Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)

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143 articles
Proceedings Article

The Application of Image Compression Technology in Library

Zhaohui Jin
With the rapid development of information technology, more and more digital and electronic literature resources, including image compression technology, are widely used. This paper compares several kinds of image compression technology commonly used in library and finds that JPEG2000 as digital image...
Proceedings Article

The Difficulties and Countermeasures of Talent Cultivation in Applied Undergraduate Colleges Against the Backdrop of "Creator Education"

Jianbo Ke, Shitong Ye
Against the Backdrop of “mass entrepreneurship and innovation”, the concept of maker education provides a new perspective for the cultivation of applied talents. Based on the ten characteristics of the application-oriented talent maker, the classification criteria and connotation of “creative talents”...
Proceedings Article

Research on Xingzhou Kiln based on Longhua National Museum

Hong Peng, Weitong Tao
With aesthetic characteristics and values of historical culture, Xingzhou kiln is the treasure of national third-level museums which is definitely different with other famous kilns. This study is a foundation for promoting the cultural IP as well as cultural and creative product design of county-level...
Proceedings Article

The Impact of Promotion Justice on Occupational Health and Turnover Intention

Qingjuan Wang, Rui Li, Ailing Wang
As one of daily management practices, promotion is an important tool that motivates employees in a company, and the fairness promotion justice of employees perceived significantly influences their organizational behavior. The aim of this study is to explore the impact of promotion justice on employees’...
Proceedings Article

A Study for Smart Vocational Skill Training Based on Knowledge Graph

Yanhua Wang, Yong Li
In view of the low efficiency, optimization difficulties and uncertain training effect in the process of vocational skill training, this paper studies smart vocational training based on knowledge graph. According to the needs of vocational skills training, the system creates knowledge graph objects by...
Proceedings Article

An Empirical Study of the Influencing Factors of KIA Crowdfunding Investment Intention based on the Renren Investment Platform

Yiyi Zhang, Jiming Li
With the development of KIA equity crowdfunding, more and more investors are starting to invest small enterprises through crowdfunding platforms. How these factors affect investors’ investment intention is still a problem. This paper explores nine indicators based on the data of the Renren Investment...
Proceedings Article

Research on the Development Status of Community Fund Against the Backdrop of Community Governance-Take Chengdu Community Fund as an Example

Xiujuan Li
At present, China is in a critical period of economic transformation and development, institutional mechanisms have undergone profound changes, and grassroots governance has been continuously optimized. In this process, on the one hand, the government's functional boundaries are gradually clear, its...
Proceedings Article

Intuitive Knowledge and its Types

Alexander V. Bondarenko, Victor N. Bondarenko, Zinira F. Abrarova, Olga B. Mayatskaya, Zifa G. Ishembitova
Intuitive cognition and transformation of reality is one of the insufficiently studied philosophical topics, in which the central place is occupied by the theoretical and methodological problems of studying intuition, as well as the question of the relationship between the scientific and artistic forms...
Proceedings Article

The Application of Moral Education and Teaching Methods in Public Relations from the Perspective of Course Ideological and Political Education

Suzhen Yu, Sisi Chen, Li Wang
Based on the ideological and political education context of full-education, full-time education and all-round education, this paper proposes that the teaching of Public Relations needs to re-examine and design the goal of moral education, and fully explores the ideological and political connotation of...
Proceedings Article

Research on Teacher Training of New Energy Automobile

Xinyu Li, Yongsheng Liu
Currently, in the context of continuous improvement of new energy vehicles, the new energy vehicle technology faculty should also be further cultivated to ensure that new energy vehicles can have sufficient high-quality professional teachers to support and cultivate local applied talents, then promoting...
Proceedings Article

A Study on Causes of Moral Hazard in Sports

Li Chen
Sports moral hazard is high phenomenon in sports and has a serious impact on the development of sports. The cause of moral hazard in sports also are different in academia. This paper analyzes external causes, internal causes and fundamental causes and explains the formation process of sports moral, attempting...
Proceedings Article

Research on Smart Medical Cloud Application Service System Against the Backdrop of Smart City

Jun Tan
In order to better implement the relevant national policies, we will provide medical reform to guarantee and improve people’s livelihood and benefit the health of residents. This paper proposes to make full use of cloud computing, big data, Internet and other information technologies to build a smart...
Proceedings Article

