Of view, the government's public service proposed the marketing idea and method to solve the problem of government public services, and the relevant model was established, using marketing strategies for the construction of a service-oriented government. 4 p marketing mix including the following four...

This study strives to examine the impact of subjective norms, perceived behavioral control and attitude on customer intention to purchase halal cosmetics among young adult Muslim consumers. Data was collected via an online survey from 165 young Muslim consumers. The results demonstrate that attitude,...