Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)

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140 articles
Proceedings Article

Sense of Times and Aesthetic Characteristics of Modern Book Decoration Design

Dan Liu
The modern book decoration design is a comprehensive category of art, which is an important part in the books and expresses the creation connotation of books in an artistic form, and strengthen the original artistic flavor in the books through the modern decoration design, making the readers can feel...
Proceedings Article

Translation of French Commentaries From the Aspect of Functional Translation Theory-Taking Jingjiang Seignior's Tomb in Guilin as an example

Qiongfang Qin
As an international tourism resort, Guilin is always a preferred choice for French tourists. They not just greatly admire the beautiful landscapes in Guilin, but also speak highly of the historical cultural relics here. The Jingjiang Seignior’s Tomb in the suburb of Guilin is not just the representative...
Proceedings Article

Research on Landscape Design from the Perspective of Regional Culture

Huijing Wang, Hongxia Wang
Regional culture is creation source of landscape design. We should have a correct understanding of connotation of regional culture and landscape design, specify relations between regional culture and landscape design, combine development characteristics of landscape design in China, adhere to the principle...
Proceedings Article

Research on Core Strength Training Practice in Basketball Sports

Xiangyang Xie
The core strength training in basketball sports is an important and key training task and relates to many technical action levels. Therefore, the core strength should be trained specially and effectively in basketball sports, so as to make basketball players have solid body posture, do the coordination...
Proceedings Article

Application and Prospect of Digital Technology in Animation Production

Yan Zhang
As a unique artistic category in film art, animation undergoes history of development from silent to sound, from black & white to color, from film to digital and from two-dimension to three-dimension. In its development course, animation production technology opens up a wide expression stage for animation...
Proceedings Article

Research on Financial Ecological Environmental Assessment Index System of Technical Innovation Investment and Financing

Juan Zhao
We should take investment and financing subjects of technical innovation (i.e. the government, financial institutions and technologically innovative enterprises) as the starting point, take technologically innovative enterprises as the center of the investment and financing financial ecological environmental...
Proceedings Article

Analysis on Educational Function of Tourism Development

Yali Dai
With the development of Chinese economy, the living standard of people has constantly improved. Therefore, tourism becomes an indispensable activity in the life of modern people. In the traveling process, both the mind and body of people enjoy beauty; meanwhile, they also receive certain education due...
Proceedings Article

Research on Vehicle Scheduling Optimization Problem of Dangerous Goods Transportation under Single Distribution Center based on Security

Kun Zou, Jin Du
Since the 21st century, with the continuous economic growth, the demand for dangerous chemicals has been growing and its safe transportation problem has drawn close attention of the society and government. This paper systematically elaborates the research status of vehicle scheduling optimization problem...
Proceedings Article

Analysis of Chemical Kinetics Simulation of the Removal of Formaldehyde in Dielectric Barrier Discharge

Yaping Li
This paper mainly analyzes chemical kinetics simulation of the removal of formaldehyde (HCHO) in atmospheric dielectric barrier discharge, builds a time-space average model, and verifies relevant results through experiment. Changes in concentration of various substances with discharge time are analyzed...
Proceedings Article

On Status and Authority of Constitution in China’s Legal System

Jianwei Liu, Liya Su
The fundamental law in the legal system of a country is constitution which has sovereign legal status and legal force. It is a core law in national legal system. So, it should own supreme legal authority. Other laws, regulations and policies in a country should not conflict with the constitution, or...
Proceedings Article

Discussions on Improvement Strategies of Performance Management of Teachers in Universities and Colleges

Pinhong Zeng
Performance management of teachers in universities and colleges is the core work of performance management in colleges and universities, while performance management is the basic work of human resource management in colleges and universities. Currently, the most important issue in university management...
Proceedings Article

Establishment and Implementation Approach of Full-course Developmental Employment Guidance Mode in Applied Undergraduate Colleges

Yali Dai
This paper establishes a full-course developmental employment guidance mode focusing on the integrated development of students under the guidance of career guidance theory, which is phased, highlights key points, connection and process and runs through the college life. It aims at excavating subjective...
Proceedings Article

