Proceedings of the 1st UPI International Conference on Sociology Education (UPI ICSE 2015)

Session: Economy and Development

9 articles
Proceedings Article

Perceived Value and Customers Satisfaction in Hotel Industry: A Systematic Conceptual Model

Bachrudin Saleh Luturlaen
The hospitality industry is a service industry that is engaged in the provision of accommodation and lodging. The increasing number of businesses in the hospitality led to business competition between companies is getting tougher, so the management should concentrate on retaining existing customers by...
Proceedings Article

Impact of Personal Selling on the User Decision to Use the Services of @wifi.Id

Heny Hendrayati, Dhafina Ramadita
All aspects of life in today’s society are connected to technology and information. Therefore, PT Telkom plc has launched a public wifi with a fast connection named @wifi.id. In the process of marketing, @wifi.id implements personal selling strategies for improving consumer decisions to access @wifi.id,...
Proceedings Article

Increasing Tourism Industry’s Competitiveness through Human Resources Planning

Rofi Rofaida
Tourism sector's contribution to Gross Regional Domestic Product was very significant. In the employment aspect, this sector also plays an important role. The purpose of this research are mapping and conducting analysis of the formal labor market related with the employment potential, mapping and conducting...
Proceedings Article

Development Pattern of Rural Tourism Based Creative Economy

Sri Marhanah, Erry Sukriah
The purpose of this research is to identify the potential of tourist attractions that based creative economy, and then to analyze how ready the Cikole Village as a rural tourism based creative economy, and the last to developing the development pattern of rural tourism based creative economy in Cikole...
Proceedings Article

The Impact of Brand Image, Brand Trust Towards Brand Loyalty of Indosat Telecommunication Operator Customer in Bandung

Tjahjono Djatmiko, Aldy Novianto
The growth of telecommunications service subscribers in Indonesia until 2015 is approaching saturation and will make more tough competition. This study analyzes the effect of brand trust and the brand image toward brand loyalty of the telecommunication service customers of a company. This study tried...
Proceedings Article

Baitul Maal Wat Tamwil as an Islamic Financial Inclusion Institution Model Towards a Sustainable Development

A. Jajang W. Mahri, Suci Apriliani Utami, Firmansyah Firmansyah, Aneu Cakhyaneu
This research is based on the issues of many informal sector businesses that do not have access towards capital from formal financial institutions, especially Islamic ones that are still considered to be exclusive and hard to reach. The research aims to find the best model in empowering informal sector...
Proceedings Article

Islamic Financial Inclusion Contribution to the Empowerment and Development of Informal Sector

Aas Nurasyiah, Rida Rosida, Neni Sri Wulandari
The background of this research is the issue of doubt or skepticism of the majority of the society’s contribution towards the development of Islamic financial community, especially in the over-marginalized community including the informal sector entrepreneurs. Therefore, the aim of this research was...
Proceedings Article

Analysis on the Positioning of Private Higher Education Institutions Based on Fields of Science

Muji Gunarto
The growth of colleges in Indonesia increases every year, especially private Higher Education Institution (PTS). The higher the number of PTS is, the more intense the competition in getting prospective students is. The purposes of this study are: 1) to determine the position of each PTS among competitors’...
Proceedings Article

Integration of Goods Market and Labor Market at Education Perspectives in Indonesian Agricultural Sector

Dessy Adriani, Elisa Wildayana
For Decades, Indonesia's economic growth has no impact on the more power of agricultural sector. The agricultural sector is still Characterized by subsistence, low education, low productivity, low income and underemployment. It is the caused by high dominance uneducated workforce in this sector. Hence...