Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)

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153 articles
Proceedings Article

Development and Future of the Department Store Industry in Taiwan

Hsiung-Shen Jung
In recent years, Taiwan's department store developed its management strategy from homogenization to differentiation, furthermore, to large-scale chain. Traders adopt to cooperate technically or financially, as its development characteristics. This article is for the origin of Taiwan's department store...
Proceedings Article

Granger Causality Test Analysis Spillover Effects on SFTZ to Ningbo Economic Growth

Yue Guo, Jiake Yuan, Yuqi Pan, Tailai Guo
Setting up Shanghai free trade zone (SFTZ) opened a new era opening to the outside, which was also the booster of accelerating China's participation in the world economy. SFTZ have done many institutional innovation, and have brought great influence to the surrounding cities. As the important port city...
Proceedings Article

Research and Exploration on the Training System of Applied Talents Based on Engineering Education Accreditation

Xiaobo Wang, Yi Zhang, Liuqing Zhang
Engineering education accreditation is a major reform of higher education projects. With the continuous reform of engineering education and the sustainable development of society, the idea of engineering education accreditation has been fully applied in all kinds of skilled personnel training system....
Proceedings Article

Exploration on the Cultivation of Innovative Ability of Military University Students

Xiaoming Zhang
Focusing on the problem that cadets are unwilling, afraid and do not know how to innovate due to the enclosed environment, their blinkered way of thinking and lack of innovation skills, based on "elite education with tutorial system" and "management mechanism of self-organization", the paper creates...
Proceedings Article

On the E-learning Technology of Education in University

Fei Long
The emergence of E-learning technology provides many approaches for the learners interacting with multi-media, which could be used in various teaching methodologies, however, it is not applied extensively in the educational field, since the lack of necessary digital literacy of teachers and learners....
Proceedings Article

Boundary Characteristic Research of Green Manufacturing System

Ping Tao, Gang Zhao
It is of utmost importance for the analysis and construction of green manufacturing system to correctly recognize the boundary of the green manufacturing system. This article firstly expounds the concepts of manufacturing system boundaries. Through the analysis of resources and environmental constraints...
Proceedings Article

A Study on Social Cognition of Wechat Virtual Society and Undergraduates

Gang Lan
With the rapid development of intelligent technology, in promoting social progress at the same time, its negative impact can't be ignored. Based on the strong connection - the weak connection social theory as the foundation, through the empirical analysis found that WeChat virtual community influence...
Proceedings Article

A Framework of Building Effective MOOCs

Ming Zhao, Jing Wu, Xiaodan Huang
Massive Online Open Courses or MOOCs might be one of the most popular ways on e-learning, which facilitate to access quality education for learners residing in far or disadvantaged areas. MOOCs have several modes for providing learning resources, but not all courses could meet student goals. To MOOCs...
Proceedings Article

Research on the Student Centered Teaching in the Course of Principles of Electric Circuit

Yumei Li, Tao Wu, Anren Ma
How to guide the ordinary college students to learn the content of the electric circuit course well has been a challenge for teachers. As we all know it is imperative to improve the teaching method here and now. According to the characteristics of the circuit course, developing the students centered...
Proceedings Article

Analysis and Reference of Renewable Energy Development in Developed Countries

Jie Meng, Ran An
The development and utilization of renewable energy sources and increasing the proportion of renewable energy in energy production and consumption structure is one of the ways to reduce greenhouse gas emissions. At present, the development of renewable energy in the world is widely concerned by many...
Proceedings Article

Research on Chinese University Governance for Open Education

Yun Yuan, Xingqiang Du
Reform on Chinese universities' governance mechanism and structure is not only the respond to the trend of streamlining government and delegating authorities, but also the way to tackle new challenges on universities, mainly from the perspective of open education. Suggestions on governance structure...
Proceedings Article

Government Roles in the Industrial Generic Technology Innovation Research

Chunyan Wei, Zhaoyou Li
To eliminate "the double failure" in the process of industrial generic technology innovation obstacles, the government needs to play a role in the innovation process. This paper adopts the view of technology process theory, taking the stage of innovation decision-making, the stage of innovation and development,...
Proceedings Article

Reform and Practice of Cultivating Talents Majoring in Mechanical Design, Manufacturing and Automation in Local Application-oriented Institutions

Guangming Cao, Junsheng Jiang, Changchun Wang, Peng Zhang
Based on the requirement of high-qualified applied talents by the Shandong "Blue and Yellow" Regional Economic Construction Strategy, the mechanical design, manufacturing and automation specialty of Weifang University, fastens on a notion of the democratic ideals of openness, strengthens the School-enterprise...
Proceedings Article

