Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)

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274 articles
Proceedings Article

Research on Innovative Talents Training Modes of Industrial Design Major in the Era of “Internet Plus"

Haiyan Cao
The industrial design major in higher education has its own characteristics. Under the background of "Internet plus education", new modes of training innovative talents for industrial design majors will be explored, which will bring new directions for professional development. By constructing core curriculum...
Proceedings Article

Research on the Influence of Online Video Bullet-screen Advertising Marketing on Consumers' Purchasing Intention

Gao-fu Liu, Le-lin Li, Hui-ming Xu, Meng-qiu Luo
With the development of science and technology, the world has entered a new information age. The novel marketing method of network advertising makes traditional advertising more and more marginalized. Bullet screen advertising undoubtedly makes this Internet age a representative advertising marketing...
Proceedings Article

Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude

Gao-fu Liu, Peng-chao Gao, Yu-chun Li, Zhuo-ping Zhang
In recent years, short video has become the new darling of the Internet after network broadcast by virtue of its characteristics such as short time, high degree of entertainment, easy production and sharing. In this context, how to effectively use social media short video for marketing has become a hot...
Proceedings Article

Research on the Intelligent Old-age Care Mode Based on the Combination of Medical and Health Care Under the Perspective of "Internet +"

Yongsheng Hu, Min Ren
This paper summarizes the development status of old-age care in Shandong province, compares and analyzes the advantages of three mainstream old-age care modes, and demonstrates the feasibility of "Internet + " smart old-age care mode by taking the combination of "Internet +" and medical and nursing care...
Proceedings Article

Reform of Training Model for Applied Talents in Material Engineering Specialty under the Background of Civil Engineering

Tu-sheng He, Yang Liu, Zai-bo Li, San-yin Zhao, Xu-guang Zhao
In order to promote the matching between talent cultivation mode of material engineering specialty and industry development, social demand, this paper analyzed the current situation and trend of material engineering specialty, with the help of the platform of civil engineering specialty, the material...
Proceedings Article

Study on the Application of Learning Portfolio Evaluation in the Development of English Subject Literacy of Vocational College Students

Weiwei Liu
With the deepening of the reform of English courses in higher vocational colleges, accelerating the in-depth integration of information-based teaching and subject teaching, and improving the evaluation system of English courses are two effective ways to promote the effective development of students'...
Proceedings Article

A Study on the Application of Automated Essay Scoring in College English Writing Based on Pigai

Wenxin Zhu
In recent years, Automated Essay Scoring (AES) has been more and more widely used in college English writing. This article takes Pigai as an example to introduce the advantages and disadvantages of AES, and though questionnaire survey and interviews, analyzes the influence of AES on college English writing....
Proceedings Article

A Study on Teaching Method of Combining Field Experiment with Classroom Teaching in the Course of Economics

Yaping Jiang
Such a research method as field experiment is playing an increasing predominant role in the study of economics theories. With the improvement of the level of economics research and the modernization of research tools, new standards and new tools are urgently brought forward for the need of economics...
Proceedings Article

Construction of Innovation and Entrepreneurship Platform for Vehicle Engineering under the Background of New Engineering Education

Shanshan Guo, Yongsheng Liu
In view of the traditional teaching system of automobile engineering innovation and entrepreneurship, there are many problems such as poor student ability and weak innovation consciousness. Under the background of new engineering, the 136 teaching system of innovation and entrepreneurship with the vehicle...
Proceedings Article

On the Theory and Practice of Psychological Adjustment Function of Ideological and Political Education

Chengcai Hou, Xinyi Luo
In the changing times and society, the problem of human psychological imbalance has become an important issue in contemporary Chinese society. At the same time, the rapid development of time and space and the complexity and changeability of human nature make view for people more the value of ideological...
Proceedings Article

Discussion on E-commerce Practice Teaching Reform under New Business Background

Yun-qiu Jiao
This paper takes e-commerce talents training in the new business background as research object, deeply discusses the problems such as unreasonable curriculum system, the imperfect laboratory construction, and lack of deep industry-university cooperation. In view of the above practical problems, this...
Proceedings Article

Research on Innovation and Entrepreneurship Education System under the New Business Background

Zhi-xia Zhou, Zhi-hong Zhou, Zi-yan Pei, Ya-zhou Li, Shu-mao Guo
The thesis takes innovation and entrepreneurship education system in the new business background as research object, aims to cultivate college students' entrepreneurial spirit and improve their entrepreneurial skills. It adopts the method combining practical research and theoretical analysis, proposes...
Proceedings Article

Exploration on the Implementation of Cross-specialty Practice Teaching Based on VBSE

