Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

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411 articles

Education Methods of Two-Child Family: Under the Mechanism of Sibling Relationship

Qiming Jia
The proposal of two-child policy changed family structure and made it impossible to copy the previous education method. In order to put forward new scientific education methods, scholars need to track children's development process and explore related laws within the new family structure. This paper...

Study on the Influence Mechanism of Asset Structure Adjustment on Earnings Quality

Baifang Liu, Xuewei Zhan
This paper studied the impact of asset structure adjustment on the earnings quality by mathematical analysis methods. The adjustment of enterprise asset structure affects the quality of surplus production and the quality of earnings confirmation. Due to the asymmetry of information and the defects of...

Design and Practice of Introduction to Basic Courses of Mathematical-Physics Science

Jing Pang, Xiuzhen Hu, Weiguang Zhang, Yongzhi Zhang, Liji Wu, Ying Zhang, Ruilin Wang, Sihua Ha, Hongmei Kan
Advanced Mathematics, College Physics, and Engineering Mechanics are basic courses of Mathematical-physics science that set up by college of science for all the college students. These courses are the basis for specialized course learning and are necessary for entrepreneurship and innovation. Lack of...

The Impact of the Introduction of Netcom on Third-Party Payment and Its Countermeasures

Qiudan Xing, Jia Hei, Sijia Liu
This paper deeply analyzes the impact of the introduction of Netcom on the third - party electronic payment service model and electronic payment market pattern , and use literature research method to further analyzes positive and negative impact on third - party electronic payment service market. This...

The Research on the Precision Funding Work of Higher Vocational Colleges under the Environment of Big Data

Xiaoyan Yan, Shu Sun, Xiaoshuang Xue
Precision funding is an inevitable requirement for the development of university funding, and it is also the performance of the credibility of the country and school. The traditional funding identification work has some problems, such as insufficient coverage, difficult identification and poor educational...

A Trial Exploration of Cultural Creativity and Communication of Film and Television Art

Ruihua Yu
Culture needs creativity, and cultural communication needs media. As the most superior carriers, film and television are endowed with cultural exchanges. This paper mainly studies the global situation of current cultural creativity and film arts communication. By analyzing the existing differences between...

Research on the Construction of Undergraduate Innovation And Entrepreneurship Education System -Take the Guangdong University of Science and Technology as an Example

Biaoxin Chen, Shuquan Qian
Guangdong University of Science and Technology attaches great importance to college students' innovation and entrepreneurship education. The spirit of innovation, entrepreneurial awareness, innovation and entrepreneurship are combined with personnel training and discipline development. Innovation and...

Research on the Cultivation of Applied Undergraduate Business and Trade Talent in Guangdong Based on New Business Form

Ming Luo, Fei Wang
The purpose of this paper is to provide reference suggestions for the cultivation of applied undergraduate business and trade talent based on new business form, design "five in one" business and trade entrepreneurial talent training program, train their ability of applications and practice, extend the...

Analysis of the Construction and Utilization of Digital Resources in Financial and Economic College Libraries-Taking Shandong Technology and Business University as an Example

Xihong Li
Digital resources have unmatched advantages over paper resources and gradually become the focus of university library resources development. However, how to properly plan resource structure and improve resource utilization is a problem that every university library should consider. Through investigating...

Research on the Entrepreneurial Education Model of Applied Private Colleges and Universities

Na Li
More and more attention has been paid to the important role of entrepreneurship education for cultivating high quality students. For private colleges and universities, the pressure of employment of graduates is greater, and entrepreneurship has become an important way to improve the employment status....

The Exploration of the Bilingual Teaching Model of Engineering Mechanics in Agricultural Universities

Chunxia Zou
Based on the features of bilingual class of Engineering Mechanics and the situation of students in agricultural universities, the bilingual teaching research of Engineering Mechanics among students in three years, and combined with the reality demonstrated from teaching practice and survey charts, with...

The Enlightenment of the Interconnection between the Internet Backbone Networks in the United States to China

Meijuan Li, Qianbing Xiao
The Internet, as a network, is composed of multiple interconnected networks. Interconnection between networks is the basic premise of the existence of Internet. Since the Internet was introduced into China, it has been developing for more than 20 years. The Internet backbone networks has evolved from...

