Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)

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424 articles
Proceedings Article

On C-E Translation and Promotion Strategies of Xi'an Leisure Culture Industry in OBOR

Jiaying Ma
Based on the promotion of One Belt and One Road Project (OBOR), aging and leisure culture in Xi'an are overviewed, and the features of the elderly leisure life are analyzed in this paper. In western culture's demand for Xi'an leisure culture, the paper explores C-E Translation strategies of Xi'an leisure...
Proceedings Article

The rational regression of high-end consumer market

Xueling Rao, Kunqiang Wang
Along with the rapid development of Chinese Economy, people's disposable personal income and life quality are escalating. More and more customer put their focus on high end market, especially on luxury goods market. Unfortunately, Chinese customer are always denounced overseas because they always stake...
Proceedings Article

A Study on American Individualistic Values from the Movie The Pursuit of Happiness

Yingli Lv, Rui Guo, Xuewei Li
In the filmThe Pursuit of Happiness, Gardner's life experience is a good interpretation of the core values of American culture - American individualistic values.Mainly from the independence, respect for others, individual struggles andthe sense of responsibility,this paper interpretedindividualistic...
Proceedings Article

The Challenge and Countermeasure of Internet Finance to China 's Payment System Supervision

Xue Ni
Internet finance is the completion of financial services in the network space, not only to significantly improve the efficiency of financial work, and users also enjoy a more convenient service. However, the Internet financial because it is running in the virtual network space, it is bound to pay the...
Proceedings Article

The present situation and Countermeasures of teachers' psychological health in Higher Vocational Colleges

Yuanyuan Zhang
Nowadays, with the development of economy, the progress of human civilization, social construction, the education sector has made great progress, more and more schools have been built, more and more parents pay attention to children's education, more and more students are assigned more and more courses....
Proceedings Article

Language Perception Model for Linguistics Teaching

Di Yan
Language perception is one of the basic connotations in the concept of psycholinguistics. It is a linguistic study of how language can be generated and transmitted under the influence of human perception. The study of language perception patterns dates to Europe in the nineteenth century, but the source...
Proceedings Article

Study of the Performance Incentive Mechanism for Management Staff in Higher Vocational Colleges

Xijun Hou, Zhijun Yu
The reform and development of higher vocational colleges is the premise and guarantee for talents team construction and the management team construction is the key of guaranteeing the effective running and improving management efficiency of higher vocational colleges, besides, the performance incentive...
Proceedings Article

Breakages and Reconstructions – A Study on The Book of Job from the View of Peripheral Situation Theory

Zhuo Liu
Peripheral Situation was firstly put forward by German existentialist philosopher Karl Theodor Jaspers 1883—1969 . It refers to the situation that "If someone encounters accidents, there will be breakages in their connections with other people, their own ego and even with God. They are likely to doubt...
Proceedings Article

The Evolution of Media and New Developments of Internet Literature

Xin Luo
With studies on the relationship between the evolution of media and the development of literature, the role which media plays in the development of online literature was analyzed. The booming of internet has not only changed the way in which literature works were read and broadcasted, but exerted a gradual...
Proceedings Article

Perspective of hidden curriculum in police college English course the cultivation of thinking path

Zhe Sun
the general is given priority to with teachers teaching police college English courses, students lack of initiative in English learning, lack of deep thinking in English ability, the public security colleges and universities students absent "dialectic" phenomenon is widespread. In this paper, according...
Proceedings Article

The Function and Application of Positive Psychology in University Ideological and Political Education

Jian Long Xiong
Positive psychology is a new subject oriented towards developing people's positive quality. It is internally corresponding and mutually promotive with the aim of university ideological and political education. From the perspective of positive psychology, this thesis tries to analyze the dilemma of university...
Proceedings Article

Transformation of Wisdom Curriculum Learning Methods and Micro-video Curriculum Design in Colleges and Universities Under the Background of Fragmented Learning

Hong Yang
With the progress of modern science and technology, it has changed people's learning methods and the micro-video curriculum has become one important way for people's learning. In this paper, starting from the perspective of fragmented learning background, it takes study of the transformation of China's...
Proceedings Article

