Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)

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143 articles

Course Reform of Mechanical Manufacturing Technology Foundation Based on Internet +

Yuliang Yin, Peizhen Li
With the advent of the “Internet +” era, many teaching methods such as flip classrooms, mixed teaching, and MOOC have provided many innovative teaching methods for the majority of educators. The classroom structure has also undergone major changes in the “Internet +” era. The teaching structure has entered...

Empirical Research on Internet Enterprise Value Evaluation Based on Free Cash Flow

Zelin Chen, Zhiyuan Jiang
Under the background of the continuous development of the global digital economical model, the research on the valuation of Internet enterprises has increasingly attracted scholars' attention. With the drastic change of the Internet industry, the problem of the inability to provide data support for research...

Construction of the Practice Teaching System of Advanced English in We Media Era

Xiying Fan
Traditional advanced English teaching mode, where teachers talk and students listen, take notes as well as review for exams, cannot meet the requirements of English professional training objectives and the needs of the talent market for high-quality compound foreign language talents, and does not match...

Reflection on Introducing Original Ecological Music into Vocal Music Education in Colleges and Universities

Siming Lin
Since the beginning of the 21st Century, China's economy has ushered in a new period in which there is full of development opportunities, our comprehensive national power is increasingly strong, and people have been striding forward to a well-off life. In this historical context, an increasingly number...

Research on the Impact of Valuation by Feeling and Calculation on Pro-social Behavior of Consumers Based on Field Experiments

Fengsen Song
Previous studies have found that valuation by feeling and calculation have an impact on prosocial consumer behavior, however they only focus on the impact of positive emotional value, meanwhile they rarely use field experiments to carry out the empirical analysis. This paper explores the effects of valuation...

An Empirical Study of Teaching Effectiveness of Different Teaching Methods in American Literature Course

Bingjie Zou
Microlecture and flipped classroom are becoming the focus of the innovation of teaching methods in recent years, emphasizing students-centered self-directed learning and bringing new vigor to higher education. Based on an American Literature Course in a private college in Shanghai, this paper uses an...

Analysis of Investment Decisions of SMEs

Rui Zhao, Xiaoyan Zhang
With the gradual improvement of China's market economic system and the rapid development of financial markets, the correct investment decision-making of enterprises has become the key to enterprise development. For SMEs, the investment evaluation method is to use the discounted cash flow method or the...

An Empirical Analysis of the Governance Structure of Listed Companies

Jing Zhao
This paper empirically analyzes the equity structure and corporate governance efficiency of listed companies in China from the aspects of “quality” and “quantity” of ownership structure. The results show that the proportion of state shares is significantly negatively correlated with company performance....

Regional Brand Development from the Perspective of Brand Relations Spectrum: Taking Changle as an Example

Qisun Li, Xiaoquan Cai
As a new means of regional development, regional brand has attracted more and more attention from regional managers with the increasing competition. This paper takes Changle district of Fuzhou city as an example to study regional brand strategy from the perspective of brand relationship spectrum. The...

The Influence of Employees’ Motivation Management on Teamwork: Taking Starbucks as an Example

Yiting Liu, Jinling Zhang
This paper discusses the motivation and teamwork of Starbucks which is one of the best know and fastest growing companies in the world. The development of Starbucks is well-known, so the organization management in this company must have some strong advantages. The analysis includes two parts: firstly,...

Construction of Business English Courses Based on University-enterprise Cooperation -Taking International Business Negotiation as an Example

Xiaqing Liu
This paper, based on the necessity and significance of integration of production and education in Business English teaching reform, taking International Business Negotiation as example, put forward a working process-oriented course construction path by means of university-enterprise cooperation which...

Phonetic Transfer of Chinese University Students in EFL Learning

Zheng Fu, Yunfei Ma
Phonetic transfer is defined as the way in which individual knowledge of a language sound tool can affect how a person perceives and produces language in another language. Although previous studies have investigated phonetic transfer in the area of articulation, how L1 affects L2 pronunciation by speech...

Research on the Combination Path of Tea Culture Experience and Urban Leisure Tourism

Lili Mu, Qinmei Chen, Feng Liang
With the rapid development of cultural industry, tea culture is no longer a traditional concept of culture, and the combination of tea culture and tourism industry is promoted to the spiritual concept. The combination of tea culture experience and urban tourism and leisure provides infinite space for...

