Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)

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153 articles
Proceedings Article

A Study on the Influence of Teenagers' Personal Characteristics in Family Purchase Decision

Hong Jin, Haiyan Wang
As a basic consumer decision making unit, the family has been paid more and more attention by many scholars in marketing and marketing research. The domestic scholars mostly focus on the study of individual consumer behavior, relevant research on family purchase decision is relatively small, and only...
Proceedings Article

Investigation on the Effects of Maternity Support Conditions on Reproductive Behavior of Women of Childbearing Age in Beijing

Xingxuan Xi, Huixian Zhang, Lei Meng
The implementation of the universal two-child policy has been lasting for more than one year until now. However, there are some families who are unwilling to give birth to children and dare not to give birth to children because of reproductive cost, economic burden, raising burden and other problems....
Proceedings Article

Research on Regional Logistics Integration of Wuhan City Circle under the Background of Big Data

Yu Zhao
Wuhan city circle refers to the city circle which is made up of various prefecture cities with the radius of 100 kilometers around the center of Wuhan. The establishment of efficient Wuhan city circle regional logistics integration system can promote the coordinated development of the urban circle, and...
Proceedings Article

Research on the Career Ability Demand and Training Mode of College Students Majored in Management

Dongfang Qiu, Chunyu Lu
Along with economic development, the demand on talents of management has expanded constantly in each field of the society, and the education and training of college students majored in management have become increasingly important. By analyzing the career ability demand of college students majored in...
Proceedings Article

Practice Teaching Assumptions on CNC Cutting by VB Visualization Software

Min Hu
This article starts with the analysis of the development and requirements of numeric control technology combined with numeric control training teaching in vocational schools. It analyzes the research status of visualization technology and probes the application of VB programming language in educational...
Proceedings Article

Research on the Brand Strategy of Fujian Free Trade Zone based on ISMAS Model

Wenchao Du, Juan Guo
Research on the ISMAS model and the cultural brand of Fujian free trade area (FTA) based on the constructed IAMAS model, aims to research the relationship between the ISMAS model and the cultural brand of Fujian FTA, to study how to build the cultural brand of Fujian FTA. This article analyzes the consumer...
Proceedings Article

Practicing and Thinking of International Graduate Education by "World-class Universities and World-class Disciplines Construction" in Beijing University of Technology

Wen Gu, Yufan Sun, Dengmei Ji, Jie Wu, Lifang Wu
Through years of exploration, Beijing University of Technology's internationalization of graduate education has brought about all-around development of talent cultivation, teaching reform and scientific research. This paper introduced the key projects including personnel training mode, scientific research...
Proceedings Article

A Comparison Between Two Leading Linguistic Figures: Bloomfield and Firth

Kaiwei Yan
This article is dedicated to making the comparison and contrast of Bloomfield and Firth, the two leading linguistic figures of the same age. Bloomfield regarded language as a series of stimuli and responses and emphasized the objective description of language structures, while neglecting the study of...
Proceedings Article

Research on the Teaching Value of Art Design Driven by the Project of Regional Visual Culture

Ben Liu, Yumin Dong
The article comprehensively combs the teaching plan, the teaching content and the related teaching method of the digital art specialty. Through the "regional culture" project driven as the starting point, this article analyzes the basic characteristics and value of teaching, puts forward the corresponding...
Proceedings Article

A Study on the Future of Rural Dwellings

Yali Zhu
In the context of the large-scale new rural construction in China, this paper attempts to analyze the current residential construction behavior from the perspective of future. Through the comparison of the houses of different periods left in this stage and the present houses, according to the development...
Proceedings Article

Research on Recruitment and Performance Management of Electricity Sales Company Based on Competency Model

Xingxuan Xi
The reform of the national electric power system has led to the establishment of a number of electricity sales companies. In the face of severe market competition, how to set up management of their own talent team is one of the key issues to solve the problem of lacking competitiveness. This paper is...
Proceedings Article

