With the rapid development of the cross-border online shopping market, virtual experience has increasingly been the object of study in recent years. A growing number of studies have reported the positive effect that virtual experience can have on a user’s mood. However, few studies have investigated...

The sale processesof perishable goods are divided into two stages (pre-sale stage and spot sale stage) to research the retailers’ buyback strategy under uncertain demand conditions.This paper establishes a single pre-sale strategy model and a joint strategy model of pre-sale and buyback,and studies the...

The main goal of establishing network marketing performance evaluation system is to evaluate whether the network marketing activities carried out by enterprises have achieved the expected results. In this paper, we design some indexes from the aspects of cost, output and competitiveness. Combining the...

It was found that traditional predicting models of coupons could only process small-scale data, thus were unable to precisely predict whether consumers would use new digital coupons in the future. By introducing the feature engineering and the machine learning algorithm of Extreme Gradient Boosting (XGBoost),...

The aim of this article is to help Chineseplace brand get the host country consumers’ acceptance and recognition. Through literature review, the research shows that explicit culture integration strategy, behavioral culture integration strategy and implicit culture integration strategy are the three components...

The aims of this article is to use the home country culture to shape international brands to help the brand internationalize. Through literature review, this paper puts forward the conceptual model of home country culture. This paper argues that home country cultural resources including cultural symbols,...

In this paper, we studied that how node properties and word-of-mouth type influenced the spread of word of mouth. First of all, according to previous research, we embedded all kinds of influencing factors like word-of-mouth type and customer recognition in the word-of-mouth spread model on the basis...

This article used complex networks and other tools to study how word propagation affects different characteristics of source networks in complex networks. First, based on the previous research, we integrated the SIR virus transmission model with various factors that influence the spread of word-of-mouth...

“Sharing economy” makes more efficient use of unused assets, resources, skills, and time. “Sharing” advocates value comes from the creation of consumers, businesses, and other stakeholders. Look back to the past, many researchers explored the current situation and achievements of industrial value creation....

In recent years, with the fast developing of capital market, requirement on audit quality of listed company is China is getting stricter and stricter. It has been a focus of all fields about how to optimize the audit market structure to adapt the demand of benign development of audit market. This article...