Research on the Model and Design of the Solar Energy Housing of Qinghai Farmers

Geng Huang, Manyi Wu, Xinqun Feng
Solar energy is a renewable and non-polluting resource. Many buildings have been applied with the solar energy technology passively or positively. Qinghai enjoys an exceptional natural advantage to exploit the solar energy. The focus of this study is to connect the solar technology with the living space...
Proceedings Article

The Relationship between Paternal Rearing Style, Self-consciousness and Academic Performance

Jing Qi
By means of questionnaire survey, this paper attempts to explore and understand the self-consciousness of primary school students, and to study the parenting style of their fathers and the relationship between the two and their schoolwork. By means of questionnaire survey, 225 students of grade 5 and...
Proceedings Article

Research on the Construction of Higher Education Evaluation System

Xiaolin Li, Nian Zhao, You Li
The construction of educational evaluation system plays an important role in the development of higher education activities. This paper mainly analyzes the relationship between higher education and urban development from the perspective of economic and urbanization development, points out the problems...
Proceedings Article

Discussions on Information Disclosure and Liquidation Safety of P2P Online Lending Industry

Zeping Tong, Fuyu Yao, Hongbin Li
P2P online lending has faced many problems in recent years after explosive growth. The successive collapse of the P2P online lending platforms in 2018 has raised concerns about the prospects of this industry, which has become one of the core problems to be solved in the future development of Chinese...
Proceedings Article

Reform of Physical Education Teaching in Colleges and Universities based on Lifelong Physical Education

Liqiang Qiu
With the change of social situation, the traditional physical education teaching in colleges and universities is facing a comprehensive and deepening reform. Cultivation of students’ awareness of lifelong physical education makes students effectively improve their comprehensive literacy. This paper analyzes...
Proceedings Article

Cultural Turn and Chinese Literature’s Go-global: Problems and Solutions

Lei Dai
This research aims to explore the problems of the global promotion of China’s literature and propose practical solutions. It is argued that the Go-global initiative involves a reasonable amount of literary works in the original Chinese language so that the targeted readers will gain a better understanding...
Proceedings Article

Research on the Urban Image Construction of Zhuhai Driven by Big Data

Yue Huang, Jing Wang, Xiaochan Huang, Zi Lin
As the only city in China listed in the "top 40 national tourist resorts" with the overall urban landscape, Zhuhai possesses the best ecological environment in the pearl river delta economic circle and the most advantages in developing the leisure tourism industry. Therefore, tourism has become one of...
Proceedings Article

Research on Software Programming of Intelligent DC Motor

Gang Wu, Wen Yang
With the continuous progress of intelligent technology, the intelligent control level of DC motor will be required to be higher and higher. Therefore, this research will take the software design of DC motor as the research object. Through the software programming design of the intelligent control system...
Proceedings Article

The Health Effects of Yoga on White-collar Women in Nanchang City

Lelan Zhao, Yi Liu, Jianghua Li
In recent years, with the rapid development of society, more and more urban women are working harder and harder. In addition to work, in order to relieve stress and maintain health, many urban white-collar women choose yoga to exercise. In this paper, 20 white-collar women in Jinhang Fitness Club were...
Proceedings Article

Analysis on the Function of College Physical Education Against the Backdrop of Double First-Class Construction

Mengyao Xie
This paper analyzes and thinks about the key elements of the development strategy of college sports in China in the new era with the list of “double first-class” construction in colleges and universities. Firstly, it analyzes the relationship between "double first-class" construction and college sports;...
Proceedings Article

Research on Golden Class of Informatization Teaching Method and the Cultivation of Teaching Art in the Artificial Intelligence Era

Junwei Shi
In the informationization era, the deep integration of information technology and mathematics courses has greatly improved the form of information dissemination and interaction between teachers and students, and has created a new classroom teaching environment for educators and learners. This paper first...
Proceedings Article

Construction of Development Mechanism for Agricultural Professional Managers

Wenwu Li
Agricultural professional managers are both an important force in the strategy of rural revitalization and a result of the development of modern agriculture to a certain stage. As a systematic project, the development of agricultural professional managers involves mechanisms of entry, training, incentive,...
Proceedings Article

Research on Cross-border E-commerce Professional Capabilities and Training Modes of Talents

Lanlan Luan, Yiqun Li, Jiawen Shen, Xinyi Fu, Wei Shi, Jingyi Liu
In recent years, as a new cross-border trade, the cross-border e-commerce gains its popularity with an urge demand for excellent professions due to the rapid development of economic globalization and the Internet. Since the industry of cross-border e-commerce urgently needed versatile talents, many scholars...
Proceedings Article