Commentary of Sichuan Opera Music Reform' Research Literature in the Latter Half of the 20th Century

Shengdong Yue, Yutong Xuan
This paper has sorted out and analyzed the research literature of 'Sichuan opera music reform' in the latter half of the 20th century and it has made the expounding and evaluation from the aspects of reform necessity, reform formation,reform's concrete measures, reform summary and reform reflection etc.,...
Proceedings Article

New Narration Explosion of Shi Tiesheng's Notes on Principles

Yi Zhang
Shi Tiesheng was a famous contemporary writer in China and had significant influence on literary circles. He accomplished a lot of workers in his lifetime and Notes on Principles was one of his important workers. Comparing with traditional narrative novels Notes on Principles has distinctive features...
Proceedings Article

Merge After Toll

Jiamei Guo, Xianjing Chen, Shuwen Yangming, Jiangying Chen
In order to design a reasonable toll station fan in area, we regard the flow as an incompressible fluid approximately. Combine the relationship between vehicle density and velocity under the smallest safety distance with the above characteristics, we can obtain the parameter equation between the width...
Proceedings Article

Optimizing the design of highway toll plaza

Sisi Wu, Chao Chen, Yujian Zhang, Jiangyin Chen
We consider the problem how to optimize the design of highway toll plaza when determined the number of the tollbooths .In order to reasonably arrange the size and shape of the toll plaza on the high-speed road, including fan-in area and fan-out area as we considered,tosatisfy certain throughput (number...
Proceedings Article

Research on the development of hierarchical teaching in College Mathematics Teaching

PingDing Li
Mathematics is not only a very important subject in basic teaching, but also an important part of College teaching. Colleges and universities should pay attention to the corresponding teaching methods in the process of mathematics teaching, through the application of a variety of teaching methods to...
Proceedings Article

To enhance the teaching of linguistics colleges and universities using explore measures

Mingli Tian
Language as human communication tools, its nature, structure and the application of the law, are the objects linguistics study. Linguistics is a basic subject in colleges and universities, aimed at improving students' understanding of language activity ability, application ability and analysis ability....
Proceedings Article

Research Review under the Perspective of Urban Ethnomusicology: Taking the Example of Street Chu Opera Performance in Xiaogan

Ling Qi
Urban ethnomusicology is a branch of ethnomusicology; its research perspective focuses on the urban sound landscape and pays attention to the music culture phenomena in the surroundings. The street Chu opera performance of Xiaogan is the urban sound landscape. It is of practical significance to inherit...
Proceedings Article

On Teaching and Training of University Students' Wind Band

Qian Cheng
Wind band of university students is an important constituent of university art organizations. It plays a critical role in developing university students' music levels, improving campus culture and strengthening school atmosphere, etc. However, in university students' wind band, there are also some teaching...
Proceedings Article

Thoughts on Trumpet Teaching of Music Education Major in Normal Universities

Jiyuan Yan
The music school is mainly set up to cultivate more professional talents for the future music circle, so the major music colleges must have a set of suitable teaching methods, which both cultivate the child's professional abilities, but also make children trained in a relaxed state. This paper mainly...
Proceedings Article

On Body Language During Cello Performance

Jing Yuan
In the performance of cello, performers' body language is also an expression form. Appropriate and unique body language can add quite a lot splendor for the performance of cello. Different cello players have different performance styles as well as different viewpoints and understanding of music, so body...
Proceedings Article

Innovation of Financial Management Refinement of Public Hospital under the Background of Compensation Mechanism Reform

Huifeng Li
The reform of compensation mechanism is the focus and difficulty of public hospital reform in recent years. Although the reform of compensation mechanism brings new development opportunities for the development of public hospitals, the development of opportunities often hides new development challenges,...
Proceedings Article

A Communication Effect Evaluation of Socialist Core Values in College Students from the Perspective of "New Media"

Weili Li
With the rapid development of information technology, new media has been favored by college students with its unique advantages, and has had an important influence on the life, study, communication, thinking and values of college students. New media development andinformation dissemination characteristics...
Proceedings Article

Enhancing the Actual Effect of the Ideological and Political Education among College Students under the Guidance of the Concept of the Scientific Development