Controversy over the Policy of Network Neutrality and Analysis of the Development Status Quo of Developed Countries

Meijuan Li, Lei Hou
In recent years, whether to implement “Network Neutrality” has been a very controversial topic in the Internet industry. Because of the huge impact that network neutrality policies have on the development of both the Internet industry and the interests of its related participants, not only academics...

Analysis of Reasons and Social Benefit for the Charge Dispute between Telecom Operators and WeChat

Meijuan Li, Lei Hou
Based on the charge disput between Chinese telecom operators and WeChat, this paper analyzes the reasons for the dispute by sorting out the event. Firstly, the transformation of the mobile Internet business model give rise to the marginalization of market interest entities as well as operators, which...

Research on the Status Quo and Problems of the Interconnection between China’s Internet Backbone Networks

Meijuan Li, Qianbing Xiao
The development of the Internet in China is a problem left behind by human beings rather than a result of market competition. In view of the huge scale difference between the dominant and vulnerable backbone networks, and for the security consideration of network, the Chinese government prohibits the...

Research on Industrial Superiority of China's Central Cities-Take 35 Large Cities in China as an Example

Lulu Wang, Lei Zheng
The industry is the backbone of the city. Based on the industrial data of 35 central cities in China from 2005 to 2014, this paper studies the dominant industries of China's central cities by means of regional entropy analysis, and combines their industrial structures to provide guidance for the transformation...

A Study on the Application of Chinese Motivation in International Chinese Education

Nannan Wang
With the emergence of cognitive linguistics, motivations between the form of linguistic symbols and their demonstrative meanings have been found by linguists. Although great achievements have been made in the study of motivation in Chinese, it is mainly focused on the analysis of linguistic phenomena...

The Status, Evolvement and Development Vein of Foreign Value Co-creation Research-Bibliometric Analysis Based on Web of Science

Zixian Tan, Fengjiao Zhang, Cong Wu
As the research focus in recent years, value co-creation is also a topic concerns both theory and practice. However, there are only a few literatures have been summarized and analyzed in this research field. Therefore, based on the SCI and SSCI literatures of Web and scientific databases, this paper...

The Impact of Commerce Circulation Agglomeration on China's Production Efficiency

Zijuan Gong
By means of Chinese provincial data from 2003 to 2015, this paper conducts an empirical investigation into the impact of commerce circulation agglomeration on its production efficiency. The empirical results show that, in general, the agglomeration of commerce circulation promotes the development of...

Study on Application of Microlecture in College Music Teaching

Lu Wang
With the rapid development of information technology, microlecture, as a new teaching resource, has been widely applied in college courses teaching and thus promoted the innovation of teaching. As an artistic subject, music bears its unique characteristics, which make it different from other disciplines....

A Research on the Development of Innovative Mathematics Teaching in Higher Education

Xiaonan Xiao
The teaching of university mathematics course is known as the most challenging and difficult subject among all the science, engineering, and economics college courses. With the continuous advancement and popularization of higher education in China, there is a big problem in the construction and reform...

Study on the Trading Partner Cultural Effects between Global Imports and Foreign Direct Investments in China

Yu Guo
With the acceleration of globalization and blocking of the international economy, international trade and Foreign Direct Investments (FDI) take up the largest slice when it comes to the national economy. And recently, studies conducted on the effect of trading partner cultural effects and the relationship...

A Study of the Spatio-Temporal Correlation of Housing Prices and Fertility Rate in China

Xiaorui Zhao
Real estate, as an important pillar of China's economic development, is closely associated with the living conditions of residents. In recent years, more and more attention from scholars have been paid to the rapid rise of housing price, however, the related research on the floating trend of housing...

Analysis of the Application of Compensation Management in the Enterprise Management of Public Hospitals

Han Shi
Public hospitals, as an important part of the institution system of our country, are promoting the development of and enhancing the vitality of the organization. In recent years, it has gradually tended to adopt the enterprise management model. However, due to historical and other factors, problems resulted...

Study of Distribution Problems of China’s Compulsory Education Resources in the New Era

Jiangxin He, Yifan Wang
With the deepening of reform and opening up, the Party Central Committee, with General Secretary Xi Jinping as its core, has profoundly realized that the principal social contradiction in our country has changed. Taking education as an example, people greatly respond to the unequal distribution of educational...

