Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)

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140 articles
Proceedings Article

Research on Improvement Mode of Vocational College Students’ Information Literacy

Jingdan Zhao
Improving vocational college students’ information literacy and letting students have the ability to survive and learn in information-based society have become important talent training goals of vocational colleges. This paper firstly explains the concept of information literacy, and then analyzes the...
Proceedings Article

Gamification Thinking: Clues for New Generation Staff Management

Sujuan Zhao, Xiuli Li
Many management modes which has been proved successfully face great challenge while they meet new generation staff; they are just like iron-crown spell with fault and have slight effect, and even cause misfortune. The enterprise managers shall change the way of thinking, liberate their thoughts, blend...
Proceedings Article

On Japanese culture introduction in Japanese teaching

Baoling Zhou
language and culture have very close relationship. Language is the carrier of culture, and culture can guide language in turn. So, to master a language, it is required to deeply analyze the culture. Japanese is a national language of Japan has dense Japanese culture connotation. When we learn Japanese,...
Proceedings Article

Judging British Feminism from Pride and Prejudice

Shaobin Zhou
the novel Pride and Prejudice created by British novelist Jane Austen is a typical representative masterpiece of feminism, which described the equal social status and embarrassed life condition of the female in the then current British society. By shaping the new female image of the heroine Elizabeth,...
Proceedings Article

On corporate social responsibility and enterprise responsibility culture in new period

Haiyan Zhao
enterprises should undertake various responsibilities for employees, employees, consumers and society, establish multi-level and interactive modern corporate responsibility culture system and list social responsibilities in the scope of corporate responsibility culture s as to maker it become an important...
Proceedings Article

Innovation and Practice of Marketing Methods under the New Situation

Jing Yang
In the 21st century, Chinese enterprises shall take the road of innovation firmly in terms of marketing facing the new situation of development, and marketing innovation includes innovative concepts and methods. All enterprises shall change marketing concepts, adhere to concepts of green marketing, knowledge...
Proceedings Article

Study on college English teaching under new media

Zhimei Zhao
in view of continuous technological development in recent years, new media enter modern life. Wide application of new media, outstanding effects and rapid generalization make people exclaim in great surprise. Under such new situation, fusion of college English teaching in new media teaching can well...
Proceedings Article

Social Connotation and Value of Ci Poetry Creation of Li Qingzhao

Fengzhen Cui
Li Qingzhao was the most famous poet, Ci poet and literature writer in the Song Dynasty, with rich creation achievements. His Ci poetry had a deep meaning, beautiful artistic conception, graceful and elegant language. Pioneering the new times of female Ci poet in the Chinese poetry history, she is one...
Proceedings Article

Teaching Reflection of My Life and Death Education

Quanlei Zhang
the life growth and life experience often influence the teaching and research of teachers, the special death experience brought by the psychological fear brought by the horror of self-death and staring at the death of others makes the author fall in love with the teaching of life and death education....
Proceedings Article

On construction of tax law course evaluation system

Jie Li
tax law course is a course with strong theoretical property, practicalness and timeliness. Most national fiscal revenue comes from tax revenue. Tax revenue is closely related to every one in current society. To be familiar with tax law and able to complete tax handling is the essential requirements for...
Proceedings Article

Study on the Civil Legal Relationship of the Third Party Logistics

Jun Xie
The rapid development of the third party logistics have speed up the turnover of goods efficiency and promoted the rapid development of China's economy. Aiming at the problem of the lack of relevant laws of third party logistics and the lagging jurisprudence research, the study was researched with the...
Proceedings Article

Research of Prevention and Control of the Construction Project Contract Law

Li Zhan
The construction project is widely existed in many areas of the social life, which has the characteristics of complicated distribution project, long construction time and wide scope, so it results the project containing many risks in the process of construction. Compared with other contract, the construction...
Proceedings Article

Research of Physical Education and Reform of Vocational Colleges Based on Occupation Ability Angle of View

Zeyong Wei
The higher vocational education is an important base of professional and technical personnel training in China, and it plays an important role in the training of professional and technical personnel in china. With the application of occupation oriented teaching development, modern vocational education...
Proceedings Article

Mode Exploration of Practical Ability Cultivation Mode for English Talents Based on Integration of Industry Study and Research in College

Chunhua Lu
With continuous development of the market, the source of the students and employment is increasingly becoming the core elements of the vocational colleges for existence and development. How to make the English talent of the vocational colleges improve their professional skills in the community and realize...
Proceedings Article