The Construction of the Discourse Right of Ideology in Colleges and Universities in the New Media Era

Yan Dong
Constructing discourse right of ideology can help to play the role of ideological and public opinion in colleges and universities in the new media era, and promote thigh moral values establishment and people cultivation. The construction of discourse right of ideology in colleges and universities are...
Proceedings Article

The Application of Modern Education in General Biology Course

Hongwei Wang, Likun Yang, Shaoying Xing, Duanbo Cai, Jianxia Wang, Huichao Shen
With the development of global integration, more attention is paid to the modern teaching. The mutual fusion to modern teaching and biological course, bilingual teaching, multimedia teaching and the combination of general biology course, is an effective way to modernize the general biology course. This...
Proceedings Article

Agricultural Vocational Education in Developed Countries with Reference to Beijing Urban Agriculture Development

Xiaodi Wang, Yanjun Liu, Jie Meng, Yuan Zhang
The goal of urban agriculture construction in Beijing is adhere to the economic, political, cultural and social construction around development theme. Moreover, through innovating as driving force to promote reform development, Beijing agricultural vocational education should construct system and mechanism...
Proceedings Article

From Mechanical Spraying to Electrospraying-Advanced Technology Teaching in Higher Education

Yonghui Wu, Hanfang Li, Jing Ma, Jinxin Xu, Dengguang Yu
It is important to explain the advanced nanotechnology to the college students in higher education for training their creativity and arousing their learning interests. In this paper, a new method was developed for teaching the new technology in a vivid manner. The results demonstrated that an analogical...
Proceedings Article

The Countermeasures of Academic Journals to Deal with Illegal Agencies and Fake Websites on the Legal Liability of Network Service Providers

Jingjing Li, Shengyun Sun, Zhiguo Wang
In order to control the infringement act thoroughly, we must effectively fight against infringers, including prevention in advance, interruption when the infringement occurs and strict post-treatment, thus making the network service provider assume their due legal liability. This paper discusses the...
Proceedings Article

Research on Flipped Classroom Model and Teaching Platform for Software Engineering Professional

Haixia Sun, Deqing Zhang
The flipped classroom is a kind of teaching model of learning first then teaching, in order to get the good teaching result for the flipped classroom, on the one hand, we must make sure that the students can get the good learning result before the class, which is the premise and base for the classroom...
Proceedings Article

On Communicative Translation of Chinese Political Discourse

Jun Chen
The paper explores the communicative translation principles of Chinese political discourse, which serves as one of the important platforms for China's global communication. It argues that the traditional source-text-oriented view of translation may hinder the audience's sound understanding of the complex...
Proceedings Article

A Comprehensive Analysis of Venture Capital Double Game

Jixia Xiong, Yanxia Lyu, Tengfei Huang
This study aims to search for the strategy basis and influencing factors of investors, venture capitalists and entrepreneurs in venture capital, so as to promote the healthy development of the venture capital industry through corresponding institutional arrangements. We make a comprehensive game model...
Proceedings Article

The Teaching Reform Practice of Curriculum of Steel Quality Inspection Based on Professional Core Competence-oriented for Application-oriented Undergraduate Education

Bing Liu, Yan Liu, Wanjun Zhu, Yingying Li
The paper introduces basic ideas and methods of teaching reform of the applied undergraduate colleges' theoretical course, The Rolled Steel Quality Inspection, taking advantage of the organic combination of theoretical teaching and practical teaching and effective ways to improve students' initiative...
Proceedings Article

Research on the Training Mode of Engineering Master Degree in Private Colleges and Universities Based on Innovation and Entrepreneurship-Taking Xijing University as an example

Jingfeng He
Under the background of "mass innovation, people's business", national Colleges and universities have carried out innovation and Entrepreneurship Education. Cultivation of Engineering Postgraduates in private colleges, this is an important measure of graduate education reform in china. How to improve...
Proceedings Article

The Research of School-enterprise Collaborative Education Platform Construction of Universities and Colleges under the Background of "Double First-Rate" Construction

Xu Liang
Under the background of "Double First-Rate", the training of talents in advanced colleges and universities began to move towards a new stage. This article is mainly for the study of the training of applied talents, bringing out of the idea of the construction of School-enterprise collaborative education...
Proceedings Article

Influence Factors of Teachers' Pro-Industry Professionalization: Linear Structural Analysis

Chun-Mei Chou, Chien-Hua Shen, Hsi-Chi Hsiao, Tsu-Chguan Shen, Yu-Jen Tsen, Kuan-Fu Shen, Su-Chang Chen, Hsiang-li Shen, Jia- Ming Chen
The paper examines 322 teachers' pro-industry professionalization and its influencing factors to serve as a school reference. The results show that teachers' pro-industry professionalization and its influence pattern, teaching self-efficacy has a significant effect on industry experience, but does not...
Proceedings Article