Anbo Zheng
In new Era, an increasing number of new situations have been found in strengthening and improving ideological and political education,full of opportunities as well as obstacles, so effective measurements need to be grasped. From the perspective of the students themselves ,this paper ,under the concept...
Proceedings Article

Research on Money Laundering Risk Analysis and Legal Supervision of Third Party Payment

Ni Xue
In the increasingly extensive use of Internet technology, the Internet has become part of people's production and life, such as online shopping, which to a large extent to promote the development of e-commerce, the resulting third-party payment business scale Continue to expand, the number of user groups...
Proceedings Article

P. E. Teaching Innovation in Chinese Colleges and Universities

Qin Li
In order to adapt to the needs of the new century talents, the full implementation of quality education, college physical education should according to the movement technology as the center of the phenomenon existed in the past, adhere to the three aspects, based on the reform and innovation. To promote...
Proceedings Article

Analysis on the University Chinese Teaching and Cultivation of Humane Quality

Dalun Zhu, Cuibai Hu
In the higher education, the quality education of college students is becoming more and more important. College Chinese teaching plays an irreplaceable role in cultivating students' humanistic quality. However, it is still not enough to pay attention to the humanistic quality education in colleges and...
Proceedings Article

Focus on Challenges and Development of Sports Physiology

Zimin Chang, Liang Li
Sports physiology is one of the basic theories of sports, which is based on the guidance of scientific and reasonable movement. Due to the limitation of our national conditions, the development of sports physiology is very tortuous, and its development is very slow. At the present stage of our country,...
Proceedings Article

Research on Campus Football Cultural Connotations

Xingxing Liu, Dupin Xie
Based on the definition of the concept of campus football and campus football culture, this paper analyzes the cultural connotation, composition and the relationship between them. Culture is the essential attribute of campus football, and people oriented is the core of campus football culture construction....
Proceedings Article

Study on Effect of Climate Warming to Carbon Cycle of Terrestrial Ecosystem Based on Fuzzy Evaluation

Gan Lu
As one of the main manifestations of global change, climate warming effect on global terrestrial carbon cycles, this effect has important guiding significance for the development of accurate understanding of the carbon cycle process and related policies, through a lot of research work, this paper based...
Proceedings Article

Challenges and Countermeasures of Ideological and political education of minority college students in the new era

Gui Lv
In the new era, the new media as a new platform for information exchange and interpersonal communication, it provides new opportunities for the ideological and political education in colleges and universities, but it also increases the difficulty of education. Based on the particularity of minority college...
Proceedings Article

Minority College Students' Sense of Social Responsibility under the Background of Rule by Law

Renlong Wan
According to the strategy of governing our country requires citizens to study the law, understand the law, law-abiding, and have engaged in the production and life, not only the same ethnic minority college students are the future of the motherland, is the minority regional harmony and stability, prosperity...
Proceedings Article

The Feasibility Analysis of the Application of PAD Class in Preparatory College Computer Teaching

Qun Xia
In recent years, the education sector has made innovations and improvements to the education model. The scholar had put forward a new teaching model called PAD class education model, this model combines the teaching model with the discussion mode, he advocated that the time of teachers teach and students...
Proceedings Article

The Cause of the Interruption of Limitation in Chinese Civil Law: ——Bringing a Lawsuit

Hao Sun
As s basic system in the field of civil and commercial law, the limitation of action is directly related to the legal protection of civil rights. From the perspective of interest balance, there is a bridge between the obligees and the obligors. The system of limitation of action is one of the important...
Proceedings Article

Thoughts on the Development of Financial Business of Commercial Banks in China under the Impact of Internet Finance

Ni Xue
The rise of Internet finance has caused some interference to the operation of commercial banks' financial business, which has changed the traditional operation mode of commercial banks. However, the Internet finance to the financial industry's work quality and efficiency have been significantly improved...
Proceedings Article

On the Predicament of the Third Party 's Payment Supervision- to Alipay as an example

