Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

At present many research works are devoted to areal linguistic contacts. Proverbs are not studied in connection with areal typology. According to many linguistic and ethnographic researches cultural and language community exists in Central Europe. According to H.Kurzová there are several Central European...

This paper aims to make a systematic study of Global Citizenship Education to achieve some experience or enlightenment from it. In particular, the study in this topic has become increasingly meaningful since President Xi Jinping put forward the idea of "promoting the construction of a Community with...

This paper explores the impact FinTech is exerting on financial business, its future trend, and suitable strategies of market players based on a dataset of 892 global representative entrepreneurial firms and interviews to some of them. We find that FinTech will profoundly influence six business sections...

The main purpose of this study is to explore the cognition of importance and needs assessment with health community for the aged population. The study adopted a questionnaire survey method and 500 questionnaires from the elderly in Chia-Yi City responded. The statistical analysis of this study indicated...

This article takes Jiangxi Police Institute as an example to analyze the background and problems of the construction of online courses and explores the ways to promote its construction. It advocates that police institutes should take various measures to promote the construction of such courses actively,...

In order to meet the demand of the innovation and entrepreneurship education, the teaching reform research of the course Automobile Electrical and Electronic Technology is carried out. The new teaching flow is designed and several teaching projects is selected in this paper, besides, assignment book...

At present, in those big cities like Shanghai, Shenzhen, Beijing and other places, the modern private school teaching mode has aroused widespread concern in the society. On the one hand, it is reasonable to carry forward the Chinese traditional culture, promote the distribution of educational resources...

In recent years, the Belt and Road Initiative has provided a good platform for countries along the route to achieve win-win benefits, but there are still some weaknesses in financing. This paper tries to solve the problems in the financing of various countries under the Belt and Road Initiative background,...

This paper studies the interaction mechanism between commodity market and China stock market from the perspective of financing liquidity. Since the financialization of commodities, the correlation between commodities and the stock market has experienced its first rise after experiencing the sharp fluctuations...

This paper explores the correlation of blended learning and the enhancement of oral English communicative competence based on the teaching of the online course “Oral English 3” and the empirical data elicited from the questionnaire with English majors. It shows that “online / offline + face-to-face”...

Ideological and political theory course is an important part of the ideological communication of the party and the state, and undertakes the important mission of arming with theories, value guidance and talent cultivation. As an important research university in science and engineering in China, university...

This paper tries to find out the misunderstandings in innovation and entrepreneurship education in Chinese universities and the correction methods thereof. By investigating the development of innovation and entrepreneurship education in China, the paper finds that some misunderstandings and practice...

This paper attempts to sort out and summarizes the development model of innovation and entrepreneurship education in colleges and universities, and explores the development path of innovation and entrepreneurship education that are in line with our national conditions. From the perspective of original...

Chinese folk paper-cut is an artistic sign of materialization. This art is the sign associated with the creator's certain expressive meanings. The artistic creation for the folk paper-cut is the process from a complete signifier (the form of a sign) to the higher-level signified (the concept or object...

From a comprehensive government to a service-oriented government, the governance model of the Chinese government has undergone many adjustments. In this gradual and continuous transformation process, the ideas, methods, structure, strategy and other elements of government governance have been adjusted...

This paper first gathers and analyzes the relevant literature to understand methods for successful implementation of ERP system. Next, it deeply investigates the methodology as well as the development process of a local motherboard manufacturing company. In this study, some in-depth interviews are conducted...

As a basic and core curriculum in computer major, the Principle and Application of Operating System covers a wide range and develops rapidly, and its related concepts and system are also in development and improvement, which make it is hard to teach and make related studies. In order to solve this problem,...

The paper analyzes the current status of cultural cooperation between China and countries in the Belt and Road region. Based on the previous research and theories, this paper particularly analyzes the cooperation situation in education, technology and tourism, including achievements that have been made,...

As a second language teaching method，Focus on Form has aroused great enthusiasm among second language acquisition researchers and teachers since its proposal at the end of the last century. Most previous researches have proved that Focus on Form is effective in promoting both learners’ accuracy and fluency...

Due to the self-development requirements of minority preparatory students and the requirements for the development of schools and society, minority preparatory teachers must achieve the goal of improving the effectiveness of the English class. The paper will discuss countermeasures and influencing factors...