Deepen The Cooperation Between Colleges And Enterprises, And Establish University-Enterprise Cooperation Alliance In Travel Agency Industry To Secure Personnel Support-- -- -- -- -- -- -- -- -- Take Qingdao As An Example

Longji Wei
The article analyzes tourism specialty deposit talents present situation in Qingdao area and the problems in interns getting into the travel agency industry. Combined with the practices engaging in higher vocational education in recent years, the paper takes Qingdao as an example, discusses by constructing...
Proceedings Article

The Implementation of Task-based Language Teaching Approach in Vocational College English in China

Renxiong Qu
Task-based Language Teaching refers to a kind of language teaching model, in which students learn language through accomplishing a series of tasks under the instructions of teachers. This kind of teaching model takes group/ pair learning as the basic way. The members of group fulfill the tasks assigned...
Proceedings Article

Path creation mechanism based on equity relationship cooperation

Liping Yin
The incumbents can leap the devastating gulf of breakthrough innovation. Based on the the existing research on complementary assets, this article presents a incumbent company Alibaba under the impact of the mobile Internet innovation , not only change the traditional business, and enter into new business...
Proceedings Article

The Leading Chinese Internet Companies Competition for the Dominant Design of Mobile Payment Instruments

Liping Yin
With the development of mobile internet terminal, a large number of the electronic transaction activities of PC end began to migrate to the mobile terminal,mobile payment instruments as the basis of mobile Internet transaction activities become the new battlefield of dominant design competition. This...
Proceedings Article

New Product Development Procedure Reengineering Based on the Lean Theory

Shuang Wang, Xiaolin Liu, Jiangang Shi
The pace of building an innovative country has been faster in our country, and the IC R&D nationalization is more and more argent. In this environment, this article makes an exploratory study about the new product development process based on lean management. Through the analysis of the status of IC...
Proceedings Article

Employment Situation Analysis and Countermeasures of Contemporary College Students

Shengping Zhang, Dongya Chen, Wenge Li
This article has summarized the different age characteristics of university students' employment, focusing on the employment for college students in the 90s. The aspects of society, unit of choose and employ persons, students themselves have been analyzed, and combing with the situation of college students,...
Proceedings Article

Empirical Study of Express Logistics Service Quality –A Survey of Changdao County Express Sector

Li Liu, Chan Liu
This study investigates the express logistics service quality in Changdao County by scales developed according to SERVQUAL and LSQ theoretical models. By exploratory factor analysis, the service quality scale yields five factors including reliability, protection, security, empathy and perception. Then,...
Proceedings Article

The choice of atypical employment by Chinese enterprises: status and determination

Jing Li
Labor employment has been changing with the reform of the economic system. As a flexible and elastic mode of employment, atypical employment has been widely used all over the world. Based on the data from the World Bank surveying 12,400 Chinese enterprises in 2005, we find that atypical employees have...
Proceedings Article

Research on Management of Chinese Stadiums

Qigang Liu, Chengbo Hu, Li Shen
This paper analyzes the status of the business model Chinese stadiums, stadiums summarized China Management existing problems, China put forward suggestions to solve the problem of the management of sports venues, in order to come to the stadium to carry through proper management methods scientific Management...
Proceedings Article

Research on Chinese Commercial Banks' Capital Structure Optimization

Jianwen Zheng
Optimize the capital structure is the fact that the premise of improving corporate governance.This paper describes the status of the capital structure of Chinese commercial banks, analyzes the main problems of Chinese commercial banks supplement existing capital structure, optimization strategies proposed...
Proceedings Article

Systematic Reform of Concrete Structure Teaching Considering the Characteristics of Students

Yan Liu, Xiaojin Zou
Concrete structure is one of the key courses of civil engineering major. Comparing with other courses in this major, the contents of concrete structure have a typical characteristic of emphasizing both theory and practice so the teaching and learning of this course are difficult. Based on years of teaching...
Proceedings Article

The Relationship between Supervisor Error Bearance and Employee Creativity: Perceived Supervisor Support as a Mediator and Proactive Personality as a Moderator

Mei-hua Shi, Bao-cheng Liu, Wei Chen, Guan-yi-tong Zhou, Wen-si Lin
Creativity is vital to enterprises and nearly every enterprise wants to have employees with high creativity. Researchers have explored many factors that would affect employee creativity. Our main contribution may lie on introduced “supervisor error bearance” as an antecedent variable to employee creativity....
Proceedings Article