Ni Xue
The arrival of the computer network era, third-party payment platform for its convenient and convenient way to pay the popular. Alipay played a leading role in the third-party payment platform. People in the application of Alipay, but also as a convenient lifestyle. However, the payment of simple and...
Proceedings Article

On Strategies for Enterprises to Cope With Changes of Marketing Environment

Chengxin Wang
Ever since the reform and opening-up policy, Chinese economy has been developing rapidly and it has become a global economic power. However, on the road of economic development, though the general direction is right, a nation's economy is faced with numerous difficulties. The development situations we...
Proceedings Article

Research and Analysis of Pitch Control Skills in Trumpet Playing

Lei Wang
With the development of various industries in China, especially in the field of music, the communication between China and foreign countries has become increasingly frequent. In music field, the one that develops most rapidly is trumpet performance. As a brass-wind instrument, trumpet is an inseparable...
Proceedings Article

Reorganization and Innovation -- Analysis of Singing Skills of'New Voice' Works

Wei Yang
About the 'new voice' concept, it should be said that its emergence and development already is the conventional result of singing form, however, the presentation of the 'reorganization and innovation' of modern 'new voice' in specific work is the key point of this field for our research. In this paper,...
Proceedings Article

Analyses based on design method of architectural typology in Modern Interpretation -- "Earth Building Commune" as an example

Ying Shi, Sheng Wei
Architectural typology is an age-old concept. It has provided instructive thinking pattern and method of design activity for harmonizing City form and architecture . However, the application of modern architectural typology are not just confined to the continuation of the local image of city and shared...
Proceedings Article

Analysis of Anti tax avoidance in the company law personality denial system

Qingqing Xu
with the development of the society, the rapid economic progress, our country enterprise development more and more quickly, the company gradually increased number, the development of the company and business has become more complex. Internal shareholders of company personality will appear some improper...
Proceedings Article

The marketing countermeasure analysis of the off-season travel agency industry in Xinjiang

HuiDan Zhu, Qiong Ma
Xinjiang tourism industry started relatively late, development lags behind other provinces in China.The tourist season for June, July, August, September, eight months of off-season greatly influenced the operations of the travel agency industry in xinjiang.In this paper, from the objective factors and...
Proceedings Article

Effects of Mobile Social Networking Service in Social Communications

Xu Zhang, Zuquan Xiong, Zhen A, Rui Zhu
Social activities have occupied quite a long text in human development history, while Social Networking Service have just been flourished and developed in these tens or twenties years. Readers who understand the development of the Internet must be familiar with such memories: From the group sending of...
Proceedings Article

Exploration and Practice of Quality Management of Postgraduate Education

Pengjun Li
This paper analyzes the meaning and standard of the quality of graduate education, and expounds the hierarchical and diversified viewpoints on the quality management of postgraduate education. On the basis of summarizing the relevant characteristics of quality management of postgraduate education abroad,...
Proceedings Article

Reflections on Liu Shaoqi's "Cultivation of Communist Party Members"

Qiaoling Chen, Dan Zhao
The quality of party members determines the fate of a party and the country. Party members as the party's cell, strengthening the self-cultivation of party members, maintaining the development of party members of the advanced nature is a party forever the most fundamental force of youth. Liu Shaoqi's...
Proceedings Article

The Communication Value of Multi-style Subtitles

Guangyu Zeng
The article re-examines the communicative value of fancy subtitles in television programs in recent years from the perspective of semiotics. It is believed that fancy subtitles have the functions of activating background knowledge, marking information focus and guiding information acceptance in information...
Proceedings Article

The Disappearance of American Dream in the Consumerism Age from the Perspective of Network

Xuenong Xiao, Chunmei Song
With the continuous development of network technology, through trade, foreign investment, capital investment will be the integration of various countries into a whole economy. American dream as one of the world's most influential dreams, the main thing is that people through their own unremitting efforts,...
Proceedings Article

Research on the Enterprise Annuity System under the Background of Aging in China

Ting Liu
At present, all countries are promoting the comprehensive development of the social old-age security system, and in China, although the enterprise annuity system is a very important part of the social old-age security system, but the enterprise pension system has not played it Ideal effect. In China,...
Proceedings Article

Two-dimensional Study of the Interaction between Interpreting Working Memory and Anxiety

