Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

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411 articles

Problems and Political Suggestions of Export Trade of Bamboo Products in Northern Fujian

Bo Wang
Northern Fujian has rich bamboo resources of wide varieties and is known as “the hometown of bamboo shoots and bamboo in China”, and Northern Fujian currently has three hometowns of bamboo in China and two hometowns of bamboo with Chinese characteristics. This paper analyzes the export trade development...

Research on Intelligent Logistics Talent Cultivation in Emerging Engineering Construction

Dongyuan Ge, Jianjun Wei, Huicong Luo, Haiping Luo, Shuangyi Liang
According to the fact that artificial intelligence is widely used in the logistics industry but domestic logistics talents relatively lag behind in terms of artificial intelligence, this research will focus on training students for intelligent logistics throughout the construction of emerging engineering...

A Probe on Training of Primary Commanders' Leadership

Yun Bai, Dayong Jiang
In view of the changes of combat style in the information age and the diversification of military missions, some new requirements have been put forward for the training of primary commander’s leadership. How to meet the needs of transformation in the new era and cultivate more outstanding commanders...

A Comparative Study on Experiential Teaching and Lecturing Teaching in the Course of College Students' Mental Health Education

Tianlin Chen, Zhen Li, Lan Luo, Xiaofei Xiao
In this paper, “SCL-90 Symptom Checklist” and the self-compiled “questionnaire on the satisfaction of teaching effect “ were chosen, and 159 students from two classes (78 in the experimental group and 81 in the control group) are selected to explore the effect of experiential teaching and lecturing teaching...

The Influence of Height and Health on Income-An Empirical Study Based on CFPS Data

Xin Sun
In this paper, the Chinese family tracking survey (CFPS) data as well as the OLS method were used to estimate the impact of height, weight, and health on income, meanwhile, the intelligence was regarded as a proxy variable for the measurement of individual ability. The results obtained show that height...

The Analysis of Fixed Work Posts and Defining Personnel Quota of Impermanent Staff from the Perspective of Double-First Class Construction

Yao Chen, Guang Liu
First-class colleges and universities demand first-class logistical support. The development of the reform of logistic socialization in colleges and universities witnesses the growth of number of impermanent logistic staffs. Therefore, the efficient management of impermanent staff, which is directly...

Research on CPA Auditing Reform Strategy Under the Background of Artificial Intelligence

Jianhua Luo, Zhirong Hu, Luo Wang
With the rapid development of artificial intelligence, big data and cloud computing, especially the development and application of financial intelligent robots, the accounting and auditing industries are facing unprecedented challenges. Many past predictions about artificial intelligence have turned...

The Application Analysis and Risk Prevention in Rapid Development of Exchangeable Bonds

Ping Huang
The exchange bones have been rapidly developed since 2016, and plays an increasingly significant role in China's financial market. In this paper, the concept and main characteristics of exchangeable bonds were introduced, and the exchangeable bonds issued from 2013 to the first quarter of 2018 in China...

The Influence of Market Maker System on the New Third Board Market of China

Qianqian Ai, Zhenni Fang
As a significant component of the multi-level capital market in China, the New Third Board Market plays an important role in promoting the financing of small and medium-sized enterprises. For the enhancement of the liquidity of the New Third Board Market, the market maker system was formally introduced...

Research on the Construction of Informatization Teaching Mode in Colleges and Universities under the Background of Big Data

Zhiqiang Hong, Chunyi Li
In recent years, Chinese colleges and universities have continuously strengthened the construction and reform of information-based teaching modes. With the rapid development of big data technology, the construction of new teaching methods constitutes the basis of informatizaiton teaching in universities....

Improvement of Core Course Experiments in Biological Specialty in Newly-upgraded Local Universities

Yihong Hu, Wenshuai Zeng, Chenzhong Jin, Xujiao Zhang, Yong Chen
The core courses for biological specialty play a key role in talents cultivation in universities, and the teaching effects of core course experiments are closely associated with the quality of talents cultivation. In this paper, the actual conditions of experiment teaching and arrangement of the core...

Reforms of Biotechnology Experiment Teaching System in Local Universities: An Example from Hunan University of Humanities, Science and Technology

Yihong Hu, Zihan Mei, Chenzhong Jin, Xujiao Zhang
The biotechnology specialty has been founded in many local universities over the last decade, therefore, how to build up a suitable experiment teaching system to cultivate specialized talents in biotechnology specialty for the local economic construction becomes an urgent task facing these universities....

