Proceedings of the 2014 International Conference on Social Science
Session: Economics and Management
20 articles
Proceedings Article
Reflection on Chinese Cultural Industry Business Model Innovation Utilizing the Zhao Benshan Model
Yu Liao
The cultural industry offers consumers entertainment products or services against a background of economic globalization. In the rapidly changing business environment, it is extremely important to maintain the survival and development of cultural industry through the application of business models. This...
Proceedings Article
Decision Rules Applying based on Fast-food Restaurant
XiaoWen Huang
The number of Fast-food restaurants increases dramatically in recent years due to the demands of customers. Almost every city holds McDonald’s, Sunway, Burger King, Pizza Hut, and Starbucks. Except these super popular fast-food restaurants, there are still some local small fast-food restaurants. When...
Proceedings Article
Marketing Research for Motorola Company
PingJun Lu, XiaoWen Huang
Considering about the rising market of global communication, Motorola is stumbling through a hard time in recent years and is still going downhill. Facing this problem, it is quite important to find why the company market share continually decrease What causes the poor performance It is necessary to...
Proceedings Article
Research on Industry Agglomeration of Construction Machinery Industry Based on Location Quotient Index
Xue Yang
The agglomeration degree of construction machinery industry is calculated based on the data of the gross value of industrial output of the machinery industrial from 2007 to 2010 using the location quotient index. The results show that the cluster of construction machinery industry has been basically...
Proceedings Article
Tourist Satisfaction Based Marketing Research for Domestic Tourist Market of Jiangsu Province
LiJiao Jin, Wei Tu
This paper, with the domestic tourist market of Jiangsu Province as research object, revealed through tourist satisfaction indicator system the fact that the domestic tourist satisfaction at Jiangsu Province has not yet reached the level of satisfaction, and that difference existed in satisfaction between...
Proceedings Article
Development Strategy and Political Suggestions of Utilizing Foreign Direct Investment in Modern Service Industries in Wuhan
Du Lv
With the rapid progress of the society, economy, technology and rapid development of the information technology , knowledge economy, the social division is increasingly refinement and specialization, new technology and new mode of modernization is and has services from traditional way for the transformation...
Proceedings Article
Basel III, risk aversion and bank performance: evidence from Chinese commercial banks panel data
Qin Song, Wei Zeng
The bank supervision in China promotes four instruments coming from Basel III standards announced from Basel committee. What effects will it have on Chinese commercial banks This paper develops models with a sample of 29 commercial banks in China by measuring risk averse with Z-score, and finds that:...
Proceedings Article
Difference in Luxury Purchasing Motivation between Chinese and British
LiHua Wang, Qian Zhao
This research aims to find out the purchasing motivation of luxury in China and Britain, and the difference between them. Questionnaire for young people was used in this research to get the basic data in the two markets, and found that investment and reference group are new workable motivations in the...
Proceedings Article
A study of Influencing Factors of industrial location under the background of regional transfer in China
JingLing Chen
Based on analysis framework of institutional approaches location theory, the paper discusses influence factors on the industrial location from the perspective of stakeholders in decision-making and behavior which includes firm production decision, local government policy and social elements of the supply...
Proceedings Article
Constructing Financial Supervision Mechanism for Government-sponsored Large-scale Sports Events
YiQi Song
With such research methods as referring to document literature and interviewing experts, this paper investigated the operation of large-scale sports events held in Shanghai, Beijing and Shenzhen and analyzed the financial supervision problems existed in government-sponsored large-scale sports events...
Proceedings Article
A Study on Relationship between Financial Development and New Urbanization--Evidence from Urban Agglomeration in the Middle Reaches of the Yangtze River
HaoYang Xu
This paper explores the relationship between financial development and new urbanization development in urban agglomeration in the middle reaches of the Yangtze River. After the unit root test, co-integration test, and the panel data model establishing, some conclusions are figured out. The results show...
Proceedings Article
Network Forum Investor Sentiment, Sentiment Volatility And Stock Market-- An Empirical Analysis Based on Multivariate GARCH-BEKK Model
DaYong Dong, JuanJuan Lai, YuJia Long, HongBo Yi, TianLun Zheng
Based on the text of posing on the network forum, we establish a set of keyword dictionary to measure the long and short investors’ sentiment effectively, then we investigate the mutual relations between investor sentiment and the trading market through a Multivariable BEKK-GARCH model of abnormal long...
Proceedings Article
The Moderating Effect of Work-Related Risk on the Relationship between Cognitive-trust in Supervisor and Proactive Behavior
Pei Liu, WanFen Guo
In occupational and organizational context, proactive behavior has attracted much attention over last decade. This study aims to examine how work-related risk influences the relationship between cognitive-trust in the supervisor and proactive behavior, using the data collected from 301 Chinese and 475...
Proceedings Article
Highly Process-Focused Organizational Performance Measurement Model
HaiQing Bai, Jin Cheng, ZiPing Li
By analyzing the most popular performance measurement systems, the paper develops a new high process-driven performance measurement system which measures the organizational performance from five perspectives: vision, customer, strategy, process and staff. The system suggests that the enterprise is controllable,...
Proceedings Article
Regulations on the Online Finance in China
Yang Liu
Online Finance now in China has been dramatically progressed. The Online Finance has the functions like financial service, investment broker and electronic banking platform; meanwhile it has technical mobility, virtual transactions and strongly internet dependency. The regulation on the Online Finance...
Proceedings Article
How Does Hubei Province Restructure Its Industrial Structure
GuiZhi Ba, Han Wang
Industrial structure restructuring is one of the main features that measure the development of national economy. Input-output analysis on industrial structure is a vital method to investigate industrial inner mechanism. Therefore, to restructure the industrial structure in Hubei Province, the input-output...
Proceedings Article
Study on the Identification of Influencing Factors of Interactive Development between Innovation and Urbanization
Bo Yuan, FengChao Liu
By improving the disadvantages of traditional DEMATEL method, this study proposes an identification model of influencing factors based on Entropy - DEMATEL algorithm. Then, take China as research example, this study selects 20 factors related to the interactive development between innovation and urbanization,...
Proceedings Article
Research on Green Marketing Driving Force and Implementing Route Based on Innovation perspective
Feng Wei, JunQiang Zhou, Xiang Ren
As a key component to enhance competitiveness and gain sustainable advantage, innovation has become indispensable in the process of enterprise green marketing. The research analyzed factors that affect green marketing, considering that the government regulation, customer demand, enterprise abilities,...
Proceedings Article
Empirical Analysis of the Difference of the Luxury Consumption Motivations between Chinese and British
LiHua Wang, Qian Zhao
This research aims to find out the purchasing motivations of luxury in China and Britain, and the difference between them using empirical analysis. Questionnaire for young people was used in this research to get the basic data in the two markets, and found 8 motivations: Quality/Hedonic, Self-gift Giving,...
Proceedings Article
Discussion on the Construction of Independent College’s teaching Quality Control System Based on Customer Satisfaction
HuiYan Li, Hao Wang
Independent College is public private secondary college after the standard of ministry of education in 2003. Specifically, it means common colleges and universities above undergraduate course cooperate with the social organizations or individuals outside the state institutions, holding the undergraduate...