Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)

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198 articles

Practice and Thinking about Building Technology Innovation Education

Yanyan Huang, Xiaobiao Lv, Yiquan Zou
The development of the situation has raised new requirements for the architectural designers, but traditional education about building technology is insufficient. The purposes of the adjustment of building technology course structure, implementation of interdisciplinary construction technology teaching...

Empirical Analysis on China’s International Competitiveness in Service Trade

Yuli Tian
China has become an important country of service trade in the world. This paper calculates and analyzes the competitiveness of service trade by using the proportion of trade in goods and trade in services, industry structure and regional sturcture of service trade. We can reach the conclusion that Chinese...

The Study on the Advance Mechanism of Economic Integration between Southwest China and Southeast Asia and South Asia Based on Border Effect

Niansong Tu, Bei Liu
The development of South - South Economic Integration is lagging in both theoretic and practical aspects, therefore, the systematic and comprehensive study on it is necessary for discipline development and the needs of reality. This paper aims to investigate the needs of spatial economic integration...

Delineation of the government capital with non-state capital investment in the infrastructure sector

Ningchuan Zhang, Xinyu Zhao
Non-state capital investment in infrastructure projects has become a key link in Chinese economic reform. Whether public goods are invested by the Government or by private investors should be analyzed according to the specific circumstances. The determination of the scope of non-state capital investment...

Hotspots Inquiry of Private Capital into Infrastructure

Ningchuan Zhang, Xinyu Zhao
With the slowing growth of China's economic, infrastructure construction, due to its slower return on investment, is more difficult to get financial support. But the further development of China's economy must rely on sound infrastructure. We need to introduce a new investment mechanism based on construction...

What can China learn from Australia’s Federal Government Budget Management System

Fangjie Wei
Since Australia is one of the British Commonwealth countries, it basically followed the British budget system. However, after several years’ reform and innovation considering its national conditions, Australia has formatted quite a distinctive government budget system. Through the research and analysis...

Reconstructing China's Rural financial System Research

Lingfeng He, Juan Jiang
How to build an effective rural financial system is a challenge that each developing country has to face. As for China, which is a country where its population dominates many aspects of society, the rural financial problem is therefore more important. Deepening the rural financial system reform and perfecting...

The Intention of Resettling in Cities (towns) of China’s New-generation of Migrant Workers and Individual-level Determinants

Qingling Huang, Guangsheng Zhang
Under the background of China's accelerating urbanization with worrisome quality, it is necessary to examine the future settlement intention of Chinese new- generation of migrant workers who has a stronger will to settle in cities. In this paper, the current status, reasons and individual-level factors...

The Empirical Research for the Influence Factors and Mechanism of Customer Experience ——Based on the Intermediate Car Marketing of China

Yan-e Li
Along with the fast improvement of scientific technology and the enhancement of the hierarchy of needs, customer experience has become a new way to make competitive advantage for enterprises. Face the violent competition, customer experience has become critical for brand management for automobile enterprises....

An application of PCC model: risk measurement of extreme event in Chinese stock market

Manying Bai, Fanghui Ma, Fengjuan Guo
We focus on analyzing extreme event on stock market with the pair-copula constructions (PCC) based multivariate models with GARCH (p, q) margins. We utilize the PCC model to get the estimation of joint PDF parameters. Then, we use six indices construct the decomposition of the PCC copula. As for different...

Implementation of Logistics enterprises’ Brand Competition Strategy in China

Ping Chen, Mo Kuang
In the process of economic globalization, logistics enterprises in China find it importance to brand competition and brand integration for improving their competitiveness. A company cannot gain solid position in market competition, without making brand core value, designing a series of strategy and carry...

Decision analysis for manufacturers to carry out emission reduction through technology Innovation under carbon emission constraints

Chaoyan Mao
In view of a secondary supply chain system composed of one manufacturer and one retailer, the paper builds the judgment model about how the prevailing manufacturer can carry out emission reduction through technology innovation under carbon emission constraints by taking Stackelberg Game theory, and compares...

Study on value assessment of listed companies based on the improved real options model

Hongyun Bu, Hongshan Li
Real option value should be taken into account in the comprehensive evaluation value of listed companies because listed companies are faced with the high degree of uncertainty in decision-making. This paper uses the BP neural network to improve the B-S model and on this basis, real option value evaluation...