Effective Employment of Presentation in Business Japanese Teaching

Kun Xu
The paper analyzes the problems of presentations in business Japanese teaching, discussing how to guide students to presentation and cultivate students' autonomous learning ability better, in order to make better use of presentations. The presentation conducted by students and guided by teachers is a...
Proceedings Article

Research on the Occupation Career Planning of Cadets

Yanbin Shi, Lijuan Pan, Guangyu Wang, Changchun Deng
The aim of this study was to construct the occupation develop route, and to help individual cadet to find out and assess internal and external quality of environment, realize the self-value effectively. On the background of officer professionalism, the work presented in this paper focuses on several...
Proceedings Article

The Study on the Pilot's Selection and Reservation Based on Human's Theory of Heredity

Shunchuan Gao, Feng Tian, Yingzhi Ma, Yanbin Shi
Because the involvement of pilot cultivation is very costly, so how to make an accurate selection and advanced reservation of pilots is a valuable study topic, how to choose a promising pilot is an important job for aviation field to increase the profits, reduce the risks, how to select the talent teenagers...
Proceedings Article

Research on the Convergence of Regional Economic Growth in China

Jiajin Bao, Jingzi Wang, Yingjun Mo, Chuangui Tong, Cheng Liu
The study was designed to analyze the economic growth convergence from year 2008 to 2015 in 19 coastal and border provinces (districts) in China. To provide a more comprehensive and objective analysis on the economic growth, we collected real GDP per capita of 19 selected provinces in the 8 years, and...
Proceedings Article

Study on the Design of Bed and Breakfast in Rise of Non - standard Accommodation Boom

Ren-zhi Tao, Ming Chen
Starting from the development of domestic and foreign research, this paper finds out the common problems in the design and construction of the Chinese B&B. By analyzing the typical cases of the excellent B&B projects, it puts forward the rational and distinctive policy and explores sustainable development...
Proceedings Article

Study on Pricing Decisions of Cold-chain Logistics under Imperfectly Competitive Market

Shusheng Sun, Kui Wang
Cold-chain logistics exists throughout people's daily life. Numerous cold-chain logistics enterprises continuously look for methods of cost reduction and profit increase costs in business process. Pricing is the most important part involving each enterprise which participates in the whole process of...
Proceedings Article

Research on the Application of STC Operator Method in TRIZ Innovation Theory

Yuyan Li, Kai Guo, Xiangmin Zhang
Smart phones in the design level of innovative space is getting smaller and smaller, and TRIZ innovation theory can quickly solve the problem of invention and technical innovation. This paper using the STC operator method, from the three dimensions of the smart phone size, standby time and cost, do the...
Proceedings Article

A Practical Exploration of the Moral Education for Foreign Language Majors

Yunfei Ma
Moral education is an indispensable part of higher education. According to the characteristics of foreign language majors, employing the talent cultivation mode - the combination of moral education and professional education is not only beneficial to the development of moral education, but also to make...
Proceedings Article

The Research on The Basic Modeling Education of Design Universities

Meiying Yin
Basic education is the most fundamental thing in design education. That is to say, is it suitable for colleges to stick to the repeated painting learning education when training innovative thinking if they were already familiar with it? Does this consistent way of education limit the students' ability...
Proceedings Article

The Impact of Procedural Justice in Promotion on Job Engagement: From the Perspective of Chaxu Climate

Qingjuan Wang, Ying Li, Zheng Zhu
As a universal phenomenon in Chinese society, guanxi is a powerful tool which influences daily management practices in China. The different interaction patterns caused by guanxi may damage employees' perception of fairness in promotion procedures and decrease their job engagement. The aim of this study...
Proceedings Article

Studies on Spatial Structure of Tourist Attractions in Edge-Typed Tourism City-A Case Study of Ankang

Teng Ma, Xing Wang, Beipei Tang, Baigang Zhang, Yang Rui
Taking Ankang as a typical case of edge-typed tourism city, we analyze the compactness, agglomeration, differentiation characteristics of its class-A tourist attractions spatial structures and explore the spatial path out of the edge of the plight for edge-typed tourism city, basing on the spatial statistical...
Proceedings Article

Research and Application on Teaching Mode Based on New Media

Keliang Jia
In order to guide students rationally to use the new media platform, according to the characteristics of new media, the paper combined the constructivism and blended learning theory, then designed a blended teaching model based on the new media and built a new media teaching platform, finally designed...
Proceedings Article