Yucheng Geng
The cross-specialty practice teaching of economics and management is an important way to realize the training goal of applied and compound talents. Based on VBSE, this paper analyzes the characteristics and teaching of cross-specialty practice in economics and management. The matching degree between...
Proceedings Article

Application Research of Case Teaching Method in Public Policy Science under Information Technology Condition — A "Micro-Teaching" Platform as an Example

Meiduo Zhou, Huan Mu, Xueyong Yan
This work mainly study how to improve the case teaching effect in the process of public policy teaching by applying information technology to the classroom. Taking the case teaching of Sun Zhigang Incident based on the micro-teaching platform as an example, through the action-observation-reflection analysis...
Proceedings Article

The Construction of Electronic Examination for the Course of Information Crime and Computer Forensics

Ling Tang
During 2018, a course in ECUPL named as Information Crime and Computer Forensics was honored as the excellent course in universities by Shanghai Municipal Education Commission. Thus, it is necessary to make some innovation in curriculum teaching. The teacher decides to set a new project to change the...
Proceedings Article

Application of Schema Theory in College English Listening Teaching

Jie Du
This paper aims to analyze the efficiency that can be brought about in college English teaching through the application of Schema Theory. It has developed by firstly focusing on the three classifications of Schema Theory, linguistic schema, content schema, and formal schema and two major models of information...
Proceedings Article

Study on the Transformation and Upgrading of Suburban Tourism in Xinjin County, Chengdu City

Ge He
This paper aims at putting forward policy recommendations after current situations and issues of the transformation and upgrading of suburban tourism are analyzed in Xinjin County. The results find single industry and imperfect function, tourism products homogeneity with no rural flavor, backward marketing...
Proceedings Article

Reconstruct English Teaching against the Background of MOOCs Based on an Empirical Study Of “Oral English 2” Teaching Reform

Huijuan Xue
Based on the empirical data elicited from “Oral English 2” teaching reform and the specially-designed questionnaire, with freshmen as the subject, this paper researches on how to reconstruct oral English teaching in terms of content, method and assessment against the background of MOOCs. The conclusions...
Proceedings Article

Cognitive Reflections on the Fragment-based Design for the Online Course of Chinese Menglong Poetry

Zhong Deng
“Particle” or “fragment” is one of the key notions for the ongoing fever of online courses design and management. However, hidden behind the wide adoption of the practice of delineating the course contents into separated “fragments” lies voices of disagreement and refutations. This article, accordingly,...
Proceedings Article

On “New Retailing” Strategy of New Hua Du Traditional Supermarket

Herong Zhang
The research is carried on the traditional supermarket that adopts “new retailing” business model. This paper analyzes the difficulties of the traditional supermarket and the necessity to keep running under the “new retailing” strategy. The “new retailing” strategy of the New Hua Du supermarket was studied...
Proceedings Article

Research on the Path of Building Audit Team in Colleges and Universities in the New Period

Wenlei Chen
Over the past 30 years, China's audit institutions have maintained the financial and economic order of the country and effectively guaranteed the healthy development of the economy and society, also college auditing has played an important role in the economic activities of higher education. Based on...
Proceedings Article

Research on the Construction and Development Countermeasures of Modern Vocational Education System in Shaanxi Province

Fengxiang Jiang, Yufan Yuan, Lu Wang, Hanhui Yang, Changqing Chen, Qiuyan Qiao
General Secretary, Xi Jinping made important instructions on the implementation of modern vocational education in 2013, and the State Council held a working conference on modern vocational and technical education. Speeding up the development of modern vocational education is not only a national strategic...
Proceedings Article

On the Innovative Way and System Demand for the Development of Teachers of Professional Courses in Higher Vocational Colleges in the Internet Era

Lihuan Liu, Jiang Cen, Huifang Xiao
Teachers of professional courses in higher vocational colleges have dual attributes of higher education and professionalism. Under the background of Internet plus era, it is necessary to innovate the path of the development of professional course teachers in higher vocational colleges in order to meet...
Proceedings Article

Research on the Construction of Training Package System for Skills of Chinese Construction Migrant Workers under the Integration of Academic Education and Training

Xiuyan Zhang, Chengjie Luan, Xia Zhao
The article constructed the training system for construction migrant workers, which integrates academic education and training. With these methods such as document research, questionnaire survey, individual interview and brainstorming, the article completed basic skills training of migrant workers. At...
Proceedings Article

Research on the Hybrid Teaching Pattern Reform Based on the Internet

Zezhou Zhong
Along with the further development of education informatization, MOOC’s appearance and thriving initiates a new climax of Internet Education. The connotation of Internet-based hybrid teaching pattern becomes more diversified. The modern vocational schools should keep pace with the development of the...
Proceedings Article

