Proceedings of the 2019 5th International Conference on Humanities and Social Science Research (ICHSSR 2019)

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153 articles
Proceedings Article

A review of the research on equity incentive, financing constraint and absorptive capacity

Hong Xie, Qi Wang
absorptive capacity is an important part of strategic management, which is used to explain various organizational phenomena.Absorptive capacity refers to the ability of an enterprise to identify and analyze external information and knowledge by combining its existing knowledge with research and development...
Proceedings Article

The Challenge and Development of Vocational Education Under the Background of Artificial Intelligence

Jinhua Ma
With the development of artificial intelligence, vocational education is facing unprecedented development opportunities, including the support and guidance of national policies, artificial intelligence technology support. At the same time, the arrival of the era of artificial intelligence has also brought...
Proceedings Article

Macroeconomic Effects of Capital Income Tax Adjustment: A DSGE-based Numerical Simulation Analysis

Tang Mi
China's economy has already entered a new normal, and the voice of "reducing taxes and fees and stimulating economic vitality" is growing. It is urgent to improve and implement the active structural tax reduction policy. This paper constructs a multisectoral DSGE model including heterogeneous households,...
Proceedings Article

The Role of Human Capital in China's rural vitalization

Yide Duan
Rural vitalization is a major strategy to the rural development of China. High-quality human capital is a crucial support for the implementation of rural vitalization. This paper studies on the specific relationship between human capital and rural vitalization of the "five major tasks", points out the...
Proceedings Article

Research on Voting Rights Collection System

Ying Sun, Luyao Wang
This paper starts with the concept of voting rights collection system, introduces the status quo of legislation and practice of voting rights collection in China. On this basis, it analyzes the necessity of voting rights collection system legislation from two aspects, legislative significance and practical...
Proceedings Article

An Empirical Study on Financing Efficiency of Information Service Enterprises Listed on GEM in China Based on DEA Model

Yaman Huang
This paper use the data envelopment analysis (DEA) method to analyze the financing efficiency of 77 enterprises listed on GEM in China's information service industry. The empirical results show that financing efficiency of these enterprises is generally low, the financing situation is not matched with...
Proceedings Article

Research on problems and countermeasures of establishing the sharing mechanism for the high quality course resources to the colleges and universities in Heilongjiang Province of China

Qiang Yu, Lanlan Liu
The Ministry of Education of China planning to authenticate ten thousand national excellent web-based courses and ten thousand provincial excellent web-based courses in the end of 2020, the plan named “Double Million Plan”. Through the implementation of the plan is order to realize the construction of...
Proceedings Article

Research and Prospect of Digital Economy Development in Shandong Province

Zhengqian Feng, Hao Wang, Liping Wei
Digital economy refers to the economic model that takes digital technology as the core to drive the whole economic activity process and create benefits. In the future, all economic links may be driven by digital technology, digital technology will be the main driving force for world economic development,...
Proceedings Article

Scientometric Analysis of Global Flexible Display Technology

Duanwu Yan, Rui Jiang, Tiejun Li
Based on the patent data collected in Derwent Innovations Index, this paper uses scientometric analysis to visualize the patent application trends, regional distribution and R&D institutions of flexible display technology. By identifying the hot spots and frontier areas of flexible display, this paper...
Proceedings Article

Study and Practice of Innovation and Entrepreneurship Education in Vocational Colleges

Xiaonuo Zhang
This paper mainly studies the related content of innovation and entrepreneurship and innovation and entrepreneurship education in vocational colleges, analyzes the problems in current innovation and entrepreneurship, and proposes solutions for the government, vocational colleges and society, which is...
Proceedings Article

Research on the influence of netease cloud music virtual community perception on consumers' purchase intention

Hui Yao, Xiaoping Lv, Zhibo Tang
Based on the existing theoretical research and combined with the in-depth interview and questionnaire survey, the research explores the relationship among the "virtual community perception" of netease cloud music, brand attachment and purchase intention. Finally, combined with the above research conclusions,...
Proceedings Article