Exploration of Innovation in University's Ideological Education-A consideration based on media ecology synergy theory

Chunyan Li
The aim of the article is to explore the ideological education conducted in Chinese colleges and universities at present and search for new approaches to improve teaching effects. Using media ecology synergy theory for reference, the study also adopts the methods of theoretical interpretation, literature...
Proceedings Article

Transforming Needs and Countermeasures of Old Communities-A Case Study of Dalian in Liaoning Province

Xiaonan Fan, Chong Feng, Weihua Yang
According to the appropriate dimensions offered by World Health Organization (WHO) and American Association of Retired Persons (AARP), this paper make the transforming need dimensions for old communities in Dalian, China. And we carry out a survey in 50 communities in Dalian, covering four districts...
Proceedings Article

Problems and Countermeasures about the Deep Integration of Information Technology and Continuing Education under the New Normal

Lixin Wang, Chonggang Fu
The inherent characteristics of continuing education and the strategic demand of innovation driven under the new normal of economy condition put forward higher requirements for the integration of continuing education and information technology. The integration of information technology and education...
Proceedings Article

Research on Evaluation of Morality and Ability of Teachers in Universities Based on the Perspective of Data Mining

Li Tang, Caiyun Zhou, Li He, Shuhua Zhang
The evaluation of professional morality and ability of teachers is an important part of management in the colleges and universities. Focusing on the evaluation of teachers in Chinese universities, this paper designs an evaluation model, and constructs an evaluation metrics from the perspective of data...
Proceedings Article

A Descriptive Statistic Analysis Based on the Operation of Public Bicycle in Shenzhen

Yuxin Yang, Xinyi Zeng, Ling Lv, Yali Peng
Currently, traveling by bike has been widely accepted by the public. However, the public bicycle system is in need of an optimization scheme owing to its poor operating efficiency. In this paper, real operating data of Shenzhen city public bicycle system during July 2016 are used as the data bases, all...
Proceedings Article

On the Way to the Multilingual Dictionary of Proverbs: Sociolinguistic Experiment and Internet Resources

Marina Kotova, Olga Raina, Olesya Sergienko
The method of one sociolinguistic paremiological experiment used in this research opens new innovative ways to determine a proverbial invariant in a reflection of Russian paremiological minimum in Slavic languages. In order to solve the problem of the invariant identification, the authors applied 2 criteria:...
Proceedings Article

Research on Human Resource Management Innovation and Development

Xiu Lu
With the rapid development of economy, human resource management (HRM) has been paid more and more attention by many enterprises, and some schools also put HRM as an independent subject. People's understanding of the "human resource" is no longer stuck in the traditional "labor cost" level. Through in-depth...
Proceedings Article

Study on the Influence and Countermeasures of MOOC on Higher Education in China

Peiping Zhu, Qionghui Wang, Yao Dong
This paper summarizes the present situation of MOOC and higher education in China by literature research, questionnaire survey, empirical research and other methods, introduces the characteristics of MOOC, the problems of higher education in China and finds the impacts of MOOC on higher education in...
Proceedings Article

An Empirical Study on the Influencing Factors of Industry Income-Simultaneous Study of Personal Characteristics and Industry Characteristics

Kangyin Lu, Manxue Chen, Mi Guo, Chengcheng Tao
Based on the 2003 and 2009 Urban Household Survey micro data as the research sample, this paper used the two-stage regression method to examine the influence of personal factors and industry factors on the industry income. The study shows that the personal characteristics and industry characteristics...
Proceedings Article

An Empirical Research on Female Income

Manxue Chen, Kangyin Lu
Female income is one of the important factors that reflect the social status of women. By employing Nationwide Survey on the status of Chinese women, this paper analyzes female income and its influence factors through correlation analysis and multiple linear regression analysis. The results suggest that...
Proceedings Article

Rational Analysis of the Power and Role between Teachers and Students

Fang Li
The evident disparity in power and status between teachers and students is concretely showed in the interpersonal interactions between them during class. We need to find out the optimum cut in point between power control and equal cooperation. To seek the cooperation and equality between teachers and...
Proceedings Article

Analysis on the Current Situation and Strategies for the Cultivation of Logistics Talents in Linyi-Take the case of Linyi commodity city

Lei Wang
The development of logistics in Linyi needs advanced management experience. We should use the logistics management experiences of other major cities in China and of other countries for reference, and change the "enterprise logistics" into "logistics enterprise". All above reflects the reform of logistics...
Proceedings Article

Market,Government Regulation and Academic Corruption

Huilian Hu
Academic shapes national spirit, and academic development determines the future of a nation. At present, academic corruption is very serious and universal. For the long-term development of the country and the nation, we must take this issue seriously. This paper, through the description of the phenomenon...
Proceedings Article