Does Obesity Affect Occupational Status?-Empirical Test Based on CGSS Mixed Cross-Section Data

Juanjuan Chen, Hongyan Zhao, Xiaoli Yang
Obesity is an important public health concern, and may has an effect on workers' income, occupational status and labor supply. This study examines data from the Chinese General Social Survey (CGSS), and discusses the direct effect, social capital effect, human capital effect and discrimination effect...
Proceedings Article

Study on Deep Integration of Intelligent Computing and Mathematical Modeling

Sheng Liu, Xiaoming You
In order to cultivate students' scientific computing ability in the process of mathematical modeling, the important role of intelligence computing is expounded. Based on advanced and novel teaching cases, multi-disciplinary and multi-formalized teaching means, a series of teaching reform measures are...
Proceedings Article

The Role of Knowledge about Material Science and Engineering in Cultivating Students Majoring in Environmental Engineering

Haifeng Wen, Kaihua Yan, Depeng Yang, Xin Shu, Junhao Zhuo, Dengguang Yu
Environmental professional education is the most important segment in China's environmental work. For the undergraduate students majoring in the Environmental Engineering Specialty (EES), strengthening their capabilities through a suitable curriculum arrangement is necessary. Environmental Engineering...
Proceedings Article

The Applications of Advanced Technologies in Dispelling Students Doubts’ about Their Majors

Xinxue Wang, Yingying Pu, Lei Guan, Huifang Li, Shidie Wang, Chongyang Liu, Zhaorong Shi, Dengguang Yu
In China, many college students don’t know their majors well during choosing them after their successful college entrance examinations. When they go into the college and begin their specialty learning, they are often puzzled by a series of doubts about their discipline knowledge. How to help them to...
Proceedings Article

On the Development Strategy of Health-Wellness Tourism in Panxi Region

Li Shu
As China is vigorously promoting economic transition, and consumption upgrading, much of the attention is on the health-wellness tourism which is now embracing the great development. Panxi region has shifted its focus from vanadium, titanium-related industries to the tourism industry. This region is...
Proceedings Article

Research on College English Teaching in China Based on Production Function Theory

Junna Sun, Hongzhen Lei
There are many problems such as high input but low output in college English teaching in China at present. In this paper, the relationship between input and output in the process of college English teaching is analyzed based on the production function, the variable of the production function is analyzed,...
Proceedings Article

A Relationship Structure Analysis of the Reasons for College Students’ Lack of Self-management Ability

Jia Li, Jing Li, Bin Dou
At present, due to the lack of self-management experience, college students do not have enough self-management ability. They are easy to be induced by the bad social atmosphere, which has a negative effect on their future life journey. Based on the theory and method of system engineering, this paper...
Proceedings Article

Is the City Friendly to Children? — Construction of Urban Child Friendly Degree Evaluation System and Application Based on M City

Meiduo Zhou, Hongli Fang, Huan Mu
The rapid of urbanization, the exploding of the urban population, and the rise of cities not only bring convenience to the survival and development of urban children but also bring them many difficulties. This paper focuses on the living environment of children in the city and briefly introduces the...
Proceedings Article

Research on the Ways to Cultivate the Innovative Ability of Undergraduates Based on the Degree of Teaching Participation and Satisfaction

Hong Zhao, Shuhong Wen, Yuxin Zhang, Shuzhen Mei
The purpose of this paper is to study the ways to cultivate Undergraduates' innovative ability. This paper investigates the current situation of Undergraduates' innovative ability from three dimensions: innovative thinking, innovative wisdom and innovative personality. Based on the analysis of the survey...
Proceedings Article

A Study of Emotional Practice in College English Teaching

Hong Zhou, Guangda Shi
In recent years, many students distract from study and are addicted to phones and the internet. The improper performance in class should be revised and students’ study motivation should be developed. The research believes that the teachers’ emotional practice in class contributes to the sense of achievement...
Proceedings Article

Research on the Teaching Reform of “Course-based Ideological and Political Education” in College Physical Education

Yuci Wang
The “Course-based Ideological and Political Education” in college physical education is necessary to deepen the teaching reform of physical education and ideological and political education. Aiming at the necessity and feasibility of “Course-based Ideological and Political Education” in college physical...
Proceedings Article

Exploration on the Implementation Path of “Course-based Ideological and Political Education” in College English

Yuci Wang
The organic combination between ideological and political education and college English teaching is of great necessity in current college ideological and political education, also an urgent need for English teaching reform. Aiming at the necessity of implementing “Course-based Ideological and Political...
Proceedings Article

The Course Construction and Reform of Python Programming in the Background of Artificial Intelligence