Ethic Cultural Construction Based on the Social Stability

Weiping Lei
Social stability is the basis for the development of a society and it is the prerequisite for a country to achieve prosperity. And a nation can achieve stability only by strengthening the ethical and cultural construction. This paper mainly discusses the relationship between human society and the nature;...

Analysis for Individual Knowledge Management of University Teacher

Changjiao Qiao, Yonggui Mu, Jingbo Ai
As a new manage mode and method, knowledge management is applied to educational areas. Under the current training systems for university teachers, efficient management of teacher’s individual knowledge is restricted by two elements: First, consciousness absence for knowledge management, and seriously...

Game Model on the Governmental Decision in River Basin Ecological Protection

Xian-shi Li, Jian LI
It is a principal-agent relationship in the process of the implementation of river basin ecological protection, which causes the game between the different governments inevitably. Game theory can explain the decision makers’ behavior under specific conditions. From analyzing the game model, it finds...

The Current Situation and the Strategy for the Development of Logistics Park in Chinese Bonded Area

Mo Kuang, Ping Chen, Mingjun Tan
It is since that Chinese Bonded Area was set in April 1990, Chinese Logistics Park has been shaped gradually. It is developing by reference to varied Free-trade Areas in different countries, together with the objective requirement of Chinese Reform and Opening-up and Chinese Economic Development. The...

Study on the method and procedure of logistics system modeling and simulation

Hongbo Wang, Zhongwei Wang
With logistics system becoming more and more complex, whose internal relationship becoming stronger than before, the modeling and simulation method also becomes more and more important during the process of logistics system completion and strategy. Simulation provides a new method for solving the complexity...

Development and Design of Multi-media Teaching Courseware –The Internet

Zhuoyu Mo
Most programmers would prefer Authorware to design and make multi-media courseware. It is the Authorware7.0 that the writer choose to complete the multi-media courseware of Internet. And FLASH MX and IBM are also utilized to complete the icon and some cartoon of the courseware.

Design and Implementation of Encryption System for Mobile Hard Disk

Si-ming He, Yong-hai Yu, Da-chuan Chen, Jing-quan Li
At present,in order to solve the data leakage of a hardware encryption system for mobile hard disk and the changing key that is not flexible,the hardware encryption system for mobile hard disk drive based on FPGA—AES system is designed and implemented.This method not only achieves the real-time encryption...

Study of the Characteristics and Practice Guidance of Girls Sports Teaching

Cairong Wu, Jie Deng
Physical education is one of the important modules of comprehensively cultivating the comprehensive talents of quality education. Aiming at the research for girls' sports teaching has increased year by year, and it indirectly reflects that the status of the girls' sports teaching in physical education...

Design Idea and Model of Teaching System for Engineering Leadership

Liguo Wang, Shujuan Wang, Dong Hu
This paper studies the teaching system design and mode of specialty of HIT electrical engineering, highlighting the "research based, individualism, superior and international" engineering leadership training. We combine the theory of teaching students in accordance with their aptitude and promotion of...

The reform of course teaching and experimental teaching of “Computer Architecture”

Guang-hui Cai, Yan-yan Yu, Lei Wang, Ying Yuan, Jun Yang
In recent years, due to the problems in the teaching of “Computer Architecture”, its reform has attracted much attention. In this paper, we will strive for the way from course teaching and experimental teaching to innovate and reform the quality education in details. A teaching philosophy based on design...

Research on Educational Curriculum Reform of Medical Nursing in Higher Vocational School

You- ping Zhu
The medical nursing teaching is the most universal and abnormal subjects in the medical higher vocational school. The educational curriculum and the relative reforms were researched to improve the teaching level. Traditionally, the medical nursing education was not adaptive to the development of medicine,...

The influence of OFDI on economic growth: A quantitative assessment for China and EU

Xianfeng Chen, Yan Li
Based on the panel data of Chinese outward foreign direct investment(OFDI) to 26 EU contires from 2003 to 2010,Using Cointegration, error correction model, impulse response function and the GLS method,this paper analyzes the effect of OFDI reverse technology spillovers(RTS) from the European Union on...