Ke Yang, Jie Tan
Interpreting is a kind of information processing with different dimension involved in it. Among the different dimensions, working memory has a primary position. At the same time, there are complicated emotions in this process. In the different emotion, anxiety took place frequently. The thesis focuses...
Proceedings Article

Research on the New Thinking Direction of Enterprise Marketing Strategy in the New Economic Era

Wei Han
Enterprise development marketing has a very important role, it is related to whether the company has the correct market positioning, affecting the business is effective to achieve the purpose of business, and ultimately related to whether the enterprise can obtain the corresponding economic benefits...
Proceedings Article

Research on Intelligent Logistics Information System and Its Economic Evaluation

Meiyan Li
Modern logistics has become the key to supporting Chinese entire logistics industry and express delivery industry. Compared with the traditional logistics, modern logistics using intelligent technology to achieve further enhance and cross. As an important foundation of modern logistics in our country,...
Proceedings Article

Research on the Teaching Mode of Physical Education in Colleges and Universities

Qiang Luo
In the main course of the university, the role and status of physical education cannot be ignored. We all know that college physical education has become an important part of cultivating modern talents, but nowadays, under the background of development, there are still many deficiencies in the teaching...
Proceedings Article

Research on the Application of Project-driven Teaching Mode on the Teaching of Multimedia Technology Curriculum in Colleges

Xubiao Wang
Application of the work process-oriented project-oriented teaching methods can be used to meet the requirements of higher vocational training for personnel. The use of project-based teaching is conducive to cultivating students' self-learning ability, teamwork ability and professional and technical ability....
Proceedings Article

Research on Determination of Acrylamide in Fried Food by Flow Injection Chemiluminescence

Yun Li, Xiuli Zhang
In order to establish a novel flow injection chemiluminescence method for the analysis of trace acrylamide in fried foods, the acrylamide in the sample was extracted, and its effect on Luminol-Hydrogen Peroxide Chemical luminescence system to enhance the role of the determination of the conditions of...
Proceedings Article

The Establishment of Cost Control System for Hainan Tourist Hotels

Chunchao Liu, Huayou Duan
Based on the study of the characteristics and composition of the hotel cost and the content and method of cost control in the hotel industry, this paper analyzes the relevant indexes of the cost control of Hainan tourism hotel in combination with the development level of Hainan hotel industry and the...
Proceedings Article

The Choice and Innovation of Chinese Housing Finance System

Yuqi Wang
The housing finance system is related to the establishment and development of the housing distribution system reform. It is an important supporting system measure of Chinese housing system reform. It is an important part of constructing the housing security system. After the exploration, formation, deepening...
Proceedings Article

Research on the Construction of Financial Internal Control Evaluation System in Colleges and Universities

Zhijie Huang
It is an effective way to avoid diversified school risk in our country colleges and universities to construct a reasonable evaluation system of financial internal control and strengthen the construction of internal financial control of colleges and universities. Based on the characteristics of nonprofit...
Proceedings Article

Research on the Aesthetic Value of Weinan Shadow Playing Music

Qian Wang
At present, the state for the shadow art and culture of the protection and inheritance efforts to increase, and gradually attach importance to the protection of the shadow play, in the development of outstanding culture of folk background, shadow play as the earliest and most complete drama art and pure...
Proceedings Article

Research on Social Security and Charity Relief

Rongli Guo
Social security and charity relief are two basic ways to alleviate the human catastrophe, promote social welfare and improve the quality of life. It is also based on the two kinds of normative forms based on the ethical relations of human mutual assistance. The two are complementary and promote the promotion...
Proceedings Article

Reform and Innovation of Enterprise Financial Management Mode in the Process of Network Economy Development

Weiqi Zhang
Network economy, knowledge economy, technical economy requires enterprise financial management and model development and innovation. Internet as the network economy and even knowledge and technology economy engine will change the business management mode, so that the era of network economy has also been...
Proceedings Article

The Mode Probe into the "Competition and Educating People" Cultivating Comprehensive Personnel