Research on Graduate Employment -Tracking Survey of 2005-2009 Graduates Based on Human Resource Management Major of Zhejiang Sci-Tech University

Ping Wang, Lin Chang
Since the human resources major was set and recruited students in 2001, 2001- 2017 students of this major have successfully graduated. In order to investigate the major teaching and the employment situation of graduates, a total of 410 students who graduated from 2005 to 2019 have been surveyed. The...
Proceedings Article

Research on the Archives Construction of Linyi Historical and Cultural City

Mei Zhang, Peijiang Chen
The archives of historical and cultural cities are the true records of the track of city development and the accumulation of urban construction civilization. Doing a good job in archival work of famous cities is an important means to explore and carry forward the historical and cultural characteristics...
Proceedings Article

Study on the Construction of Online Open Course of Automobile Theory

Peijiang Chen, Liying Wu, Xiao Mi, Xueyin Yang
Online open course is a product of the Internet age and a new way to cultivate students’ independent learning ability. According to the construction situation and professional characteristics of the online open course of Automobile Theory, the construction goals and ideas of the online open course is...
Proceedings Article

Study on the Talents Training Mode Promoting of the Integration of Industry and Education in Application-oriented Colleges and Universities

Xuehua Jiang, Xingqiang Zhang, Peijiang Chen
The integration of industry and education and the cooperation of education are beneficial to the cultivation of applied talents, and are also an important means for the transformation and development of applied undergraduate colleges and universities. In the process of promoting the integration of industry...
Proceedings Article

Course Reform of Mechanical Manufacturing Technology Foundation Based on Internet +

Yuliang Yin, Peizhen Li
With the advent of the “Internet +” era, many teaching methods such as flip classrooms, mixed teaching, and MOOC have provided many innovative teaching methods for the majority of educators. The classroom structure has also undergone major changes in the “Internet +” era. The teaching structure has entered...
Proceedings Article

Analysis of Zhejiang Shuren University’s Running Pattern

Jinbiao Jin, Huayue Liao
How to make the most of the mechanism of private colleges and universities, to keep education benefit for the public, to improve educational quality, and to move in the direction of connotative development, will be the major issue in a long run after nationwide university expansion. This paper analyzes...
Proceedings Article

Empirical Research on Internet Enterprise Value Evaluation Based on Free Cash Flow

Zelin Chen, Zhiyuan Jiang
Under the background of the continuous development of the global digital economical model, the research on the valuation of Internet enterprises has increasingly attracted scholars' attention. With the drastic change of the Internet industry, the problem of the inability to provide data support for research...
Proceedings Article

Research on QFD-based Bicycle-sharing Function Optimization from the Perspective of Public Management

Lingfang Huang
The popularity of shared bicycles greatly facilitates people's travel, and at the same time, the concept of environmental protection is deeply rooted in people’s hearts. If the bicycle sharing industry wants to maintain a long-term development in the market, manufacturers should design products that...
Proceedings Article

The Establishment of College Music Teaching Model under the OBE Educatian Idea

Lu Wang
The Outcome Based Education (OBE) idea is an educational model based on learning outcomes. Originating from the basic education reform in the western countries in the 1990s, this education model has received wide recognition internationally. Since China's colleges and universities actively promoted education...
Proceedings Article

Construction of the Practice Teaching System of Advanced English in We Media Era

Xiying Fan
Traditional advanced English teaching mode, where teachers talk and students listen, take notes as well as review for exams, cannot meet the requirements of English professional training objectives and the needs of the talent market for high-quality compound foreign language talents, and does not match...
Proceedings Article

Research on College Physical Education Reform based on Improvement of Students' Physical Health

Zhenpeng Yu
At present, the traditional physical education in colleges and universities in China cannot adapt to the training objectives of modern college students, thereby constraining their development to some degree. It's high time that physical education in colleges and universities should be reformed. Taking...
Proceedings Article

Analysis of the Appropriateness of Ownership Structure and Corporate Governance Efficiency

Liangyan Lu, Rui Zhao
There is a close relationship between the ownership structure and the efficiency of corporate governance. Under certain conditions, the ownership structure determines the corporate governance structure, and the appropriate equity structure is one of the decisive factors affecting the efficiency of corporate...
Proceedings Article

Reflection on Introducing Original Ecological Music into Vocal Music Education in Colleges and Universities

Siming Lin
Since the beginning of the 21st Century, China's economy has ushered in a new period in which there is full of development opportunities, our comprehensive national power is increasingly strong, and people have been striding forward to a well-off life. In this historical context, an increasingly number...
Proceedings Article