The Analysis of the Current Situation and Prospects for Tourism Real Estate in China

Lijun Liu, Jing Wang, Yuanyuan He
Real-estate for tourism is an extension of timeshare in China market. The real estate and tourism initiative created this new format in terms of economic growth an environmental change. Real-estate for tourism in China has undergone more than two decades of development, in the great achievements made...

Countermeasures for Risk Management of Supply Chain Finance

Lihong Chen
As a new type of service product provided by bank, supply chain finance is of large development potential compared with non-supply chain finance. There exist risks such as the moral risk of the core enterprise, the internal operating risk of the bank, the pledging risk of the logistics enterprise's warehouse...

Research on Individual Privacy Information Protection in Process of Information Resources Commercialization

Xiaoming Meng, Song Liu, Haiying Hua
Defined the concept of information resources commercialization, depicted commercialization process of information resources, analyzed the driving factors of information resources commercialization. Realistic cases and survey results show that the security situation of individual privacy information during...

Analysis on the Problem of Computer Teaching Reform Based on Optimized Strategy Decision-making Model

Jinping Song
Many colleges and universities have taken place large changes in the configuration of computer education resources and education environment. This paper expounds the current status and cognition of computer teaching in colleges and universities. And on the basis of this, this paper analyzes the problems...

Econometric Analysis on the Relationship Between RMB Exchange Rate and Real Estate Price by VAR Model

Yachen Liu, Shuai Zhang
Since the exchange rate reform of China, except for a short-term price fall, the real estate price rose rapidly and reached a record height. This paper chose the monthy data of exchange rate and real estate price from July 2005 to December 2012, and conducts an empirical analysis on the correlation effect...

Agricultural Marketing Issues and Strategies in Western China

Jiyan Xu
Agricultural products in Western China are rich and various, the quality is very good, but not all agricultural products sell very well in market, some products have encountered marketing problems. Such as slow-moving, volatile price movements, lack of awareness on brand marketing and so on. To solve...

Multi-level Fuzzy Comprehensive Evaluation Model For Social Management Innovation

Chengshui Liu, Wenyan Ji
Social management innovation is of great importance for maintaining social order, promoting social harmony, safeguarding people and creating a good social environment for the development of the party and the state. This paper presents a comprehensive evaluation method for the social management innovation...

Research on Ideological Change of Management of College Teachers based on Analytic Hierarchy Process

Liyun Liu, Guofei Feng, Yan Wang
Management of teachers of colleges and universities is very important in education. Traditional teacher management focuses on the quality the teachers, and the purpose of education is training good students. However, teacher is the key part in education, and we should take the culture of teachers themselves...

The Build of the Framework of Financial Risk Evaluation System in International Engineering Contracting

Juncheng Zhang, Xiuping Li
International engineering contracting is a comprehensive international economic exchange activity and an international cooperative approach of economy and technology, the projects of which always have complicated and a wide range of contents, a long cycle, and a great amount of involved investment that...

The Connotation of Informal Communication and its Application in Long Distance Vocational Education

Qiong Xu, Xiaoping Li
Informal communication has been suppressed and marginalized ever since H.Mchzel and Mikhailov emphasized the importance of paper publications and formal communication. However, informal communication is everywhere in long distance vocational education. It plays an important role in people’s study, work...

Perspectives on Supply Chain Management in the Healthcare Industry

Yongyi Shou
In order to address the perspectives of healthcare supply chain management, the current literature was reviewed comprehensively. Major managerial issues were identified and discussed, including healthcare supply chain performance, cost reduction, inventory management, bullwhip effect, quality and security,...

An Initial Study on the “Enlightening Points” Teaching Mode for College Freshmen from Intersubjectivity Perspective

Jingyuan Liu
A teaching mode refers to the relatively stable frameworks and procedures for teaching activities established under certain teaching ideas or theories. The current college teaching is facing new challenge of “enriching connotation, expanding denotation, improving efficiency”, so it is urgent to reform...

The Study of Intangible Cultural Heritage of Mount Tai from Aesthetic Anthropology Perspective

Jingyuan Liu
The folk culture usually presents in three parts of belief cognition, living behavior and emotional item, whose relation and interaction are the key role of understanding the anthropological significance of folk art, as well as the major theoretical framework of aesthetic anthropology to study existing...

