The Use of QR Code-based Digital Flashcard as a Media for Promotion and Socialization to Increase the Competitiveness of the Creative Economy and Small and Medium Enterprises
- Keywords
- creative economy, digital flashcard, promotion media, SMEs
- Abstract
The China ASEAN Free Trade Area (CAFTA) agreement in 2010 and the ASEAN Economic Community (AEC) in 2015 serve as both an opportunity and a challenge for Small Micro Medium Enterprises’ (SMMEs) products in all cities in Indonesia. In order to further increase sales in traditional markets, especially from SMMEs’ products and creative industries, information and promotion media is required to increase public interests, both people from Cirebon (indigenous tourism) and outside Cirebon to get to know existing SMMEs’ products and creative industries utilizing the media as educational technology. This study aims to develop a QR code-based digital flashcard model as a media for promotion and dissemination to increase the competitiveness of the creative economy and Small and Medium Enterprises in Indonesia. From the promotion, it is expected that the public's interest to do shopping in traditional markets will increase so that the sales of products from SMMEs can increase. The research model used in this study is a Four-D device development model, Model (4D). This four-D development model (4D) consists of four stages, namely the definition phase (Define), the Designing Phase (Design), the Development Stage (Develop), the Deployment Stage (Disseminate),
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Robinson Situmorang AU - Cecep Kustandi AU - Santi Maudiarti PY - 2019/12 DA - 2019/12 TI - The Use of QR Code-based Digital Flashcard as a Media for Promotion and Socialization to Increase the Competitiveness of the Creative Economy and Small and Medium Enterprises BT - Proceedings of the International Conference on Education Technology (ICoET 2019) PB - Atlantis Press SP - 58 EP - 63 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125925055 ID - Situmorang2019/12 ER -