Proceedings of the 2014 International Conference on Education Technology and Social Science

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90 articles
Proceedings Article

Marriage Concept of Japanese Urban Female from A Woman of Thirty

Ping Zhao
A Woman of Thirty mainly introduces two different kinds of women, one is those with achievements, and the other is housewives, who have various problems in the way to marriage. This paper is to discuss the marriage concept of Japanese urban female from this aspect and reveal the background and reason...
Proceedings Article

Analysis about current status of English phonetics in China

Chunyi Zhou
This thesis collects a number of domestic, foreign and related CNKI documents and finds many theses related to English phonetics. It classifies English phonetics according to comparative research on connotation of phonetics, basic knowledge of English phonetics and English phonetic teaching as well as...
Proceedings Article

On Application of Computer Information System in Coal Production Safety Management

Lin Zhou
With computer information system, coal production safety management can develop into an integral system. The computer is used to analyze, compute, control and carry out emergency processing so that coal production safety can gain technical guarantee. However, in terms of the combination degree of coal...
Proceedings Article

Cross-cultural Communication and Foreign Language Teaching

Song Hu
Through researching basic contents of cross-cultural communication, this paper discusses inseparable relationship between cross-cultural communication and foreign language teaching and main problems existing in current foreign language teaching, and points out the fundamental objective of foreign language...
Proceedings Article

On the Effect of Human Body Shape on Fashion Pattern Making

Hong Cai
This paper takes the fashion pattern making as object of study, focuses on consideration of the human body structure, starts from the effect of human neck, shoulder, chest, back and waist on the fashion pattern making, proceeds with detailed analysis and elaboration on the issue centering on the effect...
Proceedings Article

Research on Cultivation of Creative Class under Industrial Environment Cluster-- Take Cartoon Game Industry as an Example

Lie Chen
This research takes Chengdu national-level culture creative industry park as an example to pay attention to the current situation of cluster cultivation of creative class of Chengdu cartoon game industry under cluster environment. Through deep research on typical cartoon culture creativity enterprises,...
Proceedings Article

Comparison on Labor Dispatching between China and Western Countries and Countermeasure Exploration

Qiang Chen, Huiying Luo
In recent years, China has an extremely rapid development in labor dispatching, but the dispute never stops, as for labor dispatching, we can only standardize its development rather than give up eating for fear of choking. On the basis of analysis on development history and current status of domestic...
Proceedings Article

Analysis of Ideological and Political Education and Teaching Modes Based on Philosophical Theoretical View

Xuelian Chen
This paper first introduces the formation of Chinese ideological and political theoretical system, then analyzes in detail a series of problems faced by Chinese ideological and political education and finally proposes a series of reform suggestions on Chinese ideological and political education with...
Proceedings Article

Enhancing Normal University Students’ Career Guidance and Employment Ability

Deping Hou
In recent years, Chinese higher education has realized rapid development, especially after the employment structure reform of colleges and universities starts, the college students’ employment problem has become a hot problem which attracts the school and the society’s joint attention. Under this situation,...
Proceedings Article

The Differences Analysis on R&D Efficiency Of Research Institutions and Universities

Ming Lei, Baozhen Hou, Huiqing Gao
R&D efficiency, Data Envelopment Analysis, universities, research institutions
Proceedings Article

Analysis on Practical Application of “PK” Teaching Model in the Teaching of Calisthenics Course

Jianling Li
With the continuous development and perfection of science and technology, the teaching means are improved. The calisthenics course in colleges gradually develops from traditional teaching model and diversified direction and “PK” teaching model has appeared and used in the classroom. Through contrast...
Proceedings Article

Practice of Modern Sport Teaching Method Under the Horizon of Innovative Education

Xuehua Li
The innovative education path follows the principle of origin under the creative architecture, adopts the scientific teaching mode, cultivates the cognitive personality and creates the new teaching of sports. The sports teaching in the modern times should embody the principle of origin - innovation and...
Proceedings Article

Investigation Report on Human Resource Allocation under Low Carbon Economy

Xiaoli Liu
Low-carbon development mode has become a new rule of world economic development pattern. This report surveys industrial structure and employment structure of Sichuan Province from the perspective of macroscopic human resource allocation, and analyzes problems and countermeasures of optimizing human resource...
Proceedings Article

Exploration on ideological and political teaching modes at colleges under micro-era utterance

Yuxia Wang
With continuous development and progress in science, network application has been popularized and micro era has arrived. To improve teaching quality of ideological and political courses, contemporary colleges should carry out reform of teaching modes. This thesis discuses exploration on ideological and...
Proceedings Article