Financial Risk Analysis of P2P Industry-Taking “Yirendai” as an Example

Songqin Ye, Jin Huang
Nowadays, the risks of China's online lending platform mainly come from imperfect credit system, weak supervision of the network lending platform, and imperfect legal system. This paper takes the representative company in P2P network lending industry—the Yirendai as analysis object to analyze the company’s...

Ideology in C-E Translation-A case study of President Xi Jinping’s Speech

Ke Chen, Zhilei Wu
As a branch of pragmatic translation, C-E translation has become a hot topic in the translation field. It bears the important mission of delivering China’s voice to people of all countries in the world. However, in the process of carrying out specific translation practice, the translator is manipulated...

Investigation on Consumer Finance Risk Management in Zhejiang Province

Saier Su
Consumer finance is becoming significantly important nowadays, given the reform of financial system and the development trend of financial internationalization. In recent years, the scale of consumer finance market in China has developed rapidly. Based on the first hand data collection through online...

Design and Application Research of Flipped Classroom Teaching Model in Applied Undergraduate Colleges -Taking Management Courses as an Example

Hongshen Yu, Jie An, Tingting Dou
College students of the post-00s generation have an active thinking and a high emotional quotient, but their self-learning habits have not yet been developed. The curriculum for management majors focuses on the cultivation of students' practical application ability, while the traditional teaching model...

An Analysis of the Impact of Publishing Media on the Use of Comic Shots

Liying Wang
In the comic creation of story type, the composition and combination of comic lens have a unique form for language expression. As the most important form of expression of comic picture and narration, comic sub-mirror is the language conveyed by creator to his creative intention, and it is also the key...

Application of Block Chain Technology in Logistics Industry

Yan Dai, Xu He
In recent years, block chain technology has emerged rapidly all over the world and is regarded as an important engine of the fourth Industrial Revolution, in which logistics industry is considered to be the field with the highest application value except for the financial industry. This paper introduces...

Benefit Analysis of Receivables Securitization in Electric Heating Industry-Takes Tianfu energy as an Example

Songqin Ye, Huan Yang
Receivables securitization is a kind of credit asset securitization, which is a financing process to restructure the receivables of enterprises that lack liquidity but have future cash flow to issue marketable securities in the asset pool formed. Since the 20th century, the majority of China’s various...

Lenin's New Economic Policy and Its Enlightenment to Contemporary China

Ziyi Liu
Lenin's new economic policy proposes a series of new ideas that various economic components can coexist. It is a great exploration and innovation of the theory of socialist construction, and it also has great enlightenment for China's socialist construction, especially during the period of construction...

Exploration and Analysis on Cultivating the Entrepreneurship and Innovation Ability of Higher Vocational Students Based on Mathematical Modeling Platform

Fengtai Mei
The reform of public basic courses in higher vocational colleges should adapt to the new economic situation in China and cultivate students' innovation thinking and innovation ability. By building mathematical models, students can use mathematical theory to solve practical problems. In the process of...

The Relationship between College Students’ Initiative Personality, Job Hunting Clarity and Career Decision-Making Difficulties

Yuan Zhou
Based on the decision theory, 325 college students in Datong City, Shanxi Province were randomly selected. The questionnaire survey was used to investigate the current situation and characteristics of college students’ job hunting. The relationship between college students’ active personality and career...

The Basic Application of Digital Online Technology in Design Teaching

Wenzheng Cui
The software practice teaching now takes up a lot of class time in professional design courses, thus both reducing the teaching contents with respect to design creativity and limiting the students in classes. It is also difficult for the students to master all knowledge learned with the help of a traditional...

The Difficulties and Countermeasures of Talent Cultivation in Applied Undergraduate Colleges Against the Backdrop of "Creator Education"

Jianbo Ke, Shitong Ye
Against the Backdrop of “mass entrepreneurship and innovation”, the concept of maker education provides a new perspective for the cultivation of applied talents. Based on the ten characteristics of the application-oriented talent maker, the classification criteria and connotation of “creative talents”...

The Impact of Promotion Justice on Occupational Health and Turnover Intention

Qingjuan Wang, Rui Li, Ailing Wang
As one of daily management practices, promotion is an important tool that motivates employees in a company, and the fairness promotion justice of employees perceived significantly influences their organizational behavior. The aim of this study is to explore the impact of promotion justice on employees’...