Liping Zhang
This paper uses the questionnaire survey method to analyze the training mode of college personnel training in our country. The outstanding achievements of the Chinese delegation in the 2011 Shenzhen World University Games are inseparable from the training mode of college students' competition and education....
Proceedings Article

Research on the Processing and Identification of Joint and Several Liabilities in the Civil and Commercial Law of China

Liping Zhang
Civil and commercial law refers to the civil society system and norms of moral theory, to explore the civil and commercial law and joint and several liability framework is necessary, joint and several liability is a special liability system in civil and commercial law, research and study of the protection...
Proceedings Article

Presentation Course Design of Animal Disease Based on Teaching Basic Skills Competition

Sanping Bu
"Animal disease" is a certificate of animal husbandry and veterinary professional courses with a strong practical practice, this paper from the curriculum development, positioning, curriculum objectives, curriculum design, teaching design and other aspects of teaching based on basic skills contest design...
Proceedings Article

Thinking and Exploration of Constructing High - level Experimental Technical Team

Mu Zhuo
The construction of first-class experimental technical team is closely related to the development of colleges and universities. Based on the requirements of the national and the Ministry of Education, this paper analyzes the structure and level of the experimental technical team in colleges and universities,...
Proceedings Article

Research on the Integration Development of Marxism in China and the Modernization of Chinese National Spirit

Yue Zhang
Marxism in China belongs to the category of international communist theory and the eternal proposition in the development of Marxism. In the report of the 17th National Congress of the Communist Party of China, Marxism only combined with its own national conditions and with the people in the development...
Proceedings Article

Research on the Construction of Logistics Financial Model based on System Dynamics

Bo Sun, Haotian Liu
Supply chain finance is an innovative service that integrates financial service and logistics service. The business is rooted in the real transaction in the supply chain, which can realize the win-win situation among SMEs, financial institutions and logistics enterprises. It solves the financing difficulties...
Proceedings Article

Research on Business Model Innovation based on Shared Economic Concept

Jing Ma
Shared economy is a business model in which individuals, businesses, or organizations share the right to use idle resources through a shared platform and get a return. Cloud computing, large data and other emerging information technology, complex and volatile business competition environment, and light...
Proceedings Article

Study on the Development of Green Logistics of Agricultural Products under the New Economic Status

Aidong Wu
At present, Chinese economic development into the new normal, how to slow down the background of economic growth continue to strengthen the basic position of agriculture and promote farmers to continue to increase income, is a major issue must be cracked. Agricultural logistics is a branch of the logistics...
Proceedings Article

Study on the Ideological Function of Ideological and Political Education

Qin Wei
The ideological function is the dominant function of ideological and political education. This function is not a spontaneous, unskilled, but regular. It Include the theory of science and function play a positive correlation with the law, ideology and political economy and culture of interdisciplinary...
Proceedings Article

Study on Tax Collection and Management of E-commerce in China

Pang Zhu
As a new business model, e-commerce has not only changed the way of people's consumption, changed the business model, promoted economic growth, brought potential tax resources to all countries, and provided challenges to tax collection and management. E-commerce transaction scope of globalization, electronic...
Proceedings Article

Study on Regional Economic Differences in China

Jinfeng Xu, Caiyan She
In the economic growth and social development, the economic development gap between countries or between regions and their development trends have aroused the interest of many scholars, and they have made a careful exploration and analysis of this issue. From the domestic literature point of view, some...
Proceedings Article

Study on the Correlation between Taxation and Economic Growth

Caiyan She, Jinfeng Xu
Economy is the source of taxation, its size and pace of development determine the level of tax revenue; tax on the redistribution of income, and its multiplier effect in turn affect economic growth. Therefore, tax revenue and economic output are two important indicators to measure the economic development....
Proceedings Article

Research on International Project Contract Management and Claim

Xiaoliang Li
This paper discuss the status and function of contract management and claim in international project management, introduces the main work contents, working procedures and some techniques of contract management and claim in international project management, and points out that in these complicated and...
Proceedings Article

Research of College English Teaching based on Employment-oriented Consideration

Yao Liu
As we all know, employment is the fundamental goal of vocational education, employment-oriented international education is the trend. How to fundamentally solve the problem of college students employment difficult, on the one hand the government needs to actively consider the response, on the other hand,...
Proceedings Article