Research on Countermeasures to Advance the Construction of Characteristic Townships in Shenyang

Wei Hou
In order to improve the construction level of characteristic townships in Shenyang city, this paper analyzes the existing problems of characteristic township construction in Shenyang city from the aspects of government role, market operation, innovation consciousness, characteristic culture development,...
Proceedings Article

Research on Business Process Design of Armed Police Financial Sharing Service Center

Li Zou
As one of the three major tasks of modern logistics, information construction is important for logistics to fight and win the war. By exploring and drawing lessons from the financial sharing service center of enterprises , it is found that popularizing and applying that center in the field of military...
Proceedings Article

Research on the Impact of Valuation by Feeling and Calculation on Pro-social Behavior of Consumers Based on Field Experiments

Fengsen Song
Previous studies have found that valuation by feeling and calculation have an impact on prosocial consumer behavior, however they only focus on the impact of positive emotional value, meanwhile they rarely use field experiments to carry out the empirical analysis. This paper explores the effects of valuation...
Proceedings Article

Development Banks: Features and Activities

Petr I. Tolmachev, Irina A. Strelkova, Valentin K. Pospelov, Zhanna V. Ivanovskaya, Lyubov V. Krylova
The article deals with the evolution of development banks and their activities in the modern era. When collecting and processing materials for the article, the authors use general scientific methods of research (generalization, aggregation, classification, comparison), and methods of economic processes...
Proceedings Article

Building a System of Screenplay Course Reform under the Cooperative Education

Wei Lu, Yunfei Liu, Jingwen Wang
The reform of video editing classes is the product along with the changing of classroom teaching, whose purpose is to make use of new teaching methods to complete the contents of screenwriting lessons in order to serve the video producing. This article, taking the teaching mode called cooperative education...
Proceedings Article

An Empirical Study of Teaching Effectiveness of Different Teaching Methods in American Literature Course

Bingjie Zou
Microlecture and flipped classroom are becoming the focus of the innovation of teaching methods in recent years, emphasizing students-centered self-directed learning and bringing new vigor to higher education. Based on an American Literature Course in a private college in Shanghai, this paper uses an...
Proceedings Article

Research on the Integrated Marketing Communication Strategies of Tea Enterprises in China Against the Backdrop of Mobile Internet

Jingjing Yang, Nan Yan, Lei Chen, Yaohui Ye, Ling Lu
Taking the tea enterprises management as the subject, the paper aims at taking advantage of mobile Internet communications to change the current situation that with nearly a hundred years history of development, there is no one who has caused huge brand influence among tea enterprises in China. Based...
Proceedings Article

Analysis of the Influence of Family Endowment and Employment Quality on Migrant Workers’ Willingness to Return

Peng Li, Zixuan Tang, Wanhua Li
This paper uses the Chinese Labor Dynamics Survey Data (CLDS) to construct a logit model, which introduces family endowment and employment quality into the individual utility equation of labor’s returning will, and analyzes the influence of family endowment factors and personal characteristics of employment...
Proceedings Article

Exploration and Practice of Campus Practice Base for Music Major in Colleges and Universities

Xiaodong Chu
Modern higher education should focus on improving work ability and mastering theoretical knowledge. Practical training and situational operation are the characteristics of normal education. Under the new situation of music education in China, school musicology experts have cooperated with enterprises...
Proceedings Article

Analysis on the Teaching Reform of Applied Undergraduate Tax Accounting on the Basis of CDIO Teaching Mode

Yuanyuan Zhang
The “Tax Accounting” course is one of the professional elective courses applied to undergraduates majoring in finance and economics at present. It is a professional accounting course that integrating accounting principles with methods. Combining the characteristics of the course, this paper introduces...
Proceedings Article

An Analysis of Plato’s Political Thought

Yali Lu
This paper makes a preliminary analysis of Plato’s political concepts from three aspects: the concept of justice, the king of philosophy, and state system and the ideal state. Plato paid close attention to the decline of Athenian politics and the reconstruction of sound politics. He adhered to ideological...
Proceedings Article

Exploring Jean-Jacques Rousseau’s Nature Education Thought from Emile

Yawei Lu
Emile is Jean-Jacques Rousseau’s work on his educational ideas. The main purpose of this paper is to explore Rousseau's Emile nature education thought and its influence on the development of modern education. This paper mainly uses the method of literature research. With Emile as the bibliography and...