Yongcheng Wu
Nowadays artificial intelligence is profoundly changing the world. Since Python is the most popular Artificial intelligence programming language at present, teaching of Python is becoming more and more critical in colleges. In this paper, after discussing the significance and advantages of Python language,...
Proceedings Article

Revelations from Student Affairs Administration of Universities and Colleges with Student-centered Concept in the UK — Taking University of Reading as an Example

Wenbo Liu
The student-centered concept of student affairs management in British universities has a positive reference to the ideological and political education in Chinese universities. Universities of our country need to grasp the relationship between explicit education and implicit education, both as ideological...
Proceedings Article

Research on Educational Reform of Higher Vocational Colleges Guided by Information Technology

Jianwei Xiao, Rukai Zhang
With the development of China's economy and the advancement of science and technology, the information age comes. Higher vocational education has encountered many challenges while gaining opportunities. Therefore, this paper analyzes the application of online open curriculum construction and information-based...
Proceedings Article

Research on Zoning for Rural Residential land in Shanyang County Based on Rural Vitalization

Minjie Kong, Zhao Wang, Jing Han, Tongsheng Li
By researching on Shanyang County, Shaanxi Province which owns plenty of villages, this paper builds a evaluation index system of the rural residential land potential consolidation. With the aid of the BP neural network model of particle swarm optimization and the hierarchical clustering analysis method,...
Proceedings Article

On Innovation of College Psychological Health Education in the New Media Era

Xiaoyan Ding
In the new media era, the psychological condition and behavioral features of contemporary college students are highly distinctive. In this paper, the college students' psychological health education in the new media era is comprehensively analyzed and the innovation of college students' psychological...
Proceedings Article

Study on the Implementation Measures of Yunnan's Big Poverty Alleviation Strategy under the Vision of Multi-Center Collaborative Governance

Zhao-Rui Feng, Chang Chen
Yunnan is located in the southwestern frontier region. Due to historical reason and the environmental factors in the area, Yunnan is the region with the most poverty-stricken areas and the deepest poverty in 14 contiguous special hardship areas in China. It faces problems such as prominent infrastructure...
Proceedings Article

A Practical Exploration of Information-centered Classroom Teaching Design in Higher Vocational Colleges — Taking Classroom Teaching of Course Content “Cabin Service Communication Skills for Disabled Passengers” as an Example

Liming Yang, Ruihong Chi, Xiaoyan Luo
With the further development of information technology, the quality upgrading of information-centered classroom teaching has become the highlights in vocational education. Taking classroom teaching of the course content “Cabin Service Communication Skills for Disabled Passengers” as an example, this...
Proceedings Article

Analysis of Xi Jinping's Quality Thought from the Perspective of Content Analysis Method based on Analysis of 42 Quality Policy Texts

Zhao-Rui Feng, Chang Chen
In the critical period of optimizing economic structure, transforming mode of economic development and growing economic development about endogenous dynamics, deep analysis of Xi Jinping's quality thought, which guides structural reform for supply side, deepens social perception of the concept of which...
Proceedings Article

Localization Development of Course Resources Based on Training Package — Taking the Course of Engineering Cost Software Application as an Example

Xiuyan Zhang, Yunxian Zhang, Chengjie Luan
The paper constructed an open "training package" curriculum resources. This study mainly adopts discussion method, questionnaire survey method and project method. At four grades of the primary, intermediate, advanced and special, the paper constructed training package curriculum resources for the course...
Proceedings Article

People-oriented & De-commercialization — Reflections on China's Educational Reform

Huilian Hu, Yao Chen
China's educational reform has been carried out for decades. Although some achievements have been made, there are still many problems. Through the analysis of the three paradoxical phenomena of education reform, this paper points out that there are three major misunderstandings in China's education reform....
Proceedings Article

Exploring the Teaching Method of Precision Design Course

Qingyue Wei, Ming Li, Yingzhong Tian, Huijuan Hu
Geometric accuracy is an important factor in product quality. However, due to the lack of basic technical knowledge, it is difficult for students to grasp the object of precision design and the method of precision control in the actual teaching process. This paper combines ISO's Geometrical Product Specifications...
Proceedings Article

The Operation Mechanism, Realistic Dilemma and Improvement Path of Local Government Purchasing Public Performance

Yurun Gong, Jin Song
This paper finds that the operating mechanisms for local governments to purchase public performances mainly include four aspects: public performance market-building mechanism, budget preparation mechanism, procurement execution mechanism, supervision, and restriction mechanism. However, there emerge...
Proceedings Article

Reflections on Sticking to “Taking Undergraduate Education as the Foundation, Implementing Four Returns, Developing First-Rate Majors, and Constructing Topping Undergraduate Education” in Local University — A Case Study Based on Guangdong Ocean University