Investigation and research on public toilets in classical gardens of Suzhou

Ling Xu, Chunxiang Cao
As tourism of Suzhou develops, an increasing number of tourists are attracted by classical gardens of Suzhou and infrastructures in such gardens are also constructed continuously. Especially, with respect to public toilets in gardens, Administrative Office of Gardens pays attention to managing public...
Proceedings Article

On incorrupt government connotation of pre-Qin Confucianism’s idea of moral and profit

Shaohua Yan
Pre-Qin Confucianism’s idea of moral and profit is featured by several perspective and profound connotation. Pre-Qin Confucianism’s idea of moral and profit represented by Confucius, Menci and Xuncuis contains abundant content, such as ‘taking profits under the premise that righteousness is respected’,...
Proceedings Article

Difficulties and Countermeasures of Public Culture Construction in Rural Area

Xiangrong Zhong, Zhen Li, Yunman Liu
In recent years, the problem of insufficient public culture construction in rural area becomes more and more prominent, thus we shall be aware of importance and urgency of public culture construction in rural area. However, the public culture construction in rural area faces concept difficulty, difficulty...
Proceedings Article

Discussion on the Employment Probation Action and Its Radiation Effects

Lixin Jiang, Yang Hu, Ying Zhou
To guarantee the effect of college student employment probation action, it is required to carry out elaborate planning, careful investigation and scientific organization. Implementation of the college student employment probation action plan can give full play to its radiation effects such as guiding...
Proceedings Article

Research on Compensation and Settlement for Land-lost Residents of “Village inside City” and Survival Condition--Take transformation of Shenghua Village, Jiang’an Development Zone, Wuhan City as an example

Yanling Xu, Mingfu Xie
Through questionnaire survey, this paper mainly carried out survey and analysis on selection of compensation and settlement way, change of living condition, degree of income satisfaction, community culture construction, living habit, sense of security, and sense of belonging for transformation of Shenghua...
Proceedings Article

Analysis on Psychological Crisis Prevention of College Students Based on Classification of Localization

Tusheng Jiang
It is necessary to develop psychological crisis intervention of college students because it can promote the students’ psychological health and to have better growth. However, the psychological crisis intervention in China mainly takes examples from the west during research in idea, mode and other aspects,...
Proceedings Article

An Analysis on the “Three Independences” Teaching Reform of Physical Education at Colleges

Bihong Wang
For the physical education at colleges, the application of the teaching method “three independences” has played a significant role and attracted the attention of physical educators. On one hand, “three independences” can adequately mobilize the vitality of college PE classes and cultivate the physical...
Proceedings Article

Discussion on Key Points of Ecological Landscape Design in Downtown Landscape Planning

Ruoyao Wang
The ecological landscape design is a comprehensive subject integrated with sociology, science, art, and aesthetics. With continuously quickening of construction speed of urban environment, people propose higher requirements for living quality of urban environment. The green ecological environment, low-carbon...
Proceedings Article

Study on the Off-campus Base Construction of Innovative Experimental Areas for Legal Talent Cultivation

Huijuan Xu
The off-campus base construction of innovative experimental areas for legal talent cultivation is a new field that is totally different from the theoretical teaching of ordinary colleges and has its own distinct characteristics. The off-campus bases of innovative experimental areas for legal talent cultivation...
Proceedings Article

Analysis and Thought on Status of Folk Art in Henan

Yelu Zhang
The Henan folk art penetrates in various aspects like the social production and living, daily necessities, customs, ritual, belief and taboo, being the living fossil of Chinese history and culture. In this paper, starting from the realistic value of Henan folk value, the author deeply analyzes the status...
Proceedings Article

Research on Application of “People-Oriented” Educational View in Contemporary College Students Sports Teaching Reform

Xiaoxin Wang
Since the rapid economic development, especially in the 21st century, in addition to paying attention to the basic education of college students, the “people-oriented” idea is also highlighted. The acceptance of education is not just for entering a higher school and having living skills, but for giving...
Proceedings Article

Study on City Agriculture Model under New Urbanization of Xixian New Area

Meng Li
This paper starts from social economy, cultural resources as well as landscape and ecology of agriculture, it makes study on integration model of new area space under agricultural element. It uses modern agricultural landscape as basis and comprehensively considers coordination relation of city and town,...
Proceedings Article

Benchmarking evaluation of contractors' maturity in the implementation of social responsibility based on the management process of stakeholder

Pinchao Liao, Wenhui Liang, JiaWei Xue
Corporate social responsibility has been considered as an indispensable basis for competitiveness under the trend of globalization. Although the performance management and evaluation of social responsibility and improvement direction of enterprise development, but due to the different environmental background,...
Proceedings Article

