Proceedings of the 2014 International Conference on Social Science

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76 articles

Network Forum Investor Sentiment, Sentiment Volatility And Stock Market-- An Empirical Analysis Based on Multivariate GARCH-BEKK Model

DaYong Dong, JuanJuan Lai, YuJia Long, HongBo Yi, TianLun Zheng
Based on the text of posing on the network forum, we establish a set of keyword dictionary to measure the long and short investors’ sentiment effectively, then we investigate the mutual relations between investor sentiment and the trading market through a Multivariable BEKK-GARCH model of abnormal long...

Highly Process-Focused Organizational Performance Measurement Model

HaiQing Bai, Jin Cheng, ZiPing Li
By analyzing the most popular performance measurement systems, the paper develops a new high process-driven performance measurement system which measures the organizational performance from five perspectives: vision, customer, strategy, process and staff. The system suggests that the enterprise is controllable,...

Research on Green Marketing Driving Force and Implementing Route Based on Innovation perspective

Feng Wei, JunQiang Zhou, Xiang Ren
As a key component to enhance competitiveness and gain sustainable advantage, innovation has become indispensable in the process of enterprise green marketing. The research analyzed factors that affect green marketing, considering that the government regulation, customer demand, enterprise abilities,...

Subliminal Affective Priming Effect on Decision Making in Prisoner's Dilemma

Juan Liu, HuaMiao Song, Wen Dong, WenHua Peng
Is subliminal priming able to affect people’s choices and decision-making The prisoners’ dilemma is a canonical example of a game analyzed that shows why two individuals might not cooperate each other, even if it appears that it is in their best interest to do so. In the regular version of the prisoner's...

On-road Emission Characteristics of Logistics Transportation Vehicles in Chengdu

QiJun Zhang, Lin Wu, Xiang Liu, KaiShan Zhang, HongJun Mao
On-road vehicle tests of three diesel trucks were conducted by a portable emission measurement system (PEMS) in Chengdu, China. SEMTECH-ECOSTAR provided by Sensors, Inc and MI2, an emissions measuring instrument powered by the Pegasor Particulate Sensor (PPS) were employed to detect gaseous and particle...

Image design of bicycle parking frame of city public facilities

Chao Zhao, RuiYu Bai, Dong Zeng
Public facilities in the bicycle parking the bicycle parking rack on the availability of re innovation of some concepts,so as to improve the bicycle frame specification Parkfunction. frame specification Parkfunction. Project team through the bicycle parking framedesign, construction of public facilities,...

A Comparative Study of Sex Education for Teenagers in America and China

AnRan Chen
At present, in many countries, sex education is no longer a resistance, criticism and sensitive issue of perversion, developed countries, such as the United States, Britain, Canada, provide appropriate sex education to teenagers, and has carried out many sex education and reproductive health services....

Injury Proneness and Factors of Physiology and Psychology Among College Freshmen: A Matched Case-Control Study

Jing Zeng, Bing Xiang, YanPei Ding, Xi Tao, ChangCai Zhu, GuanMin Chen
Objective: The aim of this research was to investigate the relationships of some physiological and psychological factors with one time injury or more than one time injuries among college freshmen students. Methods: 80 injured students (one time injury group) and 80 matched controls, 16 injured students...

Employee Well-being: A Hierarchical Model and the Evaluating Framework

Yun Xia, ShaoHua Lu, Kang Shi
We established a hierarchical employee well-being (EWB) model which scrutinized the structure of employee well-being and distinguished the concept of well-being from those of occupation gratification and job satisfaction. By establishing the model, the formation process of employee well-being is analyzed....

The Historical Impact of Evolution of Mao Zedong's Ethical Thought in the Period of Democratic Revolution

Fang Sun
In democratic revolution period Mao's ethical thought has experienced a historical evolution: world outlook evolved from ‘Sages Genesis’ to ‘People are creating the motive power of history’; outlook on life evolved from ‘Three Immortality’ state to ‘serve the people wholeheartedly’; values evolved from...

Modern Educational Technology Ability Training Model for University Teachers

Feng Lu
With the gradual advance of China’s educational information process and vigorous development of modern educational technology, modern educational technology capability has become an important part of the professional quality of modern university teachers. Due to work-study conflicts, inadequate interaction...

Decision Rules Applying based on Fast-food Restaurant

XiaoWen Huang
The number of Fast-food restaurants increases dramatically in recent years due to the demands of customers. Almost every city holds McDonald’s, Sunway, Burger King, Pizza Hut, and Starbucks. Except these super popular fast-food restaurants, there are still some local small fast-food restaurants. When...