The Origin and stigmatization of the Image of "small Town Youth"

Ming Tu, Yilin Xia
In recent years, "small town youth" has become a remarkable audience group in the field of culture, and the controversy over the stigmatization of small town youth has never stopped, which implies the dualistic differentiation within the city. The purpose of this paper is to clarify the image of the...
Proceedings Article

Political marketing and image of Russian (in petroleum sector)

Jinling Chen
Political marketing is a new way of thinking in the context of public diplomacy. With the development of globalization and the media revolution, each country has gained a better understanding of the image and reputation of the country, which is important in international life. Political scientists have...
Proceedings Article

Construction of evaluation index system of shipbuilding powers based on reliability and validity analysis

yang Lou
Shipbuilding industry is an important pillar industry of the national economy. At present, China's shipbuilding industry is large and not strong. Research on establishing a scientific evaluation index system for shipbuilding powers can help clarify the status quo of shipbuilding industry, clarify the...
Proceedings Article

Discussion on the Problems and Countermeasures of County Economic Development in Jilin Province

Yuan Gao, Zhiping Zhang
The county economy of Jilin Province has developed rapidly after the development strategy of “county breakthrough” in 1998.In particular, after the expansion of Quanqiang County in 2005, Jilin County took economic development as its top priority. As the county GDP grows rapidly,its comprehensive economic...
Proceedings Article

Research on the cultivation of college students ' socialist core values from the perspective of communication

Mingyan Lai, Kaiyuan Liu
Abstract:China is in an important stage of building a well-off society in an all-round way, and the impact of socialist core values on the public is becoming especially the active youth group and the generation of contact with the growth of new media, the cultivation of contemporary college students...
Proceedings Article

A study on the relationship between Customer Misbehavior and Turnover Intention of Hospitality employees- the self-efficacy as moderator variable

Chia-Wei Chao
While customer misbehavior, turnover intention and self-efficacy have been extensively investigated, the relationship between the above three research fields is relatively unexplored. This paper studies the three constructs relationship and moderating of self-efficacy situation. Using the hospitality...
Proceedings Article

A Study on the Relationship between the Self-Efficacy and Occupational Choices of Tourism Department Students - the Internship Satisfaction as Mediating Variable

Chia-Wei Chao
While self-efficacy, occupational choices and internship satisfaction have been extensively investigated, the relationship between the above three research fields is relatively unexplored. This paper studies the three constructs relationship and mediating of internship satisfaction situation. Using the...
Proceedings Article

Reform and Opening up and Socialism with Chinese Characteristics in the New Era

Hua He
Socialism with Chinese characteristics in the new era is not born out of air, it is the result of successive efforts and hard work made by several generations of the Chinese people. Reform and opening up are closely related to socialism with Chinese characteristics in the new era ,which agitate and push...
Proceedings Article

A Study on the Impact of WeChat Friends’ Characteristics on Consumer Sharing Intention under the SoLoMo Mode

Xiaoping Lv, Lisha Chen, Yan Liang
Under the mode of SoLoMo, more and more enterprises and merchants spread marketing information through WeChat. At this time, consumers are not only recipients of information, but also distributors of information. However, at present, most enterprises ignore the character of consumer as an information...
Proceedings Article

How the Chinese Film Show the Cultural Self-confidence in the New Era

Zifei Kong
Culture is the soul of a country and a nation. Cultural self-confidence is the full affirmation to the cultural value of a nation, a country and a political party. President Xi Jinping said, strengthening cultural self-confidence is a major issue concerning the national fortune, cultural security and...
Proceedings Article

RETRACTED: Analysis on Research Frontiers and Hotspots of “Artificial Intelligence Plus Education” in China---Visualization Research Based on Citespace V

