Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)

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102 articles
Proceedings Article

Study on the Marketing Strategy of Government Public Service Based on People's Livelihood Demand Orientation

Yan-Song Li, Wen-Qin Jiang
Of view, the government's public service proposed the marketing idea and method to solve the problem of government public services, and the relevant model was established, using marketing strategies for the construction of a service-oriented government. 4 p marketing mix including the following four...
Proceedings Article

Young Adult Muslim Consumer Intention to Purchase Halal Cosmetics: Application of the Theory of Planned Behavior

Nurhadiati Endah, Sri Daryanti, Sri Rahayu Hijrah Hati
This study strives to examine the impact of subjective norms, perceived behavioral control and attitude on customer intention to purchase halal cosmetics among young adult Muslim consumers. Data was collected via an online survey from 165 young Muslim consumers. The results demonstrate that attitude,...