao Li
Cloud computing is the development direction of the IT industry in the future and the application of cloud computing is bound to exert a profound influence on the field of higher education. The construction of the network educational resources platform in universities is to integrate all sorts of educational...
Proceedings Article

The empirical research on Social Media-oriented Interactive Marketing Strategy based on

Siyu He
The paper has made analysis on marketing environment such as micro-blog, companies and market, as well as advantages and disadvantages of with questionnaires. The author puts forward his online marketing strategy with micro-blog -- a social media-oriented interactive marketing means and offers...
Proceedings Article

A cooperative OA system based on SaaS supporting multi-tenant business process customization

Hua Huang, Yi-lai Zhang, Zaiwen Feng
The cooperative OA system is a subsystem of the ceramic cloud technology service integration platform, which is a multi-tenant application software based on SaaS. With the use of database accessing middleware and the technology of single sign-on (SSO) and role-based rights management, it integrates and...
Proceedings Article

The Adaptive Teaching in the Setting of Big Data

Li He
Education is one of important application fields of big data, and with the technology developing of big data, education data in scale is becoming larger and larger, and the breadth and depth of data are expanding. Through techniques of learning analytics and educational data mining, educators can get...
Proceedings Article

Teaching Study Based on Project Design and Independent Learning

Cunyuan Mu, Xuemin Liu
Students are the subject in the learning activities, and only the subjective initiative of students brought into full play can learn truly learned and genuinely talented. The teaching reform is an important task for training excellent engineers. Students' independent study is a purposive study under...
Proceedings Article

Research on SaaS-based model of teaching resources platform

He Pan, Taihao Li
SaaS model as a new software model, can provide convenient, fast, low-cost way to build an auxiliary teaching platform for the user. The SaaS model based teaching resources construction platform, SaaS model summarizes the advantages compared to the traditional mode of teaching resources on the platform...
Proceedings Article

The Study on the Development of Strategic Emerging Industry in Shandong Province Based on Factor Analysis

Jian Xu, Zhenji Jin
Since the Eleventh Five-year Plan, Shandong Province has issued a series of policies to promote the development of strategic emerging industries. Developing strategic emerging industries is a path to restructure the economy and transform the economic development pattern. This paper uses the factor analysis...
Proceedings Article

A New Approach to Teach College English Reading—The Application of Task-based Language Teaching

Zhou Dan
This paper points out the deficiencies of the former reading teaching models and thus introduce a new approach, that is, apply the task-based language teaching to reading teaching. It presents a general view of this method and shows how it is applied to reading class. Finally, it puts forward some suggestions...
Proceedings Article

Omnidirectional Multi-scale Generalized Blur Minimization Mathematical Morphology Edge Detection Algorithm

Shubin Yang, Qianwen Qiu, Sai Zhang, Jinpeng Li
Owing to image noise and differ in thousands ways of edge shape, traditional morphological edge detection operators can’t detect the edge well and the edge detected by it is very blur. In order to gain the good edge, characteristic of morphological operators are used. Generalized morphological detection...
Proceedings Article

Study on B2C Transactions of Agricultural Products in China

Yuan-Yuan Lai, Shu-Bin Zhan
This paper attempts to study the development trend and requirements of B2C e-commerce of agricultural products. The paper analyzed about the present situation of Chinese agricultural B2C found its characteristics of diversification of sales model and sales principal. By CNNIC survey data analysis, concludes...
Proceedings Article

Study On The Evaluation Of Supply Chain Partner Selection

Yewang Zhou
With the aggravation of global competition and progress of the science and technology, modern management thought and means are improving and developing constantly, more and more enterprise begin to use supply chain management tactics. Partner selection play a very important role in supply chain management,...
Proceedings Article

Exploration and Practice of Talents Training Model for the Application-oriented Universities

Yunlong Wang, Hongtian Zhang
when the higher education is popular education stage, the talent training mode will be faced with reform and transformation. The reform of education and teaching is important content that how to train the social development need, to shorten difference between talent training and corporation requirement,...
Proceedings Article

Research on the Teaching Situation and Reform Measures of Specialty English

Ling Jing
Specialty English is an important course for training practical ability and international standards of college students in the new period. However, the current Specialty English teaching effect is not ideal in colleges and Universities. This paper analyzes the Specialty English teaching situation and...
Proceedings Article