Research On Credit Guarantee Problems In Small And Micro Enterprises’ Credit Financing

Xiaoyan Guo, Jing Wang, Fang Wang
Development of small and micro enterprises plays an important role in solving problems of employment and promoting economic development. However, in development process of small and micro enterprises, there are still many problems. First of all, financing difficulty stands in the breach. Since small...
Proceedings Article

Discussion on Method of Improving the Accuracy of Electric Energy Metering

Yanhua Ning, Xinru Cai
With the progress of electric power technology in China, the electric power enterprises pay more and more attention to the accuracy of electric energy metering because it cannot only affect the efficient utilization of electric power resources, but also affect the economic benefits of electric power...
Proceedings Article

Development and Research of Investment Financing Demand based on National Investment Boom

Li Peng
As most urban households in China lack of in-depth understanding of financial market, they cannot complete the stock and futures investment independently. Thus, more and more people choose to invest in the financing product developed by the bank because such financial product is of less risks compared...
Proceedings Article

Artistic Expression of Urban Community Landscape Color

Hongxia Wang, Huijing Wang, Xiaomin Hu
Many people are fond of and appreciate dwelling environment with simple colors. At the same time, the research on urban community color and landscape is of important significance for the present urban community development and construction practices in China. Based on the statement on significance of...
Proceedings Article

Brief Analysis on the Financing Structure of the Listed Companies

Xia Yue
There are lots of legal financing channels for listed companies, and the financing structure of the listed companies varies from their corresponding operations. However, internal financing, bond financing, and equity financing account for certain proportion in the better financing structure combination....
Proceedings Article

Selection Of Paths Improving College English Teachers’ Humanistic Quality

Wei Zhang
In colleges’ English teaching, teachers play a critical role and their humanistic quality has significant impacts on students’ growth and the whole teaching activity. Currently, overall situation of Chinese college English teachers’ humanistic quality is good, while there are some parts that need be...
Proceedings Article

Humanistic Care in Ideological and Political Education of College Students and Its Realization Path

Lei Lu
The ideological and political education of college students is a focus issue concerned by colleges and the colleges should comprehensively strengthen the cultivation of the humanistic quality of college students to make their overall scientific and cultural quality develop freely. This development concept...
Proceedings Article

Research on Effectiveness of Digital Multimedia Technology to the Improving of Artistic Design Teaching

Yingying Ma
The artistic design teaching does not only have the affective thinking, but is also creative, with quite a high requirement for the vision and consciousness of human beings. The digital multimedia technology has a great effect to improve the effectiveness of artistic design, which can stimulate various...
Proceedings Article

How Do Basic Computer Courses In Colleges Improve Students’ Interest

Xin Wang, Lei Guo
Information era makes computer be popularized largely and its related knowledge must be mastered for students. Therefore, basic education of computer is a required course for all colleges and all majors. However, such courses do not receive ideal effect. Besides, most students lack interest and initiative...
Proceedings Article

Multiple Themes under the First-person’s Perspective - On Roland’s Green House

Fagen Zhong
Taking Roland’s Green House as the object of study, this paper has an intensive reading of the text of this work to analyze its theme. From three perspectives, this paper thoughts it contains the themes in three aspects. First are the contradictions between the nature and artificiality, natural instincts...
Proceedings Article

A Research on Job Burnout of Archives Management Personnel in Colleges and Universities

Xiaohui Dai
The questionnaire method, statistical method and interviewing method are mainly used for a research on job burnout conditions of archives management personnel in colleges and universities. According to the research results, job burnout is an objective issue for archives management personnel in colleges...
Proceedings Article

Exploration and Practice of Promotion of School Affairs Disclosure System in Secondary Schools of Colleges

Chunya Xu
The secondary schools are an important part of colleges and of important realistic significance in universities. The promotion of school affairs disclosure system reform in secondary schools of colleges is an important measure of promoting the “rule of law and democratic management” policy and also an...
Proceedings Article

Discussions on Introduction of Abstract Painting in Apparel Design

Ying Dai
The combination of painting art and apparel design has a long history. More artistic thinking methods are added in the current apparel design so as to render personal feelings. Various artistic concepts of abstract painting play an important role in promoting the development of apparel design. In terms...
Proceedings Article