With the increase of the state's investment in "poverty alleviation", it is of great significance to realize the poverty alleviation of impoverished college students, but at present, the criteria for judging whether students are poor are not clear so we cannot accurately and quickly determine the targets...

In order to implant the idea and method of workmanship into the talent training scheme of higher vocational colleges and accelerate the construction of industrial workers in the new period, the paper explains the new demands of Internet Plus on industrial workers and the present cultivation situation...

This paper aims to strengthen the scientific governance of secondary college which is also an important way to straighten out the university governance and promote the construction of modern university system, and also an important entry point for comprehensively deepening the all-round education reform...

Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping as the core has been bravely practicing, actively innovating and gradually forming the new concept, new thoughts and new strategies for state governance by emphasizing on the major issue...

In order to improve the crowdsourcing operation efficiency, the paper proposes the concept of crowdsourcing self-organization and introduces its connotation and characteristics systematically. By analyzing the logical relationship between entropy and crowdsourcing self-organization, the entropy model...

In the electronics and information profession, "Broadband Wireless Communication" is a professional compulsory course, which covers many introductory knowledge in the communications industry and plays a key role in the students' future engagement in the communications industry. In recent years, the 5G/B5G...

In order to protect human health and solve the relevant medical problems, biomedical engineering is emerging as a new discipline, and the medical equipment direction thereof is the product of medicine and various disciplines, and the development level represents the level of comprehensive strength and...

Due to the different historical background, there are many differences between the theory of alienation of Marx and that of Marcuse. From the perspectives of human alienation theory, alienation theory of science and technology as well as human liberation theory, the paper compares the theory of alienation...

With the continuous deepening of quality education reform, the teaching methods of each stage is becoming more and more perfect, and the happy teaching method is gradually applied to the public sports aerobics course in colleges and universities, which has greatly improved the teaching value of aerobics....

The natural value theory of physiocracy indicates that the raw materials produced by the land are sources of wealth and economic value. However, the physiocrats fail to fully consider the relationships among the use-value, the capitalist production relationship and market values, and distinguish them...

Audit assessment is a new measure to adapt to the development of higher education, a new requirement that makes people satisfied with higher education, and a new requirement for realizing the medium and long-term development goals of the country. This paper discusses the ways in which teaching reforms...

The "teacher-centered" classroom teaching model results in poor teaching and learning, inadequate teaching content in depth and breadth, and a single teaching method and pattern. Therefore, this paper discusses the “student-centered” classroom teaching principles and classroom instructional design. The...

For a long time, people have never stopped studying the relationship between art and design, the two human spiritual creation activities. The Art emerging for the solution of spiritual forms and the Design for the solution of material functions have always been influencing each other. This article aims...

From the perspective of bionics design, this paper analyzes the product package design. It can be seen that through the application of product package modeling, color, material texture and other elements, the design can not only satisfy consumers in materials, but also make them feel joyful at the spiritual...

As an important part of higher education and a powerful means of cultivating comprehensive talents. The curriculum system of general education is directly related to the success of general education. This paper will point out the difficulties and causes of the curriculum system construction of current...

Based on current situations in biomedical engineering discipline and existing problems of cultivation mode for talents majoring in biomedical engineering, the paper, combing new-rising discipline characteristics of multidisciplinary integration for biomedical engineering and cultivation requirements...

Brand culture connotation enhances the brand’s value-added ability and competitiveness. On the basis of clarifying brand concept and brand culture, this paper probes into the most important quality factors in the brand culture elements, analyzes the importance of quality to the brand, and expounds the...

Fashion is always a theme, a trend and also the focus of apparel enterprises competition. It increases the intensity of competition in the apparel market. The customer value is the source to obtain sustainable competitive advantage source for fashion apparel enterprises. Based on the discussion of customer...

In order to solve the problem of ineffective supervision of MOOC online education and the lack of student enthusiasm, this paper proposed a MOOC-based SPOC College mixed learning mode, which can not only promote internal teaching reform of college but also improve the external influence of college.

With the development of medical technology, medical equipment is increasingly complex and the professional application of medical equipment continues to increase. However, due to the lack of knowledge in medical engineering for medical staff, the function of equipment can not be fully developed, restricting...

In order to explore Lawrence’s concern about men’s domination over women and nature as well as his ecofeminist awareness as revealed in Lady Chatterley’s Lover, the thesis applies ecofeminism theory to analyze the protagonist Connie’s relationship with men, nature and society. Through the analyses, this...