Jing Liu, Ruyu Xie, Anling Song
This article has been retracted: please see the Atlantis Press Policy on Article Retraction and Withdrawal (https://www.atlantis-press.com/policies/article-retraction-and-withdrawal). Following the authors' and the conference editors' request, this article has been retracted due to serious errors...
Proceedings Article

Making Better Advertisements with Multimodal Communication-Taking Car Advertisements as Samples

Ruofan Yang
In contemporary society, the strategy of multimodal communication has been adopted by more and more industries, including advertisements industry. In this paper, the author tries to use multimodal communication theories to analyze dynamic video advertisements. With the help of Systemic Functional Semiotics...
Proceedings Article

Study on Mixed Ownership Reform Modes——Cases Analysis Based on Central State-owned Enterprises

Hao Shen, Meiying Yang
The mixed ownership reform of state-owned enterprises has experienced more than 30 years of exploration and practice. Since the 18th CPC Central Committee, three batches of mixed ownership reform pilots have been carried out, and a number of advanced models and experiences have been formed. However,...
Proceedings Article

Research on education activities based on red resources

Hong Yang
Abstract.The paper expains the red spirit, positive energy,ect. afetr IF&PH is defiined. And, the disadvantage of ideological and political education based on traditional way is analyzed before it is pointed out that the ideal and faith education and the psychological health education are influenced...
Proceedings Article

Discussion on Project Complexity

Yawen Zhong, Shu Tang
When decision-making and goal realization are related to complex projects, it is important for project managers to understand complexity. As projects become more and more complex, people pay more and more attention to the concept of project complexity, because it has an impact on the project management...
Proceedings Article

An Empirical Study of Learners Agency and Identity in Project-based Learning

Mingmei Du
Abstract.This paper aims to explore the status quo and changing situation of Chinese college Student’ agency, identity and attitude in Project-based Learning (PBL). Based on the activity theory, a 12-week classroom project teaching empirical study was conducted on a class of 40 students in a Chinese...
Proceedings Article

Investor Sentiment, Government Control and Corporate Investment Efficiency

Xiaoxi Chen, Lili Zhang, Yingming Wang
Based on the underlying assumptions of investors' bounded rationality, this paper analyzes the impact of investor sentiment on corporate investment efficiency from the enterprise level; and it studies whether the different degrees of government control can influence the impact process. Research shows...
Proceedings Article

The Study of the Bilingual Education Policy in China

Shanxiu He, Yuanhua Sun
English-Chinese bilingual education has received extensive attention in China, it is also an important part of Chinese education reform. This paper analyzes the current situation of English-Chinese bilingual education. The paper presents details analysis of the orientation of bilingual education policy,...
Proceedings Article

Explore ways to improve customer delivered value in the context of Internet

Cencen Du, Anfu Yuan, Peiying Ye
In the context of economic globalization, with the rapid development of the Internet, the competition among enterprises is becoming increasingly fierce. Enterprises are facing the competition of local enterprises, but also facing foreign capital, and the increasingly changing needs of people also make...
Proceedings Article

Study on the construction of campus culture in higher vocational colleges "to educate people with culture and morality"

Zhen Li, Yijuan Li
Under the guidance of socialist core values, campus culture of higher vocational colleges should have its own cultural characteristics, form cultural characteristics different from those of ordinary colleges and universities, form its own unique campus culture so as to play the role of cultural education....
Proceedings Article

The Variation of The Chinese Image in The Community Consciousness about Tang Poetry

Yi Zhang
As a medium Tang poetry construct the classical form of the pan-east Asia community dominated by the main body of the image of "China", which was successfully expressed and disseminated under the complicity of the literary group of tang dynasty. It is a universal ideographic mechanism of cultural communication...
Proceedings Article

Research on the Effective Mechanism of Risk Management in Private Schools

Juan Gao, Jing Chen
Based on the particularity of private schools, there will be many uncertain potential risks in the management process, which will hinder the development in varying degrees, and also have a huge impact on the long-term strategic goals of private schools. This paper presents the background and the potential...
Proceedings Article