An Analysis to the Hierarchy of Financial Debt: Based on the Pyramid of Financial Liabilities

Saisai Zhang
In recent years, with the endless appearance of various financial innovations in our country, the bubble of monetary assets has become seriously and the risk exists in non-bank financial institution has become a hot area of research. While the existing research focuses on the different types of risks,...

Analysis of Doctor "Stigmatization" and the Path of Media Image Remodeling

Li Wang, Sisi Chen, Yawen Liao, Jianqiang Sun, Suzhen Yu
Doctor "stigmatization" is an important social phenomenon in China today. This article starts with the concept of stigmatization and its generalization tendency, expounds the origin and influence of doctor "stigmatization", and analyzes the reasons from the generative mechanism of doctor media image....

Study on Replication Mechanism of Routines Based on Knowledge Perspective

Yanliang Chen, Junting Ye
Replication of routines is a kind of important value ceration strategy for organizations. However, the incompatibility between existing routines and new contexts in the process of applying existing routines to new contexts has become the core issue concerns organizations the most. Drawing on recent theories...

The SWOT Analysis of Low Carbon Economy Development in Gansu Province under New Normal

Xin Hu
Nowadays, almost all countries and regions, facing the challenge of global climate change, are actively developing low-carbon economy. As an important province in underdeveloped areas, Gansu has gradually developed a model based on heavy industry with most enterprises are highly carbon consumed and heavily...

Research on MIL Education Status Quo and Promotion Strategies of College Teachers

Sisi Chen, Jianqiang Sun, Li Wang
Under the “Internet +”new normal view, the MIL (media and information literacy) education has become the trend of the integration of Internet, pedagogy, and communication. At the same time, taking MIL education of college teachers as a starting point will be conducive to the advancement of higher education...

Research on the Nursing Modes for the Elderly with Dementia

Lingxue Sun
China’s population structure is undergoing an important period of rapid aging and development. The number of dementia patients has been increasing since recent years. As a result, it is significant to take good care of the elderly with dementia and ease the burden of their family and the society. This...

Strategies for the Improvement of Quality of China’s Basic Education

Lina Zhang, Ming Zhang, Xiaodong Pan
This paper is on how to improve the quality of basic education within the current educational reform to react to the massive economic reforms and social development. The focus is also an attempt to raise awareness of the importance and the development value of quality in basic education in China. In...

Investigation and Research on the Implementation of "Ideological and Political Courses into Classroom" in Higher Vocational Physical Education Class

Huangsheng Kong
Sports teaching in higher vocational colleges should not only undertake the task of imparting sports knowledge and skills, but also have the responsibility of cultivating college students 'moral emotion, character of will, and social adaptive behavior. Under the guidance of the concept of full education,...

Research on Analysis and Innovation of University Teaching Archive Management

Mei Zhang, Peijiang Chen
The construction of teaching archives is one of the basic projects in colleges and universities, and it is related to the improvement of teaching management and teaching quality. The main contents of university teaching archives are briefly described, and their main features are analyzed. The importance...

Research and Exploration of the Excellent Course Construction of An Introduction to Automobile Service Engineering

Peijiang Chen
The construction of excellent courses is an important method to improve talent training in colleges and universities, and can effectively improve the teaching quality. An Introduction to Automotive Service Engineering is a key professional core course for the major of automotive service engineering,...

Reflections on the Integration of Innovative Entrepreneurship Education and Professional Education

Xuehua Jiang, Xuemei Pan, Peijiang Chen
In order to meet the needs of the development of new economy, new technology and new industry, China's higher engineering education circle has reached a consensus on the construction of "new engineering", and has inspired the construction of "new engineering". It requires that the education system of...

Research on the Spatial Pattern of National Landscape Garden Counties

Jing Han, Teng Ma, Xirui Wang, Yang Rui, Jian Zhang
Through the systematic description of the spatial pattern characteristics of the National Garden Counties, this paper enriches the research on the city spatial distribution and provides a scientific basis for the improvement of the policy of "Building Garden Cities". Comprehensively using the methods...

Research on the Talent Training of the Management Direction of Horse Racing Industry in Colleges and Universities

Peng Ding
Through the analysis of current education situation in management direction of horse racing industry in Wuhan Business School, this paper aims to find out the existing problems in cultivating talents, put forward reasonable suggestions on the management education of horse racing industry to provide...