China's vocational education has started to focus on significance and quality. The education based on professional culture is an important way to promote profound development of vocational colleges and enhance their core competitiveness. The paper systematically analyzes the concept, structure, function，features...

The National Science and Technology Plan Projects carry out the public interest and objectives of country in the aspects of scientific and technological innovation. Therefore, the concern for such projects is increasing day by day, but from the actual situation, the effect of project implementation results...

With the popularization of intelligent devices, more and more old people will become the consumers of mobile application. This paper firstly discusses the cognitive characteristics of the elderly. The cognitive ability of the elderly is characterized by a decrease in comprehension and performance. By...

This paper expounds the research and practice on teaching reform in view of innovative applied talent training for engineering specialty of local colleges, personnel training specifications and general requirements, teaching content and curriculum system, modes of talent training and teaching as well...

In the field of science research and innovation, UK has always maintained world-class development level. UK government attaches great importance to science research management system development, including science research investment funds, science researchers educational funds and academic exchanges....

In the paper the author puts forward the thinking of teaching design and teaching design scheme of the electronic technology foundation based on “OBE”. In the scheme, the author has completed the construction of the teaching system, analyzed the relationship between the teaching platform and the target...

Globalization has greatly stimulated the demands and enthusiasm for learning English in China, thus the use of English has greatly increased with China’s strong desires to be the crucial character at the world stage. English plays a key role in many different fields, such as politics, economics and education....

As a new financial loan model, peer-to-peer (P2P) lending has been widely spread across the world since emerging, especially in China. However, it often involves risk events, including difficult cash withdrawal, escaping with money, financial fraud, and trouble management etc. Therefore, how to evaluate...

In order to grasp the work of Tianjin Agricultural University in 500 poverty-stricken villages in Tianjin, we have summarized the work in the past three years. By analyzing organization work measures, concrete results and existing problems, we found that the agricultural universities have technical and...

Nowadays College students' psychological problems tend to be complex and diverse, especially hidden psychological harm. Due to its prominent characteristics, such as high incidence, strong concealment and strong lag, it has significant impact and harm. On the basis of the existing mature dominant psychological...

As an important course for higher education, College Chinese has a far-reaching significance on broadening students’ horizon, improving students’ humanistic quality, and inheriting Chinese civilization spirits. However, it is regrettable that the current status of College Chinese teaching is worrying...

As a third-party institution for market risk disclosure, credit rating agencies should act as gatekeepers in the capital market. The improper arrangement and negligence of institutional arrangements make it possible for rating agencies to evade the burden of civil liability after multiple failures. By...

Interpreting teachers are the guarantee of the quality of interpreting education in the professionalization era,and we should pay attention to their professional development. Although much progress has been made in TOT (training of trainers), autonomous development of interpreting trainers have not drawn...

With economic development entering “new normal”, the management and operation costs of SMEs in Jilin Province are constantly increasing. The lack of funds and weak product development capabilities have seriously hinder the improvement of production efficiency and product competitiveness, and caused vicious...

In order to discuss the existing problems in the cultivation of double-degree personnel， this research adopts questionnaire survey to investigate learning motivation, teaching management evaluation, teaching satisfaction degree and other aspects of 123 students with double degree majoring in Public Affairs...

Chinese is important in the system of subject of primary school very much. It plays a pivotal role in the accumulation of living experience, the transmission of nationality spirit, the conservation of humanity spirit and the cultivation of vitality idea. As we all know, it is the implementation of new...

Since the higher education system transfer from “elite higher education” to “mass higher education” in china. The application-oriented undergraduate university students’ academic interests and their aspiration of curiosity have declined obviously. Due to the lagging reform of teaching moehod, university...

The research on mathematics teaching under network environment is one of the important parts in teaching research nowadays, which is of great significance for promoting deepening reform of mathematics teaching in higher vocational colleges. This paper introduces the advantages of mathematics teaching...

The 19th CPC National Congress has proposed a new strategy for rural vitalization. This strategy puts forward higher requirements for rural public improvement. The key problem of public improvement is collective action. Based on Institutional Analysis, Development Framework and Social-ecological Framework,...

In order to explore the influence of “the Society of Spectacle” on the ideology of Chinese universities, this paper uses the methods of comparative analysis, literature research and expert interview to conduct an in-depth research through focusing on the research objectives. It finds and proves that,...