Study on Bicycle Parking in Sharing Economy: Trilateral Cooperation Game and Collaborative Governance

Lulu Shi, Yifeng Wang
While sharing bicycles brings convenience to people's lives, the public’s illegal parking takes up public roads, making the game between local government and the public more prominent. In the past, most of the studies considered that the public, local government, and enterprises should be co-governated,...
Proceedings Article

What Attracts Me to Stay? A Qualitative Study on the Destination City Choice of the College Graduates

Wenshi Li, Yan Xiang, Jinjin Chen
Retaining university students after their graduation is one of the goals pursued by many cities. Understanding the college graduates’ willing to stay is of great benefit to the task improvement. Drawing on in-depth interviews with 9 college graduates who stayed in Quanzhou city where their universities...
Proceedings Article

Research on Gold Classroom Construction of Engineering Majors under the Background of Emerging Engineering

Yan Jing, Shuwang Chang
Guided by the trilogy of emerging engineering construction and 40 items of higher education in new era, the novel concept of classroom teaching, namely student-centered, outcome-based and aimed at creating gold courses, has been updated and established. The reforms of classroom teaching of professional...
Proceedings Article

The discovery about the commonness of Six Dynasties' aesthetics of literature and art and ideological system's methodology———the traditional contexts' characteristics of philosophy and value research contained in Wen Fu, The Literary Mind and the Carving of Dragons and other literary works

Jiyong Yang, Xianjie Yang
This research analyses the literary theory in Six Dynasties', and find the combination style and methodology value of Wen Fu and Wen Xin Diao Long is not one fold, but shows the metaphorical excellence in expressions, which governs many other esthetical principles. The methodology inspires people not...
Proceedings Article

A Study on the Development of Aboriginal Culture and Tourism Industry – Case Study by Huanshan Tribe in Taiwan

Chu-Chu Liao, Ying-Xing Lin
The aim of this study is to explore the cultural changes and conflicts faced by indigenous tribes in the development of tourism industry. In this study, the indigenous people of Huanshan tribe in Taiwan were selected as the subjects of the study, and the results of literature analysis and field survey...
Proceedings Article

A research on graphical representation teaching practice of university students' career planning

Pei XU
The career planning for university students is a course that assists college students to set career aims and make vocational plans based on their own characteristic. In the teaching process, the pictorial method could realize the self-concept of students, which is developed from the schematism definition...
Proceedings Article

The United States Economy in 2019: Moderate Growth, Flexible Monetary Stance and Fluctuating Financial Market

Shuyu Wang
The US economy has experienced strong growth in the second half of 2018. The domestic and outside risks are about to be balanced. We have the following views on the US economy in 2019. 1) Supported by solid increase on wage, the private consumption will be the driving force of the real economy. Although...
Proceedings Article

A Study on the Practice of Ideological and Political Education in Colleges and Universities in the New Era

Hua He
Labor plays an important role in the whole human society, especially today. It can be said that without labor, there can be no modern society. In the network information society, people demand higher creative labor, but ignoring the general labor and its education, which is related to the growth of young...
Proceedings Article

The Analysis of Polysemy from the Perspective of Decategorization

Hongyan Lu
The cognitive semantics shows reasonable interpretation power as to the relations among the senses of each polysemous word by applying the prototype category theory, while it is far from enough as to the forming procedure of polysemy. Linguistic decategorization is a vital part of the linguistic categorization...
Proceedings Article

Sufficient Exposure to New L2 Input Produces More Acquisition than Comprehensibility in Discourse with EFLs: Hybrid of “Macro-Social Factors”, and “Interactional Input Modifications” with Exposure to New L2 Input