A Probe into the Essentials of Legislation Planning of Municipal People's Congress

Senlin Huang, Qiang Ran
The Municipal People's Congress can set up standards upon local situation, however, it is a challenge to achieve the scientific, systematic and feasible requirements of the legislation. Based on the results of the legislative researches, this paper puts forward the main points of the work in the process...
Proceedings Article

Reform on the Teaching Method of the Course of Satellite Communication

Rong Li
Satellite communication is an important major course of communication engineering which introduces the basic theory of satellite communication system. The paper firstly discusses some problems in course of traditional teaching including talking and writing on the blackboard, old multimedia course and...
Proceedings Article

Reinforcement Engineering Professional Characteristics in the Process of Professional Accreditation

Zhendong Shang, Haichao Cai, Yonghui Cheng, Qiaoyu Xu
The present study was to solve the problem of how to cultivate and develop specialized characteristics in the process of engineering education professional accreditation. The relationship between the two points above has been analyzed. The results show that it is easier for the characteristic specialty...
Proceedings Article

New Media Marketing Strategy Based on Word-of-Mouth of Wanghong

Quanhong Liu, Yuxuan Zhang
New media marketing, the marketing model in the context of new era for companies, is right at the rapid development. How to utilize the power of Wanghong and new media effectively to serve corporate marketing much better is worth exploring. Based on new media marketing, this paper discusses the influence...
Proceedings Article

Study on Pricing Model of Agricultural Products based on Option Contracts in the Perspective of Farmer-Supermarket Direct Purchase

Congcong Xin, Xiangfei Yang, Mengna Li
To avoid the "farmers + supermarket" secondary agricultural supply system due to the risk brought by the market price fluctuations, introducing the option contracts and applying binomial option pricing model in the course of agricultural products pricing, building the pricing model of agricultural production...
Proceedings Article

An Analysis of How to Offer the Vocational Guidance by Internet in China

Xiaojiang Chen, Qixiang Sun
In order to make the vocational guidance of higher vocational colleges adjust to the new normal in the background of Internet, the paper using the method of investigation and literature research to analyze the strategies to strengthen the vocational guidance by Internet. The results showed that the main...
Proceedings Article

Research on the Emotional Memory of Deity Belief in Chinese Residents for Nationalities

Pengsheng Zhou
In order to explore the implicit attitude of Deity belief and reasonable factors based on residents' spiritual state. With some field work and qualitative interviewing methods, the author studied the sentiment memory of Deity from residents including minority. The interviews were conducted by trained...
Proceedings Article

Application of Mathematical Analysis Method in the Teaching of Automatic Control Theory

Xueyan Lin
In this paper, the method of root locus separation for complex automatic control system is discussed, to illustrate the importance of mathematical analysis methods in the design of automatic control systems. The mathematical method used to solve the separation points of root locus includes heuristic...
Proceedings Article

Social Insurance System Transformation for Rural-to-Urban Peasants

Zhonggen Sun, Qin Zhao
Social insurance system is a very social guard for the rural-to-urban peasants. At present, related researches are so few. The social insurance systems are different from rural areas and urban areas. This paper analyses both urban and rural social insurance system, discusses the job changing of the rural-to-urban...
Proceedings Article

Analysis of Financial Statements of Banking Industry Based on Harvard Analysis-Taking Bank of China as an Example

Qi Li, Miao Feng
The globalization of the economy makes the status of the banking sector even more important. Bank of China is one of the major representatives of the banking sector, it is a financial analysis, and you can see the whole banking industry. Financial analysis is an assessment of the development of the enterprise...
Proceedings Article

Author's Educational Program "Training of Innovative Project Activities" and Conditions of Its Inclusion in the System of Retraining of Stage Directors