Research on the Blending Case Teaching Method in Military Theory Course

Fei Li, Rong Hu, Jianbo Hu
Case teaching method can inspire students' thoughts, focusing on cultivating students' ability to analyze and solve problems. In view of the existing problems in the process of case teaching, this paper puts forward the mixed case teaching method in military theory course based on the discussion of the...
Proceedings Article

Research on the Construction of the Tax Case Database

Li Liu
We should vigorously promote the construction of the case base of tax science in order to speed up the reform of the case teaching reform of tax administration in China. In case database construction, thinking the contents of tax professional construction of case base is proposed from the design of case...
Proceedings Article

Practice and Exploration of Creative Thinking Training in Environmental Design Teaching

Jiao Zhang, Jingjing Zhang
Based on the theoretical platform of creative thinking research, this paper starts from the relationship between creative thinking and environmental design, and uses methods like empirical research, case study and experience summary to discuss the connotation, logical relationship and thinking characteristic...
Proceedings Article

The Research of Undergraduate Engineering Education Based on the Students' Ability to Solve Complex Engineering Problems

Shuying Chen, Lei Chen
Since the beginning of China's engineering education accreditation, especially after China's accession to the Washington Agreement, the ability to solve complex engineering problems has become the basic orientation of undergraduate engineering education. This paper analyzed the basic requirements of...
Proceedings Article

A Comparison of the Chinese and American Undergraduate Syllabi in Regard to Their Content and Style

Zhencong Liu, Tong Jia
This paper aims to compare the Chinese and American syllabi for undergraduates in regard to their content and style. 36 syllabi of various majors in different universities were collected and compared. It was found that the common components in both Chinese and American syllabi are heading, course introduction,...
Proceedings Article

The Social Education Function of Hezhen Nationality Folk Proverb

Guang Yang, Hejiang Wang, Ping Ren
The Hezhen nationality in northeast minorities in the long historical process, gradually formed a unique characteristics of the fishing and hunting production folk proverbs, the Hezhen nationality folk proverbs in addition to entertainment, it has important social education function, the social education...
Proceedings Article

Security Measures on Things and the Nature of Criminal Law of Non-conviction Based Corrupt Assets

Lei Wei
It is necessary to avoid the hidden loss of non-conviction based corrupt assets due to the lag of domestic law and to avoid the lawful rights and interests of the persons involved in the process of recovering the non-conviction based corrupt assets in order to provide sufficient domestic law basis for...
Proceedings Article

Virtual Simulation Training Course Construction Based on Irai Platform

Wei Zhao, Mengying Liu, Liu Han
A new training course is presented to construct the physical environment and control object, and use the external real electric circuit to control the virtual complex mechanical structure based on Irai platform. The training course system adheres to the student-oriented, aims to cultivate ability of...
Proceedings Article

Human Resource System of Colleges Based on Mobile Web of Technology

Hongyan Ma, Jianguo Li
For the demand of mobile and convenient application for university personnel management system in the Internet era, this paper designs a set of personal management system of colleges based on mobile web technology. Using Sencha Touch of mobile web technology as programming tool, the system is created...
Proceedings Article

From Critical Problem to Interdisciplinary Application-Novel Material Development in Postgraduate Studies

Yixin Wang, Hong Tao, Di Wu, Yanglu Qu, Yangchao Deng, Dengguang Yu
The postgraduate students majored in materials science and engineering for a master degree are often puzzled by where and how to start their scientific investigations. The hot problems in the applied disciplines can be exploited as the good start points for a series of innovations, which comprise fine...
Proceedings Article

Research on Applying Three-dimensional Teaching Material in Vocational Education

Wei Wang, Xiaohan Wang, Xin Xu, Cong Feng
Vocational colleges is the important base of cultivating applied talents in our country, vocational education pay more attention to cultivate the students' speaking ability. To emphasize the ability training, teaching reform, teaching mode innovation in vocational colleges teaching, we based on the theoretical...
Proceedings Article

Exploratory Research on the Construction of Entrepreneurial Specialty in Universities - Typical Cases from Ningbo

Yanbin Liu, Fanghui Ju, Zhiwei Yu, Chidi Hu
Under the background of the reform of college entrance examination system, how to improve the specialty connotation, concise specialty characteristics, and build competitive specialty is an urgent problem that university administrators need to solve. University administrators need to break through the...
Proceedings Article

Concept and Measuring Research of NGOs Social Value Waste-A Case Study of Zhejiang NGOs