Guangya Zhang, Lingli Fan
Guangdong Ocean University aims to cultivate high-quality professionals and elites with international vision and social responsibility, with autonomous learning ability, practical ability and innovative spirit. The university is fully implementing the spirit of Chinese President Xi Jinping's important...
Proceedings Article

Research on the Formation of Network Ethical Consciousness of College Students

Zhuojing Fu, Lei Sun
With the advent of the network times, cyberspace has become another mainstream space on which people rely for survival. The maintenance of fairness and justice in cyberspace requires people living in the network to assume corresponding responsibilities with good intentions and self-discipline. Different...
Proceedings Article

Reform of Interactive Design Undergraduate Course System in Chinese Universities

Dandan Zheng
Facing the rapid development of information society and the urgent needs of the Internet industry, colleges and universities have set up interactive design specialty one after another. How to improve the quality of training interactive design professionals and how to make the teaching of interactive...
Proceedings Article

Analysis of Teaching Scene Design Based on VR Technology

Yayun Qu, Jifu Wang, Bing Li
In view of the present situation of limited teaching and training venues and insufficient equipment of communication specialty in colleges and universities, the scene model of communication specialty posts is constructed by using virtual reality technology. Through model rendering and application software...
Proceedings Article

The Analysis of how to do Cross-cultural Business in the UK

Nan Lin, Xiaofang Guo, Qianhui Wen, Li Zhang
The United Kingdom is an important developed country in the world. The long history has made the British punctuality, high quality life pursuing and principled. Moreover, the country is an open market for all the legal businesses from another country. However, it would affect the trade results if the...
Proceedings Article

Research on Accounting of Cultural Relics and Cultural Assets in Colleges and Universities

Guanqiong Yan
Colleges and universities have implemented the "Government Accounting System" since 2019, cultural relics and cultural assets are an important public resource for the control and management of colleges and universities, they need to be confirmed, measured and included in the government financial report...
Proceedings Article

Research on the Engineer Training Mode of German University of Applied Sciences

Kai Shi, Weiguang Zhang
The quality of German products is world-renowned, mainly due to its unique engineer training model. This paper introduces the development of German engineer training mode firstly. It discusses the unique engineer training mode of the German University of Applied Sciences from three aspects: training...
Proceedings Article

Application of Big Data in College Information Education

Rujuan Wang, Gang Chen
With the advent of the information age, the growth rate of data has obviously accelerated. Big data has become a mainstream trend in society. How to make full use and exert the value of big data has become the core of breakthroughs in various fields. Rational and effective use of large data will certainly...
Proceedings Article

Study on Labour Market Needs and Improvement in Employment Quality of College Students of Foreign Language Majors under the Belt and Road Initiative

Caigang Liu, Yifei Yang
The construction of "the Belt and Road" inevitably needs more foreign language talents as the necessary guarantee. Through building the dimensions of needs for college students of foreign language majors such as the scale, structure and quality of employment market, it shows that the shortage of foreign...
Proceedings Article

Research on Task-Driven Teaching Mode Based on Flipped Classroom Concept

Kaitai Hua
Although the task-driven teaching mode based on the theories of learning from doing, constructivism teaching and situated learning is an effective teaching method, there still are some self-defects, such as the lack of systematization for teaching content, the lack of individualization for teaching,...
Proceedings Article

Employee Innovation in the Perspective of Differentiated Incentive Mechanism

Xin Zhu, Shiwen Liao
Innovation is the power and soul of enterprise development, and scientific and effective incentive mechanism is the "catalyst" of employee innovation. From the point of view of managers, technical R&D personnel, production personnel and sales personnel, this paper expounds the feasibility and importance...
Proceedings Article

Reflection on the Spread of TCM Under the Belt and Road Initiative Background

Zhongkai Cao, Fen Huang, Hongying Yang
A wider spreading and larger scale of exchange of Traditional Chinese Medicine (TCM) along the Belt and Road Initiative (BRI) countries would significantly contribute to the advancement of public health in the world. However, due to the differences in the medical care system and cultural background,...
Proceedings Article

Research on Computer Basic Teaching Reform under the Big Data Thinking Mode in Colleges and Universities

Rujuan Wang, Xin Sui
The big data era is affecting all fields of human beings. It brings not only massive data, but also changes of traditional thinking patterns and behavior habits. In the field of education, especially the basic computer education in universities, it is greatly influenced by the background of this era...
Proceedings Article

Status Quo of Research and Practice of Emerging Engineering Education in China

Xiaojun Ma, Chunjiang Li, Defu Shao
This paper expounds the development of the trilogy of emerging engineering education construction of “Fudan Consensus”, “Tianjin University Action” and “Beijing Guide”, analyzes the status quo of research and practice of emerging engineering education in China, and puts forward the key technology for...
Proceedings Article