Research on the Motive Force and Path of Logistics Transformation in the Background of Internet +

Li Qu, Shuang Wang
Logistics is the first from the United States into China. Since the emergence of this industry, it has rapidly grown up in China's economic market, and even among the people in our country that the logistics industry will become one of the largest industries in this century, through the emergence of...
Proceedings Article

Study on Humanistic Spirit of Sports and Sports Modernization

Hongmei Sun, Zichen Hu
The phenomenon of alienation in modern sports is a universal characteristic derived from the formation and development of modern sports. These characteristics reflect the deficiency and deficiency of humanistic spirit in modern sports. And to effectively eliminate these alienation, we must cultivate...
Proceedings Article

Inductive Engineering and Its Application in Product Design

Li Zhou
With the advancement of science and technology, rich social production has been able to meet people's demand for mass and functional products, consumers increasingly emphasize the product's emotional experience and personality differences, the purchase decision is also more emotional and The impact of...
Proceedings Article

Research on the Structure of Human Capital and the Choice of Technical Level and the Motive Force of Economic Growth in Xi'an

Huiai Yuan, Lihong Zhao, Chenhan Yuan
In general, human capital is concentrated in the city, especially in the city where educational science and technology resources are more enriched. Therefore, the enrichment of science and technology resources is the most ideal place for human capital research. As the economic and financial center of...
Proceedings Article

Study on the Character Positioning of Private Universities in Shaanxi Province

Guan Wang
After more than 20 years of development, China's private higher education has become an important part of China's higher education. These developing private colleges and universities have both great opportunities and challenges in the development process. In the face of these challenges, private colleges...
Proceedings Article

Research on Collaborative Design of Traffic Network and Landscape Construction on Urban Residential Area

Lin Yao
With the rapid socio-economic development, residents' income and living standards have been greatly improved private cars began to enter the family. The increase of car ownership leads to the increase of traffic pressure in the residential area, and the traffic problem has a direct impact on the landscape...
Proceedings Article

Study on the Construction Dilemma and Improvement Path of Private High - level Universities in Shaanxi Province

Keyin Liang
At present, with the further deepening of reform and opening up, how to promote the comprehensive progress of society, how to deepen the educational reform has become a major theoretical and practical problem of school education. With the deepening of the development and reform of colleges and universities...
Proceedings Article

Research on the Application of Law Talent based on the Reform of Law Education Method

Liping Zhang
We have to talk about legal training model, first of all have to talk about talent training mode, and then extended. From the connotation and denotation of the talent cultivation mode, there are mainly the types of training patterns, the expected results to be achieved, and the process of achieving this...
Proceedings Article

Study on the Financing Mechanism and Management Problem in Domestic Private Colleges

Shuaihong Wang
With the rapid development of Chinese higher education, Chinese private institutions of higher learning are also taking the wind and waves, rapid development, development has become an important part of Chinese higher education. But in its development process, some problems become increasingly prominent....
Proceedings Article

Study on the Guidance and Governance of Network Public Opinion in Public Emergencies

Yuling Liu
With the development of the international situation and the continuous improvement of socialism with Chinese characteristics, combined with the strong arrival of the Internet-based new media, the outbreak of public emergencies, the development of fast, rich, free to spread and report, So as to bring...
Proceedings Article

Analysis on Cross-cultural Competence and the Demands for Compound International Business Talents

Xiaoyan Zhou
Cultivating the intercultural ability of international business talents is the realistic demands of Chinese enterprises in the new stage, and also the reasonable demands of cultivating innovative talents in higher finance and economics colleges and universities. Intercultural competence is the core professional...
Proceedings Article

Research on the Construction of Biological Laboratory Management Mode in Colleges at the New Era

Shiying Wang
University laboratory is an important educational platform for personnel training, which plays an important role in consolidating students 'theoretical knowledge, improving students' practical ability and improving teaching quality. Now, under the environment of putting emphasis on quality education,...
Proceedings Article

The Transformation and Development of Hotel under the Background of Pension Industry