Portnova Tatiana
The strategic aspects of the development of artistic endeavor in modern conditions are aimed at finding opportunities for the implementation of its principles in the system of multilevel education during the modernization period. The modern system of theatrical education imposes new requirements on the...
Proceedings Article

The Dilemma and Countermeasures of Human Capital and Social Capital in College Students' Entrepreneurship

Yaoyao Yang
The rising tide of entrepreneurship and the difficulty of employment of college graduates are becoming more and more prominent. Many college graduates choose to become self-employed. Human capital and social capital play an important role in the process of entrepreneurship. Due to the particularity of...
Proceedings Article

Improvement on the Initiator and Causes of Current "Piercing the Corporate Veil" System

He Sui
In the wake of cancellation of the minimum corporate registered capital by Chinese Government, the small-micro private enterprises will witness a drastic growth. Under this circumstance, after comparing "piercing the corporate veil" system with foreign countries-especially the U.S.-we can draw some lessons....
Proceedings Article

Analysis of Influencing Factors of Civil-Military Integration Equipment Maintenance Support Mode Based on ISM

Chengyuan Situ, Shaoluo Huang
This study summarizes 8 influencing factors of civil-military integration equipment maintenance support mode. To clarify the relationship between them, using the ISM method we transformed the two relation matrix into a matrix which reflects the logical relation according to causality. After reduction,...
Proceedings Article

Task-Driven Approach and Knowledge Transfer in Practical Courses Teaching

Liangliang Kong, Lin Chen
This paper analyzes the task-driven teaching and knowledge transfer at first, and then proposes a combined teaching approach based on both of them according to the characteristics of practical courses. Taking the course of computer architecture practice as an example, it explains the application of the...
Proceedings Article

The Investigation and Research on the Current Status of the out-of-school Children's Art Educational Institutions-A Case Study of "Tianjin Perfect Children Paintings"

Jinling Du, Qiance Song
Recently, people are paying more attention to Quality Education. In this way, the special function of the art education gets more and more attention in the wave of curriculum reform. Compared to the limitations and instability of art education in school, art education institutions out-of-school teach...
Proceedings Article

Research on Application-Oriented Talent Training Mode of Private Undergraduate University

Jiangbo Chen, Yan Li, Shixian Zeng, Shaoqing Wang
The present study describes the private undergraduate university transition development background, analyzing training applied talents, characteristics and typical patterns. By taking Qingdao Huanghai University as an example, explores problems during the transformation regarding curriculum establishment,...
Proceedings Article

The Practical Research on Resources and Achievement Transformations of Traditional Skill Competition in Traditional Chinese Medicine

Yan Zhu, Jiao Feng
The educational reform in vocational education and its leading role in professional development were enhanced. Combined with our professional advantages, we had analyzed the implementation plan of national traditional skill competition in TCM. We had focused on the research of resources and achievement...
Proceedings Article

Cultivating Students' Innovative Ability Based on Engineering Project Practice Course

Zhanxiu Cai, Chunguang Ling, Bo Lian, Xiaodong Wang, Chao Ji, Haoyu Wang, Zhaoyun Qiu
With the aim to train innovative talents for nation, we propose "Practice Course of Engineering Project" in the biomedical engineering to cultivate students' innovative ability. In order to ensure the purpose of innovation ability training, a series of specific measures are put forward such as strict...
Proceedings Article

Developed Countries' Economic Development Strategies-Take the United States as an example

Chenxi Wang, Jianqiang Wang, Jianguo Wang
How to make the economy of a developed country develop into a high-speed again is a problem that has puzzled thousands of economists for many years. In order to solve the problem, this paper establishes a new theory named "the theory of national economic development saturation". Based on this theory...
Proceedings Article

Family-based Policy in the Period of Low Fertility Rate

Yan Wang
The aim of this study was to demonstrate the relationship between the numbers of children in family and family benefits; and determine whether there was a positive correlation. This paper used historical analysis method, to compare fertility rate and family welfare policy in different historical periods....
Proceedings Article