Research on Industry Agglomeration of Construction Machinery Industry Based on Location Quotient Index

Xue Yang
The agglomeration degree of construction machinery industry is calculated based on the data of the gross value of industrial output of the machinery industrial from 2007 to 2010 using the location quotient index. The results show that the cluster of construction machinery industry has been basically...

Basel III, risk aversion and bank performance: evidence from Chinese commercial banks panel data

Qin Song, Wei Zeng
The bank supervision in China promotes four instruments coming from Basel III standards announced from Basel committee. What effects will it have on Chinese commercial banks This paper develops models with a sample of 29 commercial banks in China by measuring risk averse with Z-score, and finds that:...

The Impact of International Knowledge Search on Innovation Performance: Moderated by Search Intensity

Hang Wu
In the era of knowledge economy, firms need to search outside to obtain strategic and complementary resources to innovate. However, existing research on open innovation mainly focuses on local knowledge search and ignores to answer the question that how firms search outside firm boundary. Based on the...

On the Translation of Words with Chinese Characteristics

XiaoHong Yao, MengJiao Zhang, Chao Wu
Chinese characteristic words are very important parts of the study on English. Chinese characteristic words stand for the words or phrases that are belonging to the Chinese culture or have no equivalents in English or other languages. In the process of diplomatic exchange, the influence of Chinese on...

Thought on Cultivating Sports College Students’ Socialist Core Values

WeiFang He
Strengthened the education of sports colleges students’ socialist core value, must give an adequate consideration of specialities in their major, to highlight the pertinence and timeliness of foster strategy, to return living world, via enhance the modernization of content and form , popularization of...

Ways of Mass Media to Promote Educational Justice on Children from Migrant Worker Families

JingYa Wang, Pan He
This paper demonstrates the policy and family socio-economic status factors impacts on the educational justice on children from the migrant worker families. It explores how the mass media can do to promote the educational justice on migrant children through the lens of Bronfenbrenner’s ecological models....

The Significance of Validity Theory to College English Listening and Speaking Course Test

Dan Liu
The validity theory is an effective criterion to measure the success of a test, playing an important role in College English Listening and Speaking Course. Tests for College English Listening and Speaking Course under the validity theory are more reasonable, scientific and efficient when the College...

A study of Influencing Factors of industrial location under the background of regional transfer in China

JingLing Chen
Based on analysis framework of institutional approaches location theory, the paper discusses influence factors on the industrial location from the perspective of stakeholders in decision-making and behavior which includes firm production decision, local government policy and social elements of the supply...

Regulations on the Online Finance in China

Yang Liu
Online Finance now in China has been dramatically progressed. The Online Finance has the functions like financial service, investment broker and electronic banking platform; meanwhile it has technical mobility, virtual transactions and strongly internet dependency. The regulation on the Online Finance...

Study on the Identification of Influencing Factors of Interactive Development between Innovation and Urbanization

Bo Yuan, FengChao Liu
By improving the disadvantages of traditional DEMATEL method, this study proposes an identification model of influencing factors based on Entropy - DEMATEL algorithm. Then, take China as research example, this study selects 20 factors related to the interactive development between innovation and urbanization,...

Discussion on the Construction of Independent College’s teaching Quality Control System Based on Customer Satisfaction

HuiYan Li, Hao Wang
Independent College is public private secondary college after the standard of ministry of education in 2003. Specifically, it means common colleges and universities above undergraduate course cooperate with the social organizations or individuals outside the state institutions, holding the undergraduate...

Research of the Elderly Pension Situation Based on Methods of Social Survey

Ying Deng, QiBo Ai
Along with the decline of the natural population growth rate, the improvement of economic level and medical developments in our country, the average population life expectation is gradually extended. Thus aging problem has caused widespread attention. This paper mainly summarized the problems such as...

Application of Quilting Art in Interior Furnishing Artistic Design

JiChun Li, Yuan Yang
Fabric products, with its characteristics like rich colors, diversified patterns and function of softening rigid space, have attracted great attention from designers. Meanwhile, quilting products, which is one variety of fabric products with a strong flavor of artistic, will result in favorable effects...

Legal Consideration on the Internet Finance Supervision

FuQiang Zhang, Wei Lin
On March 5, 2014, Premier Li Keqiang submitted the government report deliberated by Twelfth Session, Second Meeting of the National People's Congress, which proposed “accelerate the development of Internet Finance, improve Internet Finance supervision and coordination mechanism, monitor the flow of foreign...