The Application of Moral Education and Teaching Methods in Public Relations from the Perspective of Course Ideological and Political Education

Suzhen Yu, Sisi Chen, Li Wang
Based on the ideological and political education context of full-education, full-time education and all-round education, this paper proposes that the teaching of Public Relations needs to re-examine and design the goal of moral education, and fully explores the ideological and political connotation of...

Development Banks: Features and Activities

Petr I. Tolmachev, Irina A. Strelkova, Valentin K. Pospelov, Zhanna V. Ivanovskaya, Lyubov V. Krylova
The article deals with the evolution of development banks and their activities in the modern era. When collecting and processing materials for the article, the authors use general scientific methods of research (generalization, aggregation, classification, comparison), and methods of economic processes...

Analysis of the Influence of Family Endowment and Employment Quality on Migrant Workers’ Willingness to Return

Peng Li, Zixuan Tang, Wanhua Li
This paper uses the Chinese Labor Dynamics Survey Data (CLDS) to construct a logit model, which introduces family endowment and employment quality into the individual utility equation of labor’s returning will, and analyzes the influence of family endowment factors and personal characteristics of employment...

Analysis on the Teaching Reform of Applied Undergraduate Tax Accounting on the Basis of CDIO Teaching Mode

Yuanyuan Zhang
The “Tax Accounting” course is one of the professional elective courses applied to undergraduates majoring in finance and economics at present. It is a professional accounting course that integrating accounting principles with methods. Combining the characteristics of the course, this paper introduces...

Yangming learning of Conscience and Management Philosophy of Inamori Kazuo

Weiliang Chen
The competition among modern enterprises is not only the competition between enterprise products, scale and technology, but also the competition between corporate cultures. Based on the study of business philosophy and business culture concepts and their relationships, this paper studies the role of...

Discussion on Modern Educational Thoughts and the Teaching Reform of College Sports

Yu Xue
This paper summarizes the core problem of the teaching reform of college sports by sorting out and analyzing modern educational thoughts at home and abroad, that is the relationship between the dominance of teachers and the subjectivity of students; besides, it has also carried out in-depth analysis...

Design and Research of Civil Engineering Courses under the Guidance of “The Belt and Road” Strategy Based on Craftsman Spirit

Min Ji, Bolin Jiang, Shuzhen Chen, Hongli Li
Based on the craftsman spirit and under the guidance of “The Belt and Road" strategy, this paper serves as the supplementary civil international course system for vocational education courses, which is used for the development and utilization of blank. This paper also combines with our school cooperation...

Bibliometric Analysis of Economics & Business Based on InCites-Taking HUST as an Example

Fengping Wei, Ji Fang, Jin Huang, Yihua He, Rong Zhang
This paper analyzes the characteristics and shortcomings of Economics& Business in Huazhong University of Science and Technology (HUST), and provides references for its construction and development. This paper regards discipline data of Economics& Business based on InCites as the research object, selects...

Application of PBL Joint Information Teaching in Medical Nursing Teaching

Xiaonan Tong, Shiyu Liu, Yian Lu, Yanming Li
In order to compare the effects of PBL teaching method and PBL joint information teaching in the teaching of Internal Medicine Nursing, a total of 111 students from 2 nursing undergraduate classes in our school were randomly selected into intervention classes (n=55) and control classes (n=56). The intervention...

A Study of the Integration of Museum Resources Facing to Knowledge City and Innovation and Entrepreneurship Education of Colleges and Universities

Xiaoliang Xiong, Huxiao Li, Saipeng Xing
This paper will analyze how the museum resources can be integrated into the mechanism model of innovation and entrepreneurship education in local colleges from the perspective of the Three Levels of Culture by Edgar Schein. Thus, this paper will form a theoretical way of the implementation strategy based...

The Strategies of the Market Redeployment: Taking Charlie Shoe Company as an Example

Guochao Lin
The purpose of this paper is to investigate the external and internal factors which will influence export companies. The paper also tries to provide an effective strategy planning and evaluation to the change into domestic market. Based on the analysis, if Charlie wants evaluate and monitor its achievement...

Analysis of Current Status and Demand of College Students’ External Image-building Capacity

Ling Lu, Jiaqi Xiong, Minsi Liu, Yiying Wang, Shanshan Xiang, Qiriga Han
The paper is aimed to understand the external image-building capacity and current demand status of college students, and explores the path to improve image-building capacity. The self-complied questionnaires are issued via wjx.cn, and analyzed via wjx.cn and SPSS21.0 statistical software. This paper...