Personnel Training based on Engineering Education Concept

Huida Duan, Dejun Liu
This paper preliminary discussed how to improve students' engineering application ability and train applied electrical engineering and automation professionals. The engineering education concept based on CDIO was put forward, and the engineering education training mode, practice teaching reform for training...
Proceedings Article

A Deep Perspective on Female Senior Intellectuals under Modern Circumstances in the Marriage of Miss Su

Lin Jia
The Marriage of Miss Su is one of Liuliu's short stories. The story describes an excellent woman named Luoyan Su who spares no efforts to find an ideal husband. Finally she gets married with a man she is satisfied with, even though the marriage is based on cheat. Miss Su exerts all over skill to pursuit...
Proceedings Article

Application of Zero base Budget in Maintenance Operation and Maintenance Fee of County Power Supply Company

Zhihong Lin, Yueqing Wu
At present, China's State Grid county budget amount is still based on the historical data and the annual budget line for reference to determine, but the status quo of the development of the counties brings resistance. In order to adapt to the "three sets of five" financial intensive construction requirements,...
Proceedings Article

Creative Design for Barrier Tolls

Xueying Liu, Xiaoyan Fei, Zejun Tao
This paper is aimed to design the toll plaza and its merging pattern to relieve the congestion as much as possible. Firstly, we calculate the necessary number of tollbooths for L traffic lanes to avoid jam in the fan-out area is 4L. Secondly, we want to decide the arranging shape of tollbooths. Compared...
Proceedings Article

Research on Risks Assessment and Warning System of Local Government Debts

Yan Pan, Xiaojing Liu
With the development of social economy, risks assessment and warning system of local government debts have imperiled economy security as well as society steadiness. In order to solve the problem, a risks assessment and warning system of local government debts is analyzed to produce some suggests. This...
Proceedings Article

A Study on the Causes, Negative Effects and Countermeasures of Mobile Phone Use in College Students

Zimin Wang, Baiqing He
With the rapid development of electronic technology, mobile phone functions and use of more and more widely. Especially in college students in the study and life widely popularization and use of college students in the classroom is a common phenomenon, affecting the efficiency and quality of college...
Proceedings Article

Financial Flexibility, Operational Cash Flow and R&D Investment

Yaqiong Wei, Yufang Ding, Huiling Xu
Financial flexibility makes the enterprise deal with adversity and grasp the advantage of investment opportunities through the reasonable arrangement of the distribution of cash flow quantity and the distribution of time, so as to improve the adaptability and operating performance of enterprises. Therefore,...
Proceedings Article

Construction of Humanistic Quality Education System of Competitive Sports Reserve Talents in China

Fan Zhang
In the process of training competitive sports reserve talents, too much emphasis on physical quality, technical and tactical accomplishment, psychological quality, while despising other quality education led to the powerlessness of young athletes in competitive sports and the poor comprehensive quality...
Proceedings Article

Research on integrating relevant resources to improve the humanistic quality of competitive sports reserve talents in china

Fan Zhang, Bo Zhou, Changzhi Jia
Prize and education are the essence of competitive sports, but its ultimate purpose is to realize people's subjectivity, to practice the ethical value of universal justice, equality and harmony, and to lead to the gold medal with humanities. And the integration of humanities and sports is demands of...
Proceedings Article

Discussion on the Innovation of Humanistic Quality Education of adolescent athletes in china

Fan Zhang, Bo Zhou, Changzhi Jia
On the basis of discussing the existing problems of the humanistic quality of Chinese adolescent athletes, this paper puts forward the reasonable concept and method of humanistic quality education for adolescent athletes. Through literature, expert interviews, logical analysis, analysis of the existing...
Proceedings Article

The Research of OFDI Location Choice of China to the "One Belt and One Road" Countries