The empirical study of the effect of audit quality on audit charge——through studies on accounting firms auditing public companies in 2012

Zhongfu Yu, Shuyuan Tang, Meng Zhang
Considered as a kind of compensation that audit beneficiaries pay audit providers, audit charge is one of the factors causing changes of audit quality. In order to analyze and discuss the relationship between audit quality and audit charge, the article applies factor analysis and multiple regression...
Proceedings Article

Study on the Development Trend of Students’ Physical Health Education

Quan-ling He
It cannot be optimistic about the results of students’ physical health. The health problems caused by negative events emerge in an endless stream. This makes us to think about the development trend of physical health education. Looking at the development of Physical Education and combining the characteristics...
Proceedings Article

Discussion on Teaching Reform of Financial Management Based on Practical Ability Training

Jie Xu
Financial management of practical teaching is advantageous to the close combination of financial management theory and practice. The paper aims at the current problems in practical abilities training in college financial management teaching and proposes several advices. In the teaching reform, the teacher...
Proceedings Article

The Research on Teaching Reform of the “University Computer Basic” Course In Police Active Colleges

Dongmei Yu
For university computer basic course in police active colleges, this paper studies and analyzes the exiting problems, what including the education ideas being not clear, contents divorcing from practical application, status downing et. It puts forward the countermeasures. And, it discusses how to carry...
Proceedings Article

Thinking Of Multimedia Courseware And Teaching Innovation On Vocational Colleges

Wei Zhang
Multimedia teaching has the characteristics of interest, mainly through the text, graphics, images, animation, sound, video and interactive network to the students' sense to form a variety of stimulation, make the teaching content, lively stimulate students' learning enthusiasm, effectively break through...
Proceedings Article

Excellent Local Culture To Foster The Core Values Of The Local College Students

Yanli Wang
To local geographical and cultural connotations of stretch point, demonstrates the enormous cultural significance and role of local excellent place to nurture the core values of college students, when presented with excellent local culture nurture the core values of the local college students.
Proceedings Article

The Present Situation and The Path Analysis of Leisure Agriculture Resources Development

Wu-lan-tuo-ya Bao
Leisure agriculture is the embodiment and extension of agricultural production, rural life and agricultural ecological functions.The recreational value and development potential of distinctive leisure agriculture resources appear more and more important. Leisure agriculture resource exploitation scale...
Proceedings Article

On English listening teaching for non-English major college students

Ming Fan
Language is the embodiment of human mind, an important tool for people to communicate and important carrier of consciousness. To learn English well is to ensure their condition with sufficient competitiveness. To learn a language, first is to be able to "listen" and "speak", then "read" and "write"....
Proceedings Article

The Employment Effect Of Outward FDI On Home Country

Yueming Zheng
With the implementation of “Going abroad” strategy, an increasing number of enterprises have carried out the activities of outward investment, and the effect of outward FDI on the home country labor market has aroused widespread concerns. This article will analyze this issue from the perspective of different...
Proceedings Article

The value of university social entrepreneurship education and its implementation model

Chao Gao
College entrepreneurship education embodies the important value on meeting the demand of college students' all-round development, promoting the development of higher education and the institutions of higher learning, and promoting social progress, but there are obvious contradictions between the urgent...
Proceedings Article

Promote upgrade of the enterprise culture and development strategic height of our country enterprise

Li Yao
Our country is facing a new round of important development period of strategic opportunities, and need to pay more attentions to study how to rely on cultural strength to drive productivity in market competition and to improve the overall strength and competitiveness of enterprise; This paper argues...
Proceedings Article

Innovation Theoretical Research and Countermeasure Analysis of Physical Education in Colleges and Universities

Min Ye
Improve student physique, raise the level of students' health is the foundation of sports teaching. Reasonable teaching method not only can make the teaching effect of get twice the result with half the effort, would also benefit the students for life. In recent years, with the deepening of the curriculum...
Proceedings Article

Research of Magnesium-based Alloys for Medical Applications

Jingtao Cheng
The biodegradable magnesium and its alloys are a focus of degradable biomaterials research. Their modulus and density approach the human bone’s. As implant materials, they can reduce the shielding of implants. They are also lighter than other medical metal. So, they are suitable materials for biodegradable...
Proceedings Article

Research on the effeteness evaluation of music teaching under the education reform background

Fang Yu
music education is an important component of quality education, to improve the quality of the whole people is significant and cannot be underestimated, can improve the students ' artistic quality and musical aesthetic ability, cultivate students' creativity, it also benefits for the students’ character...