Application Of Humanity Idea To Foreign Language Teaching

Ting Han
Via analyzing ideas related to humanity, this thesis makes reflection of humanity in our foreign language teaching clear, proposes the new thought that humanity idea is introduced to practice of foreign language teaching and discusses implementation strategies by which humanity idea is applied to foreign...
Proceedings Article

Analysis on Dispute of Sovereignty of the Diaoyu Island in the Horizon of International Law

Zhi Li
Although Diaoyu Island is just a small island, it arises the sovereignty dispute between China and Japan, and both sides claim for that they have sovereignty to Diaoyu Island. Until 2012 when the issue on sovereignty of the Diaoyu Island became out of hand due to the so-called island purchase by Japan,...
Proceedings Article

Cause Analysis on Deficiency of Humanistic Education in English Teaching

Xin Wang
In essence, the English teaching process in colleges and universities is a learning process of foreign language culture. Teachers in colleges and universities just use this learning process to penetrate humanistic education into English teaching and to integrate with it, so as to help students to improve...
Proceedings Article

Officials Training Trend and Corresponding Enlightenment in Late Qing Dynasty

Baoan Xu
The officials training trend in late Qing Dynasty was started in the westernization movement period, and primarily developed in Wuxu Reform period, culminated in the earlier stage of new policies movement in latter Qing Dynasty, and gradually declined after 1906. It is necessary to think about the relations...
Proceedings Article

Inspiration of Gordon Music Teaching Theory on China’s Current Music Education

Enzhe Guo
Gordon is a well-known American music educator and psychologist, and is a music master who enjoys equal popularity with Orff, Kodaly, Dalcroze and Suzuki, and has great impacts on international music education field. Based on this, this paper discusses about the inspiration of Gordon music teaching theory...
Proceedings Article

Study on Wuliangye microblog marketing strategy based on 5W model

Kui Yu
As microblog is widely applied, large quantities of liquor enterprises also adopt this platform for marketing, in the hope of helping liquor enterprises walk out of the plight. This paper discusses Wuliangye microblog marketing strategy under such background, analyzes the necessity and current situation...
Proceedings Article

Role of Ideological and Political Education in Career Education of College Students

Min Fan
Currently, more and more people pay high attention to career education of college students. Ideological and political education becomes a vital constituent part of career planning education and plays a vital role in the implementation of career education of college students. This paper analyzes the status...
Proceedings Article

Bottleneck for Rural Enterprises to Implement Intelligent Management and its Breakthrough

Shengjun Li
In the modern society, the enterprise mode is changing greatly, and the enterprise management has stepped toward the intelligent management, in some sense, the enterprise intelligent management is an inevitable trend for the enterprises to achieve self-perfection and update. In recent years, the rural...
Proceedings Article

The analysis of Henan hot spring tourism resources development of Lushan Mountain

Zhi-Hui Li
In this paper, now hot spring tourism resources development in Henan Lushan Mountain analysis of existing problems, and puts forward the Countermeasures of developing hot spring tourism resources in line with Lushan Mountain economic development, the results of this study can help Lushan Mountain county...
Proceedings Article

Talk about college curriculum reform based on the perspective of the social needs

Junhui Zhao
As the continuous development of current world’s economy, changing of political pattern as well as constantly update of science and technology, updated requirements are presented for the development of knowledge-based economy, based on the current development of society, college curriculum reform is...
Proceedings Article

The research on university curriculum reform for innovative talents cultivation

Junye Wang
In the recent years, the social demands for college graduates are gradually increasing with the China’s economic development. Most of the colleges and universities pay more attention on technical expertise and capabilities training, but neglect the cultivation of the students’ innovative spirits. According...
Proceedings Article

The research on Chinese college curriculum reform based on post-modern curriculum theories

Taifu Lv
With the development of economy and society, the Chinese university education becomes increasingly popular and also faces many difficulties in which the curriculum reform is the core for modern university reform. The post-modern curriculum theories by Dole affect the university curriculum reform greatly....
Proceedings Article

Human Resources Cost Control Model of New Enterprise in Concept of Intelligent Logistics Backbone Network

