Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

Session: 8.2

4 articles
Proceedings Article

A Study of the Product Styling Design Evaluation System for Handheld Transceivers and its Applications

Hui Chen, Song Wu
It is critical for an enterprise to make quick, effective, and reasonable decisions when evaluating and screening out a large number of product styling design schemes for handheld transceivers. This study is based on the fundamental contents and program of product styling designs. Embodied individual...
Proceedings Article

Application of Transaction Cost Theory on Repurchase Intention

Li-Shan Chen
This study presents a theoretical model for understanding repurchase intention for customers. An empirical study was conducted to examine the model. The results indicate that customers' intention to repurchase online is negatively associated with their perceived transaction cost, and perceived transaction...
Proceedings Article

The Hypothesis of "Enlightened man" in Corporate Culture

Chunhua Zheng
Corporate culture is a new stage of management development, emphasizing the value of organization and individual and self-management of individual. Through the analysis of the theory of human nature in the process of management development, this paper puts forward the hypothesis of "consciousness" which...
Proceedings Article

The Role of Customer Involvement in Mediating the Relationship Between Brand Equity and Customer Loyalty

Yun-Chin Huang, Yu-Jia Hu, Feng-Ming Liu, Ling-Ching Su
The prior research indicated there were significant relationship between customer involvement, brand equity, and customer loyalty. The purpose for the study was to find out how customer involvement mediates the relationship between brand equity and customer loyalty. The participants for this research...