In order to explore the social image thought in Xi Jinping’s national governance thoughts, this paper combines practice interpretation method and historical logic method to sort out relevant documents, concluding that the thought of “building a prosperous, democratic, civilized, harmonious and beautiful...

Based on the RMB offshore market in Hong Kong, this paper selects the quarterly data from 2009 to 2015 to analyze the factors that influence the speculative capital flows in China. The balance of RMB deposits in Hong Kong has a significant impact on the speculative capital flow in China, and the impact...

With the wide applications of big data, in order to improve the systematization and practicability of statistics courses, and to better cultivate applied and comprehensive talents, this paper discusses the harmonious and unified relationship between project teaching and data visualization. Taking mathematical...

The application of WeChat classroom has brought a new way for innovating teaching mode and educational management. This paper analyzes the dynamic decision-making process between teachers and students as well as between students and students in WeChat classroom, establishes a game model, and analyzes...

Optimization of Industrial structure has played a significant role in the process of national economy’s sustainable and stable growth. With six affecting factors including proportion of labor productivity, proportion of employed people, proportion of fixed-asset investment, proportion of the actual utilization...

The purpose of this paper is to investigate the impact of the We Media marketing on its own brand communication. By briefly describing the main content and development of We Media, we will introduce its influence as a new type of marketing tool for the enterprise, and further analyze the advantages and...

In the process of mathematics teaching of high school art students, it is found that most high school art students has negative attitudes to mathematics learning. With the advancement of the reform of the high school mathematics curriculum, China makes efforts to carry out education that makes people...

This paper focuses on the development and innovation of third-party electronic payment services and modes and the development and current situation of online banking as well as the regulatory policies of financial regulators. From the perspective of interest concerns of major players in the electronic...

This paper analyzes the current situation of foreign trade in Fujian Province from different perspectives on the international market share of Fujian's foreign trade and the index of trade competitiveness, etc., and further analyzes the shortcomings of Fujian's foreign trade competitiveness and the future...

This paper mainly studies the government regulatory function in "Internet plus" era. From the current development of government regulatory function, regulatory concept lag, informatization level, low level of network security and other difficulties still exist. Based on it, this paper puts forward innovation...

The British anthropopogist Edward Taylor mentioned in his book that, culture is the combination of knowledge, belief, arts, laws, morality and customs as well as other capacities and habits that social members need. During the thousands of years, animals have accompanied human races day and night, therefore,...

Under the historical background of “the Belt and Road”, Fujian and ASEAN possess multi-aspect favorable conditions for industrial cooperation complementation. This paper mainly analyzes the bilateral trade conditions about Fujian and ASEAN in the recent years, and through collecting data, it studies...

Cross-border e-commerce provides market opportunities for the development of international logistics, and the improvement of international logistics is one of the necessary links in the development of cross-border e-commerce. This paper studies how to solve the problems existing in the logistics industry...

Under the trend of the increasingly globalized economy, the trade contact of various countries has become the main impetus for economic globalization. In the export and import trade of various countries, the degree of emphasis on green trade barriers is far higher than other trade barriers. As a kind...

Fujian Province, as a major province of aquatic products production and export, occupies an important position in aquatic products export trade in China. However, since 2002, it has continuously encountered obstacles from the green trade barrier in various countries so that serious losses have been caused...

Characteristic hotels often rely on the development of cultural and commercial cycle. The recognition, absorption and utilization degree of the local cultures by the operators will have an influence on the organizational performance. The empirical research on Three Lanes and Seven Alleys in Fuzhou and...

In order to improve the teaching effect of University Computer I course and promote the cultivation of students’ computational thinking, this article uses Rattle package of R software to perform data analysis on the end-of-term computer examination score for 2015 Grade science specialty in University...

Logistics experiment teaching is an important part of the cultivation system of logistics talent. At present, the logistics experiment teaching system is faced with the problems, such as lack of systematization, single teaching methods and imperfect evaluation system. To construct logistics experiment...

The lack of effective carriers leads to insufficient motivation for college students to practice socialist core values. On the basis of the in-depth analysis of the inherent consistency between social entrepreneurship and socialist core values, this paper puts forward a new driving model for college...

In order to investigate the impact of perfectionism on academic achievement of Chinese university students, this study adopted the method of variable-centered and person-centered analyses. The Chinese Frost Multidimensional Perfectionism Scale (CFMPS), which includes positive perfectionism (PP) and negative...