Bai Chen
The study aims at examining the role of frequency of L2 exposure combined with interactional input modifications and macro-social factors in achieving more real bilingual acquisition than sole comprehensibility in the setting of Second Language Acquisition. As EFLs speaking Mandarin as the first language...
Proceedings Article

Analysis on the Factors Affecting the Wage of Peasant laborers under Regional Segmented:Based on HML

Meng Zhang, Hong Feng
The number of peasant laborers is large, the wage income level is relatively low, and the gap in wages in the labor market caused by regional segmentation is more obvious in China. The results of HLM (hierarchical linear model) show that the ICC value of wage in different provinces is 8.4%, with significant...
Proceedings Article

Mimicry-a Strategy for the Self-Reconstruction of Maxine Hong Kingston in The Woman Warrior

Qian Wang
As one of the most famous works in Asian American Literature, The Woman Warrior has been criticized from many aspects, like from the perspectives of feminism, deconstructionism, postmodernism… This paper tends to analyze it by applying the method of post-colonialism in order to interpret Kingston’s “distortion”...
Proceedings Article

The Exploring of Electronic Waste Recycling in Chongqing

Haojie Xu, Qiancheng Wei, Yuxin Liu
As a resource, electronic waste has considerable recycling value, while with the high requirements of recycling technical, if e-waste is not properly handled, the resource would become a hazard. As the largest developing country in the world, China will be one of the largest producers of electronic waste...
Proceedings Article

Development and Innovation on Educational Management

Tao Wang
Under the background of the torrential information of the times, our country is development sustainably and rapidly in aspects such as economy and politics. Accordingly, the demand for talents is on the increase. Therefore, it is necessary for educational management to be upgraded and extended whether...
Proceedings Article

Internet Virus Spreading and Control Based on Complex Network Theory

Tao Wang
Based on complex network theory and a full understanding of the characteristics of internet complex network, this article gives an overview of epidemiological models of computer virus spreading, the virus spreading model of e-mail, the spreading models of stochastic constants, interval models and the...
Proceedings Article

Research on the Reform of the Education of Innovative and Entrepreneurial Talents Majoring in E-Commerce in Higher Education Institutions

Hui Zhang
With the development of the times and the remarkable progress made in scientific research technology, the requirement for talents majoring in e-commerce in higher education institutions is becoming higher and higher. Accordingly, the reform of the innovative education of talents majoring in e-commerce...
Proceedings Article

Teaching Research on Motion Graphic Design Course with Micro-course as Supplement and Project as Driver

Xiangyu Zhang
Motion graphic design is a comprehensive interdisciplinary subject of dynamic vision. The two means of taking the project as the driver and using micro-courses have their own advantages and weaknesses. Therefore, this paper explores how to teach the motion graphic design course supplemented by micro-courses...
Proceedings Article

A Comparative Study of Time Management Self-Monitoring between Left-behind Children and Non-left-behind Children of Different Guardians——A Case Study of Panzhihua City as a Labor Importing City

Youli Kang, Zhao Kang, Shiqiang Luo
Objective: Comparing the time management self-monitoring difference of left-behind children under different guardians and non-left-behind children, assessing the time management self-monitoring level of left-behind children and providing a reference basis for the intervention study. Methods: Using stratified...
Proceedings Article

Wang Zengqi's Literary Thought

Xiaojing Liu
Wang Zengqi has formed his own set of literary and artistic thought system in his long-term writing practice. This system includes: 1. Literature and art are the expression of emotions and the transmission of ideas; 2. Language is the essence of fiction; 3. Literature and art have not only aesthetic...
Proceedings Article

HRM Strategies for Enhancing Competitiveness of Culture Creative Industry: Based on Literature Reviews

Yu Song, Guang Chen, Yuchen Zhang
This paper explores the development of cultural and creative industries in China and primarily the relevant literatures have been sorted out. Focusing on promoting industrial competitiveness, it concludes that HRM is of the utmost importance for the industries. The study symmetrically reviews literatures...