What a wasting effort. Point of purchase as silent sales failed in affecting the desire of adolescents aged 16-18 years old smoking behavior in Pekanbaru city. 23 non-smoker respondents stated that 0.02% P-O-P could affect their willingness to smoke as long as they are in the cafe or place that has P-O-P...

Counterfeiting now become a global issue that is not happen only in developing country, but also in developed country. Especially in Bandung city that’s on high counterfeiting activity city list. And Casio wrist watch also become the main target of counterfeiting. Because it can be used on both male...

This study aims to explain the importance of visual texts in conveying meaning in advertisements in addition to verbal texts. Just as verbal / linguistic expressions that can be adapted in terms of different word classes and sentence structures, visual structures can also be communicated through different...

Brandtouchpoints is any points of contact that describe the positioning. Kopi Anjis is one of the coffee shops in Bandung that branding their brand using the community campaign. Community campaign is considered to be one brandtouchpoint that differentiate with other coffee shops. Coffee shops in Bandung...

Formerly, halal label we can find on food, beverages, cosmetics and drugs. However, as the development of the lifestyle of the developing community ranging from financial products such as insurance, Islamic banking, and non-alcoholic entertainment places and no sex, even today the tourism sector such...