Peizhi Wang, Xinyi Pan
To accelerate the OFDI of China to the "OBOR" countries and explore the influence factors of OFDI location choice, this article selects the data of China to 35 countries along "One Belt and One Road" during 2005-2014, using extended gravity model to analyze the influence factors of OFDI location choice....
Proceedings Article

The Research of Technology Innovation Efficiency of High - tech Industry in Shandong Province Based on SBM - DEA Mode

Peizhi Wang, Shuyue Zhang
In this paper, the SBM-DEA model of data envelopment analysis is used to study the technical efficiency, pure technical efficiency, scale efficiency and scale of technological innovation research and development and transformation process of high-tech industry in Shandong province. The aim is to promote...
Proceedings Article

Exploration of College English Teaching Reform in Application-oriented Universities

Daoping Xu, Hongwei Shen, Weihong Zhao
It is an urgent problem for undergraduates to develop their English practical ability in application-oriented universities. The research on the definition, connotation, basic features and teaching target orientation of the applied university has a direct impact on the direction of applied college English...
Proceedings Article

Research on the Development Strategy of "Double Qualified" English Teachers in Application-oriented Universities

Weihong Zhao, Daoping Xu, Hongwei Shen
The professional teachers in the undergraduate school should not only have the basic ability and quality of teachers, but also have rich modern knowledge and practical ability. Based on the analysis and research of the main problems faced by dual teachers, the corresponding solutions are put forward....
Proceedings Article

On Teaching of Foreign Language in Big Data Era

Hongwei Shen, Daoping Xu, Weihong Zhao
The arrival of the big data era has the vital impact on the traditional foreign language teaching. Environment of foreign language teaching, the roles of teacher and students, educational resources, evaluation and test have changed quietly. Conforming to this trend, it is put forward that foreign language...
Proceedings Article

Discussion of the Ways in Which Our Ideas of Photography Have Changed Since the Introduction of Digital Photography

Dunmin Shi
In digital era, digital technology resulted in a revolution of photography, which influenced the social practices, concepts of realism and the experience of photography. This article intended to study to what extent of the digital technology impact the photography, which include the revolution of technology,...
Proceedings Article

Thought and Interpretation of Teachers' Leading Position in Inquiry-style Chinese Classroom

Yan Han
The root of the problems in "Inquiry -style" Chinese classroom mainly is the lack of teachers' leading position. To solve the problem, teachers should change teaching concept, define proper roles, and improve teaching ability. Inquiry-style class should fully demonstrate the leading position of teachers....
Proceedings Article

Practice and Exploration on the Teaching Mode of "Combination of Work and Study" in Five-year Higher Vocational Education

Zhiling Wang
Through the full investigation of the training mode of welding automation professionals and the employment and job adaptability of graduates in our institute, it is pointed out that the current mode of personnel training is too formalized, the proportion of course content of teaching content theory is...
Proceedings Article

Research on the Cultivation Model of Innovation and Entrepreneurship Talents Based on Three Creative Education

Shigang Wang, Shenghui Pan, Zhenglin Li
According to the needs of the times, there is an urgent need for college students to carry out innovative education. Therefore, it is necessary to carry out the training mode of innovative and entrepreneurship talents based on three creative education. First of all, according to the training goal of...
Proceedings Article

Research and Practice on Innovation and Entrepreneurship Education System in Vocational Colleges

Xiaojiang Chen, Liangwei Xiong, Qixiang Sun
In order to improve the quality of personnel training, promote the close integration of education and economic development. Aiming at the existing problems of innovation and entrepreneurship education occupation colleges, comparative literature over the years, from the talent training scheme, curriculum...
Proceedings Article

Study on the Development of Sino Russian Trade Through Platform of Alibaba Express

Chen Zhang, Ning Li
With the globalization of e-commerce deepening, Ali Express, Amazon and other international cross-border electricity business platform continue to improve and continue to grow and develop. At the same time, China's "one side of the road" macroeconomic policy, as well as Sino-Russian good-neighborly and...