The Spatio-temporal Evolution of Economic Network Structure in Guanzhong Plain Urban Agglomeration

Qiong Song, Jing Han, Tongsheng Li
The spatial and temporal evolution characteristics of network structure of Guanzhong Plain urban agglomeration from 2005 to 2015 are analyzed from the economic perspective by using the modified gravity model and the SNA method. Results show that: (1) Economic network of urban agglomeration has experienced...

A Brief Talk on Practical Teaching Reform of Higher Vocational E-commerce Major Based on Internet Plus Background

Ning Chi
There are still many problems in the practical teaching of the e-commerce major in the higher vocational colleges under the internet plus background. Colleges need to clarify the goal of talent training and develop a scientific and standardized plan for practical training. Colleges will concentrate resources...

Strategies on C-E Translation of Xi’an Red Tourism Based on the Belt and Road Initiative

Ke Chen, Mengya Zhang
In order to spread the red culture, this paper explores strategies on C-E Translation of Xi'an red tourism, and tries to solve the problems which brought about by differences in social ideology, value idea, audience psychology, and cultural background. Under the premise of equal exchanges between Chinese...

Research on Design Method of Interactive Interface of Industrial Robot Teaching Device

Juan Guo, Yajun Wei, Yijuan Ji, Yichen Zhu, Guozhi Luo
This paper discussed the basic concepts, topic selection principles, and the assessment methods of project teaching. The application process of CDIO teaching method in project teaching is introduced according to the steps of “Conceive ??" Design ??" Implement ??" Operate”, taking the electric vehicle...

Research on Network Orientation of Entrepreneurs under the Background of "Internet +"

Lingming Zeng, Minglin Zhang, Qi Zhang
Network orientation attracts constant attention from scholars in entrepreneurship research, but few researches focus on its dimensions and measurement under the background of "Internet +". In this paper, based on the web-oriented frontier literature, starting from the background of "Internet +", the...

Research on the Correlation of Financial Risk based on Copula Technology

Yafei Chen, Huanlu Yang, Xuan Shang
Based on the Copula function, we study the effectiveness of the method in dealing with the nonlinear related structure between the financial risks .we run an empirical analysis according to the data of daily return rate of SSE Composite Index and Shenzhen Composite Index for the ten years of 2007-2017....

Research on the Dimensions of College Students' Entrepreneurial Network Orientation

Qi Zhang, Minglin Zhang, Lingming Zeng
Network orientation refers to the attitudes and tendencies to utilize social network relations, it has gradually attracted the attention of scholars in the study of entrepreneurship, and most existing researches are from organizational level to explore. In this paper, through the review and summary of...

Research on Investigation into Mental Health of Physical Education Teachers from 18 Middle Schools in Wuhan

Jianlong Qian, Si Gao
This paper analyzes the mental health level of 65 PE teachers from 18 middle schools by means of the psychological measurement SCL-90 (symptom check list-90), mathematical statistics and literature data. The aim is to find out the mental health level of PE teachers in middle school and its related factors....

Research on the Influence Strategy of WeChat Official Accounts of Colleges and Universities

Bintao Huo
Currently, WeChat official accounts of colleges and universities have became prevalent windows for dissemination of information, propaganda of news and construction of brand. These official accounts serve as one of the platform that have attracted the most attentions among colleges and universities at...

The Exploration of the Curriculum Assessment Model Based on Formative Evaluation

Zhangliang Chen, Junwei Shi
The reform of university curriculum assessment plays a guiding role in improving the quality of teaching in a comprehensive way. Reasonable curriculum assessment is the guarantee for cultivating innovative high-quality talents. By analyzing the irrational ways of the traditional assessment methods, this...

The Effect of Argument on the Development of Physics

Yaping Tao
Each step for the development of physics is full of argument. By revealing defects of existing physical opinions and hypotheses, the argument can promote the cultivation and generation of new physical theories, accelerate the growth and perfection of physical theory, enhance scientific experiment to...

Research on the Influence of Reference Group Types on Consumers' Purchase Decisions from the Perspective of Social Networks

Hong Jin, Yunting Miao
After years of research, foreign scholars have confirmed that the reference group has a significant impact on consumers' purchase decisions and brand preferences. In recent years, some scholars have considered that due to the impact of traditional culture, domestic consumers are more subtle in their...