Research on a New Blended Teaching Mode Based on "Flipped Classroom"??"Taking Engineering Drawing” Course as an Example

Junwei Shi, Zhangliang Chen
B-Learning, as a teaching model that complements the disadvantages of Face-to-Face learning and E-Learning, is an important research direction in current university teaching reform. On the basis of the hybrid teaching theory and the flipping classroom teaching method, this paper constructs a new type...

A Study on English Teaching Strategies in Higher Vocational Colleges under the Background of Educational Internationalization

Hongxia Zhao
With the development and deepening of economic globalization, the internationalization of higher vocational education has become an inevitable trend of social development. Under the background of the globalization of higher vocational education, higher vocational colleges have obtained important opportunities...

The Influence of Academic Achievements on the Quality of Employment for Undergraduates of Private Higher Education in China

Lian Cheng
Based on the employment theory and the multi-order Logit model, this paper studies and analyzes the 2017 graduates of School of Economics and Management of the Mandarin University from the perspective of academic performance and personal characteristics. And it is found that the employment of students...

Investigation and Analysis on the Characteristics of Five Personalities of the Depressed Patients

Zhen Li, Manli Jiang, Tianlin Chen, Lan Luo
For the investigation of the characteristics of the depressed patients, this paper tests 52 depressed patients by means of the Big Five Personality Test Scale. And the results obtained show the scores of the depressed patients in the personality dimension of Tai-yang, Shao-yang, Yin-Yang Balance are...

Research on the Development of Medical Tourism Market under the Background of Population Aging

Qian Lin, Fuming Zhang
With the rapid development of economy, the problem of population aging has become increasingly evident in China. However, population aging brings no serious damage to China's economic development, instead, produces the medical tourism market, an emerging market, with huge development potential. Given...

Research on the Regional Brand Construction of Agricultural Products under the Background of Internet

Hongshen Yu, Birong Ren, Yunjie Ye, Yundi Dai
In recent days, the low identification degree of regional agricultural products leads to the common phenomenon of low market recognition and low perceived ability of consumers, together making it hard to establish regional brand. Through investigation and analysis, this paper establishes the regional...

Comprehensive Evaluation of Logistics Management Mode of Provincial Grid Companies Based on Analytic Hierarchy Process

Caiqing Zhang, Minghan Zhang
The effectiveness of grid logistics management mode has an direct effect on the efficiency of power grid as well as the safety of production, thus making it a necessity to build an evaluation system. This paper builds an evaluation index system of logistics management mode of provincial grid companies...

Study on the Teaching Reform and Practice of the Course of Environmental Management

Jie Gong, Qunying Ye, Qianqian Xie, Fulin Mao, Zewei Sun
In this paper, the teaching reform and practice of Environmental Management curriculum was researched preliminarily in light of the characteristics of environmental engineering. At the same time, on the premise of the absorption of the teaching content as well as the current new environmental management...

Innovation of Vocal Music Teaching in Colleges and Universities

Siming Lin
Currently, the quality-oriented education mode of vocal music teaching in Chinese colleges and universities has already started, and the theoretical system is also being constructed and perfected. The innovation education system, as the core of college vocal music quality education, is deeply affecting...

Research on the Development Status and Countermeasures of College Students' Innovation and Entrepreneurship Information Platform

Weiwei Yi, Taowen Zhuang
College students' innovative entrepreneurial platform, which combined with investment, industry, scientific research, colleges and universities, markets and other resources, provides the full services for the college students' innovative undertaking. In spite of the remarkable achievements of innovation...

Research on the Present Situation Evaluation and Promotion Countermeasure of Citizens’ Scientific Literacy in Jiangxi Province

Juxin Wu, Lan Luo, Tinalin Chen, Guang Chen
The citizens’ scientific literacy, as the premise of people’s self-development, also the source of national innovation and development, constitutes an important part of a country's comprehensive national strength. And for the in-depth understanding of the scientific literacy of citizens, the insight...

The Influence of Shanghai (Shenzhen)-Hongkong Stock Connect Program on the Dynamic Correlation between those Markets -An Empirical Analysis Based on DCC-VaR-MVGARCH Model

Jiacheng Ma
This paper empirically analyzes the effect of Shanghai (Shenzhen)-Hongkong stock connect program on the dynamic correlation between those three markets based on the DCC-VaR-MVGARCH model. The results obtained show that: The volatility of Shanghai, Shenzhen and Hongkong stock markets has leverage effect....