Yanbin Liu, Fanghui Ju
With the vigorous development of public welfare undertakings, there have been many problems in the public welfare organizations, the public welfare projects are invaded, the donation is not up to standard, the public welfare target is replaced, the public welfare activities are held together, and Public...
Proceedings Article

Privacy Protection in Mobile Social Network in the Context of Big Data

Pingshui Wang, Zecheng Wang
With the rapid development of Web 2.0 technology, mobile social network data has shown the classical big data characteristics. The analysis of social network big data is getting deeper and deeper. At the same time, the risk of privacy disclosure in social network is also very obvious. A series of privacy...
Proceedings Article

An Approach for Evaluating New Energy Industry Security and Its Application

Jun Xu, Tengfei Ren
In order to solve various issues arising from the new energy industry development, effectively avoid the happening of industry crisis, this article firstly constructs an evaluation index system of three layer hierarchical type on the basis of the industry security theory. Then an evaluation approach...
Proceedings Article

Translation Strategies for Chinese Higher Education Institutes' Website Publicity

Yuhong Huang, Yiying Chen
Website publicity, an important window for expanding Chinese universities' international influence, contributes to the reputation of Chinese higher education institutes in the age of globalization. This paper interprets the translation process and the translational eco-environment from the perspective...
Proceedings Article

Inheritance of Aesthetic Education in Universities

Chenghui Yang, Yubin Wang, Ning Cai, Hongjie Bao
In order to strengthen the core socialist values and aesthetic education in colleges and universities. Through the method that a consciousness and the coordination of the three links, two positions to support each other to promote the aesthetic education in Colleges and universities. The teachers' cultural...
Proceedings Article

Is the Traditional "Experimental Practice Teaching" Effective?

Houchun Ding, Li Jiang
This paper tries to examine the effect of the traditional experimental practice teaching in order to draw people's attention to its reforms. Based on educational equity theory, adult learning principle and the perception of typical events, we construct a set of effectiveness assessment indicators and...
Proceedings Article

Thinking on the Teaching Mode of "Cross Major Comprehensive Training" Based on "Virtual Simulation"

Li Jiang, Houchun Ding
The purpose of this study is to reveal the value of "cross-disciplinary comprehensive training", which is the value of students' practical ability and put forward countermeasures to their development. The article first evaluates the effectiveness of the current experimental practice teaching form from...
Proceedings Article

Research on Method of Module Combination for Cultivation of Individualized Engineering Innovation Ability

Lei Wang, Xiang Liu, Jianhua Cao, Xuhui Xia
Based on analysis of connotation of individualized innovation ability, this paper combs the main influencing factors in cultivation of individualized innovation ability, establishes individualized training module combination index system for innovation ability, and puts forward individualized training...
Proceedings Article

Research on Differences of Fairness of Educational Resource Allocation between Urban and Rural Areas in China

Wenjing Wang, Ye Tao
After constructing the urban and rural compulsory education fairness index, the authors calculate the urban and rural compulsory education fairness index scores of 31 regions from 2010 to 2014 to study the differences of fairness of urban-rural educational resource allocation. The results show that most...
Proceedings Article

An Empirical Study on MOOC-based College English Model in China

Qin Wang
The present study was designed to explore MOOC-based college English model in China. The paper outlines the basic role of teachers and students in the model and reports the major findings from a one-semester teaching practice in a university in China. Likert Scales, questionnaires and interviews are...
Proceedings Article

Engineering Application Talents Cultivation of Mechanical Design Manufacturing and Automation Based on Engineering Education Accreditation

Peng Zhang, Bin Fang, Chonghai Xu, Shubo Qiu
The establishment of engineering education accreditation system, is to achieve the comprehensive, coordinated and sustainable development of Chinese engineering education. It has become a broad consensus on the engineering sector and the education sector. The major of mechanical design manufacturing...
Proceedings Article

Flipped Training-A New Teaching Model for Engineering Training

Xiang Liu, Lei Wang, Jianghua Cao, Xuhui Xia
Aiming to solve the problems which exist in college engineering training teaching, this paper puts forward a new teaching idea of "flipped training", expounds connotation, characteristics and elements of "flipped training", and analyzes supporting conditions for implementation of "flipped training",...
Proceedings Article

The Construction and the Application of Incentives Model Theory for Cooperatives Agents

Songqin Ye, Lei Sun
The purpose of this paper is to construct the model of incentive theory for agent issues and to discuss the mechanism of the internal benefit distribution and its influencing factors. The principal-agent relationship of Chinese farmer cooperatives has its own characteristics. By constructing theoretical...
Proceedings Article

Fostering Innovation in International Journalism Education with Social Media in Beijing