Analysis Revelation of Successful Animation of Confucius on the domestic cartoon theme creation

Weifan Lai
As late Spring and Autumn Confucius thinker , educator and statesman , founder of Confucianism . Arguably one of the representatives of the ancient Chinese philosophy , and in the international community also has a considerable reputation , and the animated film " Confucius " is the world's first two-dimensional...
Proceedings Article

Analysis of the Anti War Thought from Animated Film

Hongwei Wang
Art comes from life, so the artist's life experience will affect his creation. Hayao Miyazaki is so, living in the era of war, witnessed the brutal war, about the horrors of war. This is Hayao Miyazaki's childhood life experience. This is Hayao Miyazaki's childhood life experience, so it is also created...
Proceedings Article

Research and Practice of Teaching Management Informationization of Colleges and Universities

Xiuying Li, Dongju Du
Teaching management information is an important way to improve the efficiency of the school, is the core of the modern university development work. With the establishment of the rapid development of computer network technology and the campus network, teaching management information already in practice...
Proceedings Article

Exploration of college psychological health education

Di Jiang, Gang Lin
college psychological health education is very important for college psychological discipline construction, lodging the important role of college psychology in the reform and the change, emphasizes two related themes of the psychological health education - the empirical application and the overall adjustment...
Proceedings Article

The Design of Automatic Scoring System for Document Operational Test Question of MS-Office

Li Hao, Qingguo Guan
Automatic scoring system is helpful to efficiently scoring the document operational test question of MS-Office. The existed scoring methods have done a lot of valuable works. But these methods record the operation track and lead to misjudge when modifying operations. In this paper, we propose a new method...
Proceedings Article

Exploration on Connection Issue between Graduate and Undergraduate Education

Fanghua Liu, Fei Lou, Guobin Miao
The present higher education is becoming increasingly popular, in many cases, undergraduate study has already can not meet the needs of themselves and society. In order to enhance research capacity of graduate, cultivate more outstanding fresh undergraduate, master's graduates. This article will focus...
Proceedings Article

Teaching Reform and Exploration of Information Curriculum Group

Shubin Yang, Lianying Zou, Yuanfeng Huang, Li Chen
In allusion to problems in information processing curriculum group practice teaching of information correlation majors, according to supervising thought of ‘one idea, two goals, three conformities, four steps and six embodiments’, a series of teaching reform and exploration are implemented through optimizing...
Proceedings Article

Digital Library of personalized information services approach and Countermeasures

Qingsong Zhang, Xinyu Wang
personalized information service is an important trend in the development of digital libraries. On the basis of the analysis of user needs and the necessity Digital Library of personalized information services, we propose a personalized information services, the main form and service strategies.
Proceedings Article

The Influence of Service Recovery Strategy and Regulatory Focus on Satisfaction in Online Shopping

Chenglei Liang, Xiurong Li
In this paper, chooses service failure and recovery of online shopping as the study's objective, analyses the effect of two different regulatory focus (promotion focus and prevention focus) and service recovery strategy on satisfaction. The results find that: the regulatory fit which arises from regulatory...
Proceedings Article

University Library Services Development Discipline Problems and Optimization Strategies

Qingsong Zhang, Xinyu Wang
The University Library services are subject to deal with the inevitable choice of today's complex environment , but also the future direction of the University Library . In this paper, the necessity of university library services connotation construction of subjects were discussed , through the analysis...
Proceedings Article

Application and Performance Test of High Temperature Filter Media Used on Bag—house duster

Chun-xia Chen
In this article physical and chemical testing index and filtration effect index are explained in detail. Tested the filtration effect of the GLASS filter media PPS media METAMAX and FMS filter media by use of German AFC-131 filter media test rig. And Then tested their breaking strength permeability temperature...
Proceedings Article

Agricultural colleges and universities to build innovative talent training mode

Xiuying Li, Dongju Du
One of the core mission of universities is to cultivate innovative talents , and to achieve this goal, we must innovative training model . Innovative Talent Training Mode agricultural colleges and universities is a modern economy , a necessary requirement for agricultural development , the paper explore...