Xia  Xu
The difficulties and challenges brought by the rapid aging of population is obvious, but also brought some enterprises opportunities for development and the hotel industry is one of them. Base on the study and practice experiences of the author, this paper analyzed the transformation of hotel under the...
Proceedings Article

Research on Emotional Control of Students in Basketball Teaching in Colleges and Universities

Wei Xiong, Xia Zen Zuo
Basketball teaching is a complex and varied process, all kinds of factors will stimulate the students to change the mood, affecting the teaching effect. According to the characteristics of students emotional development and changes, the teachers should adopt a variety of targeted control measures to...
Proceedings Article

The Lessons of Traditional Regimen Concept for College Physical Education

Xia Zeng, Xiongwei Zuo
Sports activities have become an indispensable part of modern life, which has become a consensus. Traditional sports in development process has been unable to meet the basic needs of people. Therefore, it should be linked to regimen so that the sport can be retained and attach the goal of lifelong sport....
Proceedings Article

Application Analysis of Game Teaching Method in College Football Teaching

Peng Zhou
As we all know, football teaching is an important part of physical education, which plays a significant role in the development of students' physical and mental health. But, affected by traditional concepts, many colleges and universities do not pay attention to the optimization and improvement of teaching...
Proceedings Article

Research on College English Teaching under the Concept of Cultural Experience

Hong Cai
College English class not only brings about the English knowledge to the students, but also can cultivate the cultural interest, cultural cognition and cultural habits of student by the means of cultural experience. In the implementation process of culture experience teaching of the college English class,...
Proceedings Article

Improvement of the Effectiveness of Ideological and Political Education in Higher Vocational Colleges by Means of Self-media

Wenqi Zhu
With the popularization of the Internet and the continuous development of the new media such as blog, forum and microblog, a self-media era has arrived. As the educational object of ideological and political education in higher vocational colleges, college students are also important parts of self-media...
Proceedings Article

Study of the Film in the Visual Cultural Context

Jinliang Cao
Today, we are in a time with rapid development of science and technology, the media constantly updated and the information extremely explosive. The development of modern technology, especially information technology, communication technology, automation technology and laser technology and other high-tech...
Proceedings Article

Traffic Sustainable Development Research on Historical Commercial Blocks

Xiance Zeng
In the history of commercial blocks, in addition to carrying commercial function of the building, another important element is the street. The spatial layout of the street, reflects the concept of urban planning and construction technology level over a specific period of time; Street connection of historic...
Proceedings Article

Study of Russian Teaching Resource Construction based on MOOC under Computer Age

Binbin Chen
Modern science and technology to foreign language teaching creates infinite possibilities. Development of the Internet has also brought opportunities for the development of Russian teaching in China. At present, Russian Teaching English is relatively backward a bit, especially in the application of new...
Proceedings Article

Research on the Development Strategies of Rural Tourism under the Background of New Urbanization

Xiya Wang
The new urbanization construction provides a new opportunity for the development of rural tourism in our country, which brings about the direction change of rural tourism development. This paper expounds the problems of rural tourism development under the background of the new urbanization in China and...
Proceedings Article

Research on the Path of College-enterprise Cooperation of Private Colleges in Shaanxi Province Based on the International Experience

Jiaojiao Mo
The practice of the private colleges in developed countries proves that colleges-enterprise cooperation is an effective way to train skilled talents. The cooperation experiences of colleges and enterprises in foreign countries can effectively solve the existing problems in the college-enterprise cooperation...
Proceedings Article

The Construction of English Majors' Reading Courses Group and Autonomous Learning Mode under the Network Environment

Li Luo
Reading is an important language skill, and it is also the longest language skill training course with maximum hours. However, from a unified perspective, there are many problems in the course of reading in the actual teaching process, such as unclear teaching objectives, single teaching method, lacking...
Proceedings Article

Present Situation and Transformation Development of High Polymer Materials Industry in China

Hongdan Hu, Yaowen Wang
As one of the friendly materials, polymer material has become a hot research topic at home and abroad. Based on the author's learning and practical experience, this paper firstly analyzed production status and existing problems of three kinds of synthetic materials in China, and then discussed the research...