Chen Li
This paper aims to identify whether a newly-proposed learning mode, which integrates the use of social media, has been an effective method for innovating in journalism education. Based on a quantitative analysis of three consecutive surveys of 139 students who attended a course incorporating WeChat/Weibo,...
Proceedings Article

Teaching Thoughts of Mathematics, Information and Control Courses

Xueyan Lin, Qiqi Song
The purpose of this paper is to coordinate the relationship between the set up time, content and teaching methods of mathematics, and information and control courses in automatic control professions. We achieve goals by research visits, questionnaires, students' feedback and other methods. We should...
Proceedings Article

Research on Electronic Archives Management and Service under the Background of Big Data

Lei Chen, Shuying Chen
In the era of big data, the types of electronic archives are increasing, and the scale is expanding, which brings difficulties to the management and service of electronic archives. In order to solve the problems existing in the management of electronic archives, such as the loss of archives, the out...
Proceedings Article

Research on the Profit Model of Shared Bicycle-Take Mobike as an Example

Lu Liu, Xingwen Zhang
At present, China's bicycle sharing industry is booming and it has become a hot spot in capital investment. At the same time, the profitability of bicycle sharing companies has increasingly become the focus of public attention. In this paper, the McKinsey 5Cs Profit Model is used to study the profitability...
Proceedings Article

Application of Communicative Language Teaching Approach in China-Taking Senior High Schools' English Teaching as an Example

Kaiwei Yan
Deriving from Hymes' theory of Communicative Competence, the Communicative Language Teaching (CLT) method has profound impact on the language teaching both at home and abroad. Yet it has not achieved the intended results in China for various reasons. This paper is dedicated to introducing the status...
Proceedings Article

Analysis on Economic Effects of Urban Population Structure in China

Wei Wang, Jiankang Yang
Based on the production function of Cobb-Douglas and the model of Solow growth, the paper set up the state space model as the core of the urban population structure. Then use the national economic statistics from 1995 to 2014 to measure the economic effect of age structure, urban and rural structure...
Proceedings Article

Calculation on Personal Account Payment Ratio of Pension Insurance of Urban Workers

Li Zhang, Yanan Yang, Wei Wang
In order to analyze the ratio of personal account payment, the paper made the maximizing personal utility and social welfare as the study perspectives, regarded the urban workers and state-owned enterprises as the research object. By applying the model of personal optimal payment ratio, we calculated...
Proceedings Article

Analysis on the Development of International Logistics Management Based on Bibliometrics

Jin Huang, Xuan Liu, Rong Zhang, Yihua He, Fengping Wei, Ji Fang, Chang Liu
This paper explores 20,555 papers embodied by SCI-EXPANDED, SSCI, A&HCI, CPCI-S and CPCI-SSH in the past 10 years. We compared and analyzed the increasing trend, research institutions, research field, and subject distributions. The global logistics management research papers are fluctuating up; Chinese...
Proceedings Article

Application of E-Portfolio in Higher Education-A flexible assessment tool to estimate teacher competences and student learning

Yan Huang
E-portfolios are a relatively new instrument being used to assess teacher competences and student's study attitude. However, it is not yet widely being accepted in Chinese higher education system. This paper is aimed to represent the situation of the use of e-portfolio in western countries, Asian regions,...
Proceedings Article

A Study on the Ideational Function of Hard News Headlines from the Transitivity-A Case Study of Uygur Version "Xinjiang Daily"

Xiaojun Wang
In this paper, the systemic functional linguistics theory is used to analyze the ideational function of the hard news headlines from the transitivity of the Uygur version "Xinjiang Daily" as the material source. Analysis of Uyghur version of the "Xinjiang Daily" hard news headlines transitivity can find...
Proceedings Article

Handshakes between Spirit of the Craftsman and Scientist's Spirit for Vocational Education

Yanhua Wang, Yong Li
The history of rise and fall of ancient Chinese craftsmen is briefly reviewed, and it is point out that craftsmanship can't be developed isolated from the skill cultivate of craftsman. Based on an idea that applies artificial intelligence scientific technology to craftsmen skill modeling, steps and movements...
Proceedings Article

Research on Dynamic Management System of Double-Deep Rack for Automated Warehouse

Yunfeng Ma, Yang Gao
In order to reduce the land cost of the warehouse, improve the competitiveness of enterprises. One of the approaches increasing space utilization is to reduce passageway as far as possible. Compared with single-double rack, double-deep rack can save half passageway space, hence can realize more compact...
Proceedings Article

Attitude towards Mobile Advertising and Mobile Web Information Acquisition Behaviour: Perspectives from the Advertising Value, Credibility and Self-efficacy