Performance Appraisal of Enterprise Middle-Level Management Based on Fuzzy Comprehensive Evaluation

Bo Liu, Li Zhang
Based on the study of enterprise middle-level management performance appraisal index, this paper sets up the fuzzy comprehensive evaluation model of middle-level management performance and carries out the empirical study, which offers theoretic and realistic basis for strengthening middle-level management...

Path Creation: a Comparative Study of new Product Development Perspective

Liping Yin
Existing literature does not explain well why incumbent high-tech enterprise can not engaged in breakthrough innovation for path creation in the tide of mobile Internet revolution. This article through deeply comparative analysis the new product development process of the two PC companies, finds the...

Gender difference of Beijing graduates’ employment

Jun Kong
A parametric survival model of Weibull analysis for this study indicates that a gender difference of employment existed in Beijing graduates in 2007. This paper finds that the ordinary university female graduates have better job opportunities than the males. The females are more easily to find jobs when...

Negative Effects of Beijing’s Air Pollution Caused by Urbanization on Residents’ Health

Yujie Tuo, Xianxi Li, Jichao Wang
In 2013, the frequent haze weather has caused widespread concern. Accompanied by the fast urbanization in 1990s, air pollution appeared in Beijing soon, and the air pollution has threatened the residents’ health in Beijing. Through learning from London’s experience, this article will combine London’s...

The Characteristics Analysis of the Stock Network Based on Weighted Relative Values :an example of information service industry

Ping Hu, Jie Qi, Bingqing Wang
Based on the data of the information services stock network in Shanghai A-share and Shenzhen A-share, this paper established a matrix according to the correlation of the stock price fluctuation. Because China's stock market is "starting late and immature” compared with global stock markets, the market...

Study on the Relationship between Human Resource and Technology Innovation

Shujun Wang
This article analyses the relationship between human resource and technology innovation in Jiangsu, Zhejiang and Shanghai areas, using stationary test and co-integration analysis. Result of study has found that the correlation between the two is positive no matter in the long or short term, and R&D’s...

The application of the theory of real estate investment option game in China

Yachen Liu, Jian Ma, Siqi Niu
Real estate developers is the real estate investment main body,however facing the high risk of the real estate market,the investment of science and rationality has become the key factors for the success of business investment.The investment process of real estate item contains a real option,but the traditional...

Electronic business mode analysis and Prospect

Dongdong Weng, Xiaofang Wang
In the Internet age, e-commerce has been an unprecedented development, at the same time it has changed our traditional business processes, and produce many new business models, e-business models in addition to the classic B2B, B2C, C2C e-commerce model, the also there were many new successful e-commerce...

Modal Sequences in Chinese Senior School Students’ English Compositions

Shaoyun Long
This study examines the characteristics of modal sequences used in ST2 from CLEC ,with A Level from LOCNESS as a reference corpus. Main findings reveals: Firstly, modal sequences led by can, will and must are overused while those constructed by could, would and should are underused. Secondly, Chinese...

Research on the Social Management Innovation Under “Legal Guarantee”

Wenyan Ji, Chengshui Liu
Social management is an important part of government function. This paper presents the social management innovation under legal guarantee from the main three aspects. First, pointed out that the “Legal guarantee” was new requirement on social management innovation. Second, it introduced the relationship...

The City Competitive Analysis of Poyang Lake Ecological Economic Zone Based On AHP Analytic Hierarchy Process

Wei Lu
The establishment of Poyang Lake Ecological Economic Zone is an important measure to protect the Poyang Lake ecological resources, this paper build urban competitiveness index system, using the analytic hierarchy process analysis and evaluation of Poyang Lake Ecological Economic Zone in the city's comprehensive...

Shaanxi Province low-carbon economic construction of the indicator system and evaluation

Qing Yang, Caicai Zhang, Feng Li
Low-carbon economy is under the guidance of the concept of sustainable development, with the foundation of low energy consumption, low pollution and low emission, through technological innovation, system innovation, industrial restructuring, new energy development and other means, to achieve a win-win...