International Legal Protection of Linguistic Minorities with the Example of the French Republic

Aslan Abashidze, Aleksandra Babanskaya, Denis Gugunskiy, Aleksandra Koneva, Alexander Solntsev
In many states, minorities irrespective of whether they are national or ethnic, religious or linguistic have been always representing one of the most vulnerable groups of people. This paper gives the definition of the term “minority”, and analyses international legal framework for the protection of minority...

Study on the Influencing Factors of the Energy—Saving and Environmental Protection Industry in Beijing

Yanfang Zhang
The author’s previous research shows that the development of the energy conservation and environmental protection industry in Beijing is at a moderate level throughout the country. This paper analyzes the statistics of Beijing from 2008 to 2015 by means of SPSS statistical software. Firstly, it analyzes...

Design of Curriculum Evaluation System Based on the Eight Principles of Quality Management in Higher Vocational Colleges

Qinyi Li, Qiong Yu
In view of the unclear level and incomplete contents of curriculum evaluation system in higher vocational colleges, a multi-angle, multi-direction and multi-level curriculum evaluation system is proposed. Based on the eight principles of quality management, this paper discusses the principles of curriculum...

Study of Chengdu’s Inbound Tourism Development under the Belt and Road Initiative

Lu Huang
Against the background of the Belt and Road Initiative, this paper analyzes the inbound tourism opportunities brought by the initiative. What’s more, sampling analysis of the inbound tourist sources of countries along the Belt and Road has been conducted in light of the present situation of Chengdu’s...

Analysis of the Financing Effect of the New Third Board Listing Companies

Huamin Li, Dandan Zhang
The development of society is inseparable from capital. The growth of enterprises cannot be separated from funds. At present, the traditional financing model cannot meet the financing needs of high-risk and high-return of small and medium-sized enterprises, which seriously hinders the development of...

The Construction, Translation and Dissemination of Chinese Diplomatic Discourse

Shihua Ding
Translations neglecting the target audience’s cognitive environment will inevitably lead to compromised acceptability of the translated texts. The optimal-relevance is what a translator should always keep in mind in the process of inference and reconstruction. Successful communication depends largely...

Application of Project Teaching for Smart Grid Technologies in Postgraduate Practice Innovation Ability Training

Sheng Li, Sijia Lu, Jiani An, Heng Wu
This paper discussed the basic concepts, topic selection principles, and the assessment methods of project teaching. The application process of CDIO teaching method in project teaching is introduced according to the steps of “Conceive ??" Design ??" Implement ??" Operate”, taking the electric vehicle...

The Present Situation and Adjustment of the Service Function of Chongqing Functional Financial Center (FFC)

Ran Lian, Liyao Jin
With similarities of the construction of the financial center, many cities begin to plan different roads of the financial center. The 19th CPC National Congress of the Party and President Xi further emphasized the strategic significance of Chongqing as an open highland in China’s western region in early...

Study on the Innovation and Entrepreneurship Curriculum System for Graduates Based on Extenics

Fan Jiang, Jiangdong Chen, Zhongmin Xiao, Qingfeng Wu, Zhenzhang Liu
To solve the difficult problem in the construction of the innovation and entrepreneurship curriculum system for graduate students by use of Extenics innovation method, this paper builds the curriculum system of innovative ability for graduate students with "a goal of curriculum, three systems, and one...

Research on Computer Teaching Reform in Colleges and Universities

Qiujing Yang
In recent years, with the rapid development and application of computer technology, computer knowledge and ability have become important skills for contemporary college students to obtain employment. Under such circumstances, it is required that colleges and universities must increase the investment...

Research on Problems and Countermeasures of Tourism Poverty Alleviation in China from the Perspective of Industrial Chain

Xiaowei Zhou, Zhipeng Bao
There are many poor aspects of China tourism poverty alleviation effect, and one of the reasons lies in the micro-foundation of tourism poverty alleviation industry -- the industrial chain fails to highlight the inherent benefits of tourism poverty alleviation without realization of the effective integration...

The New Enlightenment of Absorptive Capacity Theory

Zenghai Wu, Xiongxiong Qu
This paper thinks that we can improve the knowledge absorptive capacity of organizations and their employees through training. After theoretical analysis of knowledge absorptive theory and training activities, it is believed that organizations can take the following measures to improve the knowledge...

Impact of Exchange Rate Fluctuation on Trade Value-Taking UK as an Example

Yinjie Chu
The main purpose of this paper is to study the impact of exchange rate fluctuations on UK exports during the UK referendum. Many scholars studied the impact in history, but they did not come to the same conclusion. Therefore, further research is needed. A metrological model is adopted in this paper....