Experience and Inspiration of Foreign Innovation and Entrepreneurship Education

Xiaojun Ma, Chunjiang Li, Hongwei Pan
This paper analyzes the current status of the innovation and entrepreneurship education and its enlightenment of universities and colleges that have opened the education and are from the US, the UK and Japan. It is concluded that domestic universities should learn curriculum system, teaching staff, innovative...
Proceedings Article

Study on the Application Design of Hubei Folk Brocade Patterns

Lin Liu, Qinqin Xiao
In this article, the design aims to merge a large amount of information into an easy-to-understand art form through the image-text combination and hand-drawn form to enable more people to better know Hubei brocade, thereby excavating the historical and realistic value existed all time throughout the...
Proceedings Article

Influences and Enlightenment of MOOC in Higher Education

Weigang Li, Yuzhu Zhu, Xiaojun Ma
The talent training objective of higher education is to “establish morality and ethics, strengthen the intelligence and ability”, which is the starting point and foothold of higher education. In the 21st century, college students have become extremely dependent on the Internet, and it has been the “second...
Proceedings Article

The Construction Mode of First-class Courses of Classroom Teaching under the Background of MOOC in Local Colleges

Weigang Li, Yuzhu Zhu, Xiaojun Ma, Ning Wang, Liling Zhu
Under the impact of information tide, on-line education, with the representative of MOOC, has brought national higher education with unprecedented impact and challenge, and local colleges have also experienced new opportunities and selections. This paper explored the “first-class course” mode based on...
Proceedings Article

Recognition and Thinking on the Teaching Mode of “Commercial Photography” in Higher Art Institutes

Yihan Jia
Photograph is playing an important role in current society, shaping the visual and cultural era centered with visual pictures; under the opportunity of the new era, commercial photography is faced with a number of topics like discussing changing teaching concepts and methods, and improving teaching effects....
Proceedings Article

“16+1”: ‘Hubei Roads’ of Jingchu

Frosina Vitkovska, Lai-jin Shen
Occupying the central territory of the land of China Hubei with its ‘Roads’ is holding the central position in the realization of the China Dream and is leading the main role in the rejuvenation of the Chinese nation. The realization of the idea for the creation of the “16+1” Mechanism in this 6th year...
Proceedings Article

Building a Public Service Platform for Lifelong Education, Promoting the Development of an Education Service System for the Elderly

Weixia Li, Chen Li
The aging problem is increasingly serious in China. This paper explores the ways for old people open education development through the analysis of the elderly population growth trend, education status, and related policy support, the advantages of open education in our country. It is concluded to make...
Proceedings Article

The Transformation of Network Law Education in Universities and Colleges In the Era of Digital Economy

Yi Yang, Yuqin Zhou
With the deepening of the information technology revolution and the advent of the era of the digital economy, the network has become a new technology carrier which is closely related to college students. However, there still exist a series of maladies that are not in line with the development of the...
Proceedings Article

Knowledge Association Method in the Teaching of Professional Basic Courses

Kehu Xu, Guosheng Wang
In view of the wide range of mathematical knowledge, strong systematicness and theorization and the difficulty in resolving the teaching difficult points involved in the course of modern control theory, the association teaching method is carefully designed according to the relevancy of knowledge and...
Proceedings Article

The Practical Research of Situational Simulation Teaching Method in the Course of Customer Relation Management

Mei Zhao, Xinggui Liu
The purpose of this article is to explore the implementation steps, effects and problems of scenario simulation teaching method in the course of Customer Relationship Management, so as to provide a new mode and method for the teaching of e-commerce and other specialties. Through the research, the following...
Proceedings Article

Subjective Well-Being Survey Based on Different Occupation Groups — Taking Wuhan as an Example

Ziwei Zeng, Shibao Zhao, Qingqing Liu
Nowadays, It is critical time for China to complete the building of a moderately prosperous society in all respects. Achieving a moderately prosperous level is not only in economy, but also in spirit. This paper mainly investigates the subjective well-being of eight major occupational groups in Wuhan....
Proceedings Article

The Innovative Type of Technical and Skilled Talents and Training in Higher Vocational Colleges under Made-in-China 2025

Wanzhong Qin
Made-in-China 2025 Plan guides China's transition from a big manufacturing country to a powerful manufacturing country and higher vocational colleges shoulder the responsibility of training innovative type technical and skilled talents for our country. The intelligent production mode, distributed production...
Proceedings Article

Construction and Application of Coupling Coordination Degree Model between Key Specialty Group and Regional Industrial Clusters in Private Colleges and Universities in Hubei Province