This paper studies the emission reduction R&D in a two-level supply chain under two technology policies: R&D subsidization and R&D cooperation, and compares the performance of the two technology policies. By means of game theory, we derive the equilibrium decisions and then compare optimal decisions,...

This paper adopts a case study approach to analyze the operational strategy of the “Rishi-Ji” WeChat public account and summarizes its successful experience. Through the analysis of individual cases, the operation strategy of the “Rishi-Ji” WeChat public account was summarized to provide a reference...

In recent years, teaching Chinese as a foreign language has developed rapidly. As the new typical model of language teaching and culture teaching, fully understanding the introduction of Chinese traditional culture is of great significance to the development of teaching Chinese as a foreign language....

In order to solve the problems of blasting warehouse and low clients’ satisfaction in the development of express enterprises, this article adopts reference investigation and comparative analysis method to find and analyze factors influencing the development of private express enterprises. It can be seen...

Commercial banks are the pillar industry in financial industry. As an important part of economic development, it plays an intermediary role in improving social capital and has a very important social status. However, with the full integration of China's commercial banks and world's financial industry,...

Since the 21st century, philosophical epistemology and methodology have been greatly affected by phenomenology. The most representative view is that in neuroscience research, there is a phenomenological method to illustrate consciousness. Firstly, neurophenomenology combines first-person phenomenological...

Asa “National Innovation and Reform Demonstrative Region of Modern Vocational Education”, Tianjin is one of the earliest, biggest and most influential regions for the Internationalization of Vocational Education. Based on an in-depth analysis of the connotation of the Internationalization of Vocational...

With the subject data in the field of ESI and InCites social science as the research object, a comparison was made in this paper between the standard institutions (including Tsinghua University, Shanghai Jiaotong University, Zhejiang University and Xi'an Jiaotong University) and Huazhong University of...

At present, corporations are increasing their paricipation in Corporate Social Responsibility (CSR) to help establish and maintain their good reputation. Although CSR efforts are aimed at the general public, they are particularly focused on consumers. It is hoped that such actions will lead to a higher...

Based on three national awards data from 2011 to 2016, interdisciplinary collaborative innovation network in universities is constructed and the structure effects and exogenous effects that influence the formation of innovation network are put forward. An exponential random graph model (ERGM) is set...

This study explored the effect of Health Quotient (HQ) management on maternal quality of life and the incidence of health problem during puerperium in Cox’s Interaction Model of Client Health Behavior (IMCHB). A quasi-experimental posttest design with two groups was used. Totally 60 new mothers were...

With the advent of the digital media era, it has become increasingly common to produce films and TV plays from literature works. As a result, profound changes have taken place in the text reading and evaluation model. The process from text to screen is further defined as a reading and critical behavior....

This paper aims to unveil how China's higher education deepen its reform in the context of globalization and personnel training, so as to widely explore the ways to gain and cultivate more innovative talents by implementing entrepreneurial & innovative education. This paper also finds that such measures...

The Western comparative literature theory is mainly to conduct practical research under the homogeneous Western civilization. On the contrary, the lack of effective theory applicable to cross-civilization studies has obstructed global scholars for a long time. The Variation Theory proposed by Chinese...

Tourism has become an important pillar industry and an advantageous industry of “rich people and strong cities” in the economy of Huangshan City. This paper applies grey model to respectively calculate the correlation between the comprehensive tourism income of Huangshan City and Huangshan City's regional...

This paper summarizes the dilemmas and corresponding measures in the cultivation of biology postgraduates in ordinary medical colleges, and tries to propose solutions for such colleges to improve the quality of postgraduates. Through analyzing investigated information and summarizing dilemmas, measures...

The close but unclear relationship between the government and business undermines the honesty and fair competition in the government-business ecology. This research makes a field survey on the business environment of the representative private enterprises in Beijing, Tianjin and Hebei by in-depth interview....

The construction of practice base is an important guarantee of education quality of professional degree graduate. In order to improve education quality of professional degree student, the authors analyzed existing problems and the causes of present construction of practice base, proposed the specific...

The main purpose of this paper is to explain the training strategy of applied talents in colleges and universities under the background of industrial transformation and upgrading. This paper uses the methods of literature analysis, comparative study and interview. Literature method and comparative method...