Ling Qin, Hong Yan
Mobile e-commerce is booming in China, of which mobile advertising is one of the key applications. Despite the rapid growth, the effect of mobile advertising is generally considered poor because of the low click rate and and low users' information acquisition rate about products and services. The purpose...
Proceedings Article

Practice of Module Teaching Method on the Clothing Structure Design Course

Xiangling Meng, Kan Liu, Tianqi Yang
In order to train the students' ability to transform the style design into the two-dimensional pattern and to improve students' innovation and practice ability, clothing structure course was as a link in the whole fashion design. The teaching method was named Module Teaching Method. In this method, clothing...
Proceedings Article

The Study on the Effect of University Faculties' Job Stress on Organizational Commitment

Ping Yuan, Yanbin Liu
In recent years, the role of university faculty is more and more important, and multiple job responsibilities made faculty's job more demanding and stressful. Under high performance pressure, faculty turnover rate is always high, and it has detrimental effects on the development of university. However,...
Proceedings Article

Development of "Third Places" Function of Transitional Library in the New Campus of Universities

Lihong Qi
The aim of this study was to develop the function of "third places" in the transition Library of the new campus of university. On the basis of the satisfaction degree investigation and statistical analysis on the present situation of the library service in the new campus of the university, the paper...
Proceedings Article

Analysis on the Auspicious Decoration Representation and Culture Implication of the Civilian House in Southern Fujian

Xiaocong Hu
Auspicious decoration is an important part of the traditional residential buildings in southern Fujian, reflecting the southern Fujian people a yearning for the pursuit of a better life, embodies the southern Fujian region unique history and culture, religious beliefs, national psychology and aesthetic...
Proceedings Article

Bailian Industrial Transformation and Upgrading of Research under the "Internet +" Perspective-A Case Study of Bailian Industry in Guangchang County, Jiangxi Province

Zhonghou Cheng, Xiaoyong Huang
"13th Five-Year Plan" outline requirements clearly stated: "By 2020, the industry towards the high-end level, agricultural modernization has made significant progress." Bailian industry as a traditional agriculture, only comprehensive transformation and upgrading, to keep up with the pace of modern agriculture....
Proceedings Article

Research on the Mainstream Media Presentation of AIDS in the Framework of the Theory

Delong Gao, Li Wang
In the area of health, AIDS has become an important problem that the whole society faces and the mass media should shoulder the social responsibility of disseminating health information. In this paper, let we take the mainstream media "People's Daily" as an example. With AIDS-related reports as the object...
Proceedings Article

A General Model of E-learning for Supporting Blended Learning in Higher Education

Jinghua Zhang
The blended learning which combines the e-learning and traditional classroom teaching is becoming the trend in higher education. There has been a lot of research concentrated on the practice of blended learning which just shows the diversity of practice mode of blended learning. This paper pays great...
Proceedings Article

Research on General System Theory and Enterprise's Assets Structure

Baifang Liu, Li Li, Xinyu Liu
The general system principle has an important enlightenment on how to arrange the enterprises' assets structure. The entirety principle requires that in distributing the enterprises' resources we should not only consider the function of individual assets but also analyze the interaction and influence...
Proceedings Article

The Path of Optimization in Asset Structure-Empirical analysis on comprehensive-class listing companies based using panel data model

He Chen, Baifang Liu, Xinyu Liu
Based on the financial data selected from 77 companies during four quarters in 2009 in the comprehensive-class listing companies, two methods, including normal analysis and panel-data model analysis are used to analyze deeply the path of optimization in corporate asset structure. The empirical analysis...
Proceedings Article

Analysis and Experience Reference of Science and Technology Talent Development Strategy in Developed Countries

Ran An, Jie Meng, Xiaojing Zhang
With the arrival of knowledge economy era, human resource issues have increasingly become public attention. Relying on science and technology innovation is the key to enhance science and technology competitiveness, science and technology human resource is one of the most important resources for national...
Proceedings Article

A Study on the Application of " Collective Punishment " in the Teaching Mode of Flipped Classroom in Colleges and Universities

Yuechao Lou
It is difficult to carry out the formative assessment of the evaluation of the classroom teaching in the course of classroom teaching. The assessment of the students' ability of judging ability and sharing ability is taken as the core, and the "collective punishment " measures are used to reduce the...
Proceedings Article

Study on the Campus Adaptive Obstructs and Educational Adjustment of Korean College Students-A case study of ***university in Changchun

Hairu Zhuang
In this paper, a questionnaire survey about 'the circumstance of campus adaptation of university students' and in-depth interview were conducted among some Korean college students in Changchun in order to help students better adapt to collage life. The result showed that there was a low level of learning...