Yan Wang, Lei Nie
With the transformation and upgrading of industrial structure in Hubei Province, the professional group of private colleges and universities is playing an increasingly important role. This paper constructs the evaluation index system of key specialty group and regional industrial clusters in private...
Proceedings Article

A Probe into the Present Situation and Causes of Peasants' Psychological Poverty — A Case Study of Wulian Town, Jiange County, Sichuan Province

Jia Huang, Jiapan Wang
Psychological poverty refers to a series of negative changes in personality characteristics and mental health caused by economic poverty and other reasons, such as mental confusion and psychological confusion. In order to explore the current situation and influencing factors of farmers' psychological...
Proceedings Article

The Comparative Experimental Study of the Teaching Effect between Jigsaw Teaching Method and Traditional Teaching One in Medical Literature Retrieval Course

Wei Wang
To find a more appropriate teaching method for medical literature retrieval, two teaching methods were used and implementation effects were compared in the actual teaching process. 113 college undergraduates (selected at random cluster) were divided into Jigsaw teaching group and traditional teaching...
Proceedings Article

Whether All-English Teaching Improves Students’ Academic Performance? — Research on the All-English Teaching Classes in G University Based on Regression-Discontinuity Design Approach

Liang Chang, Yulu Huang, Na Tan
Recently all-English teaching has been widely adopted in most universities in China. This study investigates the following two questions. First, does all-English teaching improves students’ academic performance? Second, if it improves students’ academic performance, is the effect the same for students...
Proceedings Article

A Comparative Study of Sino-Japan English Teaching: Reflections and Enlightenment

Yufeng Meng
China and Japan share many historical origins in culture and language and have some similar theories and practices in the educational thoughts and teaching patterns. The paper compared the English teaching systems in China and Japan in terms of the curriculum, teaching objective, teaching mode and teaching...
Proceedings Article

The TQM Theory Application in Teaching Quality Management for Higher Education

Nan Lin, Li Zhang
The teaching quality is very important for the organizations of higher education in the current competitive environment. The managers in higher education organizations should focus on how to improve teaching quality in specific management philosophy. The Total Quality Management approach has been identified...
Proceedings Article

Research on ESP Teaching Reform by Internet Technology and Implementation Strategies in Higher Vocational Education

Lihuan Liu, Jiang Cen, Huifang Xiao
To improve the teaching quality of ESP in higher vocational education, internet technology is adopted in the ESP teaching system. The research was carried out through investigation analysis, feedback and refinement from teaching practice. ESP teaching system can better develop and integrate Internet...
Proceedings Article

Analysis on the Feasibility of the Development of Cultural Tourism Resources in Pingtan Tourist Island

Milong Wu, Chunmei Li, Xiao Zhao, Xiaofang Guo
As a new mode of tertiary industry that China supports and develops vigorously, the integration and development of culture and tourism industry are of great significance to promote the development and upgrading of the entire national economy and structural transformation. Based on the development of...
Proceedings Article

Research on the Construction of WeChat Platform for the Party Construction of Students in Private College

Fangfang Wan, Bin Yao
In view of the proportion and use characteristics of WeChat in the students' group and the current situation of informationization of Party building in private colleges and universities, this paper fully expounds the necessity of building WeChat platform for students' Party building in private colleges...
Proceedings Article

Research on the Training Mode of Innovation and Entrepreneur Talents in Economics and Management Major of Applied Undergraduate Universities

Na Wu
The current state of innovative training talents is serious. The ministry of education clearly pointed out that colleges and universities should promote entrepreneurship and innovation education as a comprehensive reform, including the innovation and entrepreneurship education. Based on the above understanding,...
Proceedings Article

The Influence of Wechat On the Language Literacy of English Learners: How Does It Work?

Yan Dong
For most of the College English learners, the popularity of Wechat not only influences their socialization, but also affects their language literacy. By a survey and data analysis, the effects of influencing factors are classified and some suggestions are proposed in this paper. Wechat has an impact...
Proceedings Article

Influence of Category and Grade of Vocational Qualification Certificate Holders on Career Development of Enterprise Employees

Cisheng Wu, Hao Wu, Yangyang Dang
This paper presents a literature review of the origin, development, and theoretical basis of the professional qualification system in China. A survey is conducted to analyze three aspects: whether employees have a vocational qualification certificate, what kind of the certificate they have, and which...
Proceedings Article

Collaborative Cultivation of Agronomy and Biological Science Specialties with Demands Induction and University-Industry Cooperation

Yihong Hu, Wenshuai Zeng, Chenzhong Jin, Yong Chen, Xuejiao Zhang, Yan Wang
To overcome the problems emerged during the cultivation of undergraduate students in the agronomy and biological science specialties and promote the personnel training quality in Hunan University of Humanities, Science and Technology, investigation and reforms have been made in the recent years. This...
Proceedings Article