Product Network Marketing Strategy and Design Analysis

Wei Du
Based on 4P marketing framework, this paper analyzes current product network marketing and sets up marketing network frame diagram. We formulate network marketing strategy of one product by personalized customization, product differentiation, price strategy and separate strategy in sales-expansion strategy,...
Proceedings Article

Development Opportunity and Development Direction of Vocal Music Teaching Mode in Diversified Era

Jihong Han
In the diversified era, the diversification ideas is applied in the subject in practice, and education reform provides an opportunity to vocal music teaching development and reform, the development of diversified vocal music teaching mode has become the requirements of the era development, it has important...
Proceedings Article

Discussion on University Piano Teaching Based on Modern Educational Theory

Chao Liu
In recent years, with the rapid development of economy, people's life level is gradually increasing. The pursuit of art is increased gradually. At the same time, the process of modernization of education reform is accelerating in our country, in order to conform to the trend of the present era development,...
Proceedings Article

The Study of Children’s English Teaching Methods--- Based on the Characteristics of Children’s Cognitive Development

Chunying Li
Cognitive development theory combines psychology and epistemology, and reveals the intelligence development process, emphasizes the dynamic of the cognitive activities, the initiative of the learner and the importance of the interaction with environment. Childhood, that is, 3-6 years old, is the most...
Proceedings Article

Impact Analysis of Hercynian Economic Zone on Logistics Development in Jiangxi Province

Fusong Wan
Hercynian economic zone provides a good development opportunity for Jiangxi logistics. Jiangxi has a big advantage by undertaking coastal industrial transfer and economic transformation. Product produced in Jiangxi is sold in coastal cities and even to Taiwan. International sales model creates a broad...
Proceedings Article

On Network Financial Status and Development Strategy

RenHan Zhang
Since the advent of the Internet, network economic revolution is across the world. Liquidation, network online securities, currencies, network insurance online, Internet banking, and other forms of new financial severely impact the traditional financial concept and form. Network financial era has arrived....
Proceedings Article

Villages Interest Conflict under Tourism Development--- Take Jiuzhaigou Yingge Villages and Yangshan Village as An Example

Yongqi Liao
Tourism development is one economic trend of commercial behavior, which will bring corresponding economic benefits. Village tourism development would inevitably cause village interest conflicts, and these conflicts can be divided into two main categories, namely inner conflict of villages and the conflict...
Proceedings Article

Village Folk Custom Changes under Tourism Development

Yongqi Liao
Folk custom is an important cultural phenomenon. It refers to "a country or a nation created, enjoyed, and inherited culture". "History accumulation and time's change make folk custom have heavy historic force, showing the succession of unremitting, and is connected by space and time." Folk customs are...
Proceedings Article

Shadow Effect Research in Tourism Development----- taking Lintong Jiang village site, Bian Que tomb and Lin Xiangru tomb for example

Hui Li
Through the analysis of status quo, this paper points out shadow effect problems of the three major scenic spots: Lintong Jiang village sites, Bian Que tomb and Lin Xiangru tomb, makes in-depth analysis and mining of higher level scenic spot unique tourism value comparing with other places, such as unique...
Proceedings Article

Problems and Countermeasures about Higher Vocational Business English Training Teaching

Hui Ke
Training teaching is one of the extremely important links in higher vocational business English major teaching. Compared with English talents training goal of higher vocational business, the conduct of business English professional training teaching in higher vocational colleges still exists a big gap....
Proceedings Article

Customer Segmentation Model Research Based on Organizational Customer Life Cycle in Telecom Operator

Chengrong Hu, Huaying Shu, Xinchun Qiao
As the competition between telecom operators is getting fiercer, both new market and stock of mobile communications market begin to fall, which makes organizational customers become the main competing objectives among operators. Based on the academic research results of relevant scholars and the actual...
Proceedings Article

Analysis on Investment Correlation between Hong Kong Economy and Mainland Economy

Pokwai To
Investment theory of economic integration includes analysis on static effect and dynamic effect, this paper uses analysis methods of combing with theory and practice as well as relates development state of mainland in China and Hong Kong to analyze investment correlation of economy integration in mainland...
Proceedings Article

Research on Psychological Health Problems of the Contemporary College Students

Kai Wang, Yanming Cheng
The psychological health problems of the contemporary college students mainly represent loneliness and self-abasement, weak nerves, anxious depression, unstable emotion, lack of confidence, interpersonal relation disturbance and many other aspects. This paper analyzed the characteristics to the psychological...