Yao-hua Li
The Internet has promoted rapid development of new enterprise, the new logistic business has taken great development, the human resource cost accounting method cannot meet the development of logistic development, and the human cost accounting method cannot reasonably amortize the initial investment and...
Proceedings Article

The correlation empirical analysis of China Citic Bank stock coefficient and stock value

XiuWen Lan, Fengfeng Ren
coefficient, a kind of risk index, is used to measure individual stocks or whole price volatility of stock funds relative to the stock market. The greater its absolute value is, the greater its earnings change than the change range of broader market; The smaller the absolute value is, the smaller the...
Proceedings Article

A brief analysis of Innovative Ability Cultivation in Music Education

Fang Yu
As an important part of quality education, music education has entered a new stage of development. Under the current educational background, it needs innovative ideas to develop students 'creative thinking, use the corresponding method in innovative ways of music education, and create teaching situations...
Proceedings Article

Specificity analysis of the college humanistic education between United States and China

Sheng Li
In recent years, many colleges and universities in developed countries in worldwide are increasing emphasis on humanistic education, especially in Europe countries and US, it has a lot of advanced concepts and advantages for humanistic education. In China, because the limitations of traditional professional...
Proceedings Article

A brief Status analysis of the Quality of Secondary School Physical Education and Promotion Strategy

Mingmei Fan
Physical education in China’s educational system is as an important discipline, it plays an important role for building sports education system. Meanwhile, with the large-scale and standardization of secondary schools, the optimization of the teaching quality of secondary school physical education becomes...
Proceedings Article

Study and Practice on the Optimization of Physical Teaching Theory Course Based on the New Curriculum Ideas

Gan Ling
The Physical Teaching Theory Course education, the contents of practice that moves with times, the educational reform of which based on the new curriculum ideas counts a lot to the whole physical education. Based on the analyses to the current situation of the education of Physical Teaching Theory Course...
Proceedings Article

The impact analysis of new auditing standards on audit risk

Xiaoqing Hu
With the rapid development of social economy, the audit risk arising from carrying out the audit work is gradually being paid attention by the audit agency and auditors. In this paper, trough the arising main reason analysis of the audit risk, the management system of audit agency and the audit teaching...
Proceedings Article

Discussion on the Social education of contemporary college students’ socialist core values

Xiaolin Wu
The social education of contemporary college students’ socialist core values is from a broad perspective to explore the issues related to the contemporary college students’ values education: Firstly, what kind of relationship exists between the contemporary college students’ values education and social...
Proceedings Article

Reflections on China's rural financial service innovation

Jianbo Liu
in current, China's rural financial system is not perfect, the issues of imbalance rural credit structure and others are outstanding, resulting in a low level of rural financial services. In the third plenary session of the eighteenth communist party of China, it has put forward new demands for China's...
Proceedings Article

Research on the Listed Dairy Business Growth Based on AHP

Fang Liu, Chao Li, Zhongwei He
Dairy Processing Industry is the Primary component of Dairy Industry. The Development of Enterprises is significant to Investors, Consumers and Enterprises Themselves. This Article evaluates four listed companies, Sanyuan, Mengniu, Yili and Bright, and gives suggestions for further development of dairy...
Proceedings Article

Analysis of Development Factors of Central Plains Aviation Logistics Based on ISM

Ying Xiong
Aviation logistics is emerging economies form and rapidly develops with the construction of air port. At present, the central plains of aviation logistics industry is rapidly developing, which can not only promote the economic development, offer opportunities of jobs and career, and become a driving...
Proceedings Article

Exploration in Features and Skills of Scientific English Translation

Yuehui Wang
Problems such as large vocabulary, very professional, and distinct cultural difference, exist in scientific English translation; therefore, it is very difficult and important to translate scientific English in an exact way; this paper starts from the features scientific English translation, and explores...
Proceedings Article

Thinking about the problem of institutional investors "social responsibility"

Yong Liang, Sheng-dao Gan
corporate social responsibility is the current academic discussion enterprise on the development of the society and contribute to assume the responsibility of the main hot issues. The internal governance structure in the enterprise, as an important subject of institutional investors in corporate governance...