Thinking and Reforms of Plant Biotechnology Course Teaching in Agricultural Professional Master Cultivation

Yihong Hu, Wenshuai Zeng, Chenzhong Jin, Yong Chen, Xuejiao Zhang, Yan Wang
To promote the professional skills and quality developments of the agricultural professional postgraduate students in the agronomy and seed industry specialty and the resources use and plant protection specialty, plant biotechnology were selected as a backbone course or selective course and the teaching...
Proceedings Article

Design and Application of Desktop Cloud Experimental Teaching Platform

Yang Sheng
In order to reform the teaching and management traditional laboratories, and propel the informatization and intelligentization of experimental teaching, this paper constructs a new experimental teaching platform based on virtualization technology and cloud computing technology, for addressing the disadvantages...
Proceedings Article

Research on Building a Clean Government with the Participation of People Based on Corruption Perception

Lu Yang
Empirical research shows that there is a significant positive correlation between people's corruption perception and satisfaction with a clean government. Their willingness to participate in building a clean government can enhance the correlation, but there is no obvious moderating effect for the people's...
Proceedings Article

Research on Competency Evaluation of Accounting Applied Talents

Zhihong Zhu, Jie Gao, Yanmei Sheng, Yucui Wang
In order to evaluate the competency of accounting applied talents, this paper constructs a competency evaluation model for accounting applied talents based on factor analysis. Firstly, the evaluation index system of accounting applied talents competency is constructed from the four dimensions of learning...
Proceedings Article

Influence of Education on Poverty Intergenerational Transmission from the Perspective of Gender

Xiaowen Xu, Wanwan Feng
This work analyzed the current situation and particularity of female poverty and examined the influence of education on poverty intergenerational transmission for female. Since women have a more profound influence on children in the family, the education level of women has a reverse influence on poverty...
Proceedings Article

Discussion on Death Education of Terminal Cancer Patients Based on Positive Psychology

Huimin Song, Xinyuan Li, Zengpeng Chen, Kesui Deng
In order to speed up the standardization of death education for patients with advanced cancer, this paper discusses the application of death education based on positive psychology in patients with advanced cancer. Through literature review and gradual discussion, this paper defines death education from...
Proceedings Article

Analysis on the Professional Development of New Professional Farmers under the Background of Rural Revitalization Strategy

Jun Wang
New-type professional farmers are the main force to realize agricultural modernization in China,cultivation of new-type professional farmers are the important part of the structural reform of agricultural supply side. With the implementation of the rural revitalization strategy, completing the building...
Proceedings Article

Research on Optimization of Training Program for Master's Degree in Pedagogy with Social Need Orientation

Ya-hui Wu
At present, the training of high quality applied talents in pedagogy should be oriented by the needs of society. From the perspective of social need orientation, there are some problems in the training program of master's degree in pedagogy, such as unclear training objectives, inflexible schooling system,...
Proceedings Article

Corruption Governance and Enterprise Performance: a Lubricant or a Stumbling Block

Fengli He, Liang Zhang
This paper empirically examines the impact of corruption governance on enterprise performance by taking a-share companies in Shanghai and Shenzhen stock exchanges from 2013 to 2017 as samples. The results show that there is a u-shaped relationship between corruption governance and enterprise performance;...
Proceedings Article

A Study on Causative Psych Verbs and Their Definitions in the Learner's Chinese Dictionary

Lixin Xia
This paper studied the causative psych verbs and their treatment in the dictionaries for CFL (Chinese as a Foreign Language) learners by a comparative method, with an aim to improve their presentation in the dictionaries. First, it elaborated on the differences between Chinese and English in the semantic...
Proceedings Article

Analysis on the Change of Family Scale Structure and Its Social Effect in Lanzhou City

Ya-li Zhang, Zhi-bin Zhang, Qian-qian Guo, Long Chen, Jing Shi
Based on the data of national census in 2000 and 2010, this paper analyzes the basic changing trend of family size and structure in Lanzhou City, and discusses the social effects brought about by it. The results show that the total number of households in Lanzhou has risen rapidly in the past ten years,...
Proceedings Article

Reflections on the Specialty Construction of Information Countermeasure Technology in Local Colleges and Universities under the Background of New Engineering — Taking Xi’an Technological University as an Example

Ya-wen Wang, Zhi-ping Liu, Xiu-hua Hu, Jun Yu
In order to make the specialty construction of information countermeasure technology meet the requirements of new engineering, this paper expounded the problems and difficulties existing in the information countermeasure technology specialty of local colleges in the construction of new engineering from...