The theory of experiential marketing combined with the viewpoints of consumer behavior, local innovation, and cultural value are applied in this study, through in-depth interview, to extract semantic and vocabulary of tourists and businesses participating in DIY experience. It intends to discuss the...

Product design has always been a key in influencing a consumer's desire to purchase a product in a highly competitive market. During the designing process, the designer has to understand how the consumer's senses appeal towards the appearance of a product, and go through numerous researches into the...

Nowadays, the vacuum cleaner is a quite convenient cleaning tool which is cable or cordless, industrial or household, and even equipped with a microprocessor that automatically clean the floor at home. Because the cordless vacuum cleaner is not limited to the cord and more convenient to clean around...

Modern service industries have become an important engine for leading the world economic growth. In China, service industries have created lots of job opportunities for undergraduate students, especially for business administration majors. This study tries to find out what enterprises prefer when they...

With the deepening of the information technology revolution, the concept of innovation became more and more popular. The innovation has become the core of all activities of enterprises or industries. We need to systematically consider the connotation and driving force of innovation. This paper discussed...