Case Study of Integrating Mathematical Culture with the Course of Mathematics in Economics in Independent Colleges

Wenbin Zhang
In recent years, the term of "mathematical culture" has been used more and more frequently, and many colleges and universities across the country have also offered mathematical culture courses. Relevant cases relating to historical stories in mathematical culture, mathematical culture in daily life,...

Research on Music Teaching Mode Against the Backdrop of "Internet +"

Lin Li
Under the background of ‘Internet Plus’, not only does the whole mode of music teaching innovate , but the level of music teaching improves and the rapid development of music teaching is promoted. With the rapid development of science and technology nowadays, network technology and information technology...

Establishment of Multivariate Linear and Logarithmic Function Mixed Model to Predict Economic Trend Based on 2005-2015 Data

Huimin Zou, Jiayi Wu
According to the China Statistical Yearbook, the data of 2005-2015 were found. Eviews was used to establish a multiple linear regression model. The model did not pass the t test. Then a mixed model of multiple linear and logarithmic functions was established. The economic significance test, statistical...

Vertical FDI Spillover from Joint Venture to Host Country’s parent firm: Evidence from China

Minrui Li
Compared with earlier literature focusing on domestic firm in macro level or industry level, this study investigates the FDI spillover from joint venture to host country’s parent firm in firm level, especially vertical spillover. By matching two sets of Chinese firm-level comprehensive database and applying...

Discussion on the Individualized Talent Cultivation Mode of the Urban Rail Transit Operation and Management of Emerging Engineering Education

Jing Sheng, Ping Wang, Jun Tan
In order to cultivate advanced applied talents in urban rail transit management and R&D department, the individualized personnel cultivation mode is an important measure. In view of the problems existing in the talent cultivation of communication and transportation major (rail transit operation and management),...

Research on Reporting System in the Enforcement Mechanism of Competition Law in China

Mingxin Huang
Reporting is the right that the Competition Law grants to private entity to participate in law enforcement. However, due to ineffective enforcement practice of China’s Competition Law, there is no provision on the legal status of whistleblower, the substantive rights he enjoys, and the anti-monopoly...

A Study on the Mechanisms of American Students’ Participation in University Governance

Zhiqiang Wang, Ruizhong Zhang
By analyzing the constitutional texts of several American universities, this paper finds that the mechanisms of American students’ participation in university governance including financial independence mechanism, personnel independence mechanism, information disclosure mechanism, information exchange...

Mixed Ownership Reform and on-the-job Consumption Governance of State-owned Enterprises-Case Study Based on Chongqing Beer

Songqin Ye, Yinhui Luo, Mengyi Tan
Mixed ownership reform is the core content of the development of state-owned enterprises. However, the reform is restricted by the long-standing governance problems of state-owned enterprises in China. In the government work report of 2019, it proposed tasks such as “actively yet prudently advancing...

Elementary Exploration on the Reform of Mathematics Teaching in Higher Vocational and Technical Education with Chinese Characteristics

Heqiong Zhang
According to the current situation and development trend of mathematics teaching reform in higher vocational and technical education in the world, our college takes the existing higher vocational students as research object and takes the improvement of student’s core literacy as the “dissolving agent”...

Research on Smart Medical Cloud Application Service System Against the Backdrop of Smart City

Jun Tan
In order to better implement the relevant national policies, we will provide medical reform to guarantee and improve people’s livelihood and benefit the health of residents. This paper proposes to make full use of cloud computing, big data, Internet and other information technologies to build a smart...

Discussions on Information Disclosure and Liquidation Safety of P2P Online Lending Industry

Zeping Tong, Fuyu Yao, Hongbin Li
P2P online lending has faced many problems in recent years after explosive growth. The successive collapse of the P2P online lending platforms in 2018 has raised concerns about the prospects of this industry, which has become one of the core problems to be solved in the future development of Chinese...

Analysis on the Function of College Physical Education Against the Backdrop of Double First-Class Construction

Mengyao Xie
This paper analyzes and thinks about the key elements of the development strategy of college sports in China in the new era with the list of “double first-class” construction in colleges and universities. Firstly, it analyzes the relationship between "double first-class" construction and college sports;...