Research on China Propaganda Picture from the Perspective of Visual Art

Jinsong Yu, Shengli Chen
Visual arts is not only a language, but also a propaganda vector. As one of the artistic forms of visual arts, propaganda picture is a kind of visual language with different symbols, unique structure and rules. In a particular historical period in Chinese history, the political information visualization...

Study on College Physical Education Reform from the Perspective of Students' Physical Quality

Jingran Wang
With the rapid development of society and economy, the material living standards have been continuously improved. On one hand, parents continue to enrich the dining table for the healthy growth of their children, making obesity a problem facing many college students. On the other hand, affected by the...

Route Construction of Innovation and Entrepreneurship Education Development in Universities of Western China against the Belt and Road Initiative

Lang Chang
The Belt and Road (B&R initiative) is a comprehensive initiative to deepen reform and opening up, and is of great significance for the development of in-depth economic globalization of China. And large-scale innovation and entrepreneurship talents are the key factors in promoting the economic globalization....

Study on Educational Investment of Urban Impoverished Family Children-Based on the Interview Data of Jinan

Yu Zhao, Gongjing Gao
This paper, with the adoptation of the intention sampling method, interviews 9 impoverished families in S community of Jinan City, and finally selects Xiao Qi’s family as the key research object. During the whole process, the Nvivo software is used to analyze the situation of educational investment for...

Application Research about the University-enterprise Cooperation of Civil Engineering Specialty in Higher Vocational Colleges under Information Environment

Shu Sun, Rubing Liu, Sheng Gu
The strong comprehensiveness and practicalness that the civil engineering specialty in higher vocation colleges bear make a request for not only the students’ good professional knowledge, but also certain operation capacity. However, problems such as the imperfect cooperation mechanism the imperfect...

Analysis on the Reasons of Learning-weariness Phenomenon for Students in Higher Vocational Colleges and the Countermeasure Research

Xiaoyan Yan, Shu Sun, Sheng Gu
Learning-weariness, which refers to the students’ negative mind towards study, have7 serious influence on students’ future graduation and career, and meanwhile, affect the teachers’ sense of achievement to a great extent. This paper studies the reasons generating the learning-weariness psychology of...

Industrial Colleges: Constructing the New Platform of School-enterprise “Benefit Community”

Jinbiao Jin, Xuqing Xu
Over the years, the applied transformation of newly established undergraduate colleges, and the applied talent cultivation are the new topics often emphasized in higher education circle, and a lot of colleges have conducted positive reforms and exploration. Zhejiang Shuren University takes the construction...

The Impact of Internet Finance on Commercial Banks and Countermeasures

Deyu Chen
The rapid development of internet finance has caused great impact on the current business model of commercial banks, therefore, how to transform the business model of commercial banks and meet the challenges from internet finance become an urgent issue that needs to be addressed facing all commercial...

West Region’s Financial Efficiency and Economic Growth

Cong Liu
The effects that financial development have on economic growth has been hottly debated in the economic community. In China, the western regions are known as less developed regions. The western regions, greatly promoted by the western development strategy, still lagging behind compared with the central...

An Empirical Analysis of the Market Structure and Market Performance of the Commercial Banks in City L

Ya Wang
Since the city L is a transportation junction in the northwest of China, the development of the commercial banks in city L cannot be overlooked. Taken the commercial banks of city L as an object of research, this paper adopts data envelopment analysis (DEA) to calculate the relationship among market...

The Functions and Driving Mechanisms of Research Universities in Regional Innovation

Xiaoqiang Feng
The outstanding contributions that Research universities made to regional innovation make them an indispensable part in regional innovation. Therefore, this paper analyzes the changes of role played by research universities in regional innovation from invisible interaction to leading and guidance, elaborates...

Research on Pattern and Motivation of Human Resources Management in Public Security Colleges

Liang Hu, Guangwei Zhao, Jin Wen, Hongmei Yu
Human resources are the driving force for the development of public security in colleges and universities in China. Under the increasingly fierce competitive environment, the traditional personnel management system can no longer meet the needs of the development of colleges and universities. Therefore,...

The HPS Educational Paradigm Hierarchy Model in Physics Experiment Education of Military Academies

Rui Yang
HPS educational paradigm emphasizes the interactive relationship among science, technology and society, and has been concerned by many developed countries for a long time. Applying the HPS educational paradigm hierarchy model, namely the “basic principles level??"history of science level” - STS level"...